Top 10 Richest YouTubers In India 2024

Table of Content

  1. Introduction
  2. 10 Richest YouTubers in India
  • Bhuvan Bam
  • Sandeep Maheshwari
  • Ajey Nagar
  • Nisha Madhulika
  • Ashish Chanchlani
  • Gaurav Chaudhary
  • Dhruv Rathee
  • Amit Bhadana
  • Harsh Beniwal
  • Khan Sir
  1. Conclusion

YouTube: Fueling Content Creators’ Monetization and Bollywood Breakthroughs

When it comes to social media platforms that support content creators in monetizing their work, YouTube has led the way throughout the years.

Some have broadened their entrepreneurial endeavors by starting beauty companies and branded items, while others rely exclusively on advertising money. 

Bollywood movies like Jugjugg Jeeyo, Runway 34, Maja Ma, Selfiee, and many more have cast members including Tanmay Bhat, Kusha Kapila, Barkha Singh, and Prajakta Koli in leading parts.

Here are the top 10 Richest YouTubers in India:

  1. Bhuvan Bam

Delhi, India-born comedian, writer, singer, actor, songwriter, Bhuvan Bam is the richest YouTuber in India. He has 26M+ subscribers on his YouTube channel, BB Ki Vines.The 30-year-old internet sensation’s net worth is of Rs 122 crore.

He and Divya Dutt co starred in the short film Plus Minus. Shah Rukh Khan was the first guest on his brand-new YouTube digital series, Titu Talks, which he launched in December 2018.

He released the eight-episode web series Dhindora on YouTube in October 2020. He debuted on OTT in January 2023 with Taaza Khabar. He also appeared in Rafta Rafta on Amazon miniTV in the same month, opposite Srishti Rindani. 

  1. Sandeep Maheshwari

With over 28.6 million subscribers, Sandeep Maheshwari’s YouTube channel is quite popular. His videos address a variety of subjects, such as confidence-building, public speaking, and personal growth. 

Sandeep is a role model to many and has encouraged many people to follow their aspirations thanks to his approachable style and helpful counsel. His estimated net worth is $5 million, or roughly Rs 41 crore.

Among his most recent lectures and workshops is 3 Signs of SCAM, in which he explains the warning indicators of con games and how to avoid becoming a victim of them. 

  1. Ajey Nagar

Ajey Nagar, a 24-year-old Indian rapper, streamer, and YouTuber from Faridabad, is also known by the handle CarryMinati. On his YouTube channel CarryMinati, he is well-known for his hilarious skits, roasting videos, and responses to a wide range of internet subjects. 

He streams live games and content on CarryisLive, his second YouTube channel which has more than 20 million subscribers. 

His YouTube roast video “YouTube vs. TikTok: The End” sparked controversy in May 2020. In the same year, Nagar worked with the Salim–Sulaiman music composition pair on the music video for Date kar Le. The 2021 film The Big Bull featured Nagar’s rap track “Yalgaar” as its title song. 

  1. Nisha Madhulika

Indian chef, YouTuber, and restaurant consultant Nisha Madhulika also writes food columns for other publications, including Indian Express, Amar Ujala, Times of India, and Dainik Bhaskar. Indian food is her area of expertise. 

Nisha, who was experiencing empty nest syndrome, began writing on her blog in 2007 and became well-known for her posts about Indian vegetarian cooking.

She started her food and recipe YouTube channel in 2011 and as of now has 14M+ subscribers. She had posted more than 100 cooking recipes to her site by 2011. She was ranked among the best YouTube Chefs in India in 2014. She has a net worth of USD 45 million (approximately 326 crore).

  1. Ashish Chanchlani

YouTuber Ashish Chanchlani is also an actor, writer, and influencer and is well-known for YouTube channel, Ashish Chanchlani Vines. With 4.69 billion views on his channel and more than 30 million subscribers, Chanchlani has made a big digital impact. Notably, he was rewarded for his efforts in 2022 and 2023 when he took home the Bollywood Life Social Media Award for Most Popular Comedian.

For promos and ad campaigns, he has worked with celebrities including Akshay Kumar, Kartik Aaryan, and Shahid Kapoor. He also made a cameo in the Hollywood movie “Men in Black: International.” 

It is said that his net worth is USD $5 million (41 crore rupees).

  1. Gaurav Chaudhary

Indian YouTuber Gaurav Chaudhary, better known by his stage name Technical Guruji, is based in the United Arab Emirates. Chaudhary is well-known for creating Hindi-language technology-related YouTube videos. He has more than 22 million YouTube subscribers on his YouTube channel – Technical Guruji. He was listed as one of Forbes India’s 30 under 30 in 2020.

In order to provide content regarding his personal life, Chaudhary launched a second channel in 2017 called “Gaurav Chaudhary.” Technical Guruji was the ninth most subscribed technology YouTube channel in September 2018.

It is said that his net worth is USD 45M (approx. 326 Crore).

  1. Dhruv Rathee

Dhruv Rathee is a YouTuber, vlogger, and social media activist. His YouTube videos discussing social, political, and environmental issues have gained him recognition. In March 2024, he had 4.1 billion cumulative video views and around 20 million subscribers on his YouTube channel.

Rathee’s political videos are primarily well-known for their fact-checking and educational content.

Dhruv Rathee launched a second YouTube channel, Dhruv Rathee Vlogs, in July 2020, where he posts videos of his travels abroad. His net worth is said to be  24 crores.

  1. Amit Bhadana 

Indian comedian, writer, actor, director, and YouTuber Amit Bhadana began making comedy videos in Hindi in 2017 and became the first YouTuber from India to reach 20 million subscribers. Currently, he has more than 24 million subscribers on his YouTube channel.

The 2018 Global Top 10 Videos list on YouTube included one of his videos. Bhadana was named a brand ambassador by the esports and mobile gaming platform Mobile Premier League in December 2020.

It is said that his net worth surpassed Rs. 58 crore.

  1. Harsh Beniwal

Harsh Beniwal is a well-known YouTuber, actor, and comedian. He made his debut in Student of the Year 2. Harsh Beniwal has one of the most popular YouTube channels with 15M+ subscribers. 

Initially, he mostly created vines for his channel, which attracted 1 million members in 2018 and 5 million in 2019. 

Reportedly, his net worth is Rs. 16 crore.

  1.  Khan Sir

Khan Sir’s YouTube channel features instructional videos. He is one of the most well-known educators in India because of his commitment to education and his passion for it.

He established the Khan Academy in 2016, offering students all around India free online instruction.

The foundation of Khan Sir’s videos is the idea of “learning by doing.” In order to assist students grasp difficult topics, he uses games, props, and real-world analogies in his teaching approach.

His net worth is Rs. 41 crore.


Many well-known YouTubers have become multimillionaires using a variety of revenue-generating techniques.  As a result, YouTubers now hold a prominent position in the current creative economy.

Top 50 Indian Influencers in 2024

Table of Content

  1. Introduction 
  2. Categories 
  • Fashion & Lifestyle 
  • Food & Health 
  • Travel & Adventure 
  • Sports & Fitness
  • Tech & Gadgets 
  • Entertainment 
  • Beauty & Makeup 
  • Celebrity Influencer 
  1. Conclusion

Introduction of Indian Influencers

The trends in the fast paced world of social media is dictated by the influencers of the realm. From changing public opinion to influencing consumer behaviour, they have taken charge to drive the social media game. So here is a list of the top 50 that rule the heart of the crowds to help you create a guide for your next successful influencer marketing strategy.

Fashion & Lifestyle Influencers 🌍

  1. Sejal Kumar – Beginning as a Youtuber, she is a content creator who is known for her fashion, lifestyle and travel content.
  2. Komal Pandey – Her work around fashion is known for her bold and unconventional styling of the most staple pieces in our wardrobe.
  3. Kritika Khurana – She is famous for her fashion, travel and lifestyle content which is served with a hint of bohemian vibes. 
  4. Dolly Singh – She’s a popular influencer who was initially a content developer. She is best known for her fashion sense and her characters like “Raju ki mummy”.
  5. Sakshi Sindwani – On a journey to shatter body stereotypes, she has built a fashion community that is body inclusive and fat-friendly.
  6. Aashna Shroff – Experimental with her closet and character, she has made a name for herself in the fashion and lifestyle department.

Food & Health Influencers 🥗

  1. Gaurav Taneja – Known as Flying Beast, she is well-known for his content about fitness, gaming and lifestyle.
  2. Rutuja Diwekar – Coaching tycoons and Bollywood stars, she has made a mark with her fitness and diet content.
  3. Vivek Fit-tuber – He is a Youtuber recognised for her videos on health and fitness.
  4. Luke Coutinho – He is known for content around integrated medicine inspiring lifestyle and preventive healthcare.
  5. Natasha Noel – This Yoga instructor empowers her audience with mindfulness and self-love teachings.
  6. Dr. Tanaya Narendra – Her area of primary focus is reproductive health and she makes content that’s not only educational but also engaging.

Travel & Adventure Influencers 🛝

  1. Nivedith Gajapthy – She is known for her luxury travel and lifestyle content.
  2. Varun Vagish – He is a national awardee and travel influencer and blogger, loved by 250k+ people.
  3. Nikhil Sharma – This renowned Indian Youtuber shares his journeys of motorbike rides and travel escapades.
  4. Tanya Khanijow – She is a solo travel enthusiast and travel vlogger known for her travel filmmaking.
  5. Shenaz Treasurywala – Labeled as travel, wellness and happiness influencer, she creates content around sustainable travelling.
  6. Savi and Vidit – This duo, called Bruised Passports, creates content around travel and tips trusted by a million enthusiasts.

Sports & Fitness Influencers 🚵l

  1. Yatinder Singh – He’s a Youtuber, known for fitness tips, workout plans, nutritional advise and inspirational content which motivate millions.
  2. Sahil Khan – He is a fitness entrepreneur, who has a robust influence in the fitness department.
  3. Rohit Khatri – He is a famous bodybuilder and fitness Youtuber, offering training tutorials, nutritional insights and transformation narratives to inspire.
  4. Radhika Bose – She is an Instagram Yogi and insightful health and lifestyle blogger who shares wellness wisdom. 
  5. Sonali Sharma – She is a mom who is pursuing her passion of weightlifting and being a female fitness athlete.
  6.  Namarata Purohit – She co-founded The Pilate Studio whose content revolves around mindful movement, nutrition and pilates.

Tech & Gadgets Influencers 🧑‍💻

  1. Praval Sharma – He is a tech reviewer on Youtube known for his detailed analyses and critiques for technologies and gadgets. 
  2. BeeBom – It is a collective that publishes helpful content like instructive articles and new articles on the latest tech development.
  3. Arun Maini – He’s a tech Youtuber who offers reviews, comparisons and recommendations on smartphones and various other products.
  4. Gaurav Chaudhary – He is a Youtuber who not only talks about gadgets but also concepts. His content revolves around all things tech.
  5. Amit Agarwal – He is a professional blogger who also has an award winning technology and software blog.
  6. Shlok Srivastava – Techburner is a tech Instagram influencer who makes content concerning tech fun and engaging.

Entertainment Influencers 📺

  1. Apoorva Mukhija – Going by the Pseudonym The Rebel Kid, she focuses on fashion, lifestyle and relatable content.
  2. Srishti Garg – A true representation of Gen Z, this influencer primarily focuses on entertaining content.
  3. Kusha Kapila – This Delhi-based influencer is known for her hilariously entertaining content.
  4. Ashish Chanchlani – Known for his skits, he has made a mark in the entertainment industry in the digital media scenario.
  5. Avanti Nagral – She is an artist and creator who aims to challenge norms through her art like music and performance.
  6. Prajakta Koli – Also known as Mostlysane, she makes millions smiles through her content and the characters she portrays
  7. Sakshi Shivdasani – A model-turned-influencer creates content with sarcastic humour that does rounds on the internet.

Beauty & Makeup Influencers  💄

  1. Ankush Bahuguna – He is a creator whose journey began with comedy sketches and expanded into beauty, lifestyle and skin content diversification.
  2. Shreya Jain – She is an artist with a brush in her hand, who amazes her audience with every piece of content she publishes.
  3. Sherry Shroff – She is a makeup creator who has been dedicated to her art and amassed hundreds of thousands of followers.
  4. Malvika Sitlani – She is an actor-turned- influencer who first came into the limelight owing to her makeover skills.
  5. Mrunal Pnachal – Shot to popularity with her makeover content, she is one of the most popular and talented influencers in this segment. 
  6. Shantanu Dhope – Shattering gender norms one makeover at a time, he believes in experimenting with his looks and has no limit to creativity.

Celebrity Influencers 💃

  1. Khushi Kapoor – The daughter of late actress Sridevi and Boney Kapoor is an actress who has made space for herself in the industry.
  2. Ananya Panday – The daughter of Chunky Panday is a Bollywood actress who is celebrated for her fashion flair.
  3. Suhana Khan – Shahrukh Khan’s daughter, Suhana Khan, is recognised for her social media presence and film industry aspirations.
  4. Avneet Kaur – Grown up in the film industry, she has a humongous fan following as an influencer.
  5. Shilpa Shetty Kundra – She has turned into a crowd favourite Yogi and a wellness influencer.
  6. Taapsee Pannu – Her influence goes beyond the powerful characters she plays, the influencer marketing world sees a lot of potential in her.
  7. Shraddha Kapoor – This Indian actress believes in engaging her audience on every stage equally, which has resulted in her gaining such a high following.


Incorporating these influencers, who already excel in persuasion, into your influencer marketing strategy enhances your chances of reaching a wider audience and significantly growing your business. An experienced influencer marketing agency can streamline this process for even greater success.

How to get more followers on Instagram: Get tips to grow your real audience

The social media presence of a lot of firms is built on Instagram. Instagram marketing is shown to increase sales, increase traffic, and increase consumer engagement.

You’re not alone, though, if you’re not happy with your Instagram growth and engagement.

There is a lot of competition on the platform. Additionally, it can be challenging to decipher Instagram’s algorithm.

The truth is that expanding your audience is a worthwhile endeavour. This is due to the fact that a larger audience means more chances to win over new clients.

Are you prepared to make changes to your online persona and acquire more Instagram followers? How to make it happen is broken down in this piece.

Tips to grow your real audience

  1. Use your Knowledge to the Fullest

Your target audience probably has characteristics in common with people you already know. Therefore, these “lookalikes” are a smart choice if you want to expand your audience.

Examine what you know about your present contacts to discover new people who share your interests. Do most of them have similar ages? Do they reside in a certain area? Do they react to a particular type of information consistently? Those data can be used to identify comparable individuals.

Let’s say you run a neighbourhood gourmet store and you see that young families are buying a lot of allergen-free pancake mix. This information could be used to advertise this product online to people in a related demographic.

  1. Don’t Purchase the Followers

It takes time to establish your Instagram following. But using bots or purchasing followers as shortcuts isn’t the solution. Instagram’s terms of use prohibit buying followers, and while you may experience a spike in interaction and followers at first, doing so will hurt your account over time. Why? You run the risk of having your account shadow banned because Instagram frequently bans phony accounts and fake engagement.

Gaining loyal, quality followers who will interact with your content may take some time, but it will be well worth the effort.

  1. Consider the Preferences of the Audience

Look for patterns in your present audience’s priorities, interaction styles, purchasing habits, preferred prices, social media activity, and other information. Next, utilize this information to update or inform your outreach.
You can integrate and organize all of your audience data with the use of an audience dashboard and marketing CRM tools.

Using this method enables you to spot trends that can provide information about how audiences react, determine what they want most from you, and locate chances to craft tailored messages that demonstrate your understanding of their wants and requirements.

  1. Maintain Interaction and Diversify Your Audience across Platforms

In order to provide your audience with the best material, you may need to take them away from the platforms where they first found you.
Reducing your dependence on a single platform is another benefit of audience diversification. You can rest easy knowing that you can always get in touch with your audience, even if something were to happen to one. Naturally, you can’t just tell people that you have an email list or tell them to follow you on Instagram. Retaining engagement requires regular contact and engaging content.

  1. Display your Instagram account wherever Possible

If getting more Instagram followers is your objective, don’t be afraid to promote your account.

Additionally, there is no one-size-fits-all strategy for promoting your Instagram. Here are some suggestions:

  • Incorporate social media symbols into your marketing emails and website. Social media icons facilitate customer connections and make it simpler for consumers to find your business.
  • Put an Instagram feed front and centre on your product pages or homepage. Numerous online retailers have their own UGC feeds on their websites.
  • Reshare news or material exclusive to Instagram on other social media platforms. For instance, you may use Facebook to discuss an upcoming Instagram Live.
  1. Look for Hashtags that your Audience is Using

Hashtags on Instagram have been a mainstay of the platform for a very long time. Having said that, their significance has diminished.

You won’t gain any new followers by stuffing hashtags into your posts. particularly with all of the commotion on the platform. Take the initiative and concentrate on hashtags related to your target industry. It’s essential to know how your hashtags function on Instagram.

  1. Use Short-form Video Content

Reels are great for algorithms, quick, and entertaining. Consider product spotlights, lessons, or even brief behind-the-scenes looks. Get inventive since you don’t have long to capture someone’s interest.

Create stylish, visually appealing Reels by utilizing the pre-installed stickers, edits, filters, music, voice-overs, and transitions. The cherry on top? On websites like TikTok, it’s simple to cross-promote these short videos, which will help you expand your audience and gain more followers.


You will be able to keep making new connections if you are always experimenting with new strategies and techniques depending on the information you learn about your target audience.

Using what you know, expanding on what you learn, and constantly seeking new opportunities are the keys to success.

Remember these observations as you strive to expand your audience and modify them to fit your own circumstance. Increasing your Instagram following is not something that will happen by chance. Furthermore, in contrast to popular belief, there isn’t a magic bullet that will guarantee success.

Micro-Influencer Marketing Guide for Brand Growth

For companies looking to target a more specialized market but lacking the resources to engage with macro influencers, micro influencer marketing is a fantastic option. Businesses with limited budgets might benefit greatly from micro-influencer marketing. Despite having a smaller audience than macro influencers, they have a very strong level of engagement. Why? Since micro influencers frequently convey an air of relatability, approachability, and reliability. Because of this, the things they suggest seem more like recommendations from friends than from some famous people.

What is micro-influencer marketing?

In layman’s words, micro-influencer marketing is collaborating with individuals that have smaller but very active social media followers. Their suggestions may significantly influence what consumers purchase. The key benefit of micro-influencers is their ability to foster brand trust and facilitate business growth by establishing a connection with a more niche and smaller audience. micro-influencer marketing

Benefits of Choosing Micro-Influencers 

Working with micro-influencers has a number of advantages that your brand should take into account. Let us look at the benefits of working with micro-influencers 1. Cost-Effective:  Collaborating with micro-influencers is typically cost-effective. Their highly engaged and focused audience allows for a considerable return on investment (ROI), even with a lesser follower count. Because of its affordability, brands can get meaningful outcomes on a budget that works for them. 2. Niche and Loyal Audience: Reaching a more niche audience that is interested in your product is made easier by the fact that micro-influencers frequently focus on these communities. One of the biggest benefits of working with micro-influencers is that you can ensure that your product is seen by the people who are most likely to buy it by targeting a specific niche audience. 3. Enhanced Engagement:  Micro-influencers frequently have higher engagement rates than macro-influencers who have broader, less personal audiences. Authentic relationships are fostered by their smaller but more engaged following. Reliability, trust, and a greater chance of audience action—like buying something or sharing content—are the results of this.

Micro-Influencer Marketing Guide for Your Brand Growth

We have the perfect strategy if you want to collaborate with micro-influencers to launch your influencer campaign. Here’s a guide on how to collaborate with micro-influencers helps your brand grow: 1. Finding the right micro-influencers A micro-influencer whose audience is in line with your brand would be a good fit. When selecting the ideal micro-influencer, there are a number of things to take into account, including engagement levels, interests, and demographics. Tips for finding relevant influencers
      • Launch Instagram and add business-related keywords.
      • Example: If you are interested in the health industry, for instance, and you type “health” into the search field a list of health influencers will appear.
      • Examine each account and do a profile analysis.
    • Make an effort to connect with the people who you seem can align with your brand.
2. Establish Sincere Connections You must contact the chosen micro-influencers in order to proceed to the next phase. But forget about robotic messages and generic emails. Here’s how to be authentic and personable in your approach:
      • Explore their content in depth. Engage with their social media, read their blog entries, and watch their videos. Recognize their tone, manner, and the subjects they are enthusiastic about.
      • Get rid of the clichéd “Hello [Name]” and “I admire your work” communications. Mention particular instances of the content you found engaging to demonstrate that you have done your homework.
    • Emphasize the benefits to both of you and describe how your brand reflects their beliefs and how working together could be advantageous to both of you.
3. Support and Encourage Authenticity In order to promote authenticity in influencer marketing, you must provide a space where influencers feel free to be open and honest about their interactions with your goods or services. This strategy seeks to provide their audience with material that feels authentic and relevant. Rather than having influencers give pre-written testimonials, you should allow them to engage with your brand in real life. Influencers’ genuine experiences, whether they involve utilizing your product, interacting with your business, or simply expressing their opinions, connect with their audience. This genuineness gives brands more legitimacy. It strengthens the influencer’s recommendation by demonstrating a sincere bond between them and the company. 4. Convey your Expectations Clearly After both the parties agree to the collaboration, lay the foundational work. Discuss and exchange campaign deliverables, deadlines, and goals. Make sure that payment, posting schedules, and material formats are agreed upon by both sides. Every conversation should be recorded to prevent last-minute miscommunications. Before beginning the partnership, some brands can sign a contract. 5. Analyze and Provide Feedback After the campaign launches, it’s time to monitor its effectiveness. You must verify the number of impressions your website or social media handle receives if the campaign is focused on raising brand recognition. In the event that a product promotion is underway, brands must verify whether they are receiving orders for the same. To evaluate the campaign’s performance, you must monitor metrics that are in line with its objectives, such as conversion rates, website traffic, and engagement rates. It doesn’t end here. Once the collaboration is done, offer a customized message. Provide an evaluation on the campaign’s effectiveness and express gratitude to the micro-influencer for their work. Developing a good rapport with the influencer will further promote cooperation in the future.


In 2024, micro-influencer marketing is a priceless tactic that gives brands a real way to engage with their target demographic. This method goes beyond simple transactions and develops into a mutually beneficial collaboration where resonance and authenticity are valued above everything else. The long-lasting power of micro-influencers is still a pillar in the marketing industry, demonstrating that actual engagement beats out fads.

Risks of Influencer Marketing

What is Influencer Marketing?

Influencer marketing involves brands collaborating with various social media influencers to promote their services or products and reach a wider audience.

By collaborating with influencers, it is possible for the brands to reach the right audience in less time and increase their conversion rates.

For influencer marketing campaigns to be successful, brands need to make sure their strategy is strong and their message should come across through the influencers.

Another thing to keep in mind, is that the brands must collaborate with influencers whose content and niche align with the brand. Before diving into influencer marketing, it’s crucial to grasp not only the benefits of influencer marketing but also the risks involved.

Here are a few significant influencer marketing risks or cons to keep in mind as you explore the world of influencer marketing:

  • Risk of Authenticity

In the world of influencer marketing, authenticity is everything. Audiences are increasingly savvy and can easily spot inauthentic partnerships and content.

When influencers endorse products or services they don’t genuinely use or believe in, both the brand and the influencer risk losing credibility.

To maintain authenticity, it’s crucial for brands to partner with influencers who have a genuine connection to their products or services. Ideally, influencers should have prior experience with and a positive opinion of the brand before entering into an endorsement deal. This ensures that the partnership feels natural and resonates with the audience.

  • Navigating Influencer Scandals

Influencers, like everyone else, are humans. They make mistakes, and sometimes those mistakes can lead to influencer scandals.

Whether it’s a controversial tweet or a public misstep, influencer scandals can have serious consequences for brands. It’s essential for brands to have a crisis management plan in place to navigate these situations with grace and integrity.

  • Influencers might not align with your content strategy

Making sure your influencer is on the same page as your content strategy is crucial to preventing any hiccups along the way.

Even though you have a clear vision for your marketing campaign, your influencer might see things differently. That’s why it’s vital to give them clear instructions to avoid any misunderstandings.

For instance, while giving influencers pre-written captions can give you more control, it’s essential to respect their unique writing style.

Make sure every element of the content, from pictures to videos and captions, aligns with your overall strategy. Set up a clear communication system between your marketing team and the influencer, and always double-check posts before they’re published.

  • Not the correct target audience

Sometimes, influencers and brands may not see eye to eye when it comes to their audience. When an influencer’s audience doesn’t match the brand’s target demographic, it can lead to marketing efforts falling flat.  

Picture trying to sell snow gear to a community living in a tropical paradise—it just doesn’t click. This mismatch means the brand’s message might not resonate with the influencer’s followers, making it difficult to achieve the desired impact. Aligning audience demographics is crucial for effective influencer marketing that truly connects with the right people.

  • Lack of control

The lack of control over the content influencers create can be nerve-wracking. Without proper guidance, influencers may unintentionally veer off course, leading to content that doesn’t quite align with your brand’s values or messaging. Striking a balance between creative freedom and brand alignment is key to navigating collaboration with influencers. 

Now let us look at a few pros or benefits of influencer marketing:

Influencer marketing, when executed effectively, holds a treasure trove of benefits for businesses. It’s akin to finding a trusted guide in a bustling market; their influence can lead you to hidden gems and loyal customers. It’s like having a friend vouch for your brand, instantly building credibility and authenticity. 

Additionally, collaborating with influencers allows your brand to tap into niche markets and reach demographics that may have been previously inaccessible. 

  • Reaching a Wider Audience

Influencer marketing opens doors to new horizons for your brand, reaching beyond your current customer base. Harnessing the influencer’s reach and popularity introduces your brand to fresh audiences who could benefit from what you offer.

This exposure widens brand awareness, drives traffic to your website, and boosts your social media following.  For instance, collaborating with a travel influencer can connect a hotel or travel agency with a global audience, attracting wanderers from various corners of the world to explore what you have to offer. 

  • Time-saving

Influencer marketing offers a time-saving solution by tapping into the influencer’s creativity and content creation prowess.

Entrusting influencers to craft engaging content tailored to their audience not only saves effort but also yields exposure for your brand. With influencers driving content creation, marketers can redirect their focus to refining other facets of their strategy.

This collaborative approach not only streamlines content creation but also allows brands to allocate their time and resources more effectively, ensuring a well-rounded marketing strategy.

  • Higher Engagement

Influencer content sparks genuine connections with audiences, driving higher engagement rates than traditional brand-generated content.

This authentic interaction not only boosts brand awareness but also fosters meaningful customer relationships. Think of it as having a heartfelt conversation with a trusted friend rather than receiving a generic message. It’s like sharing stories with a close-knit community, where every interaction feels genuine and leaves a memorable impression. 

  • Creativity

Influencers infuse brand messaging with their distinctive creative flair and storytelling prowess. The personal touch makes it more relatable and engaging.

By collaborating with influencers, brands breathe life into their campaigns, transforming mundane messages into captivating narratives that resonate with audiences on a deeper level. Through this collaborative process, brands can captivate audiences and leave a lasting impression that transcends traditional marketing tactics. 


Influencer marketing is a dynamic tool that enables brands to forge genuine connections with their audience on a human level. Yet, there are certain influencer marketing risks that one needs to be aware of. By approaching influencer marketing with empathy and integrity, brands can navigate potential pitfalls while leveraging their power to create authentic relationships with real people. 

Marketing with Impact: Leveraging Indian Female Influencers for Brands

The rise of digital media and influencer culture has created significant new opportunities for brands to connect with consumers. In particular, female social media stars and content creators have become significant influencers shaping opinions and trends throughout India. Savvy marketers are taking notice and increasingly collaborating with leading Indian female influencers to drive awareness and engagement.

This article will explore how Indian women have grown their massive online followings, their appeal to brands, strategies for partnering with them, and how leveraging female influencers enables marketers to better resonate with modern Indian women.

The Social Media Influence of Indian Women

Over the past decade, Indian women have amassed huge audiences across platforms like Instagram, Facebook, YouTube, and TikTok. They are dominating areas like:

  • Fashion and beauty
  • Lifestyle blogging
  • Comedy and parody videos
  • Parenting and family
  • Food
  • Wellness and yoga
  • Dance and entertainment
  • News commentary and activism

Names like Masoom Minawala, Dolly Singh, Sejal Kumar, Barkha Singh, and Shenaz Treasury have follower counts in the millions. But even micro-influencers with tens of thousands of engaged followers hold clout over niche topics.

These online stars have massive reach and get hundreds of thousands of likes, comments, and shares per post. Brands craving that kind of social engagement have taken notice.

Many female digital creators also launched their careers young and have grown up along with their Gen Z and millennial fanbases. This gives them a special connection with Indian youth.

Why Female Influencers Appeal to Brands

There are several vital reasons why female digital influencers present prime partnership opportunities for brands:

Authentic Voice

In an oversaturated media landscape, audiences crave authenticity and relate best to real people rather than anonymous brands. The organic, intimate communication style of influencers cuts through promotional noise.

Hyper-Engaged Community

Influencers build loyal communities who pay close attention and react to all their posts and stories. This delivers brands higher quality reach compared to broad advertising.

Trust and Credibility

Followers see influencers almost as personal friends and trust their opinions on products and services more than traditional ads. Their recommendations carry weight.

Aspirational Personas

While relatable, top influencers also present aspirational, glamorous lifestyles that followers admire and seek to emulate. Brand affiliation captures some of that desirability.

Cost Efficient

Influencers provide bespoke, targeted promotion at a fraction of the cost of celebrity endorsements or mass media buys. Their built-in audience offers efficient customer acquisition.

Trendsetting Power

Leading creators spot trends before the mainstream and can introduce branded products to trend-conscious youth. Getting ahead of the curve generates buzz.

Data and Analytics

Digital partnerships allow detailed tracking of engagement, clicks, and conversions. Influencers also freely share audience data to help with targeting.

Best Practices for Partnering With Female Influencers

To maximize the impact of influencer marketing, brands should follow these tips:

Research Niche Relevance

Look beyond generic macro-influencers and identify micro-influencers who tightly align with your product, brand values, and target demographics. Relevance drives results.

Don’t Prioritize Follower Counts

The engagement and quality of the audience matter more. Review post likes comments, click rates, and audience personas rather than vanity metrics.

Get Category Exclusivity

Secure exclusive partnerships within your niche to prevent the indirect promotion of competitors—Lockout rival brands.

Enable Creators to Add Value

Let influencers actively collaborate and put their spin on content. Don’t over-script or restrict them. Fresh perspective engages followers.

Develop Long Term Ambassador Relationships

One-off promotions are quickly forgotten. Cultivate multi-campaign relationships with brand ambassadors.

Compensate Fairly

While influencers depend on brand collaborations for revenue, avoid lowballing. Pay competitive, performance-tied rates.

Give Early Access to New Products

Provide pre-launch product samples to spur organic usage and reviews during the launch. Momentum is powerful.

Structure Contracts Strategically

Include rights to repurpose creator content across marketing channels for extended mileage. But share revenue for licensed content.

Also read – Top 20 Tech Influencers In India

Indian Female Influencer Marketing Examples

Here are some real examples of Indian brands leveraging female influencers creatively:

Nykaa x Masoom Minawala

Beauty e-commerce site Nykaa established fashion/lifestyle blogger Masoom as its brand ambassador, highlighting trendy makeup looks. Her tutorials and Nykaa haul videos provide an authentic showcase.

Myntra x Dolly Singh

Comedian/influencer Dolly Singh teamed up with fashion etailer Myntra for a shoppable fashion series on Instagram, where she styled trends from Myntra’s platform. The episodic series gained millions of views.

Samsung x Mithila Palkar

Actress Mithila Palkar’s quirky storyline partnership with Samsung for their premium Galaxy Z Flip foldable phone emphasized style and practicality. Her young following connected with her humor and reactions.

Clinique x Sejal Kumar

Leading skincare label Clinique worked with top influencer Sejal Kumar to promote products and provide skincare tutorials around the launch of new products. Her reviews lent authenticity.

Mamaearth x Shreya Jain

Mamaearth, a natural baby care brand, leveraged micro-influencer Shreya Jain and her parenting-focused community to co-create educational video content around baby skincare routines.

The Power of Female Voices

Collaborating with female digital influencers allows brands to tap into the powerful, growing voices of Indian women making their mark online.

Where traditional media often failed to portray Indian women in nuanced, progressive ways, social media has allowed diverse female narratives and perspectives to flourish organically.

By embracing this user-generated shift through influencer partnerships, brands can align themselves with modern Indian women in an authentic manner. They can move beyond outdated tropes and stereotypes.

The reach and intimate engagement enabled by social influencers provide brands the context for genuine conversations with the new Indian woman on what matters to her.

Progressive marketers recognize the chance to be part of this evolving cultural landscape where women shape tastes and trends. Partnering respectfully with leading female voices earns brands loyalty and attention.

As Indian women find their confident, unfiltered voices online, they expect brands not to preach top-down but to listen, engage, and evolve with them.


Indian women have become a dominant cultural force online. Their massive follower counts, trendsetting power, and intimate community engagement offer incredible marketing potential for brands.

By identifying relevant micro and macro-influencers, building long-term partnerships, and enabling creators to add value on their terms, brands can earn awareness and goodwill with an attentive audience.

Female influencers provide the authenticity and emotional connection with Indian women that generic celebrity endorsements and corporate marketing cannot manufacture. Their voices resonate.

As marketing continues to move from interruption to engagement, collaboration with Indian digital influencers provides the context for brands to build relationships with the women who shape popular tastes and drive commerce today.

How to Become a Successful Indian Female Instagram Influencer

Instagram has become a powerful platform for regular Indian women to build influential personal brands as content creators. Top Indian female Instagram influencers like Sejal Kumar, Dolly Singh, and Kusha Kapila command millions of engaged followers.

Aspiring influencers now have an opportunity to monetize their social media passion into a full-time career through brand sponsorships. However, breaking through the noise on Instagram takes creativity, persistence, and strategic thinking.

This guide covers the essentials of starting and growing as a female influencer on Instagram in India – from developing your niche to working with brands. Follow these tips to maximize your impact and income potential on the platform.

Choose a Distinct Content Niche

The foundation of any influencer profile is high-quality content focused on a specific visual niche. Determine what you’re most passionate about and skilled at conveying through images and videos out of subjects like:

  1. Fashion, beauty and lifestyle
  2. Food
  3. Travel
  4. Yoga and wellness
  5. Decor and DIY projects
  6. Photography/cinematography
  7. Parenting and family
  8. Fitness and health
  9. Humor and comedy skits
  10. Arts, crafts, and design
  11. Books and reading
  12. Gaming and fandoms
  13. Education and courses
  14. Motivation and self-help

Further specialize around your unique perspective – for example, college fashion tips or budget home decor ideas. A niche focus helps attract a tailored audience.

Cultivate Your Brand Image

Beyond just good content, followers are attracted to your personality and lifestyle. Spend time developing a consistent personal brand and aesthetic:

  • What is your distinctive style and point of view?
  • What parts of your background and life story inform your content?
  • How can you showcase your real personality through posts?
  • What is the look, feel, and tone of your overall profile?

Craft captions in your authentic voice and let your personality come through. Align your bio, highlights covers, profile photo, etc., for congruent image-making.

Implement a Consistent Posting Schedule

Consistent Posting Schedule

Post new content frequently to stay in mind with the Instagram algorithm and community. Analyze when your audience is most active online. Aim to post at least 1-2 times per day.

Schedule posts in advance using planning apps to space out content. Mix your post types between photos, longer videos, reels, stories, and live streams. Consistency and variety keep fans engaged.

Optimize Hashtags and SEO

Hashtags and keyword optimization are crucial to get discovered. Identify 20-30 relevant niche and trending hashtags to use per post. Tools like Display Purposes and Ritetag help find popular options.

Also include branded hashtags you create and frequently use in captions to aggregate your content. Strategically use keywords in captions as well.

Interact With Your Audience

Building connections truly sets influencers apart. Respond to comments, ask questions in captions, and know your superfans. Like and reply to followers regularly from your account, too.

Share user-generated content and stories. Send small ‘thank you’ gifts to loyal followers. Make your audience feel recognized.

Improve Your Content Production Skills

Improve Your Content Production Skills

Level up your video editing, photography, caption writing, and production quality over time. Take online courses, experiment with new tech tools, and refine your skills.

Work with creative partners like videographers and designers to bring fresh perspectives. High-quality content keeps audiences engaged as you grow.

Collaborate With Micro and Macro Influencers

Connect and collaborate with relevant influencers to cross-promote each other’s profiles. Do collaboration videos, Instagram takeovers, share content, etc.

These partnerships expose each other’s audiences to new accounts and foster community. A rising tide lifts all ships.

Leverage Instagram Ads and Paid Features

Invest in promotions like boosted posts and Instagram Story ads to expand your reach, especially as you build your profile. Promote your best content.

Also, use paid features like stickers, badges, and IGTV Premiere videos to stand out and monetize. Slowly build up from free components to start.

Join Affiliate Programs Relevant to Your Niche

Join Affiliate Programs Relevant to Your Niche

Sign up for affiliate programs that align with your niche – for example, joining Amazon Influencer or Flipkart Affiliate as a lifestyle blogger. Earn commission promoting relevant products you love.

But only endorse brands you actually use and connect organically within content. Don’t overload followers with product pitches.

Work With Brands as an Influencer

Once you build an engaged following, offer your influencer marketing services to brands. Or respond to recruiter outreach emails.

Set fair rates based on your reach, engagement metrics, and industry benchmarks. Only work with authentic brands you genuinely like and connect with your community.

Diversify Your Income Streams

Leverage your audience to diversify beyond brand sponsorships. Sell merchandise like t-shirts, courses, and ebooks, or launch a membership community for reliable income. Hold in-person events.

Balance passive monetization with active client work. Have multiple income buckets so no one brand controls your revenue.

Track Analytics and Optimize

Analyze Instagram Insights metrics regularly. See which posts drive the most engagement, impressions, and new followers.

Experiment with different content formats, posting times, and tactics to see what resonates best with your audience. Keep iterating and improving.

Consistency, persistence, and constantly providing value to your niche audience, above all else, are crucial to growing an impactful personal brand on Instagram as an Indian female influencer.

Crafting an Influencer Instagram Profile

Crafting an Influencer Instagram Profile

Optimizing your Instagram profile is crucial to initially attracting followers and brands:

Profile Photo

Choose a vibrant, high-quality headshot that shows your personality and aligns with your niche. Have a consistent look.


Summarize your niche and what you offer clearly in your bio in 160 characters or less. Include important keywords that brands search.


Make your account name catchy and easy to remember. Use your real name or a memorable handle tied to your niche.

Link in Bio

Drive traffic to your other social profiles, website, blog, or shopping links using the website field in your bio.


Organize key content, collaborations, and introductions to you into neatly branded highlights at the top of your profile.

Stories Highlights

Curate your best stories into thematic highlights like “Outfits of the Week” or “Day in the Life” for new visitors.


Include relevant niche hashtags visitors can follow in your bio to help them discover you and browse related content.

Brand Kit and Media

Add a media kit to your bio linking your rates, press features, and brand assets to attract sponsorships.

Key Metrics to Track as an Influencer

Analyzing your Instagram profile analytics helps optimize your content and growth:

  • Follower Count
  • Follower Demographics
  • Impressions
  • Reach
  • Engagement Rate
  • Saves
  • Link Clicks
  • Story Views
  • Traffic Sources
  • Follower Growth Rate

Study how each metric evolves and set goals. Compare your performance to competitors. Analytics inform your influencer strategy.

Grow Your Instagram Following

Maximizing YouTube for Added Impact

Expanding onto YouTube can help amplify your influencer impact:

  • Upload additional video content like tutorials or vlogs
  • Cross-promote your Instagram
  • Share longer form videos than Instagram allows
  • Rank in YouTube search with SEO

Leveraging multiple platforms strengthens your brand and provides more monetization.

Handling the Challenges of Influencer Life

Becoming a top influencer also comes with unique challenges, including:

Maintaining Work-Life Balance – Don’t let influencer work consume your personal life. Set boundaries and take time off.

Avoiding Burnout – The pressure to constantly create fresh content is draining. Take breaks when needed.

Tuning Out Comparisons – Don’t obsess over other influencers’ metrics or success. Run your race.

Mitigating Trolls – Use comment filters to block negativity. Don’t engage with trolls.

Preventing Content Theft – Watermark images and file copyright strikes against scammers stealing your work.

Upholding Authenticity – Brand deals may push you to over-promote. Stay true to your roots.

The influencer grind requires grit. But the impact and opportunities make it rewarding.


Growing an engaged Instagram following and thriving as an influencer takes consistency, hard work, and business savvy. But for Indian women passionate about content creation and social media, it provides a path to gaining influence, income, and independence.

Leverage this guide to optimize your brand, production aesthetic, niche focus, and monetization strategy. The potential to turn your creativity into a career awaits. Ready, set, influence!

Transforming Potential: How the Amazon Influencer Program Empowers Creators


In the rapidly evolving world of influencer marketing, Amazon has emerged as a leading platform for influencers to monetize their social media following. The Amazon Influencer Program provides content creators and social media influencers with a unique opportunity to earn commissions by promoting products from the vast Amazon marketplace. In this blog post, we will delve into the ins and outs of the Amazon Influencer Program, how to become a part of it, the benefits it offers, and its potential drawbacks. If you’re an aspiring influencer looking to boost your income and partner with one of the biggest online retailers globally, this guide is just what you need!

What is the Amazon Influencer Program?

At its core, the Amazon Influencer Program is a specialized extension of the Amazon Associates Program, designed specifically for influencers. It enables influencers to curate and promote a selection of their favorite Amazon products through personalized storefronts and custom landing pages, making it easier for their audience to discover and shop the products they recommend. In return, influencers earn commissions on qualifying purchases made through their affiliate links.

Eligibility and Application Process

Not every social media user can become an Amazon influencer. There are certain eligibility requirements that applicants need to meet to be considered for the program. Amazon typically looks for influencers with a sizable and engaged following across various platforms like YouTube, Instagram, Twitter, or Facebook. Additionally, the verification process involves assessing the quality of the content and ensuring it aligns with Amazon’s guidelines.

To apply, aspiring influencers can submit their applications through their Amazon Influencer Program dashboard. The application process is relatively straightforward, but it’s essential to showcase the uniqueness of your content and demonstrate how partnering with you will benefit Amazon’s brand.

How to Become an Amazon Influencer?

Signing up for the Amazon Influencer Program involves several steps. First, you need to create an Amazon account if you don’t have one already. Next, you can apply for the program through your Amazon Influencer Program dashboard. Once approved, you can start building your personalized storefront and adding products to your page to promote to your audience.

However, being an Amazon influencer isn’t just about promoting products blindly. It’s crucial to abide by Amazon’s guidelines for promoting products to maintain a healthy and trustworthy relationship with your followers. This includes disclosing your influencer status when recommending products and promoting products genuinely, only endorsing items you genuinely believe in.

Transparency in affiliate links is also vital. Your audience should always know that you earn commissions from their purchases through your links. Honest communication builds trust and ensures a mutually beneficial relationship.

Benefits of Being an Amazon Influencer

Influencer marketing strategies in 2020
Benefits of Being an Amazon Influencer

Participating in the Amazon Influencer Program comes with several exciting perks. Early access to new products and exclusive discounts is a common benefit, enabling influencers to stay ahead of the curve and share the latest and most desirable items with their audience. The program may also provide invitations to events and programs, allowing influencers to network with other content creators and industry professionals.

Moreover, the commissions earned through the Amazon Influencer Program can be substantial, especially for influencers with large and engaged audiences. As an influencer, you have the opportunity to leverage your social media presence and earn money by recommending products you genuinely love.

Additionally, the Amazon Influencer Program can serve as a stepping stone to building a powerful social media platform. By partnering with Amazon, you gain credibility and access to a massive catalog of products, enhancing your influence within your niche.

Earning Potential in the Amazon Influencer Program

The earning potential in the Amazon Influencer Program varies depending on several factors. First, the size and engagement of your audience play a significant role. The more followers and dedicated fans you have, the higher the likelihood of generating sales through your affiliate links.

Secondly, the time and effort invested in promoting products also influence your income. Consistent and strategic content creation and promotion can lead to higher earnings.

The promotion channels used also play a part. Diversifying your presence across multiple platforms can broaden your reach and increase the chances of attracting potential buyers.

It’s worth noting that the Amazon Influencer Program is distinct from the regular Amazon Associates program. While both involve affiliate marketing, the Influencer Program caters specifically to social media influencers and offers unique features like personalized storefronts and landing pages.

Requirements for the Amazon Influencer Program

To maintain your status as an Amazon influencer, certain requirements must be met. First and foremost, you need to have an active Amazon account and participate in the Amazon community actively. Engaging with Amazon and your audience demonstrates your commitment to the program and its success.

As an influencer, it’s essential to disclose your involvement with Amazon and any gifts received from the company when promoting products. Transparency fosters trust with your audience and ensures compliance with Amazon’s guidelines.

Moreover, while there is no specific minimum threshold for the number of followers or subscribers you need to have, maintaining moderate traffic on your blog, website, or social media channels is crucial for sustained success in the program.

Getting Started with the Amazon Influencer Program

Once you’ve been accepted into the Amazon Influencer Program, it’s time to kickstart your journey as an official Amazon influencer. Approval grants you access to your influencer dashboard, where you can start creating your personalized storefront.

Choosing the right products to promote is essential for success. Focus on products that align with your niche and resonate with your audience. Passionate and authentic recommendations are more likely to drive conversions.

Moreover, compelling content creation is vital for engaging your audience. High-quality photos, engaging videos, and thoughtful reviews can make a significant difference in attracting potential buyers.

Pros and Cons of Being an Amazon Influencer

Being an Amazon influencer comes with its fair share of advantages and limitations.


  1. Monetizing a large social media following: For influencers with substantial audiences, the Amazon Influencer Program offers an opportunity to turn their influence into a lucrative income stream.
  2. Creative opportunities for content promotion: As an influencer, you have the freedom to create content that resonates with your audience and showcases products in unique and engaging ways.
  3. Sharing opinions and earning money: The program allows you to share your thoughts and preferences with your followers while earning commissions for the products you recommend.


  1. Restrictions on personal social media and ads: Amazon’s guidelines restrict the use of your personal social media accounts for promoting products, which may limit some influencers’ promotional strategies.
  2. Limited number of links per post: To ensure the effectiveness of your promotions, Amazon sets a cap on the number of affiliate links you can include in each post, potentially limiting your earning opportunities.

Amazon Affiliate vs. Amazon Influencers

While both the Amazon Affiliate program and the Amazon Influencer Program involve affiliate marketing, they cater to different types of partners. The Amazon Affiliate program is open to anyone and allows website owners and bloggers to promote products through affiliate links. On the other hand, the Amazon Influencer Program targets social media influencers and offers more personalized features.

Alternatives to the Amazon Influencer Program

While the Amazon Influencer Program is a lucrative option for many influencers, it’s not the only path to success. Building your own brand and attracting brand collaborations can be a rewarding way to monetize your influence. Additionally, exploring other influencer marketing platforms opens up more opportunities to partner with diverse brands and expand your reach.


In conclusion, the Amazon Influencer Program is an excellent opportunity for influencers to monetize their influence and gain access to a massive selection of products. By providing

a platform for personalized storefronts and custom landing pages, Amazon makes it easier for influencers to connect with their audience and promote products they genuinely believe in.

Aspiring influencers looking to join the program should focus on building a strong and engaged audience, showcasing their uniqueness, and adhering to Amazon’s guidelines for product promotion. Remember, being an Amazon influencer opens the door to early access to new products, exclusive discounts, and the potential for significant commissions.

So, if you’re an influencer with a passion for sharing valuable content and recommending products you love, the Amazon Influencer Program might just be the key to your success in the world of influencer marketing. Embrace this opportunity, and happy influencing!

Frequently Asked Questions

What is the minimum number of followers required to become an Amazon influencer?

There is no specific minimum number of followers required to become an Amazon influencer. The eligibility criteria for the Amazon Influencer Program are not solely based on the number of followers. Instead, Amazon evaluates various factors, including the influencer’s social media reach, engagement, and content quality.

Does Amazon pay influencers who are part of the Amazon Influencer Program?

Yes, Amazon pays influencers who are part of the Amazon Influencer Program. Influencers can earn commissions on qualifying purchases made through their unique Amazon Influencer storefront. The commission rates vary depending on the product category and the number of purchases driven by the influencer’s recommendations.

Is there a fee for joining the Amazon Influencer Program?

No, joining the Amazon Influencer Program is free of charge. There are no upfront costs or subscription fees for influencers to become part of the program. Influencers can apply through their Amazon Associate account and start creating their influencer storefront once approved.

How can I find Amazon influencers in India?

To find Amazon influencers in India, you can utilize various social media platforms like Instagram, YouTube, and Twitter. Look for content creators who promote Amazon products, create engaging content, and have a significant following. Additionally, Amazon may feature influencers on its official influencer pages.

Can I become an Amazon influencer if I don’t live in India?

Yes, the Amazon Influencer Program is not limited to India. It is available in various countries. As long as you meet the program’s eligibility criteria and have a substantial online presence, you can apply to become an Amazon influencer regardless of your location.

6 Best Instagram Influencers in Mumbai you need to follow

A person with the power of affecting the purchasing decisions of others due to his/her knowledge, position, authority or a certain kind of relationship with the audience, is mostly known as an influencer. 

An influencer has followers of a distant niche and size following him/her depending on the size of the topic he chooses.

Mumbai being one of the largest cosmopolitan cities in India, has many Influencers residing here catering to various content formats such as YouTube, Instagram, Vlogs, Blogs, Podcast, etc.

These platforms have helped numerous brands grow.  Regional Influencer Marketing has gained momentum. Instagram picked up big time, post Tik-Tok was banned in India. Since then, there has been a rise in influencers on the platform.

The Best Influencers in Mumbai

  • Jannat Zubair Rahmani (@jannatzubair29)

This 21year old debuted as a child artist in 2010 in a cameo role with Star One’s medical romance Dilll Mill Gayye.  Since then, she has acted in television serials like Kashi- Ab Na Rahega Tera Kagaz Kora and Colors TV’s Phulwa.

 She has recently made a foray into films by debuting in a Punjabi film Kulche Chole.  She is popularly known as the “TikTok Queen”, when her videos on TikTok became viral in 2009.

Since then, there was no looking back for this girl on social media. Today this girl has 45.1M followers on Instagram.

  • Satyajit Majumder (@thetwoinone guy)

Being one of the youngest influencers on the block, this actor- influencer took social media by storm in 2019. Currently having 1M followers, Satyajit creates content around fashion, lifestyle, food and travel.

He has collaborated with numerous brands like Amazon, Dominoes India, etc.

  • Aakriti Rana (@aakritiranaofficial)

 Having 970K followers on Instagram, this fashion blogger, stylist and YouTuber has worked as a part-time graphic designer and freelance photographer before she began blogging part-time, which soon became very popular. She has worked with various reputed jewellery brands like Ziveg and Swarovski.


  • Sejal Kumar (@sejalkumar1195)

This 27 year old’s social media journey began post participating in Miss India; she has won titles of “Miss Multimedia” and “Miss Ramp walk” during the Miss Diva Campus Pageant held in 2016.

With 843K followers on Instagram, this young lass began her digital journey in 2014 by starting her own YouTube channel.

With an ultimate aim of becoming an actress, she dawns multiple hats, when it comes to content. Her vlogs and posts content include fashion, styling, singing, etc.

In her journey spanning over a decade, she has collaborated with various top brands. She debuted as the leading lady in the Netflix show Engineering Girls in 2018 and also has a podcast on Spotify called Shutup Sejal.

Grow Your Instagram Following

  • Deeksha Khurana(@deekshakhurana) 

Having a count of 727K followers, Deeksha Khurana is one of the most followed Instagram Influencers, based out of Mumbai.

Having an elder sister in the same profession might come with a few perks. But building up her own brand hasn’t been that easy for this 25-year-old lass, originally hailing from Delhi. 

Her IG feeds are all about travel and lifestyle. Along with her elder sister Kritika, Deekha also hosts an exclusive Spotify podcast called “Whatsupsister”, where the two talk about fashion, travel, dreams, manifestation and every topic under the sun.

She has collaborated with some of India’s top brands such as Swiggy India, Nua women, Hershey’s India, etc. while also being features as a model for Lavie Bags. She also runs her own clothing label called Dee Clothing.

  • Sayan Bakshi (@theorangeepistles)  

A Content Creator and a Social Media Influencer, Sayan has a huge fan-following on his social media platforms. His 723K followers adore him for the informative content he generates. Some of the famous brands he has collaborated with are “Nykaa Man”, “Bombay Shaving Company”, “BVLGARI” etc. he also runs a blog with the name relating to skincare, fashion, etc.


Indian Luxury Lifestyle Influencers on Instagram

Luxury Lifestyle Influencers are those Influencers who share their daily routine, experiences, OOTD, beauty tips, etc in the form of blogs and posts.

They promote usage of high-end products in their daily posts, reels, videos, vlogs, etc on a collaboration basis. These influencers have followers based on the genuine reviews they put up along with organic, relatable and interesting content.

Top Luxury Influencers in India

  • Diipa Büller – Khosla (@diipakhosla)

Having 1.8M followers on Instagram, Diipa was the first Indian influencer to walk the red carpet at the Cannes Film Festival. She also runs a NGO “Post For Change” which aims to create equality for women and also spread awareness regarding their mental health and sexual rights.

The organisation till date has used various social media influencers as a transformative engine to drive change in society by initiating campaigns such as #OnMyMind and #RedDotChallenge which took the internet by storm.

  • Masoom Minawala Mehta (@masoomminawalamehta)

Hailing from the most affluent family of jewellers Minawala and having around 1.3M followers, this fashion blogger and entrepreneur also is the CEO of the fashion portal ‘Miss Style Fiesta’.

Apart from being a stylish influencer and a fashion entrepreneur, , she also carries out social work to help people around her. She has collaborated with brands like Vero Moda, Dior, Louis Vuitton, Fendi Baguette, Nandita Sikachi clothing brand, Sobariko, Style Junkie, etc As an Indian luxury lifestyle influencer has had the privilege to feature in magazines like Vogue Magazine, Indian Express, Grazia India, Cosmo India, Deccan Chronicle and many more.


  • Aashna Shroff (@aashnashroff)

With 969K followers, this 29-year-old a London College of Fashion alumnae has travelled the world and has had the opportunity to work with some top international brands like Tresemme, L’Oreal,, Maybelline and Estee Lauder.

She has online pages named “The Snob Home ” and the “the Snob Journal ”, talking about interior décor, fashion, etc. She has also walked the Indian and international ramps at various fashion weeks, events and launches.

  • Malvika Sitlani Aryan (@malvikasitlaniofficial)

Having 576K followers on Instagram, this Femina Miss India 2012 contestant has walked the International and Indian ramps for renowned fashion designers.

She has also participated in the supermodel TV hunt show “India’s Next Top Model”. She has also done a cameo as Ashushman Khuranna’s girlfriend in the Hindi film “Meri Pyaari Bindu”.

She is also running a beauty brand Masic Beauty. She is currently documenting and putting up content related to her pregnancy journey.

Grow Your Instagram Following

  • Rizwan Bachav (@rizwanbachav)

Honored with the “Male Influencer of the Year 2021-22” award by Parcos, this 39-year-old has 123K is considered to be the Instagram Star.  An Investment Banker by profession he loves to live life king size and as an influencer he loves a luxury lifestyle and his posts comprise of cars, watches, real estate, sneakers and fragrances.

He has collaborated with Louis Vuitton, Dior, Creed, Paneri, Gucci, BMW India. His followers are not predominantly males, but he also has an equal number of female fan followers across social media platforms.


Frequently Asked Questions

No 1 influencer in India

According to a list by HireInfluence, Bhuvan Bam is the #1 influencer in India 1. He is a social media star and comedian who originally started with a YouTube channel, BB Ki Vines where he collected 25 million subscribers.

luxury lifestyle influencer

A luxury lifestyle influencer is a person of social prominence who uses their influence to expose luxury brands to their audience. They often build their presence online, but they can use traditional mediums, such as television, as well. Luxury lifestyle influencers take a lot of energy and dedication to promote high-end brands and lifestyles in a way fair enough to develop an emotional bonding with the target audience, thus helping brands reach a wider pool of prospects

Who is the richest Instagram influencer in India?

The richest Instagram influencer in India is Bhuvan Bam, who has a net worth of around $15 million. Bam is a comedian and YouTuber who has over 17.2 million followers on Instagram. He is known for his funny videos and sketches, which often feature his family and friends.

Who is the richest female influencers in India?

The richest female influencer in India is Prajakta Koli, who has a net worth of around $10 million. Koli is a YouTuber and comedian who has over 7.7 million followers on Instagram. She is known for her funny videos and sketches, which often feature her family and friends.