How to Calculate the ROI of Influencer Marketing Campaigns

Influencer marketing was declared “dead” or “dying” in headlines at the end of 2019. They said that customers were becoming tired of sponsored postings and that tracking the return on investment (ROI) for ecommerce companies was too complex. 

We’re here to tell you that these headlines are completely false. Influencer marketing isn’t just alive and thriving; it’s expected to grow at unprecedented rates in the future.

According to the State of Influencer Marketing Benchmark Report for 2021, the sector is expected to grow by $13.8 billion in the following year.

“Influencer marketing is evolving to become smarter and more measurable,” says Nick Veneris, marketing manager at Refersion, an affiliate and influencer marketing platform that helps marketers build and track partnerships with bloggers and social media influencers. Refersion’s sales increased by roughly 82 percent year over year, from $238 million to $423 million in the previous year. 

Despite the increasing relevance of influencer marketing, just 67 percent of firms track their influencer programmes’ return on investment (ROI).

Whether you’re planning your first influencer marketing campaign or you’re one of the 33% of marketers that don’t measure ROI because they don’t know how, here’s what you need to know to get started.

  1. Understand your goals

Is it your intention to raise brand awareness? How do you grow your audience? Or to boost sales? 

The most common blunder made by brands is not knowing what they want to achieve and then getting an unexpected result. Begin with a specific objective in mind, then figure out how you’ll track your progress.

  1. Determine KPIs

Make sure you have the proper tools in place to measure the KPIs effectively. 

The KPIs you’ll need to track to ensure your campaign’s success will be determined by your goal. Tracking visits and impressions, for example, will outweigh tracking income if you want to develop brand recognition.

If your goal is to generate leads, the quantity of new email subscribers is the best metric to use.

  1. Pick a platform and a strategy

Consider this: If your aim was hard sales, you wouldn’t hold a flash sale to attract email subscribers, and you wouldn’t focus on getting people to follow you on social media. 

Influencer campaigns are no different—they could take the shape of competitions or giveaways, a discount or promo code, or a takeover of an account—but they should be tailored to your objectives. 

Similarly, the location of the campaign is important, as different social media platforms have varied degrees of interaction and analytics tools for assessing and calculating ROI.

  1. Evaluate your expense

The “I” in ROI comes into play here. How much money do you intend to put into the campaign? Any influencer or agency fees, production costs, or analytics software fees should all be included in your budget. It’s also worth thinking about if you want to put more money into the campaign. 

One of the most common blunders made by ecommerce retailers is failing to invest in content that is performing well organically.

Here are some KPIs which you can keep in your mind to evaluate the ROI of your brand.

  1. Revenue and Conversions

Many influencer marketing strategies start with the purpose of increasing total sales or conversions. You can track sales by giving influencers a unique promo code or custom URL, which you can track in the Shopify dashboard. 

While tracking sales made through affiliate links or promo codes is important, keep in mind that there are a number of variables at play (see below), and the path to purchase may be less direct than if a consumer came to your site for the first time.

  1. Page Views and Impressions

Conversions or sales are the most prevalent metric marketers use to gauge the effectiveness of an influencer marketing campaign, according to the Influencer Marketing Hub 2021 poll. While these measurable results are crucial, they aren’t the only data to evaluate, especially if you’re launching a new brand, store, or product. 

“For new launches, we find that impressions are the best indicator of ROI, since we want to introduce the new product or service to the widest targeted audience possible,” says Garcia. “More eyes on content means more opportunities to engage, new followers, and potential new customers.”

  1. Engagement on Social Media posts.

This might include, among other things, the number of new Instagram followers, YouTube subscribers, email newsletter subscribers, or Facebook likes. You may track this using a CRM that maintains track of where the lead came from, allowing you to figure out what traffic source sent them to your site.

  1. Earned Media Value

Tracking earned media value (EMV)—which can be measured through page views, daily unique visitors, likes, shares, and comments on social media posts—will give you a dollar amount for the value of the impressions your influencers have created.

  1. New Followers / Subscribers

This might be the amount of new Instagram followers, YouTube subscribers, email newsletter subscribers, or Facebook likes, among other things. You may track this by using a CRM that keeps track of where the lead came from, which can help you figure out what traffic source brought them to your site.

  1. Backlinks

Backlinks can help you boost your site’s performance and rating by increasing SEO and content reach. Typically, these are developed through guest posting or paid content on other websites.

Calculate the number of hyperlinks your site had before the marketing campaign, then compare it to the amount once the campaign is over.

Conclusion

Working with an influencer, an app partner, or a marketing agency can help you save time and money on influencer marketing initiatives. Technologies and agencies with established ties with influencers can assist you in securing reduced fees, identifying content creators who are the perfect fit for your objectives, and developing data-driven campaigns based on solid analytics.

However, according to Influencer Marketing Hub’s 2020 study, you can earn up to $18 in earned media value for dollars spent on influencer marketing, with the average being closer to $5.78 per dollar invested.

Finally, there is no single standard or industry-wide metric for calculating the return on investment from an influencer marketing campaign.

Amazon Marketing Strategy : Research & Overview

Marketing has been denoted as a way of circulating enhanced offerings of the brand products & services to their audiences that includes market research and advertising.

Brands that are renowned have already worked on this type of strategy and the ones who are still developing are using marketing as their prime tool.

Now, you might be thinking about which brand has already made it to the top of the list.

We are here to answer this question!

Enhanced marketing strategy has been one of the best tactics that creates an impact on the audiences’ minds. One such brand who has outranked its competitors is Amazon.

To become one of the largest online revenue brands in the world, Amazon has come a long way that made a huge difference. As per the reports, about 70 percent of Indians buy products from Amazon during events and festivals. Can you imagine? This amount of percentage is beyond our thoughts!

The company is the largest Internet-based retailer by total sales and market capitalization. It was founded on July 5, 1994, in Washington, United States, by Jeff Bezos, who is also the company’s CEO. In just two months, Amazon sold books across 45 countries without taking any help from the press for promotions.

The company started as an online book marketplace and expanded its offerings over time. Currently, Amazon sells almost anything and everything on its platform and has a presence in more than 200 countries. Amazon has more than 40 subsidiaries, including Audible, Twitch, IMDb, and Amazon Web Services.

It became a publicly traded company in 1997, and trades on the NASDAQ in the United States. In India, it operates under the name Amazon India. Amazon India is the best platform which gives every individual a book to place from their home via mobile phones.

DIGITAL MARKETING STRATEGY OF AMAZON

Being an internet e-commerce company, Amazon India utilises its all marketing tools to the core just to get its audiences driving to the ecommerce internet site. Let us check out some important marketing strategies that have put Amazon to the top of the list in the industry.

Social Media Strategy

Brands have been using social media to upscale its product presence on the global stage. And that’s how Amazon has been using these various tremendous platforms for different uses. Let us check out their strategy and ideas in detail.

Facebook, being one of the favourite social media platforms, was used by Amazon for their promotions and company updates. Starting from sales day promotion, tropical promotions, they also created highlights of Amazon’s stories.

Similarly, After Facebook, Amazon expanded its brand presence on Instagram. Amazon’s Instagram marketing strategy has mainly been used for interviews with musicians of different backgrounds and primary product promotions.

Twitter marketing was a unique step Amazon took while expanding their whole territory. To acquire new customers on Twitter, Amazon India takes a very different approach. Using a variety of content, running customer-acquisition contests, having multiple accounts, and participating in trends, it keeps its followers engaged.

YouTube was one such different platform where Amazon had created an AD film market in the industry for their audience. Not only earlier, but still, Amazon tries creating emotional content that would easily get connected with the audience.

Email Marketing Strategy

After purchasing from Amazon, the consumer receives emails thanking them for purchasing from their platform, asking for a product review, and even offering a discount on their email.  Moreover, Amazon sends very personalized coupons to its customers via its emails, which makes its customers check every personalized email it sends.

This concludes our case study on Amazon India’s Digital Marketing strategies. Let’s wrap up this case study in the best possible way.

CONCLUSION

The above stats and facts denote the success ratio of Amazon and tell why it is the best ecommerce website globally. Driving the audience with its amazing marketing sense and developing the target audience into possible leads. Creating unique content is what Amazon has been doing for years with best consumers supplying commodity features.

Need more content references, what you call a CASE STUDY? Catch us soon for amazing end-to-end media solutions.

We back the creative and innovative storylines!

Flipkart Marketing Strategy [End to End Case Study]

How well would you understand the online and offline presence of a brand?

Well, brand awareness is one of the most important aspects of business upliftment. The consumers have been searching for the best interface that would give them an awesome and mesmerizing experience.

Businesses often prepare a strategy to eradicate the loopholes which help various departments to create an impact amongst their competitors.

Marketing department is one such corner that can build a brand to infinity. Advertising strategies have been appreciated across the globe as it helps a brand create an identity whether it is a production house, an e-commerce platform, an agency, etc. When we talk about an e-commerce platform, how can we forget Flipkart!

Being one of the biggest e-commerce platforms after Amazon in India, it chips away as a B2C model. It has made itself so recognizable that today, Flipkart gets counter amongst the top brands like Amazon, Walmart, and much more.

At first it was a direct-to-consumer model, selling books and some other items, before becoming a commercial centre that connected merchants & consumers and extended its index. Currently, the company sells everything from laptops, smartphones, fashion products, fridges, and FMCG items to books.

FLIPKART’S MARKETING STRATEGY

Every brand has their own strategy that enhances their upgradation plans in the business with regards to any sector in the industry. Flipkart thinks out of the box every time they start a digital marketing campaign.

Bollywood is their favorite genre in which they have an exclusive deck of concepts on which they market their strategies across the globe and that’s where they make an impact.

Celebrities like Varun Dhawan, Alia Bhatt, Ranbir Kapoor and many more have been a part of their marketing revolution.

To meet the needs of customers, Flipkart, in addition, uses psychographics and social concerns. Due to the adjustment of the example of shopping and the increase in per capita payments, customers are becoming more comfortable with online shopping.

  1. Social Media Marketing

Going social has become a trend in this fast paced world. Every brand has a mindset of business expansion and that’s the reason they have built up their empire on their social media walls.

With a large fan following of 2.9M+ followers on Instagram, they have various handles with regards to their diversified products. The company has focused on that by having different handles for Customer Stories, named FlipkartStories.

  1. Influencer Marketing

Influencer marketing is a form of online media advertising that relies on followers and product references from social influencers who are considered experts in their field. Since social influencers have built a high level of trust with their followers, influencer advertising is effective. Using influencer marketing, Flipkart collaborates with celebrities around Youtube and Instagram.

  1. Celebrity Endorsement

Flipkart is known for its collaborative efforts with other companies. In addition, it constantly enlists the help of celebrities and big names for its marketing. Each year, Flipkart continues to work with different renowned public figures from all over the world. Their till date and one of the famous endorsement campaigns was rolled around Ranbir Kapoor and Alia Bhatt where the campaign was named as ‘IndiaKaFashionCapital’.

Not only this, but, Flipkart has already introduced famous marketing campaigns known as ‘BigBillionDay’, ‘Munna Bhai and Circuit’, ‘Shopping Ka Naya Address’.

  1. Online Advertising

Google Adwords have been one of the prominent technical options where brands tend to capture more audience and enhance their presence on the web. Seeing as Google AdWords are an internet business platform, they play a crucial role in obtaining deals and traffic as well. Flipkart uses this adword strategy to impact their audience with the best and high quality virtual presence.

COMPETITORS

Every brand has several other brands as their rival partners. In this case, Flipkart is no new and has a deck of some arch rivals consisting of Amazon, Alibaba, Myntra, Snapdeal and ebay.

CONCLUSION

Flipkart has ample resources for their marketing efforts. Flipkart is achieving a strong performance in terms of monthly active users and customers. It is the best e-commerce site in India after Amazon, with a great customer database and some incredible progress. This is how Flipkart has transformed its thoughts right into action and activity into results that characterise the success story of its example.

What is a Digital Marketing Sales Funnel and Why is it Important?

Marketing is understood by everyone, but very few people understand how various marketing tactics differ. A lot of organizations rely heavily on marketing since it is the only way to push their brand to the next level. Out of all forms of marketing, digital marketing is the most advanced way to sell your products and services online.

Sales marketing funnels are important for every business since they transform new consumers into long-term ones!

To convert website traffic into customers, digital marketing funnels are used. In order for a customer to buy your product or service, your sales funnel needs to be built with a specific goal in mind.

You can drive that traffic down the sales funnel using digital marketing techniques until it transforms into a paying customer.

There are four important stages of digital marketing funnels such as awareness, discovery, consideration, and conversion.

Why is Digital Marketing Funnel Important?

With the below given ideas, a digital marketing funnel can help your business grow.

– Achieve huge targeted leads
– Nurture consumers
– Automation of the funnel that will lead to increased revenue

Marketing funnels will help you maximize your marketing efforts so that your business can grow. Ultimately, a marketing funnel can help your business significantly increase customer retention. A business that retains customers, grows sustainably.

The first thing that should convince a customer to buy your product or service is the best and different features. They need to feel that the amount invested was worth it.

Steps to Create Powerful Digital Marketing Funnel

– Organize brand awareness
– Target required audience for funnel stages
– Align your marketing goals
– Use a variant of marketing channels
– Optimizing your results & funnel
– Focus on customer retention

Key Points

There is a unique process for the whole cycle. Customers will first enter your funnel through various media channels, followed by their working framework on the content you have published. After they have finished researching your brand, they will become a long-term customer of yours.

Using marketing funnels can help you build trust, engage your audience, and build an authentic following for your brand.

In order to determine where people are dropping off during the conversion process, a funnel report can be used.

When you listen to your customers, you will learn what their challenges, needs, and wants are and how to improve your content.

Your goal is to have them refer their entire network to you.

 

Peer-to-Peer Marketing

Have you ever witnessed someone from your family, or friends, or office colleagues recommending you any products or services?

You might have. Right?

We encounter such scenarios every day wherein people surrounding us give a takeaway for any product or service related to big and small brands. Do you think that this mouth-to-mouth marketing of brands works for them? Do they gain from these words-of-mouth games?

Well, you might have heard about Peer-to-Peer Marketing where people give their personal opinions regarding a particular product or service which are found to be their favourites. According to a survey, nearly 92% of people tend to circulate these words to their family members and social media. P2P marketing is an old-fashioned marketing tactic but is still more useful than Influencer Marketing. Influencer Marketing gives you a face that is renowned before the audience who makes these creators big stars all over a night. But, do you know that, if the audience themselves start promoting different brands, the outcome has to be huge.

Some old-fashioned Peer-to-Peer Marketing includes reviews, family-consumer conversations, social media hype on a group, etc. But today, numerous brands help businesses achieve their consumer reviews, in-store traffic, referrals, attendance events. Brand loyalty is the most vital component of P2P Marketing because generally, consumers won’t market those products or services that they are not loyal towards.

Everyone has this thought of why to invest in such form of marketing when there is Influencer Marketing, the most modern form of spreading businesses. So, in this case, we need to study what is the difference between them both.

The Difference

By leveraging some influencers’ built-up communities, brands could easily reach the audience through Influencer Marketing. People believe that these influencers are some kinds of celebrities that have numerous followers on social media networks. In this case, the fact of being a celebrity is true but only concerning some famous influencers. With so many macro & micro-influencers in the industry, brands readily go for Peer-to-Peer Marketing as they find this tactic traditional though, but useful. Being trustworthy and authentic are two aspects people feel P2P Marketing has in it through reels, YouTube shorts, instant product reviews, etc.

Let’s drive into an example where a company awards a referral discount to a customer who invites his or her friends to the same platform for product purchase. This is P2P Marketing where your business escalates higher, based on your existing customers. On the other hand, Influencer Marketing is where an influencer posts a video of the products and creates awareness by showing the following product or services that have been sponsored by the brand. Both the techniques have the same valuable respects but their work system is different.

Takeaway

P2P can take you to different marketing levels depending on the goals you make for upgrading your business. Nothing can defeat the power of word-to-word marketing skills which is the home remedies of our audiences. Leverage each approach to attain the right option of building a big business brand. To attain the best Peer-to-Peer Marketing program, you need to go for some strategies such as building online communities, developing brands, employee advocacy, community reward, paid partnership marketing, and ideal buyer identification. Ultimately, P2P Marketing is undoubtedly one of the best, unique, and long-term marketing strategies for huge success.

Types of Image File Extension

Online experience for business needs visual graphical representation to enrich the content. Many articles, features as well as website content contain different file extensions to enhance the text content.

There are cases where many website or domain holders do not know which type of file they need to choose in different scenarios. Using file extensions properly always helps you to provide better user experience to your audience.

Many of these image file extensions are used for making logos, printing pictures on T-shirts, making graphical representations as per business needs. What are vector image files and when to use raster image files, everything has its own importance and perfect timing to use.

Have you got this thought that why we use JPEG more than PNG? We have appropriately explained below the importance of some image file formats, the difference between them when they can be used that will help you enhance your work.

We have two different types of image file formats that accommodate various types of file extensions under them. They are Raster file format and Vector file format.

Let’s have a look on which file extension have what type of specific uses.

VECTOR FILE FORMAT

PDF – Portable Document Format

So basically, PDF was invented by Adobe with the aim of getting enhanced word quality document from any system and application.

If you download any PDF file from Acrobat Reader software, then you can view it without any design software. But here the designer has to save your vector file in PDF format.

The best tool used by everyone universally to share graphical work.

AI – Adobe Illustrator Document

This is a file format type used by most designers for printing images from web. It is considered as the best file type which gives any designer right to enhance the graphical representation of any image or else make a new one.

Illustrator mostly create vector files so that it can be touched anytime. AI is also a standard file extension on which most of the designers work in the industry.

EPS – Encapsulated Postscript

EPS stands for Encapsulated Postscript which can be included both in vector and raster data image. EPS ensures that the logo or image is printed with the right resolution at right place.

You should never use an EPS file extension when you are using photographs, PDFs or TIF. Any vector-based artwork can be opened using EPS.

SVG – Scalable Vector Graphics

SVG and EPS could be combined with their definition and uses. They both retain the processed image quality. You do not have to worry about the quality of the image produced.

This is an ideal base for responsive web design. SVGs are used generally when we need to create computer generated graphs and diagrams for publishing on web.

RASTER FILE FORMAT

JPEG or JPG – Joint Photographic Experts Group

JPEGs is the most common version of the images that you get in your MS word version. It generally has the lossy imprint and can give you low quality image as the size goes on decreasing.

You can use these types of images in your presentation, web-based projects etc.

PNG – Portable Network Graphics

PNGs are editable and does lose their quality as they already possess low version of extension. We can use many colors in their background that makes the image better for any wed based project.

This file has high color depths and has become one of the most common range of formats available on internet.

GIF – Graphics Interchange Format

GIFs are very commonly used in today’s world. Whether it may be any social media platform or for any banner advertisement. Combined of RGB, it has a wide range of 256 colors.

This is an image that loads quickly and does not have higher resolution.

PSD – Photoshop Document

These files are generally created and saved in Adobe Photoshop. These extensions basically have different layers that could be used to make any image more enhanced.

These extensions do not work with vector images. It is familiar with raster file formats.

Conclusion

Working with different file extensions for your business is not a trend but a necessity for all the designers. Images are nowadays editable with variants and are produced using these extensions.

Getting used to these file formats and using them when required is an amazing aspect of text & image content world. The whole industry is now dependent on their graphic designers and the designers are dependent on these file formats. So basically, a friend in need is a friend indeed!!!

The Ultimate Pinterest Marketing Strategy

How do you create a presence on social media platforms??? How can you uniquely reach the audience??? Or, what is your business up-gradation rate???

We as business holders think many things at an instance. It will be related to our business upliftment, presence on social media, content strategizing, maintain brand quality. Above, are some of the questions that frequently keep coming to your mind while you think about escalating your business higher on the peak of success where no competitor can beat you. Facebook, Twitter, Instagram are some of the most influential mediums of enlightening our business.

But, do you know one strong contender of marketing has been added to this list of social media marketing platforms? Yes, and we call it Pinterest!

With a growth rate of approximately 450 million monthly active users, Pinterest has created a boom in the marketing arena. Demographics state that above 35% of Pinterest users belong to the age bar of 35-50, and around 34% of users belong to the 18-30 age group. However, with these statistics, we can imagine the engagement rate and the marketing strategy that is adapted with the help of Pinterest.

Creating awareness of how marketing strategy should be made is the right thing to start with Pinterest. Let’s dive into the marketing strategy of this goldmine social media platform to upgrade our business standards.

  1. Profile Branding

Accessing all the analytical tools would be the greatest achievement of an account on Pinterest. But for that, you should create a perfect business Pinterest account. Anything layered looks more enhanced, and same is with the Pinterest business account.

You can beautify it with your touch and use features to customize your account more proficiently. You just have to start with choosing an appropriate cover board, choose showcase board, write your bio, upload a profile picture, start branding your board covers, and verify your website.

  1. Content Strategy Analysis

Content is the most important aspect of online marketing. People buy what they see and talk negatively about the ones they do not like. Making your content suitable and catchy for your audience is the biggest task. Infographics, pins, promoted pins are some of the aspects that perform well.

The strategy should contain product pins, blog graphics, infographics, etc. to give a kick to your motor of marketing.

  1. Pinterest SEO

A visual search engine generally has its search engine optimization and algorithm that it uses. To outrank other accounts, you need to appropriately work on the algorithm terms of Pinterest and post that is trending.

Working harder and smartly with patience to rank upwards is important rather than getting things done in a hurry. The places where you need to focus on SEO more are your profile, boards, and pins.

  1. Group Boards

Joining a group or a particular community helps in organizing the content strategy. This process helps you invite another user to your board that helps you showcase your content before different audiences. Just email the owner and give their account a follow for them so that they can add you. Once you get added, you can pin some of your content within those boards and curate others’ content as well.

  1. Scheduling Fresh Pins

If you want that Pinterest should post your content on search results, you need to post fresh pins to attract aspiring audiences’. This in turn helps in improving your profile, share your content on the results page, and perform well before the targeted consumers. The Pinterest management tools help you enhance your content and prepare a base where you can stand out from the rest in a unique manner.

Dos and Don’ts of Pinterest Marketing

Dos Don’ts
Engage Never ignore the group board
Join community board Never pin only your content
Profile building Never upload low-quality pictures
Create the first 5 boards of yourself Never make your profile difficult to find
Follow your competitors to know what they are doing Never leave incomplete boards
Leverage Pinterest Analytics Never be inconsistent
Use SEO in your description Never use more hashtags than required

 

Conclusion

Pinterest being a social media booming aspect gives you an idea of showcasing yourself in a content image way. The organization is the key to reach an appropriate track of success. Marketing in a new form can give your audience a different experience altogether. Pinterest has been an underrated underdog, but it has emerged as a big bull factor amongst all other social media marketing platforms from the past few years. In the future, companies will win with the virtual content in hand as visual communication is the best medium of making anyone understand what one wants to present.

How to use Google Calendar for Scheduling

Have you ever forgot anyone’s birthday or a marriage event to attend?

Or else have decided something while sleeping the previous night and forget to do it the other day? If you have forgotten things that make an important move in your life, then you need to explore how to keep them live in your mind to get them cleared from your reminder tray.

We have many tools that help us keep reminders of the events and tasks we are awaiting to accomplish on time. One such important platform is Google Calendar Scheduling Tool.

Google Calendar Scheduling Tool Overview : – 

Keeping everything in mind is not possible and that’s the reason these tools have got developed. Similarly, Google calendar is its management and calendar scheduler tool that helps us in keeping all our events tracked on account of its time of accomplishment. Sharing your schedules with your team is the best feature Google calendar has contained in it.

You would tend to lose more and more money if you do attend your scheduled meetings on time, and Google calendar helps you avoid this mistake by reminding you of your planned events. Team collaboration, setting up meetings, generation of leads is what Google calendar is an expert in.

Top Features of Google Calendar

  • Creating Calendars

Organizing your work and scheduling your meetings accordingly needs proper management. Google calendar offers a feature known as creating calendars where you can easily manage your events, tasks, meetings, sales accounting, and many other things for various departments.

  • Video Call Addition

Google meet video conferencing option lets you and your guests get a video experience in a go. We do not need to mail everyone and tell them to join the meeting back and forth. You just have to click on the tab named as Meet video event and then the receivers can easily accept the invitation. The URL below the tab of the Google meet option lets everyone connects within seconds.

  • Email Guests

When people get busy with their work, they generally forget what meetings they have to attend and what work they need to recall. An email reminder becomes the best option at this time to remind your colleagues or clients regarding the event. Also, you can set a reminder for email invites by clicking on the ‘Add Notification button. By setting email reminders and sending them to your colleagues, they have very little chance of not attending the event or a meeting.

  • Guest Permission

Have you ever witnessed a kiosk just because of two or more people speaking together without even being invited? Well, if your answer is yes, then you need to not worry because Google calendar offers a perfect selection of permission levels to different people. In case there is a speaker and one moderator, this feature allows you to set your own selected guests who can edit events, become a moderator and invite others as well.

Guide to use Google Calendar Scheduling Tools

There is a proper way to use Google calendar to schedule your meetings. Below given are some of the tools that could be used for scheduling in Google calendar.

  1. Initiate an event

You need to click on the “Create” button on the upper left side of the tab. Later, you have to mention your event title and click on the “Find a Time” button to set the event timings. If your attendees are sitting in different parts of the world, you need to select the “Time Zone” as well to make them available in the meetings or events.

Initiate an event

  1. Guest’s email ID

To invite your guests to the meeting or event, type their email addresses in the email Id box. You will get suggestions from various attendees’ emails as well. Just select the valid email and send them an invite. Now you have to enable the Google meet link and send them so that they get the invite link.

Guests email-ID

  1. Setting up reminders

A great feature of Google scheduling is that it helps you set your email notifications so that your attendees don’t forget the meeting date. It also has the feature of keeping the notification according to your directions i.e., 30 minutes before the meeting, some keep days and week reminders as well.

Setting up reminders

  1. Adding event details

We need to make our guests knew about the topic we having the event or meeting on. So, this feature lets you enter the details of your event or meeting organized with attachments to attach if any.

Adding event details

  1. Saving the details

Now after all the details have been filled in, it’s time for you to save your information. You need to click on the “Save” button on the top right and all your details get saved.

Saving the details

Conclusion

In today’s busy world, business needs attention and a minor or fractional mistake can push you in the well of losses. To avoid these manual mistakes, planning your meetings, events and other business tracks is very essential. Google Calendar has created a mistake-free base where you can schedule your meetings and events in any manner possible. Remember one thing, avoid mistakes, so that you do not carry the consequences of it to the other day.

The Ultimate Guide for Digital Marketing

This running world of active and passive thoughts that humans carry away with them in terms of handling social platforms has been differently activated recently. Every individual is highly dependent on the ubiquitous internet and technology for the exchange of any kind of information. The capitalist mindset of human beings of revitalizing the way to exchange thoughts and information combined has given birth to digital marketing. To look upon, marketing and digital marketing are two different terms and meanings as well.

Reaching some specific goal or target considering how someone’s business is growing through newspapers, magazines, and much more physical means. Whereas, digital marketing is letting your target audience know about the product you are embracing or advertising on any social media platform. The main thing is that marketing is not a one-step process. It can be carried out on different search engines, social media platforms, and paid advertising.

Aspects that make digital marketing extraordinary

  1. Content creation – This is where people engage themselves with the free and potential creation of content in order to attract loyal customers.
  1. Optimizing the content – Placing the content in a relevant place for advertising and product awareness where the user could get hypnotized easily.
  1. Marketing the product – Digital marketing plays an important role here as it helps in knowing how many people and from where they see your advert.

Better word and well marketing in a proper stream is important in order to attain success in any digital marketing campaign. Likewise, the mediums that enhance this term are SEO, Email Marketing, Pay Per Click, Facebook, Twitter, Instagram, Marketing automation, and many more. Without outplaying any of its aspects, if digital marketing is implemented properly, it would bring infinite benefits to the company as well.

Important Guidelines

Here are some of the important guidelines, any organization should follow in order to achieve its ground zero targets in digital marketing:

  1. Plan a digital strategy

This is strategic management related to the product design. Here we need to go with the plan of strategizing proper content that our product needs to be designed with. With this, different companies create different competitive advantages with various types of technologies and also the idea it will use to create these opportunities.

  1. Audience learning

Here we need to generally create a character of each segment of your target audience where the organizations could retrieve the data from different demographics. The marketing channels are confirmed, once the audience has been identified.

  1. Mainstream media channels

Everywhere, the key performance indicators are very important in order to know how the plan has worked. Similarly, here various media channels play a vital role that would lead to a perfect platform for digital marketing of a product.

  1. Allocation of funds

A proper digital marketing campaign needs allocation of funds at right time. Financial decisions for any plan should always be on practical grounds. Every marketing channel needs a properly allocated budget according to the reach they give a particular company or an organization. Internal team management is always necessary for any campaign in order to avoid any amount being offered to externally hired parties.

Conclusion

The above given is a small gist about some of the basic guidelines that are mandatory to follow. In today’s world, no one will wish to miss out on the opportunities being posted on the internet. Using some of these marketing techniques, you’ll be able to put all the apples in a big bag and become a centric platform where different companies would come to enhance their basic needs and transform them into assets of digital marketing.

8 influencer marketing trends to wait for in 2021

2020 saw a lot of new influencers rising and making content from their home. Many existing influencers soared skies and did a pretty good job as working from home was the main rule of the year filled with a pandemic. Due to this, influencer marketing was a big hit in the last year.

Influencers are currently trending all over social media and it seems like you can expect to see more #sponsored posts on your feeds.

2021 is the year where influencer marketing will be seen as its own media channel instead of just a ‘nice to have content’.

Ready to learn what the future has in store?

Here are a few predictions of the top influencer marketing trends in 2021:

#1: Video content will continue exploding

The rise of video content is always an on-going trend in the influencer marketing space. But, with the growing popularity of Instagram Reels, it seems that this year is going to be more collaboration and creativity for the influencers.

Video always keeps the users more engaged and it’s more authentic.

People feel like they are actually a part of the action and they feel more connected while watching video content.

Influencers are advised to create their niche and make videos related to that. It’s always better to stick to your pattern.

With IGTV and Instagram Reels doing so great, it’s more appropriate to create content there.

#2: A focus on inclusion and diversity

2020 saw a growth in social activism which led to a lack of diversity in influencer marketing.

A lot of creators were vocal about the representation required in influencer marketing as many brands were being held accountable for unfair pay.

Representation is essential as it can change the way people see themselves and the way they see your brand and also inspires a lot of people.

In a very creative industry, representation is important but is mainly required in content creation and influencer marketing because it can change the way people think.

In 2021, maybe a lot of brands will create better influencer marketing campaigns that are also diverse in nature. Diversity and inclusion should be built into the fabric of the brand.

#3: The authenticity factor will evolve

The most effective way to build a digital community is to have authenticity on social media. This also includes Instagram aesthetic trends.

While focusing on authenticity, in 2021, we may see a lot of bloggers using the #nofilter trend. This trend was quite famous in 2020 as well where people were all about embracing their natural beauty. However, using a subtle filter to make your picture pop doesn’t hurt anyone.

A lot of bloggers may happily embrace the #nofilter trend, but a lot may also choose to keep their feed aesthetic and polished. It all depends on people’s choices.

While Instagram is the world’s largest visual platform, pretty looking pictures aren’t enough, people need to post quality and meaningful content with engaging captions to stand out as an influencer.

#4: Value-driven content

In 2020, influencers ditched their perfectly curated feeds for a more #realme feed. This made them connect with their followers. A lot of followers appreciate it when their favorite influencers share their real life stories and experiences with them.

Influencers have started to create a lot of value-driven content in order to form deeper connections with their followers. This helps them in giving a real glimpse into their lives. These days, with a lot of countries still in lockdown, many people want to see your authentic self.

It’s always good to have a heart to heart conversation with your followers. This also includes have a Q&A session, sharing silly memes, or showing of the not so glamorous side. These days people are understanding the value of natural beauty and know that not everything is perfect.

Comments are a great way to connect with your audience. Reply to their comments and engage with them on your posts or videos.

#5: More ongoing partnerships

In 2021, influencers will become true brand partners as brands will invest in ongoing relationships for an extended period of time. Many times, one-off influencer posts or stories are good enough to bring great results. It usually takes a longer period of time to make a sale.

It’s essential that influencers look for a long-term campaign where they can create something more unique instead of posting sponsored stories and posts. This will help both parties as it will help the content feel more specific as the influencer is only promoting a certain product. Building trust and commitment are essential in such situations.

A lot of brands will start looking for a more integrated and longer partnership.

#6: Micro-influencers will continue to rise

Influencer marketing is the key to promote your business on social media. With micro-influencers on a rise, this yields great results for the business. According to many reports, micro-influencers have the highest engagement rates on their posts regardless o the genre, topic or etc.

As engagement rates on Instagram continue to decrease, a lot of businesses are considering partnering with Instagram influencers who have a highly-engaged following.

With the pandemic affecting a lot of businesses and their budgets, they may be more inclined towards working with influencers in 2021. The biggest advantage of working with micro-influencers is that they retain higher levels of engagement than other big influencers.

#7: New social platforms and creator tools

This year, new Instagram tools have flooded social media which is giving the influencers a lot of creative expansion. The most growing creator tool this year is going to be Instagram Reels. The way it has almost replaced TikTok in so many ways is impeccable. Brands have started investing money with popular creators in this platform.

The natural virality their interface affords is going to allow brands to multiply their marketing efforts in a lot of ways. Instagram influencers have already started exploring with new platforms. Instagram says that Reels will “make it easier for creators and brands to create, share, and amplify branded content.”

#8: New kinds of influencer media

This year, influencers and brands will try and explore new kinds of media and use creative ways to attract their audience. We may also see more infographics and data-driven analyses shared by consumers and brand ambassadors. This will also give a rise to AI-driven influencer marketing platforms.

Conclusion:

The past year was a roller coaster of trends rising and disappearing. When it comes to influencer marketing, expecting a change and growth is something that won’t hurt. Whether there is a demand from brands, followers, or new technologies, influencers never fail to impress us with their new trends.