Influencer Marketing Market: Key Applications, Technologies, Trends & Future Growth

The influencer marketing market has been massively expanding in the past 10 years. Brands and companies of all sizes have been reallocating more budget dollars to influencer partnerships due to…

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Influencer Marketing Strategies That Drive E-commerce Sales

Limited-time offer! Sale ending soon! Your product created hype, but sales underperformed. Why?Because it didn’t influence well enough.E-commerce influencer marketing is an approach where brands collaborate with influencers/creators to introduce…

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AI-Powered Content Creation and Personalisation: The Next Big Leap in Digital Storytelling

In today’s world, content is overflowing, which makes standing out harder than ever before. Every time we log in, we are bombarded with notifications, posts, reels, shorts, and ads at…

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How ‘Sitaare Zameen Par’ Just Revolutionized the Industry – It all begins on YouTube

Aamir Khan’s latest, Sitare Zameen Par, isn’t just turning heads for its storyline—it’s turning history for its release strategy. Ladies and Gentlemen, for the first time in Indian filmmaking, a…

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AI in Performance Marketing—How You Can Automate Your Marketing Campaign Optimization

AI-driven performance marketing is no longer future talk; it’s the present. AI-driven performance marketing has become a necessity. Brands and agencies alike are turning to artificial intelligence to automate, optimize,…

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IPL 2025 and Dream11 Digital Marketing Success: The Power of Influencer Campaigns

The Indian Premier League (IPL) 2025 is bigger and better than ever, bringing cricket fans thrilling matches, legendary performances, and, most importantly, innovative digital marketing strategies that have revolutionized the…

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All Videos Deleted: Ranveer Allahbadia’s YouTube Channels Hacked and Renamed to Tesla in Alarming Cyber Attack

Our guy Ranveer Allahbadia, the OG of YouTube, just got wrecked in a major cyber attack. His channels, including the super lit Beer Biceps, got hacked on Wednesday night and…

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Key Highlights from the Union Budget 2024-25 : Finance Minister Nirmala Sitaraman Shakes the Financial Markets

The Union Budget has been announced, and it has already caused significant reactions. The stock market dropped sharply following Finance Minister Nirmala Sitharaman’s announcement of increased taxation on securities like…

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15 Digital Marketing Examples that inspire you

TABLE OF CONTENTS  Introduction Examples Coca Cola’s “Share A Coke” campaign Burger King’s “Whopper Detour” Campaign  AirBnb’s “Belong Anywhere” campaign  Apple’s #ShotOnIPhone  Nike’s “Breaking2” Campaign GoPro’s User Generated Content strategy …

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How to get more followers on Instagram: Get tips to grow your real audience

The social media presence of a lot of firms is built on Instagram. Instagram marketing is shown to increase sales, increase traffic, and increase consumer engagement. You’re not alone, though, if you’re…

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Micro-Influencer Marketing Guide for Brand Growth

For companies looking to target a more specialized market but lacking the resources to engage with macro influencers, micro influencer marketing is a fantastic option. Businesses with limited budgets might benefit greatly…

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How Intel Wins: A Smart Breakdown of Its Marketing StrategyIntel marketing strategy

Welcome, tech enthusiasts! Today, we’re diving into the dynamic world of Intel Corporation, where innovation meets silicon, and marketing prowess sets the stage. Intel, a giant in the tech realm,…

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Decoding the Marketing Strategy of Zerodha: The Story Behind India’s Largest Brokerage Firm

With over 6.4 million clients, Zerodha has grown to become India’s largest stock brokerage firm. The bootstrapped startup’s meteoric rise has disrupted traditional brokerages while ushering in greater investment participation…

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Marketing Strategy Of BMW In 2024 – Game Changer

Marketing StrategyDescriptionTarget Market– Affluent individuals– Corporate fleet customers– Automotive enthusiastsBrand Positioning– Sporty, high-performance luxury vehicles– Exceptional driving experience– Owner prideProduct Design– Cutting-edge technology– Luxury interfaces– Customization optionsAdvertising– Lifestyle magazines– TV…

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Nestle’s Marketing Strategy [2023]: A Case Study of Global Success

Key TakeawaysDetailsIntroductionNestle’s rich history, global presence, and missionSales and Market PositionRobust sales, top-tier status, diverse product rangeSustainability GoalsCommitment to net-zero emissions and recyclable packagingTarget AudienceDemographic diversity, global reach, psychographic alignmentIncome…

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Zudio’s Marketing Strategy: How The Fashion Brand Won Over Millennial

Founded in 2015, Zudio has rapidly emerged as one of India’s most recognizable youth fashion brands. Through a digital-first strategy combining targeted social media marketing, influencer collaborations and online conversion optimization, Zudio carved…

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Nike’s Marketing Strategy: An Inside Look at the Brand with Swoosh Appeal

Table of Contents Crafting the Nike Brand Identity Fostering Brand Community Launching Products Through Hype Marketing Expanding Global Reach Through Localization Promoting Values Through Marketing Campaigns Maintaining Relevance Through Continual…

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Starbucks Marketing Strategy: An In-Depth Look at What Makes Starbucks’ Marketing so Effective

With over 34,000 stores across 80 markets, Starbucks has become the world’s most valuable coffee brand worth $28 billion. Its continued growth is fueled by smart, consistent marketing strategies that…

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Transforming Potential: How the Amazon Influencer Program Empowers Creators

Introduction In the rapidly evolving world of influencer marketing, Amazon has emerged as a leading platform for influencers to monetize their social media following. The Amazon Influencer Program provides content…

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Influencer Marketing for Healthcare – You need to know everything

In a world where digital marketing has infiltrated every business sector, how can influencer marketing in healthcare stay behind? The healthcare sector became the most overwhelmed in the past few years. With…

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Five Questions You Should Ask Before Investing In Influencer Marketing

1. DO THEY COVER THE SOCIAL MEDIA CHANNELS THAT INFLUENCE YOUR TARGET AUDIENCE? Influencer marketing employs leading, niche content creators to improve brand awareness, increase traffic, and drive your brand’s message to your target audience.…

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10 Top Influencer Marketing Tools to Find the Most Influential People

With the birth of social media platforms, everything has changed. Today, influencer marketing has been one of the hottest marketing strategies for a while. Blogging and Vlogging on digital platforms have allowed…

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What is influencer marketing? How to develop your strategy in 2021

UNDERSTANDING OF INFLUENCER MARKETING The world is moving fast with new strategies in the market, great technologies, quick thinkers, and smart people who always practice walking one step ahead from…

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