The social media presence of a lot of firms is built on Instagram. Instagram marketing is shown to increase sales, increase traffic, and increase consumer engagement.
You’re not alone, though, if you’re not happy with your Instagram growth and engagement.
There is a lot of competition on the platform. Additionally, it can be challenging to decipher Instagram’s algorithm.
The truth is that expanding your audience is a worthwhile endeavour. This is due to the fact that a larger audience means more chances to win over new clients.
Are you prepared to make changes to your online persona and acquire more Instagram followers? How to make it happen is broken down in this piece.
Tips to grow your real audience
- Use your Knowledge to the Fullest
Your target audience probably has characteristics in common with people you already know. Therefore, these “lookalikes” are a smart choice if you want to expand your audience.
Examine what you know about your present contacts to discover new people who share your interests. Do most of them have similar ages? Do they reside in a certain area? Do they react to a particular type of information consistently? Those data can be used to identify comparable individuals.
Let’s say you run a neighbourhood gourmet store and you see that young families are buying a lot of allergen-free pancake mix. This information could be used to advertise this product online to people in a related demographic.
- Don’t Purchase the Followers
It takes time to establish your Instagram following. But using bots or purchasing followers as shortcuts isn’t the solution. Instagram’s terms of use prohibit buying followers, and while you may experience a spike in interaction and followers at first, doing so will hurt your account over time. Why? You run the risk of having your account shadow banned because Instagram frequently bans phony accounts and fake engagement.
Gaining loyal, quality followers who will interact with your content may take some time, but it will be well worth the effort.
- Consider the Preferences of the Audience
Look for patterns in your present audience’s priorities, interaction styles, purchasing habits, preferred prices, social media activity, and other information. Next, utilize this information to update or inform your outreach.
You can integrate and organize all of your audience data with the use of an audience dashboard and marketing CRM tools.
Using this method enables you to spot trends that can provide information about how audiences react, determine what they want most from you, and locate chances to craft tailored messages that demonstrate your understanding of their wants and requirements.
- Maintain Interaction and Diversify Your Audience across Platforms
In order to provide your audience with the best material, you may need to take them away from the platforms where they first found you.
Reducing your dependence on a single platform is another benefit of audience diversification. You can rest easy knowing that you can always get in touch with your audience, even if something were to happen to one. Naturally, you can’t just tell people that you have an email list or tell them to follow you on Instagram. Retaining engagement requires regular contact and engaging content.
- Display your Instagram account wherever Possible
If getting more Instagram followers is your objective, don’t be afraid to promote your account.
Additionally, there is no one-size-fits-all strategy for promoting your Instagram. Here are some suggestions:
- Incorporate social media symbols into your marketing emails and website. Social media icons facilitate customer connections and make it simpler for consumers to find your business.
- Put an Instagram feed front and centre on your product pages or homepage. Numerous online retailers have their own UGC feeds on their websites.
- Reshare news or material exclusive to Instagram on other social media platforms. For instance, you may use Facebook to discuss an upcoming Instagram Live.
- Look for Hashtags that your Audience is Using
Hashtags on Instagram have been a mainstay of the platform for a very long time. Having said that, their significance has diminished.
You won’t gain any new followers by stuffing hashtags into your posts. particularly with all of the commotion on the platform. Take the initiative and concentrate on hashtags related to your target industry. It’s essential to know how your hashtags function on Instagram.
- Use Short-form Video Content
Reels are great for algorithms, quick, and entertaining. Consider product spotlights, lessons, or even brief behind-the-scenes looks. Get inventive since you don’t have long to capture someone’s interest.
Create stylish, visually appealing Reels by utilizing the pre-installed stickers, edits, filters, music, voice-overs, and transitions. The cherry on top? On websites like TikTok, it’s simple to cross-promote these short videos, which will help you expand your audience and gain more followers.
Conclusion
You will be able to keep making new connections if you are always experimenting with new strategies and techniques depending on the information you learn about your target audience.
Using what you know, expanding on what you learn, and constantly seeking new opportunities are the keys to success.
Remember these observations as you strive to expand your audience and modify them to fit your own circumstance. Increasing your Instagram following is not something that will happen by chance. Furthermore, in contrast to popular belief, there isn’t a magic bullet that will guarantee success.
