The Ultimate Guide to Running Social Media Contest

April 14, 2023 Third Eye Blind Productions Social media marketing No Comments

Introduction

Welcome to our blog post on how to create a successful social media contest! If you’re looking to boost your brand’s social media presence, increase engagement with your followers, and attract new potential customers, then hosting a social media contest is a fantastic way to achieve those goals.

But what exactly is a social media contest, you may ask? Essentially, it’s a marketing tactic in which businesses or individuals create a promotion or event on their social media platforms, encouraging their followers to participate in exchange for a chance to win a prize or recognition.

Social media contests can take many forms, from photo or video contests to caption or trivia challenges, and their benefits are numerous. Not only do they help to increase brand awareness and reach, but they also promote engagement and interaction with your followers, which can lead to increased customer loyalty and sales.

So if you’re ready to take your social media game to the next level, keep reading for our top tips on creating a successful social media contest that will have your followers buzzing and your brand soaring!

Table of Contents

Introduction
Define Your Goals and Objectives
Choose the Right Platform
Define Your Target Audience
Choose the Type of Contest
Create the Rules and Guidelines
Plan Your Contest Promotion
Conclusion

Define Your Goals and Objectives

The first step in creating a successful social media contest is to define your goals and objectives. What do you hope to achieve through this contest? Is it to increase brand awareness, drive website traffic, generate leads, or boost sales? Identifying your goals will help you create a contest that aligns with your overall marketing strategy and delivers the desired outcomes.

Once you’ve determined your goals, it’s essential to decide what metrics you will use to measure success. Will you be tracking the number of contest entries, engagement levels, social media follower growth, or website traffic? Having clear metrics in place will help you evaluate the success of your contest and make informed decisions for future campaigns.

For example, if your goal is to increase engagement, you may choose to track likes, comments, shares, and mentions on social media. Alternatively, if you’re looking to drive website traffic, you may track the number of clicks to your website from the contest post.

It’s important to note that the metrics you choose will depend on your goals and the type of contest you’re running. For instance, if you’re running a photo contest, you may focus more on user-generated content and the quality of submissions, while a caption contest may emphasize engagement and humor.

In conclusion, defining your goals and objectives, and identifying metrics to measure success is a critical first step in creating a successful social media contest. By doing so, you’ll be able to develop a contest that resonates with your audience, drives engagement, and achieves your desired outcomes.

Choose the Right Platform

After identifying your goals and objectives for your social media contest, the next step is to choose the right platform to host it on. There are many social media platforms available, and each one offers unique features and advantages for running contests. Let’s take a closer look at the most popular social media platforms and what they offer for contests:

Facebook:

With over 2.8 billion active users, Facebook is the most extensive social media platform available. Facebook offers a wide range of contest formats, including photo and video contests, sweepstakes, and quizzes. It’s a great option if your goal is to increase brand awareness and engagement.

Instagram:

Instagram is a highly visual platform, making it an excellent choice for photo and video contests. It has over 1 billion active users and offers many features, such as stories and hashtags, that can be used to promote your contest and encourage participation.

Twitter:

Twitter is a fast-paced platform that’s great for running contests with short entry periods. It’s best suited for contests that involve user-generated content or voting, such as caption or hashtag contests.

YouTube:

If you’re planning on running a video contest, YouTube is the perfect platform. With over 2 billion active users, it’s the second most popular search engine after Google, making it an excellent option for increasing brand visibility and engagement.

Factors to consider when selecting a platform include your target audience, contest format, and the platform’s features and limitations. It’s essential to choose a platform that aligns with your goals and objectives and has the tools and capabilities to execute your contest successfully.

In short, choosing the right platform for your social media contest is crucial to its success. Consider your target audience, contest format, and the platform’s features and limitations to ensure that you’re selecting the best platform to achieve your goals. By doing so, you’ll be able to reach your target audience, drive engagement, and achieve your desired outcomes.

Define Your Target Audience

After selecting the platform for your social media contest, the next step is to define your target audience. Your target audience is the group of people who are most likely to engage with your brand, participate in your contest, and become customers. Here are some tips for identifying your target audience:

Conduct market research:

Conducting market research will help you understand your audience’s demographics, interests, behaviors, and pain points. You can use surveys, focus groups, or social media analytics to gather this information.

Analyze your existing customer base:

Look at your existing customer base and identify common characteristics such as age, gender, location, and interests. This will give you an idea of the type of audience that is already engaged with your brand.

Check out your competition:

Analyze your competitors’ social media presence and see who is engaging with their content. This will give you an idea of the type of audience that is interested in your industry or niche.

Once you’ve identified your target audience, it’s important to tailor your contest to their interests and preferences. For example, if your target audience is younger, you may want to host a video or meme contest, while an older audience may prefer a photo or essay contest.

Tailoring your contest to your audience will help you increase engagement, generate leads, and build brand loyalty. It will also help you create a positive user experience and improve the chances of your contest going viral.

In conclusion, defining your target audience is a critical step in creating a successful social media contest. By identifying your audience’s interests and preferences and tailoring your contest to their needs, you’ll be able to increase engagement, generate leads, and build brand loyalty.

Choose the Type of Contest

Once you’ve defined your target audience and selected the platform for your social media contest, the next step is to choose the type of contest you want to run. There are many types of contests to choose from, each with its own advantages and challenges. Here’s an overview of some popular contest types:

Photo contest:

A photo contest involves participants submitting a photo related to a specific theme or topic. This type of contest is great for increasing user-generated content and engagement.

Video contest:

A video contest involves participants submitting a short video related to a specific theme or topic. This type of contest is great for engaging younger audiences and increasing brand awareness.

Caption contest:

A caption contest involves participants submitting a witty or creative caption for a specific image or video. This type of contest is great for increasing engagement and brand loyalty.

Sweepstakes:

A sweepstake involves participants entering their contact information for a chance to win a prize. This type of contest is great for generating leads and increasing brand awareness.

When selecting a contest type, it’s essential to consider your target audience and the goals of your contest. For example, if you’re targeting a younger audience, a video contest might be a better choice than a photo contest. If your goal is to generate leads, a sweepstake may be the way to go.

It’s also important to consider the entry requirements and judging criteria for each contest type. Some types of contests, such as photo and video contests, may require more time and effort from participants, while others, such as sweepstakes, may be easier to enter.

Concluding all, we can say that choosing the right type of contest is crucial to its success. Consider your target audience, the goals of your contest, and the entry requirements and judging criteria for each contest type. By doing so, you’ll be able to select the best contest type to achieve your desired outcomes and engage your audience.

Create the Rules and Guidelines

Once you’ve selected the type of contest you want to run, the next step is to create the rules and guidelines. Clear and concise rules and guidelines are essential to ensure that the contest runs smoothly and that participants understand what is expected of them. Here’s why it’s important to create clear and concise rules and guidelines:

Protect your brand:

Clear and concise rules and guidelines can help protect your brand by outlining what is and isn’t acceptable behavior from participants.

Avoid legal issues:

Rules and guidelines can help you avoid legal issues by ensuring that your contest complies with local laws and regulations.

Increase engagement:

It can increase engagement by providing participants with a clear understanding of how to enter and what they can win.

Here are some examples of common rules for social media contests:

Eligibility requirements:

The rules should clearly state who is eligible to participate in the contest.

Entry requirements:

There should be guidelines on how contestants can enter, what content they should submit, and any restrictions on what they can submit.

Judging criteria:

In addition to describing how the winner(s) will be selected and what criteria will be used, it should also explain how entries will be judged.

Prize details:

Detailed information about the prize(s) should be included in the rules, including the value, quantity, and any restrictions on how and when they can be claimed.

Deadlines:

In the rules, the contest start and end dates and any other relevant deadlines should be clearly stated.

It’s also important to keep the rules and guidelines simple and easy to understand. Use clear language and avoid legal jargon or complicated terminology.

To summarize, creating clear and concise rules and guidelines is crucial to the success of your social media contest. By protecting your brand, avoiding legal issues, and increasing engagement, you’ll be able to create a positive user experience and achieve your desired outcomes.

Plan Your Contest Promotion

Now that you have defined your contest type, target audience, and rules and guidelines, it’s time to plan your contest promotion. Without a well-planned promotion strategy, your contest may not gain the traction it needs to succeed. Here’s an overview of different ways to promote your contest:

Social media ads can be a great way to promote your contest to a wider audience. By targeting your ads to specific demographics or interests, you can reach potential participants who may not have heard about your contest otherwise.

Email marketing:

Email marketing can be an effective way to promote your contest to your existing subscribers. By creating a dedicated email campaign, you can inform your subscribers about the contest and encourage them to participate.

Influencer marketing:

Partnering with influencers in your industry can be a great way to increase awareness of your contest. By having influencers promote your contest to their followers, you can reach a wider audience and generate more participation.

When planning your promotion strategy, it’s essential to consider your target audience and the goals of your contest. For example, if your target audience is primarily active on Instagram, it may make sense to focus your promotion efforts on that platform.

It’s also important to consider your budget and resources when planning your promotion strategy. Social media ads and influencer marketing can be effective promotion methods, but they can also be expensive. If you have a limited budget, email marketing or organic social media promotion may be a better choice.

Thus, planning your contest promotion is a critical step in creating a successful social media contest. By considering your target audience, contest goals, and budget, you can develop a promotion strategy that maximizes participation and achieves your desired outcomes.

Further, you simply need to launch your contest, monitor the results, and measure them. This is all you need to do.

Conclusion

Alright folks, we’ve covered a lot of ground on how to create a successful social media contest, and I hope you’re as excited as I am about putting these ideas into practice!

To summarize, the key to a successful social media contest is to plan, plan, plan. You need to know your audience inside and out, set clear objectives, and create content that will engage and excite them. But don’t stop there! Make sure your contest is shareable and interactive so that your audience can spread the word and generate buzz about your brand.

Influencer Marketing for Healthcare – You need to know everything

In a world where digital marketing has infiltrated every business sector, how can influencer marketing in healthcare stay behind?

The healthcare sector became the most overwhelmed in the past few years. With the covid outburst, the other distinct services of healthcare departments diminished in the patient’s eyes. In this case, how do you make them learn of your other offerings? Initially, advertisements would be considered the best way.

However, customers are bombarded with advertisements today. As a result, they are less likely to remember yours. Making your healthcare service visible through influencer marketing can change the narrative.

Before getting deeper, let’s first look into what exactly is influencer marketing.

Simply put, influencer marketing involves collaborating with famous personalities on social media who promote your brand through their profiles. These influencers have a stronger presence on the internet and hence can create a longer-lasting awareness of your brand.

After the what’s, let’s come down to the why’s.

Why should you consider influencer marketing as a healthcare brand?

When it comes to health, credibility is the most important.

Since the pandemic, people seek advice from the people they trust. This has changed the scenario for paid advertisements. Advertisements are not as cost-efficient as they used to be.

Healthcare influencers have come to the forefront after the covid outbreak. This led to virtual communities where healthcare influencers participated with audiences. Blogs, videos, campaigns, etc. are some of the social media ways influencers reach out to their audience. As a healthcare brand, this can be a fruitful opportunity for you.

How to get started with influencer marketing in healthcare?

Choose the right influencer

Influencers are not medical experts.

Prevent your brand from receiving criticism over an influencer who is not ideal to share medical advice. This could result in making your brand appear bogus. Find an influencer who is vocal about a healthy lifestyle.

Some appropriate influencers will be athletes, yoga trainers, celebrities, and doctors among more. Allow the influencers to tell your story in their own authentic tone to appear genuine and trustworthy.

Define your goal

For a healthcare brand, your goal shouldn’t be seeking mentions or photographs. Rather, the message should concentrate on how your service can help create a better lifestyle.

It’s a subtle and strategic approach to making your audience aware of your services and making a powerful impact on understanding better health outcomes.

Create your campaign

Plan what your collaboration has to convey.

Your collaboration with an influencer should aim to achieve a certain goal. Influencer marketing is all about showing the real human story and personal experience behind using a product or service.

Most influencer marketing content involves positively reviewing your product or service, so think about how you want to present that to your audience.

Track the data

Keep an eye on what you achieve after this campaign.

The metrics will tell you if the campaign is successful on the basis of reach and engagement. Make sure this reflects in the real world too.

You should see messages flowing in your inbox or patients at your door enquiring about your services. Track the data and do better next time. This way, your audience will remember you.

Achieve all of this through an influencer marketing agency

Healthcare is tedious in itself.

You can not perform all of this and keep a track of your influencer marketing campaigns alone. The best deal would be to join hands with an influencer marketing agency.

An influencer marketing agency bridges the gap between you and your ideal influencer. One such influencer marketing agency is 6th Street Artist.

Third Eye Blind Productions has a wide range of influencers on board falling into different categories. The agency will bring your ideal influencer, strategize a successful campaign, track the data, and make your healthcare brand stand out in the most innovative way possible.

Effective Digital Marketing Strategies For Restaurants

September 2, 2022 Third Eye Blind Productions Digital Marketing, Social media marketing No Comments

Food outlets abound in India, but how do you make yours stand out?

In recent years, many food outlets have ended or started their journey. Another trend that has emerged is setting up your business online. The goal of every business is to be seen online, no matter how large or small.

The pandemic has brought us closer to food. In fact, there are so many recipes on the internet that our social media feeds are flooded with. If you have a food business, say a restaurant, you really need to raise the bar to sustain online.

Let’s have a look at some effective digital marketing strategies for food businesses.

Food Photography

Your online audience needs to understand what you’re offering. In the online food business, what looks good will sell.

To get your audience’s attention, you need to share images that will tempt their taste buds. The best way you can do it is through cinematic shots of the dishes you have on the menu. Invest in good food photography that will attract customers to your door.

Focus on SEO

Search Engine Optimization is the best way you can attract organic reach, and ultimately, more customers.

Make sure your restaurant’s Google My Business listing is included in your digital marketing strategy. For restaurants on mobiles, Google offers a special listing called ‘Local 3 Pack’. This will enable direct calls from the customers among more benefits. If customers wish to visit your restaurant, they can locate it easily and get driving directions. Your restaurant will get more visibility as it will show your restaurant on Google Maps. GMB listings allow restaurant owners to easily upload their menus, which will appear in the listings.

Take online reviews seriously

You need to take into account what your customers say about you. Having positive reviews to flaunt on social media can work in your favour.

In case you receive negative reviews, do not back out from keeping a transparent and interactive relationship with your audience. Address your concerns or announce new items on the menu on social media. This approach will build the trust factor between you and your customers.

Keep your engagement intact

If you lose touch with social media, your audience will believe that you are inactive.

Keep your engagement intact by posting on a regular basis. In order to gain new followers and keep existing ones interested, you need to plan your social media content strategically. The best way is to post interactive stories where your audience can take part in some activities. For example, upload a story with the poll sticker where you ask your audience what’s their favourite dish. It is possible that your story might receive a number of views and shares, resulting in a number of new followers and profile visits to your social media account.

Use Influencer Marketing

Social media influencers have the power to persuade their audience through their content.

Collaborating with influencers can give you fruitful results. For example, you reach out to a food blogger and agree on collaborating over video content. A Melting Cheese Sandwich from your menu is then made into a short video content by the influencer. Ultimately, that video can act as a testimonial to your audience as well as the influencer’s audience, enticing them to visit your restaurant and try out the dish.

If you are having a hard time finding an ideal influencer, some influencer marketing agencies can make your job easier.

An agency like 6th Street Artist can bridge the gap between you and your ideal influencer. While also taking care of your digital marketing needs.

Top Fashion Influencer in India

June 8, 2022 Third Eye Blind Productions Influencer Marketing, Social media marketing No Comments

Today’s fashion industry is right at your fingertips. Here’s how!

Cinema has been a major fashion influence for decades. But today, the trendsetting ritual is shifted to your small screens. With the emergence of social media platforms, recognizing and recreating fashion is made easier. But who sets these fashion trends? Obviously, Social media Fashion influencers!

Here’s a list of Top 10 fashion influencers who seem to never run out of style.

Juhi Godambe (@juhigodambe)

Juhi Godambe is known to create fashion that is easy to recreate. Her fashion sense is a mix of street style and refinement. Godambe has gained five lakh followers on Instagram.

Aashna Shroff (@aashnashroff)

Aashna Shroff is a renowned fashion blogger and influencer. She has been voted Cosmopolitan’s most engaging influencer of 2019. Her strong fashion game reflects in her pictures. Shroff has over nine lakh followers on Instagram.

Kritika Khurana (@thatbohogirl)

As her username suggests, Kritika Khurana advocates Boho fashion among others. Her fashion sense is practical and she is often seen experimenting with new styles. Khurana has garnered more than one million followers on Instagram.

Usaamah Siddique (@usaamahsiddique)

Usaamah Siddique is a fashion blogger and influencer who fosters men’s fashion. He has founded The Dapper Label which styles multiple celebrities. Siddique has over nine lakh followers on Instagram.

Komal Pandey (@komalpandeyofficial)

Komal Pandey is a well-known fashion influencer. She often experiments with colors and creates new looks. She started her journey on YouTube where she used to create content around clothing hacks. Pandey is an Instagram user with more than one million followers on Instagram.

Mitali and Summiyya (@houseofmisu)

House of Misu is a website that educates about fashion and accessories. The fashion website is Mitali and Summiyya’s contribution to the fashion world. The duo has over four lakh Instagram followers.

Siddharth Batra (@siddharth93batra)

Siddharth Batra is known to break the stereotypes revolving around men’s fashion. His quirky fashion sense makes him stand out from the rest of the players. Batra has gained more than two lakh followers on Instagram.

Sakshi Sindwani (@stylemeupwithsakshi)

Sakshi Sindwani is a well-known fashion influencer and blogger who voices body positivity through her content. She encourages body-positivity and self-love that reflects in her fashion. Sindwani has more than five lakh Instagram followers.

Roshni Bhatia (@thechiquefactor)

Roshni Bhatia is a mother and a fashion Icon. She has a strong and vibrant fashion perspective which she chooses to communicate to her audience. Bhatia has over five lakh followers on Instagram.

Karron Dhinggra (@theformaledit)

Karron Dhinggra is a lawyer and fashion influencer. His social media content revolves around men’s fashion, grooming, and luxury. Dhinggra has over six lakh followers on Instagram.

Creativity and fashion go hand-in-hand. These fashionistas are winning hearts with their creative styles and tips on fashion. The younger generation is becoming trendy day by day, thanks to these fashion influencers. These were our favorite fashion influencers, however, the list is never-ending.

ELON MUSK – The New Possessor of Twitter

April 29, 2022 Third Eye Blind Productions Social media marketing No Comments

Throughout the world, everyone has been anticipating the relative news rage amongst renowned personalities. Even though you might have been surprised by the unexpected turnover on social media platforms, a thought that might have come to your mind would have been, ‘Which news is on the top of the list’? Of Course, we have the best in the world running our classic bulletin.

What if you get to hear that ELON MUSK is acquiring TWITTER for $44 billion? You heard it right!

Since Musk purchased a 9.2% stake in Twitter, a lot has happened between the two companies.

It is now clear that Musk always wanted to own 100 percent of Twitter and take it private.

The thought of acquiring slowly and steadily was in the executive imaginative plan sheet of Elon Musk.

An offer from Elon Musk to the Twitter board was made earlier this month in a letter to Bret Taylor, chairman of the board. Musk wrote that Twitter has the potential to become a global platform for free speech since it is critical to democracy.

Since he invested his 9.2%, he still believes the company won’t survive much longer. Additionally, he believes Twitter must undergo a private transformation in order to strengthen its brand.

He then mentioned, “I am offering to buy 100% of Twitter for $54.20 per share in cash, a 54% premium over the day before I began investing in Twitter and a 38% premium over the day before the public announcement of my investment. If this offer is not accepted, I will need to reconsider my position as a shareholder”.

Excellent move by the market leader!

Here are some tweets from the few hours when Elon Musk had the idea to buy this social media giant.

(HERE, THE TWITTER IMAGES WILL BE PLACED)

Now, Elon Musk owns the entire Twitter platform where the CEO, Parag Agrawal himself confirmed this news with a recent mention above. Twitter censored some voices, according to the billionaire.

Musk believes that Twitter doesn’t respect “free speech”, and hence, we can expect him to improve the content moderation policy on the platform. The first thing to do!

In the near future, he is likely to introduce the much-anticipated Edit button. Twitter has already announced the arrival of the edit button, but Musk’s taking over could lead to an earlier release.

Moreover, he is expected to work actively to remove spam accounts and spambots from the platform. He considers spambots the “most annoying thing”.

Twitter will be undergoing more changes and updates in the coming weeks as the best of them have yet to be explored. Post-Musk ownership of Twitter, people are still waiting for the revolution to come.

We’ve heard one famous dialogue from the movie KGF – “Powerful people come from powerful places”. This is how we can describe Elon Musk with his recent daring, brainy, and practical approach towards purchasing Twitter.

Welcoming the Tesla king as the new owner of one of the biggest social media giants, Twitter!

Top Social Media Apps that Boost Your Brands ROI

April 13, 2022 Third Eye Blind Productions Digital Marketing, Social media marketing No Comments

Are you concerned about your social media ROI?

Did you realize that social media accounts for roughly 40% of your online referral traffic?

Without a doubt, Facebook is the pioneer of the sponsored ad trend and accounts for a significant portion of overall traffic.

This clearly demonstrates why 90% of all businesses have a Facebook page. However, with the recent trend, Facebook is no longer the only social media platform that is assisting businesses in achieving their marketing objectives.

In this article, we will highlight some of the best social media platforms for maximizing the effectiveness of your paid ad campaigns.

To attract clients’ attention, every business now needs a strong social media presence. When our research team was collecting data and conducting research for this piece, they discovered that LinkedIn and Pinterest are mostly underused marketing resources.

However, approximately 13% of LinkedIn users are not on Facebook, and approximately 50% of LinkedIn users do not use Twitter.

But why is there such a disparity? Is it because marketers are oblivious to the possibilities? But what if the brands with the most interaction are active on many social media platforms?

Scroll down to see the Top Social Media Apps for Increasing Your Brand’s ROI.

Facebook Ads

Did you know that Facebook has around 2.2 million monthly active users? Isn’t it fantastic that you can essentially interact with anyone in the globe through this social media platform?

Facebook offers a plethora of marketing alternatives for businesses, particularly start-ups and small businesses.

Advertisers seeking a high return on investment may consider Facebook. The best thing with Facebook advertisements is that you can practically choose which demographics to filter, such as age, gender, interest, and geographic area.

Businesses wishing to expand locally should leverage Facebook’s ad services, which can help them be discovered by locals.

Instagram Ads

Instagram allows businesses to reach a large number of people. With over 1.15 billion active users worldwide, it provides a huge chance for marketers to engage with the masses and meet their marketing objectives.

According to research, approximately 90% of Instagram users follow at least one company. Over 40% of B2B marketers utilise Instagram to achieve their marketing objectives.

If you have an Instagram business account, you may use it to uncover marketing opportunities to reach your target audience as a brand.

The best aspect is that you can see the insights of your posts, which means you’ll be able to understand how well your article fared in terms of reach and interaction among your target demographic.

LinkedIn Sponsored Content/ Message Ads

If you’re seeking B2B prospects, consider advertising on LinkedIn, which is the world’s largest professional network.

When individuals see your ad and voice their feelings about it, you can advertise your white papers with people who share the same interest.

As a result, your promoted material will be evaluated as well! If passive advertisements aren’t working for you, don’t panic; LinkedIn Message Ads are available as well.

Regardless of whether or not they are connected with you, you can deliver a personalised message to your customers.

As long as you personalise your messages, this ad will help you to interact with the right-minded audience. This will help you increase your return on investment from LinkedIn marketing.

YouTube Non-Skippable Ads

If your promotional content is video, YouTube is the place to be; if you’ve already created videos, don’t forget to market them there.

You must select non-skippable ad types from YouTube’s ad options. These advertisements can last anywhere from 5 to 20 seconds, and users cannot skip them; they must wait to see their content. Because visitors cannot skip the ad, you can rest assured that your ad will be seen. Keep things light-hearted by making sure your ad is fascinating and engaging, since this will entertain your viewers.

Twitter Ads

Another approach to increase your ROI is to use Twitter ads, which include Promoted Ads, Followers Ads, and Trend Takeover, all of which have the “Promoted” icon. Through your promoted content on this platform, you may directly communicate with your target audience. Users can notice your ad if it is in the same category as the term they are searching for.

Summary

This post is a must-read for any brand wanting to improve their ROI through a social media marketing plan.

We have worked with several brands as a top influencer marketing firm in India, helping them meet their marketing needs with our best-in-class influencer marketing strategy.

We can assist you with your social media marketing plan that includes influencers if you are unsure where to begin.

Flipkart Marketing Strategy [End to End Case Study]

April 5, 2022 Third Eye Blind Productions Marketing, Marketing Strategy, Social media marketing No Comments

How well would you understand the online and offline presence of a brand?

Well, brand awareness is one of the most important aspects of business upliftment. The consumers have been searching for the best interface that would give them an awesome and mesmerizing experience.

Businesses often prepare a strategy to eradicate the loopholes which help various departments to create an impact amongst their competitors.

Marketing department is one such corner that can build a brand to infinity. Advertising strategies have been appreciated across the globe as it helps a brand create an identity whether it is a production house, an e-commerce platform, an agency, etc. When we talk about an e-commerce platform, how can we forget Flipkart!

Being one of the biggest e-commerce platforms after Amazon in India, it chips away as a B2C model. It has made itself so recognizable that today, Flipkart gets counter amongst the top brands like Amazon, Walmart, and much more.

At first it was a direct-to-consumer model, selling books and some other items, before becoming a commercial centre that connected merchants & consumers and extended its index. Currently, the company sells everything from laptops, smartphones, fashion products, fridges, and FMCG items to books.

FLIPKART’S MARKETING STRATEGY

Every brand has their own strategy that enhances their upgradation plans in the business with regards to any sector in the industry. Flipkart thinks out of the box every time they start a digital marketing campaign.

Bollywood is their favorite genre in which they have an exclusive deck of concepts on which they market their strategies across the globe and that’s where they make an impact.

Celebrities like Varun Dhawan, Alia Bhatt, Ranbir Kapoor and many more have been a part of their marketing revolution.

To meet the needs of customers, Flipkart, in addition, uses psychographics and social concerns. Due to the adjustment of the example of shopping and the increase in per capita payments, customers are becoming more comfortable with online shopping.

Social Media Marketing

Going social has become a trend in this fast paced world. Every brand has a mindset of business expansion and that’s the reason they have built up their empire on their social media walls.

With a large fan following of 2.9M+ followers on Instagram, they have various handles with regards to their diversified products. The company has focused on that by having different handles for Customer Stories, named FlipkartStories.

Influencer Marketing

Influencer marketing is a form of online media advertising that relies on followers and product references from social influencers who are considered experts in their field. Since social influencers have built a high level of trust with their followers, influencer advertising is effective. Using influencer marketing, Flipkart collaborates with celebrities around Youtube and Instagram.

Celebrity Endorsement

Flipkart is known for its collaborative efforts with other companies. In addition, it constantly enlists the help of celebrities and big names for its marketing. Each year, Flipkart continues to work with different renowned public figures from all over the world. Their till date and one of the famous endorsement campaigns was rolled around Ranbir Kapoor and Alia Bhatt where the campaign was named as ‘IndiaKaFashionCapital’.

Not only this, but, Flipkart has already introduced famous marketing campaigns known as ‘BigBillionDay’, ‘Munna Bhai and Circuit’, ‘Shopping Ka Naya Address’.

Online Advertising

Google Adwords have been one of the prominent technical options where brands tend to capture more audience and enhance their presence on the web. Seeing as Google AdWords are an internet business platform, they play a crucial role in obtaining deals and traffic as well. Flipkart uses this adword strategy to impact their audience with the best and high quality virtual presence.

COMPETITORS

Every brand has several other brands as their rival partners. In this case, Flipkart is no new and has a deck of some arch rivals consisting of Amazon, Alibaba, Myntra, Snapdeal and ebay.

CONCLUSION

Flipkart has ample resources for their marketing efforts. Flipkart is achieving a strong performance in terms of monthly active users and customers. It is the best e-commerce site in India after Amazon, with a great customer database and some incredible progress. This is how Flipkart has transformed its thoughts right into action and activity into results that characterise the success story of its example.

How Social Media Marketing Works

November 14, 2021 Third Eye Blind Productions Digital Marketing, Social media marketing

Interested in marketing your products and services globally? But how do you go about doing this effectively?

You need not worry! Social media marketing has become the answer to this issue. Nevertheless, many organizations still don’t know how exactly social media marketing can help their brand, but they are working on getting an impact from it.

An Essential Online Presence

If you aren’t available before your audience, they won’t see you. Consumers use social media to communicate with brands. In order to ask questions about particular products or services, people find shortcuts in the form of a Facebook page or an Instagram handle of the brand they follow. Those companies that regularly provide excellent customer service receive a free word-of-mouth marketing campaign from their customers. What people see is what they believe. As a result of its ability to increase your business’ visibility online, social media has proven to be a very cost-effective method of spreading your products worldwide.

Social Media Marketing: How Does It Work?

It is essential that you use social media marketing tactics to uplift your business so that it gets a crisp layer of uniqueness. Using these tactics to attract customers will help you get in touch with them. Furthermore, social media marketing can enhance your brand’s reputation as well as increase sales.

In order to thoroughly understand the market conditions, some research is necessary through social media marketing. Analysing the demands of your audiences is also important to understand their nature. This allows you to approach them directly. On the other hand, developing opportunities will always transform your hard work into success. Possibilities and opportunities can be developed to help you achieve your business goals. Social media marketing has made it easier to access real-time reviews and reports, which are likely to help you make better business decisions in the future.

Benefits of Social Media Marketing

– Increases brand awareness

– Increase web traffic without adding extra payment methods

– Enhances interaction and scales your sales

– Improves the quality of different services

– Analyses success to determine success

– Economical method

– Increases conversion rates

– Increases brand loyalty and customer satisfaction

Social Media Marketing Tips

Set a proper target

Just starting with a page won’t help. Having a set target to chase will enable you to set the metrics to measure marketing activity as well.

Connect using different platforms

Do not use more than two social media platforms at once. That will create a kiosk since you will not be able to manage them both. At the very least, you need to connect your audience across two different social media platforms to gain reach and profit.

Content Management

Managing and tailoring your content according to the platform and your audience is of the utmost importance. Content that is much more precise and tailored to their niche is much more sought after. Various kinds of content perform well on different platforms. To convert the odds, you must also use the best business language.

Be consistent with your brand values

A solid brand identity with relatable principles is one of the most crucial parts of any social media marketing campaign. Stick to your brand’s core values and a central mission. Your business always wants to stand for something, so being authentic and having perfect values is mandatory.

Engagement game

Try engaging in every activity to build a connection and create loyalty & trust in your brand. People love the feeling of being recognized by brands they follow. Get them to post or comment; this will make them feel heard.

Conclusion

Social media marketing is a great way to promote your brand, products, and business. Social media marketing doesn’t have to be scary. With a little knowledge of how to do it, building a cult following can be fun and easy.

The top 5 benefits of social media in business

November 14, 2021 Third Eye Blind Productions Digital Marketing, Social media marketing

When we attend a function, a party, or go on a weekend outing, we often take pictures to upload on social media. The reason for this is that we know if we regularly engage in such activities, we’ll have a long list of followers.

Your presence gets renowned everywhere when you use social media. Increasingly, individuals, brands, and organizations are utilizing this tool to make an impact in this tech-savvy world. Apart from the personal use of social networks, different brands use these networks to market their products and services. Trends like this will never go away, but they will get launched on a different podium with the advent of new features.

Social media, like any other medium of communication, has proven to be the most powerful tool for connecting people and businesses, thanks to its unending benefits. Now let’s take a look at how social media can uplift any business quickly.

Easy and swift communication

Communication is the most crucial aspect of any business deal. As the audience understands the simplest way, marketing relies heavily on this aspect. Brands and individuals use social media platforms to stay in touch with the people who matter most to their businesses, and it is only getting easier. Customers can now leave suggestions and comments in the section below that makes them feel special.

Ease in content marketing

Content that is engaging for the user generation is what everyone wants to see. Those brands that share content with the right audience will always stand out from those that don’t. Influencer marketing has been a boon to social media where every influencer makes the best use of this platform with creative ideas. For content marketing, there are endless ideas about how social media can provide a better platform for vlog videos, crazy picture uploads, and routine videos.

Generation of leads

Directly or indirectly, lead generation can take any form. As a brand, you understand that your audiences follow their desired product and service with a clear mindset. There is a lead generation page on every website or page that connects a consumer with a brand. Many social media platforms, such as Facebook, Instagram, Snapchat, YouTube, and Twitter, have updated their CTAs to make it easier for business accounts to showcase their products and services.

Role of website traffic

When social media is used properly, you will be able to get profits. For a better product experience, people visit social media networks that redirect them to the official brand website. This is the best method to generate leads and create a lasting impression. Consumers can become deeply jammed to your brand’s reputation as a result of web traffic.

Tracking your competitors’ moves

Additionally, we can also keep tabs on our direct competitors’ marketing practices and tactics through social media. The main reason we want to know the difference is to give our customers better experiences with the products and services they purchase in the future. The goal of any competitor is to do something unique, and it should be done to present your uniqueness to the audience.

Conclusion

Getting the most out of social media networks is what every organization and brand strives to do. However, in order to achieve good results, it’s important to use the right marketing platform and creative advertising tactics that will take your brand to the next level.

Drive your business to a successful destination with social media today!

5 Keys to Grow Your Instagram Account

October 2, 2021 Third Eye Blind Productions Digital Marketing, Social media marketing

Social media networks are being used on the account of marketing process. Every brand is happy with their social media posts that contain engagement regularly. Let it be YouTube, Facebook, Instagram, Twitter, every account has its unique features to be used. But, in this modern age, every brand or influencer is getting established with the help of Instagram due to its reels, IGTV, and story post features.

Ever thought that how is Instagram ruling the social world and what could be the key to unlock the growth of your Instagram account?

To fulfil your requirement, we have 5 vital keys that would help you gain growth on Instagram.

Eyeing on Content Quality

Instagram is a platform that has variant algorithms getting introduced due to which focusing on the quality of the content is very important.

What does new algorithm represent?

According to the new algorithm of Instagram, the content that has poor quality is shown less and the one that has higher engagement gets rolled in and out every time. Your creative team has to come up with innovative content that will get imprinted on the audiences’ minds. You need to hunt for the topics that usually the audience prefers watching.

Stick to Your Brand

You always need to stick to your brand ideas and marketing tactics to know what best suits the audience. The creative style, content representation, and the ideation pillars are some important aspects of an engaging content. Always going for trendy topics will sometimes lead to a loss of your followers. Keep glued to something unique that itself becomes a trend and will suit to your brand requirement.

Become a Feedback Listener

Focussing on the comments related to your content and executing the right tactic to avoid the wrong approach is a vital step. Instagram has a wide range of content production tools that will always help you identify what the audience is telling you to produce.

Whenever any fan or follower replies to your post, try giving a like to their comments, and reply them. This will keep your followers glued to you and in return they will love this move, and stay loyal to you. This tactic will create an awareness of your account through them to others and you’ll gain more followers.

Perfect Posting time

Many of us do not know what is the right to post or else gain engagement and create a poll. Hitting out to the audience between 12pm to 5pm and post 8pm is what different surveys convey. Let the audience grab your content in every form when they are online. Mistakenly with the fact of everyone being 24hrs online, people post their content on irregular times and do not get engagement. This ruins their marketing plans and would lead to a loss of trust in you from your brands end.

In this case, you can start experimenting with some casual posts and identify the peak duration that will optimize your content and you’ll get to know what content style needs to be produced.

Remain Consistent

Anything you do with immense hard work and efficiency requires consistency. Being consistent in your approach is very important when Instagram comes into picture. Instagram users tend to watch unique and creative daily lifestyle videos. You need to grab their interest in your genre and for this you need to post consistent content with a proper

structure. We have seen a lot of brands that post once in a week and if you believe, this is not enough. The competition on Instagram is at its peak and will not slow down ever in near future. Hence, stay focussed, be consistent, and have a creative approach to enhance your marketing strategy with regards to Instagram.

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