People are increasingly consuming content through social media channels, which has greatly benefited brands, who are using social media influencers to market their products. Influencers marketing help brands connect with customers. There is no exception to this rule in India.

There has been an increase in influencers over the past few years, and everyone has a niche. Keeping things realistic with their followers has enabled these influencers to gain fame.

Their goal is to be as authentic as possible so they can connect with the audience more effectively.

In turn, this has resulted in them gaining a loyal following who are constantly scrolling through their feed in order to stay updated. The game has changed significantly.

Here are a few top social media influencers who are thriving on social media and making a living from it. In some way or another, they engage with the audience almost every day.

1. Dolly Singh

This sassy influencer, who starred in Netflix’s ‘Bhaag Beanie Bhaag’ series, uploads funny videos that instantly go viral. In addition to the very relatable videos, the comic series ‘Raju ki Mummy’ made her a star. Several people have praised her outfit posts.

She worked as an intern at iDiva. As soon as she graduated, she was offered a writing job. This social media influencer has collaborated with brands such as Amazon, Cadbury 5Star, Swarovski, Olay India, Urban Company, Domino’s Pizza India, and many more.

2. Kusha Kapila

She is regarded as one of the top social media influencers. In addition to posting funny videos and reels, she also discusses social issues.

Body shaming has been the subject of her many speeches and she has encouraged her followers to do the same. In the beginning of her digital journey, her fictitious avatar “Billi Maasi” captured the attention of her followers.

By creating relatable content, making everyone laugh and connecting with her 2.8M followers, she has worked with brands like Urban Company, Levi’s, OKCupid India, Vista Rooms, Dove India, Femina, and GRAZIA India.

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3. Viraj Ghelani

Known for his funny reels, he is a well-known social media influencer. He was seen in a lot of videos on the Filter Copy YouTube channel.

This content creator makes quirky yet relatable videos that connect with his audience. Viraj has more than 975K Instagram followers and will be seen in the Disney+ Hotstar movie ‘Govinda Naam Mera’.

4. Srishti Dixit

In India, Srishti gained fame with her videos on Buzzfeed India, where she worked as a content writer. She became an overnight sensation after videos like “If Real Life Was Like Big Boss” and “If Koffee With Karan Happened In Real Life” went viral. Srishti left Buzzfeed India after a few years and is now a freelance content creator.

On Netflix India’s YouTube channel, “Behensplaining,” Kusha Kapila and Srishti explain what “behens” are thinking around the world.

There are many brands that this internet sensation has collaborated with, including OnePlus Buds Z, Flipkart Video, GIVA – Modern Silver Jewellery, and Amazon Alexa India. As a brand it’s necessary to choose correct influencers so that they can reach the maximum number of audience.

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Frequently Asked Questions

What is social media influencers?

A social media influencer is a person who has a large following on social media and who is able to influence the opinions and behaviors of their followers. Influencers typically post about their lifestyle, their interests, and their opinions on a variety of topics. They may also promote products or services on their social media channels.

What do social media influencers post?

Social media influencers post a variety of content on their channels, including:
Personal updates: Influencers often share personal updates about their lives, such as their thoughts on current events, their travels, or their family and friends.
Product or service reviews: Influencers may also post reviews of products or services that they have tried. This can be a great way for businesses to get their products in front of a new audience.
How-to guides: Influencers may also post how-to guides on a variety of topics, such as fashion, beauty, or cooking. This can be a great way to help their followers learn new skills.
Behind-the-scenes content: Influencers may also post behind-the-scenes content from their lives, such as their work, their travels, or their hobbies. This can give their followers a glimpse into their world and make them feel more connected to the influencer.

Who is the best social media influencers in India?

The best social media influencers in India are the ones who are able to connect with their followers on a personal level and who are able to provide them with valuable content. Some of the most popular and successful social media influencers in India include:
Bhuvan Bam: A comedian and YouTuber who is known for his funny videos and sketches.
CarryMinati: A YouTuber who is known for his gaming videos and his roasts.
Prajakta Koli: A YouTuber and comedian who is known for her funny videos and her relatable content.
Kush Kapila: A YouTuber and comedian who is known for her funny videos and her travel vlogs.
Aashna Shroff: A fashion blogger and influencer who is known for her stylish outfits and her travel photos.
Gauri Arora: A fashion blogger and influencer who is known for her stylish outfits and her beauty tips.
Srishti Dixit: A fashion blogger and influencer who is known for her affordable fashion finds and her lifestyle content.

What is the role of an influencer?

The role of an influencer is to connect with their followers and to influence their opinions and behaviors. Influencers can do this by sharing their personal experiences, by providing valuable content, and by promoting products or services.
Influencers can play a valuable role in the marketing process. They can help to reach a new audience, to build brand awareness, and to drive sales. However, it is important to choose influencers who are a good fit for your brand and who have a genuine connection with their followers.