A person with the power of affecting the purchasing decisions of others due to his/her knowledge, position, authority or a certain kind of relationship with the audience, is mostly known as an influencer. 

An influencer has followers of a distant niche and size following him/her depending on the size of the topic he chooses.

Mumbai being one of the largest cosmopolitan cities in India, has many Influencers residing here catering to various content formats such as YouTube, Instagram, Vlogs, Blogs, Podcast, etc.

These platforms have helped numerous brands grow.  Regional Influencer Marketing has gained momentum. Instagram picked up big time, post Tik-Tok was banned in India. Since then, there has been a rise in influencers on the platform.

The Best Influencers in Mumbai

• Jannat Zubair Rahmani (@jannatzubair29)

This 21year old debuted as a child artist in 2010 in a cameo role with Star One’s medical romance Dilll Mill Gayye.  Since then, she has acted in television serials like Kashi- Ab Na Rahega Tera Kagaz Kora and Colors TV’s Phulwa.

 She has recently made a foray into films by debuting in a Punjabi film Kulche Chole.  She is popularly known as the “TikTok Queen”, when her videos on TikTok became viral in 2009.

Since then, there was no looking back for this girl on social media. Today this girl has 45.1M followers on Instagram.

• Satyajit Majumder (@thetwoinone guy)

Being one of the youngest influencers on the block, this actor- influencer took social media by storm in 2019. Currently having 1M followers, Satyajit creates content around fashion, lifestyle, food and travel.

He has collaborated with numerous brands like Amazon, Dominoes India, etc.

• Aakriti Rana (@aakritiranaofficial)

 Having 970K followers on Instagram, this fashion blogger, stylist and YouTuber has worked as a part-time graphic designer and freelance photographer before she began blogging part-time, which soon became very popular. She has worked with various reputed jewellery brands like Ziveg and Swarovski.

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• Sejal Kumar (@sejalkumar1195)

This 27 year old’s social media journey began post participating in Miss India; she has won titles of “Miss Multimedia” and “Miss Ramp walk” during the Miss Diva Campus Pageant held in 2016.

With 843K followers on Instagram, this young lass began her digital journey in 2014 by starting her own YouTube channel.

With an ultimate aim of becoming an actress, she dawns multiple hats, when it comes to content. Her vlogs and posts content include fashion, styling, singing, etc.

In her journey spanning over a decade, she has collaborated with various top brands. She debuted as the leading lady in the Netflix show Engineering Girls in 2018 and also has a podcast on Spotify called Shutup Sejal.

• Deeksha Khurana(@deekshakhurana) 

Having a count of 727K followers, Deeksha Khurana is one of the most followed Instagram Influencers, based out of Mumbai.

Having an elder sister in the same profession might come with a few perks. But building up her own brand hasn’t been that easy for this 25-year-old lass, originally hailing from Delhi. 

Her IG feeds are all about travel and lifestyle. Along with her elder sister Kritika, Deekha also hosts an exclusive Spotify podcast called “Whatsupsister”, where the two talk about fashion, travel, dreams, manifestation and every topic under the sun.

She has collaborated with some of India’s top brands such as Swiggy India, Nua women, Hershey’s India, etc. while also being features as a model for Lavie Bags. She also runs her own clothing label called Dee Clothing.

• Sayan Bakshi (@theorangeepistles)  

A Content Creator and a Social Media Influencer, Sayan has a huge fan-following on his social media platforms. His 723K followers adore him for the informative content he generates. Some of the famous brands he has collaborated with are “Nykaa Man”, “Bombay Shaving Company”, “BVLGARI” etc. he also runs a blog with the name relating to skincare, fashion, etc.

In the Indian market, there are a lot of products to choose from. It is vital that every brand stands out from the crowd by showcasing their products in a unique way.

There has been a boom in digital content and social media sites like YouTube and Instagram, becoming an important tool to endorse talents and more importantly brands.

In today’s day and age being a YouTuber or a Social Media Influencer has become a full-fledged career opportunity for many individuals. A brand can use it to endorse their products online, which gives them the much-needed reach that they need.

A lot of people have become sceptical about the trustworthiness of brands in the past few years. Traditional marketing techniques are no longer effective in influencing a buyer’s decision.

It is common for many people to turn to people who trust them and respect them, such as peers who have experienced the product first hand. 

According to recent research, approximately 74% of consumers believe word-of-mouth to be a key influence on their purchase decisions as a whole. There has been a dramatic increase in celebrity endorsements since then, as a result.

There is no doubt that Influencer Marketing has become one of the most effective ways to drive sales since the boom of Instagram and YouTube and the rise of Digital Influencers. .

As a result, it is no surprise that marketers are eager to take advantage of this technology in order to reach their businesses’ goals and objectives.

Influencer Marketing Agencies help brands understand how online marketing works and provide them with marketing suggestions based on their understanding of the online marketing scenarios

In most cases, one of the biggest mistakes marketers make is, they do not thoroughly research their target audience, its psychographics, demographics, their purchasing habits, and the target viewers of their influencers.

In addition, marketers often make the mistake of choosing the wrong influencer or channel platform to promote their brand, which can be a costly mistake.

It is common for a marketer to expect instant results within a short period of time. In order to establish a successful brand, one must understand that the brand has to go through a marketing funnel, and that the process can be quite time-consuming.

It is important to let your brand grow steadily, and there are various platforms available online, which can assist in measuring and monitoring the campaign insight and progress as the campaign moves forward

There is one grave mistake that a marketer makes, and that is, he or she is incapable of conveying the objectives and goals of the brand, the company, and the campaign correctly, resulting in poor results and an unsatisfactory campaign outcome.

Taking timely actions is another reason why marketers fail to execute successful digital campaigns.

Marketers can risk deteriorating the image of their brand in the market if they choose the wrong agency to manage their influencer relationships.

The influencer will be able to create the right kind of content, targeted to the right audience, boosting sales of the marketer with a brief given to the agency and the influencers.