What is Omnichannel Marketing? Tips & Examples

To gain customers and prospects, omnichannel marketing involves promoting your products or services via all kinds of channels, platforms, and devices.

The concept of omnichannel marketing involves the seamless integration of branding, messaging, and online – offline touchpoints during the consumer’s journey through the sales funnel, enabling a more effective customer experience. Consumers are at the centre of omnichannel marketing. From social media to customer service hotlines, consumers can interact with brands in innumerable ways.

Each channel works together and gives a unified tonality to your brand. When your clothing store is having a sale, you send a message to your customers via email and SMS. Both of these are different platforms but convey the same message. 

Similarly, brands can target their customers on various platforms such as Facebook, Instagram, Email, Snapchat, SMS, and many more. 

It may be confusing to some people why the concept is called ‘Omnichannel’ rather than ‘Multichannel’. 

Well, the difference is clear. 

In multichannel marketing, different platforms don’t sync with each other. They work independently and have nothing to do with what the brand is doing on other platforms. For example, your cosmetics brand sends an SMS to customers containing discount coupons. On the other hand, your Instagram profile is posting its collections on the feed. 

Let’s revise the important points of omnichannel marketing. 

  • Omnichannel marketing strategy puts the customer first. Whereas, a multichannel marketing strategy puts the brand first. 
  • Customer interaction changes your message and adapts to their needs. 
  • Each channel is updated based on the customer’s behaviour. 
  • There’s synchronisation between channels.

Let’s look at the benefits of omnichannel marketing. 

  • Omnichannel marketing campaigns see up to 15% higher engagement as compared to multichannel marketing campaigns. 
  • Omnichannel marketing earns up to 300% higher order rate as compared to multichannel marketing. 
  • Customers respond and spend more when engaged with omnichannel marketing campaigns. 
  • As the brand reflects the customers’ needs and has a recognizable uniform tone, customers remain loyal.

Now that you’re convinced to adopt an omnichannel marketing strategy, let’s examine some tips to get started. 

  1. The marketing team alone cannot do the job. 

The platforms here work together, and so should your team.  

To run a successful omnichannel marketing campaign, your whole team needs to come on board. In this case, it goes past the marketing team. Each team needs to know what’s happening on these platforms, in order to maintain uniform tonality, stay informed about each aspect of the brand, and interact with customers. 

As an example, the product manufacturing team creates products based on customer preferences, while the social media marketing team communicates about those products.

  1. Analyse customer data to improve customer experience.

If you fail to send the most relevant message to a customer on time, you might lose a sale. 

It’s important to keep customer data in mind when customising brand interactions. You need to check out what your customers want and manufacture those products accordingly. An excellent way of achieving this is through gathering customer feedback. 

  1. Mobile Optimization

Smartphones are available to everyone today, so why not take advantage of them? 

In recent years, mobile e-commerce has seen a boom over traditional methods. Make sure your website or maybe other marketing platforms are suitable for the small screen. You need to create a mobile-friendly user interface for your website since most websites are only compatible with laptops/computer screens. 

  1. Do better every time 

Observe your past campaign activities and improve next time. 

Change as per trends or introduce new features to your products. The pattern of bringing something new to the table every time you run a campaign will build eagerness among your clients. You will find the perfect formula if you track and measure your data regularly. 

  1. Accomplish all of this through a Digital Marketing Agency 

In-house team members cannot handle activities of this magnitude. 

Join hands with a digital marketing agency that will take care of your omnichannel marketing campaigns. An agency keeps an eye on your social media activities and stays active and interactive at all times.

Amazon Marketing Strategy : Research & Overview

Marketing has been denoted as a way of circulating enhanced offerings of the brand products & services to their audiences that includes market research and advertising.

Brands that are renowned have already worked on this type of strategy and the ones who are still developing are using marketing as their prime tool.

Now, you might be thinking about which brand has already made it to the top of the list.

We are here to answer this question!

Enhanced marketing strategy has been one of the best tactics that creates an impact on the audiences’ minds. One such brand who has outranked its competitors is Amazon.

To become one of the largest online revenue brands in the world, Amazon has come a long way that made a huge difference. As per the reports, about 70 percent of Indians buy products from Amazon during events and festivals. Can you imagine? This amount of percentage is beyond our thoughts!

The company is the largest Internet-based retailer by total sales and market capitalization. It was founded on July 5, 1994, in Washington, United States, by Jeff Bezos, who is also the company’s CEO. In just two months, Amazon sold books across 45 countries without taking any help from the press for promotions.

The company started as an online book marketplace and expanded its offerings over time. Currently, Amazon sells almost anything and everything on its platform and has a presence in more than 200 countries. Amazon has more than 40 subsidiaries, including Audible, Twitch, IMDb, and Amazon Web Services.

It became a publicly traded company in 1997, and trades on the NASDAQ in the United States. In India, it operates under the name Amazon India. Amazon India is the best platform which gives every individual a book to place from their home via mobile phones.

DIGITAL MARKETING STRATEGY OF AMAZON

Being an internet e-commerce company, Amazon India utilises its all marketing tools to the core just to get its audiences driving to the ecommerce internet site. Let us check out some important marketing strategies that have put Amazon to the top of the list in the industry.

Social Media Strategy

Brands have been using social media to upscale its product presence on the global stage. And that’s how Amazon has been using these various tremendous platforms for different uses. Let us check out their strategy and ideas in detail.

Facebook, being one of the favourite social media platforms, was used by Amazon for their promotions and company updates. Starting from sales day promotion, tropical promotions, they also created highlights of Amazon’s stories.

Similarly, After Facebook, Amazon expanded its brand presence on Instagram. Amazon’s Instagram marketing strategy has mainly been used for interviews with musicians of different backgrounds and primary product promotions.

Twitter marketing was a unique step Amazon took while expanding their whole territory. To acquire new customers on Twitter, Amazon India takes a very different approach. Using a variety of content, running customer-acquisition contests, having multiple accounts, and participating in trends, it keeps its followers engaged.

YouTube was one such different platform where Amazon had created an AD film market in the industry for their audience. Not only earlier, but still, Amazon tries creating emotional content that would easily get connected with the audience.

Email Marketing Strategy

After purchasing from Amazon, the consumer receives emails thanking them for purchasing from their platform, asking for a product review, and even offering a discount on their email.  Moreover, Amazon sends very personalized coupons to its customers via its emails, which makes its customers check every personalized email it sends.

This concludes our case study on Amazon India’s Digital Marketing strategies. Let’s wrap up this case study in the best possible way.

CONCLUSION

The above stats and facts denote the success ratio of Amazon and tell why it is the best ecommerce website globally. Driving the audience with its amazing marketing sense and developing the target audience into possible leads. Creating unique content is what Amazon has been doing for years with best consumers supplying commodity features.

Need more content references, what you call a CASE STUDY? Catch us soon for amazing end-to-end media solutions.

We back the creative and innovative storylines!

Flipkart Marketing Strategy [End to End Case Study]

How well would you understand the online and offline presence of a brand?

Well, brand awareness is one of the most important aspects of business upliftment. The consumers have been searching for the best interface that would give them an awesome and mesmerizing experience.

Businesses often prepare a strategy to eradicate the loopholes which help various departments to create an impact amongst their competitors.

Marketing department is one such corner that can build a brand to infinity. Advertising strategies have been appreciated across the globe as it helps a brand create an identity whether it is a production house, an e-commerce platform, an agency, etc. When we talk about an e-commerce platform, how can we forget Flipkart!

Being one of the biggest e-commerce platforms after Amazon in India, it chips away as a B2C model. It has made itself so recognizable that today, Flipkart gets counter amongst the top brands like Amazon, Walmart, and much more.

At first it was a direct-to-consumer model, selling books and some other items, before becoming a commercial centre that connected merchants & consumers and extended its index. Currently, the company sells everything from laptops, smartphones, fashion products, fridges, and FMCG items to books.

FLIPKART’S MARKETING STRATEGY

Every brand has their own strategy that enhances their upgradation plans in the business with regards to any sector in the industry. Flipkart thinks out of the box every time they start a digital marketing campaign.

Bollywood is their favorite genre in which they have an exclusive deck of concepts on which they market their strategies across the globe and that’s where they make an impact.

Celebrities like Varun Dhawan, Alia Bhatt, Ranbir Kapoor and many more have been a part of their marketing revolution.

To meet the needs of customers, Flipkart, in addition, uses psychographics and social concerns. Due to the adjustment of the example of shopping and the increase in per capita payments, customers are becoming more comfortable with online shopping.

  1. Social Media Marketing

Going social has become a trend in this fast paced world. Every brand has a mindset of business expansion and that’s the reason they have built up their empire on their social media walls.

With a large fan following of 2.9M+ followers on Instagram, they have various handles with regards to their diversified products. The company has focused on that by having different handles for Customer Stories, named FlipkartStories.

  1. Influencer Marketing

Influencer marketing is a form of online media advertising that relies on followers and product references from social influencers who are considered experts in their field. Since social influencers have built a high level of trust with their followers, influencer advertising is effective. Using influencer marketing, Flipkart collaborates with celebrities around Youtube and Instagram.

  1. Celebrity Endorsement

Flipkart is known for its collaborative efforts with other companies. In addition, it constantly enlists the help of celebrities and big names for its marketing. Each year, Flipkart continues to work with different renowned public figures from all over the world. Their till date and one of the famous endorsement campaigns was rolled around Ranbir Kapoor and Alia Bhatt where the campaign was named as ‘IndiaKaFashionCapital’.

Not only this, but, Flipkart has already introduced famous marketing campaigns known as ‘BigBillionDay’, ‘Munna Bhai and Circuit’, ‘Shopping Ka Naya Address’.

  1. Online Advertising

Google Adwords have been one of the prominent technical options where brands tend to capture more audience and enhance their presence on the web. Seeing as Google AdWords are an internet business platform, they play a crucial role in obtaining deals and traffic as well. Flipkart uses this adword strategy to impact their audience with the best and high quality virtual presence.

COMPETITORS

Every brand has several other brands as their rival partners. In this case, Flipkart is no new and has a deck of some arch rivals consisting of Amazon, Alibaba, Myntra, Snapdeal and ebay.

CONCLUSION

Flipkart has ample resources for their marketing efforts. Flipkart is achieving a strong performance in terms of monthly active users and customers. It is the best e-commerce site in India after Amazon, with a great customer database and some incredible progress. This is how Flipkart has transformed its thoughts right into action and activity into results that characterise the success story of its example.