How to conduct a TikTok audit -Step by Step Guide

Table of Content

  1. Introduction
  2. What is a TikTok Audit?
  3. Step by step guide to conduct a TikTok audit 
  4. Conclusion


The first rule of digital marketing is chasing your audience or their attention, to be precise. This has made brands almost omnipresent digitally. Even an app like Tiktok has been made a suitable channel for marketing, with its engagement rate at almost 7%.

But merely establishing a presence and posting content cannot achieve the optimal results. A TikTok audit can help a great deal to run an analysis on your content.

What is a TikTok Audit?

TikTok audit is an analysis of your content to assess the engagement of the brand content. It helps the brand recognise its strengths, weaknesses, what’s engaging and informative and what’s not. 

Step by step guide to conduct a TikTok audit 

  1. Know your aims and goals 

The first step to a successful campaign is setting your goals. Work your way backwards from the output you desire from your vision before developing a strategy. These marketing goals can range from brand awareness to lead conversion. 

To determine their aims, marketers can ask questions pertaining to the expectation from the campaign, the impact it wants to have on the consumer base, if it is strictly informative or engaging, how it should affect the sales.

This helps to chart out a map to your marketing destination. Once you are aware of the expectations you’ve set, it will be easy to gauge if the marketing goals align with your TikTok efforts and results. 

  1. Analyse your TikTok efforts 

 A thorough analysis of a TikTok profile cannot be reduced to engagement rate alone, a lot hinges on the non-content elements of TikTok. Let’s delve into some of these and why these need to be considered when looking at the metrics – 

  • Profile Picture – This is the first brand element that audience or potential consumer interacts with, hence it should be eye catching. The minimal requirement for an appropriate TikTok business profile should be clear and of high quality. There is very limited scope of communication here so it should ideally be the brand logo.
  • Bio – This is an introductory communication between the brand and the potential consumer, so the message here should align with brand identity and value. A good bio makes the consumer want to explore more in the same domain, so this is a chance to convince your consumer base to scroll down and consume more content. It is crucial to update your bio while retaining brand identity at regular intervals to keep it fresh and engaging. Although, TikTok only offers 80-character-limit bio, you can ensure this by including relevant keywords and evoking curiosity.
  • CTA (Call To Action) – A CTA gives a direction to the consumer’s curiosity, it serves as a reminder to engage with the brand. It is a critical step towards educating the consumer base about the brand. It can be as simple as a hook and an active verb instructing the consumer about the next step.
  • Resources – TikTok only allows one URL to be posted on the profile, so it is suggested to create a link that acts as a directory for a new audience. Through this they will be redirected to sites that provide more relevant information about your brand.
  1. Assess your TikTok content 

It’s now time to analyze the content on your TikTok profile. This includes dissecting the top performing videos, tracking the frequency of your content and ensuring that the visuals of the content align with the tonality of the brand.

This consistency signifies professionalism in the mind of the audience and helps in associating the brand with a certain palette and terminology. 

The brand also needs to be consistent with its efforts, so this helps in understanding and adjusting the frequency.

After this, you can access the basic TikTok metrics on the dashboard or even use third- party apps like Upfluence and to get in-depth insights about engagement rates, impressions and demographics.

  1. Take a look at the TikTok engagement stats 

TikTok provides you with the stats from the last 7, 30 and 60 days and these give you a fair idea about the engagement rate of your TikTok content.

  1. Run a TikTok Hashtag Audit 

Using relevant and trendy hashtags are key to a successful TikTok account. The first step is to check the most searched hashtags.

While it can be beneficial to use trendy hashtags but only when they are relevant. It helps you introduce potentially beneficial hashtags.

Having a brand hashtag has also proven to be beneficial since it groups all the campaigns of a brand under one blanket-hashtag and makes it easier to recognise the brand.

  1. Analyze your TikTok follower demographic

Analyzing your follower base and learning about their patterns and identity rubrics like age, hobbies, geographical distribution, the time they’re most active at, education etc. gives you a better idea about their content expectations from you. 

This also helps to analyze your content from an ideal lens, to see why a piece of content worked or did not work and craft content that could serve the follower base.


Conducting an audit of your TikTok page might seem complicated and cumbersome at first but the results we get by the end of it make it worth the effort. Like any other marketing effort, even audits need to be consistent, hence should be performed monthly or quarterly. 

The results tracked over a period of time makes the process of effective communication much easier and your ultimate goal of marketing success only a matter of time.

How to get more followers on Instagram: Get tips to grow your real audience

The social media presence of a lot of firms is built on Instagram. Instagram marketing is shown to increase sales, increase traffic, and increase consumer engagement.

You’re not alone, though, if you’re not happy with your Instagram growth and engagement.

There is a lot of competition on the platform. Additionally, it can be challenging to decipher Instagram’s algorithm.

The truth is that expanding your audience is a worthwhile endeavour. This is due to the fact that a larger audience means more chances to win over new clients.

Are you prepared to make changes to your online persona and acquire more Instagram followers? How to make it happen is broken down in this piece.

Tips to grow your real audience

  1. Use your Knowledge to the Fullest

Your target audience probably has characteristics in common with people you already know. Therefore, these “lookalikes” are a smart choice if you want to expand your audience.

Examine what you know about your present contacts to discover new people who share your interests. Do most of them have similar ages? Do they reside in a certain area? Do they react to a particular type of information consistently? Those data can be used to identify comparable individuals.

Let’s say you run a neighbourhood gourmet store and you see that young families are buying a lot of allergen-free pancake mix. This information could be used to advertise this product online to people in a related demographic.

  1. Don’t Purchase the Followers

It takes time to establish your Instagram following. But using bots or purchasing followers as shortcuts isn’t the solution. Instagram’s terms of use prohibit buying followers, and while you may experience a spike in interaction and followers at first, doing so will hurt your account over time. Why? You run the risk of having your account shadow banned because Instagram frequently bans phony accounts and fake engagement.

Gaining loyal, quality followers who will interact with your content may take some time, but it will be well worth the effort.

  1. Consider the Preferences of the Audience

Look for patterns in your present audience’s priorities, interaction styles, purchasing habits, preferred prices, social media activity, and other information. Next, utilize this information to update or inform your outreach.
You can integrate and organize all of your audience data with the use of an audience dashboard and marketing CRM tools.

Using this method enables you to spot trends that can provide information about how audiences react, determine what they want most from you, and locate chances to craft tailored messages that demonstrate your understanding of their wants and requirements.

  1. Maintain Interaction and Diversify Your Audience across Platforms

In order to provide your audience with the best material, you may need to take them away from the platforms where they first found you.
Reducing your dependence on a single platform is another benefit of audience diversification. You can rest easy knowing that you can always get in touch with your audience, even if something were to happen to one. Naturally, you can’t just tell people that you have an email list or tell them to follow you on Instagram. Retaining engagement requires regular contact and engaging content.

  1. Display your Instagram account wherever Possible

If getting more Instagram followers is your objective, don’t be afraid to promote your account.

Additionally, there is no one-size-fits-all strategy for promoting your Instagram. Here are some suggestions:

  • Incorporate social media symbols into your marketing emails and website. Social media icons facilitate customer connections and make it simpler for consumers to find your business.
  • Put an Instagram feed front and centre on your product pages or homepage. Numerous online retailers have their own UGC feeds on their websites.
  • Reshare news or material exclusive to Instagram on other social media platforms. For instance, you may use Facebook to discuss an upcoming Instagram Live.
  1. Look for Hashtags that your Audience is Using

Hashtags on Instagram have been a mainstay of the platform for a very long time. Having said that, their significance has diminished.

You won’t gain any new followers by stuffing hashtags into your posts. particularly with all of the commotion on the platform. Take the initiative and concentrate on hashtags related to your target industry. It’s essential to know how your hashtags function on Instagram.

  1. Use Short-form Video Content

Reels are great for algorithms, quick, and entertaining. Consider product spotlights, lessons, or even brief behind-the-scenes looks. Get inventive since you don’t have long to capture someone’s interest.

Create stylish, visually appealing Reels by utilizing the pre-installed stickers, edits, filters, music, voice-overs, and transitions. The cherry on top? On websites like TikTok, it’s simple to cross-promote these short videos, which will help you expand your audience and gain more followers.


You will be able to keep making new connections if you are always experimenting with new strategies and techniques depending on the information you learn about your target audience.

Using what you know, expanding on what you learn, and constantly seeking new opportunities are the keys to success.

Remember these observations as you strive to expand your audience and modify them to fit your own circumstance. Increasing your Instagram following is not something that will happen by chance. Furthermore, in contrast to popular belief, there isn’t a magic bullet that will guarantee success.

Micro-Influencer Marketing Guide for Brand Growth

For companies looking to target a more specialized market but lacking the resources to engage with macro influencers, micro influencer marketing is a fantastic option. Businesses with limited budgets might benefit greatly from micro-influencer marketing. Despite having a smaller audience than macro influencers, they have a very strong level of engagement. Why? Since micro influencers frequently convey an air of relatability, approachability, and reliability. Because of this, the things they suggest seem more like recommendations from friends than from some famous people.

What is micro-influencer marketing?

In layman’s words, micro-influencer marketing is collaborating with individuals that have smaller but very active social media followers. Their suggestions may significantly influence what consumers purchase. The key benefit of micro-influencers is their ability to foster brand trust and facilitate business growth by establishing a connection with a more niche and smaller audience. micro-influencer marketing

Benefits of Choosing Micro-Influencers 

Working with micro-influencers has a number of advantages that your brand should take into account. Let us look at the benefits of working with micro-influencers 1. Cost-Effective:  Collaborating with micro-influencers is typically cost-effective. Their highly engaged and focused audience allows for a considerable return on investment (ROI), even with a lesser follower count. Because of its affordability, brands can get meaningful outcomes on a budget that works for them. 2. Niche and Loyal Audience: Reaching a more niche audience that is interested in your product is made easier by the fact that micro-influencers frequently focus on these communities. One of the biggest benefits of working with micro-influencers is that you can ensure that your product is seen by the people who are most likely to buy it by targeting a specific niche audience. 3. Enhanced Engagement:  Micro-influencers frequently have higher engagement rates than macro-influencers who have broader, less personal audiences. Authentic relationships are fostered by their smaller but more engaged following. Reliability, trust, and a greater chance of audience action—like buying something or sharing content—are the results of this.

Micro-Influencer Marketing Guide for Your Brand Growth

We have the perfect strategy if you want to collaborate with micro-influencers to launch your influencer campaign. Here’s a guide on how to collaborate with micro-influencers helps your brand grow: 1. Finding the right micro-influencers A micro-influencer whose audience is in line with your brand would be a good fit. When selecting the ideal micro-influencer, there are a number of things to take into account, including engagement levels, interests, and demographics. Tips for finding relevant influencers
      • Launch Instagram and add business-related keywords.
      • Example: If you are interested in the health industry, for instance, and you type “health” into the search field a list of health influencers will appear.
      • Examine each account and do a profile analysis.
    • Make an effort to connect with the people who you seem can align with your brand.
2. Establish Sincere Connections You must contact the chosen micro-influencers in order to proceed to the next phase. But forget about robotic messages and generic emails. Here’s how to be authentic and personable in your approach:
      • Explore their content in depth. Engage with their social media, read their blog entries, and watch their videos. Recognize their tone, manner, and the subjects they are enthusiastic about.
      • Get rid of the clichéd “Hello [Name]” and “I admire your work” communications. Mention particular instances of the content you found engaging to demonstrate that you have done your homework.
    • Emphasize the benefits to both of you and describe how your brand reflects their beliefs and how working together could be advantageous to both of you.
3. Support and Encourage Authenticity In order to promote authenticity in influencer marketing, you must provide a space where influencers feel free to be open and honest about their interactions with your goods or services. This strategy seeks to provide their audience with material that feels authentic and relevant. Rather than having influencers give pre-written testimonials, you should allow them to engage with your brand in real life. Influencers’ genuine experiences, whether they involve utilizing your product, interacting with your business, or simply expressing their opinions, connect with their audience. This genuineness gives brands more legitimacy. It strengthens the influencer’s recommendation by demonstrating a sincere bond between them and the company. 4. Convey your Expectations Clearly After both the parties agree to the collaboration, lay the foundational work. Discuss and exchange campaign deliverables, deadlines, and goals. Make sure that payment, posting schedules, and material formats are agreed upon by both sides. Every conversation should be recorded to prevent last-minute miscommunications. Before beginning the partnership, some brands can sign a contract. 5. Analyze and Provide Feedback After the campaign launches, it’s time to monitor its effectiveness. You must verify the number of impressions your website or social media handle receives if the campaign is focused on raising brand recognition. In the event that a product promotion is underway, brands must verify whether they are receiving orders for the same. To evaluate the campaign’s performance, you must monitor metrics that are in line with its objectives, such as conversion rates, website traffic, and engagement rates. It doesn’t end here. Once the collaboration is done, offer a customized message. Provide an evaluation on the campaign’s effectiveness and express gratitude to the micro-influencer for their work. Developing a good rapport with the influencer will further promote cooperation in the future.


In 2024, micro-influencer marketing is a priceless tactic that gives brands a real way to engage with their target demographic. This method goes beyond simple transactions and develops into a mutually beneficial collaboration where resonance and authenticity are valued above everything else. The long-lasting power of micro-influencers is still a pillar in the marketing industry, demonstrating that actual engagement beats out fads.

Top Influencer Analytics Tools in 2024


Although the appropriate influencer endorsements are extremely valuable, brands must use influencer campaigns strategically if they want to see a return on investment (ROI).

This entails identifying influencers within your target market who have a following and developing campaigns that resonate naturally and encourage conversions. Although it’s not an easy effort, the correct analytics for influencer marketing can help.

What is an influencer analytics tool?

This is one kind of influencer marketing technique used to assess the effectiveness and influence of campaigns.

With the use of these tools, marketers can identify influencers who resonate with their target audience and then monitor and assess the contribution of each sponsored post to the campaign as a whole.

By combining audience demographics, content performance indicators, and influencer profile data, marketers can better assess and manage their influencer engagements in accordance with their overarching business goals.

Setting goals for your campaign is the first step in every effective influencer campaign. But in order for this to be useful, you must be able to track your advancement toward your objectives.

That is where Instagram analytics become useful. They give you the proof you require and let you adjust your campaigns to better achieve your goals and objectives.

Here are XYZ influencer analytics tools you can use.

Influencer analytic tools


Best Influencer analytics tools


  • Upfluence

Digital marketing enables you to grow your company and reach a worldwide audience while assisting you in shattering these myths and regional barriers. All of this is something you can do while just lounging in your office. Digital marketing helps one concentrate solely on the intended target audience rather than the broader public. As a result, you will be able to connect with customers worldwide.


  1. Analytics and tracking of data automatically
  2. An AI-driven grading system to determine which influencers have the highest interaction rates
  3. Access to more than 20 million influencers worldwide
  4. insights from the audience to better profile influencers.


  • Traackr

Leading influencer marketing platform Traackr is well-known throughout the world. It’s intended to help brands identify, oversee, and evaluate their relationships with influencers. With its strong IRM, Traackr enables marketers to create enduring and significant connections with influencers.


  1. Influencers from a wide range of social media platforms and categories are available in Traackr’s extensive database.
  2. Because of its influencer screening skills, marketers can interact with real, significant influencers.
  3. It offers comprehensive information on the demographics, interests, and engagement levels of the influencer’s audience.
  4. The fraud detection tool on Traackr assists you in spotting phony engagement and followers.  


  • Infleuncity

In the world of influencer analytics platforms, Influencity is yet another important tool for influencer marketing. It is intended to make finding, evaluating, and working with influencers more efficient. Because of its abundance of capabilities, firms seeking to maximize their influencer marketing campaigns frequently choose to use this platform.


  1. It assists in locating influencers on various social media networks by using predetermined standards.
  2. The tool provides information on the demographics, interests, and authenticity of an influencer’s audience.
  3. It offers resources for developing, overseeing, and monitoring influencer programs.
  4. You may get comprehensive campaign impact reporting, including reach, engagement, and ROI, thanks to its sophisticated algorithms.
  5. You can also spot and stay away from influencers who have fabricated large following numbers.


  • Keyhole

With reliable analytics data, Keyhole is an influencer marketing tool that assists users in measuring and optimizing influencer campaigns. Utilize this influencer analytics tool to monitor influencer activity and campaign performance data in real time. After compiling information from all of your influencer partners into a single, complete report, you can evaluate the overall impact of the campaign. Keyhole facilitates real-time tracking of campaign performance data and influencer activities.


  1. Analysis of emotion, geography, and influencer engagement
  2. Demographics of the audience
  3. Tracking hashtags and keywords
  4. Reporting and optimization that happens automatically
  5. Thorough campaign reports that compile information on brand ambassadors, influencers, and user-generated content


  • Kofluence

This influencer marketing tool links brands with the most relevant influencers. It is a complete solution that takes care of every facet of influencer marketing. It is intended to improve influencer marketing’s usability, effectiveness, and accessibility for companies of all sizes.


  1. Kofluence has an extensive network of influencers that includes celebrities, macro-influencers, and micro-influencers.
  2. It offers a collection of instruments made to make managing influencer marketing initiatives easier. These consist of tools for goal-setting, managing budgets, and monitoring campaign outcomes.
  3. It gives marketers access to comprehensive data on the demographics, reach, and engagement of influencers.
  4. Kofluence matches marketers with influencers that are a good fit for their campaigns by using AI.


Things to Consider while Choosing Influencer Analytics Tool

Choosing the appropriate influencer analytics tool is essential in today’s digital world, since influencer marketing plays a major role in company strategy. Here are some things to think about to make sure the tool fits your marketing goals and offers the information required for efficient campaign management:

  1. Cost-Effectiveness: 

Evaluate the tool’s value and features in relation to its cost. Even though quality has a cost, you should make sure the tool fits into your marketing budget and provides a good return on investment. To determine which tool best suits your budget, compare various options and consider the range of features each one offers.

  1. Customer service: 

If you’re new to influencer analytics, having strong customer service and extensive training materials can really improve your experience using the tool. Seek for vendors who can help you get the most out of the tool by providing attentive customer care, thorough instructions, tutorials, and continuous support.

  1. Comprehensive Data Analysis: 

A top-notch solution for influencer analytics should be able to provide a deeper dive into important areas like audience demographics, engagement rates, and sentiment analysis, in addition to capturing basic engagement metrics like likes, shares, and comments.


It doesn’t have to feel like rolling the dice when launching a new influencer campaign. You can optimize, plan, and seek for influencers more strategically if you use influencer analytics tools. To guarantee the effectiveness of their marketing, agencies and companies must use an influencer analytics tool. 

You can locate the ideal influencer and maintain a positive relationship with them if you have the correct tools. 

Are Social Media Influencers Harmful to Society?


Social media influencers can either prove to be harmful to physical or mental health or they can adversely affect it in a healthy way and promote a positive attitude. Social media has transformed the way we connect with people and promote our brands and services. 

Influencers are frequently seen as trendsetters and role models, especially by younger audiences. They are frequently viewed as the epitome of beauty, success, and popularity. As a result, “aspirational” material has become more popular, with influencers showcasing their opulent lifestyles and endorsing things that aim to make their fans more like them.

They must take responsibility for the products they endorse on social media because most customers, particularly Gen-Z, rely on their recommendations when making purchases.



What Makes Social Media Influencers Successful?

Successful social media influencers have an array of experience, knowledge, skills, and good communication abilities. Social media influencers who produce relatable, high-quality content benefit their target audience. Influencers also frequently disclose personal triumphs and setbacks on social media, giving them a better opportunity to engage with their target audience. 

Brands often contact social media influencers for promotions and advertising arrangements once they have a good following and their material goes viral. This enhances the influence social media influencers have on society and contributes to their success.


How social media influencers impact society positively?

Social media influencers can serve as positive role models for youth, encouraging them to follow their passions, aim high, and lead healthy, happy lives. Numerous influencers disseminate relatable and genuine information that connects with youth and inspires them to follow their dreams.

Influencers are not just about fun; a large number of them also offer informative content that improves the lives of their followers. Influencers are now evolving into effective information and learning resources, offering anything from science experiments to language tutorials and do-it-yourself (DIY) tasks. 

They also educate their followers about social issues by putting them in the spotlight and promoting conversations about them. Examples of these include equality, mental health, and climate change. A large number of well-known internet influencers participate in social advocacy as well.

Influencers frequently open up about their own issues and experiences, which makes it easier for society to relate to one another and feel less alone. Their material has the capacity to instruct and empower young people to make wise decisions about their lives. They also encourage their audience to speak about their issues and be more open.

Social media influencers may also help young people make educated decisions about their looks and wellbeing by offering insightful knowledge and guidance on issues like fashion, cosmetics, and health. They also highlight the worth and beauty of many cultures and origins, encouraging diversity and inclusivity. Influencers can encourage young people to adopt a more welcoming and inclusive perspective by including people from a range of backgrounds in their material.

In general, it is impossible to exaggerate the positive impact that social media influencers have on society. Influencers have the ability to uplift, inform, and encourage young people to adopt positive beliefs and habits through their platforms. As a result, they are extremely important in forming the leaders and change agents of the future.

However, social media influencers can also have a negative impact on society.


How social media influencers impact society negatively?

A lot of social media influencers provide a flawless and idealized picture of themselves and their lives, which can cause the audience to have irrational expectations and body standards. It’s no lie that many young people may experience body shaming and low self-esteem as a result of this.

Another thing is that social media influencers provide a window into the lives of the wealthy and famous for their large followings, with their allegedly flawless bodies, opulent lifestyles, and exotic travels. As a result of trying to imitate their favorite influencers, young individuals may develop irrational expectations.

Furthermore, if, as a society, we are constantly exposed to the content of influencers, one may develop FOMO, or the fear of missing out. Young individuals may feel inadequate or undeserving as a result of this when they compare themselves to others. One can experience feelings of depression, loneliness, and isolation as a result.

Society can also be negatively impacted by the paid collaborations that many social media influencers participate in. These influencers frequently utilize their social media platforms to trick their followers into buying the things they are promoting. Due to the continual barrage of endorsements and commercials, youth are susceptible to materialism and consumerism.

Not only this, but misinformation and “fake news” have now become more prevalent as a result of the rise of social media influencers. Numerous influencers have a history of disseminating untrue information and unfounded rumors, which can be harmful to the audience who follows them. This may result in a lack of critical thinking skills and an inclination toward using social media instead of more trustworthy sources for information.



It’s critical to understand that influencers don’t always have a negative impact. Many social media influencers use their platforms to spread uplifting ideas about social justice, mental health awareness, and body positivity. But it’s crucial to critically evaluate the information we take in and consider the reasons behind it. 

It is important to keep in mind that influencers are frequently compensated to endorse things, and their information might not always be 100% authentic.