The Top SEO Trends to Watch for in 2023


Picture this: you’re navigating the digital landscape, and your website is your vessel. In the vast ocean of the internet, how do you ensure your ship not only stays afloat but also sails toward success? The answer lies in the ever-evolving world of Search Engine Optimization (SEO). As we step into 2023, the SEO landscape is undergoing a transformation that promises to be both exciting and challenging. It’s like a dynamic puzzle where the pieces keep changing, and it’s your job to stay ahead of the curve.

In this blog, we’re not only going to unveil the top SEO trends of 2023 but also hand you the map to navigate these uncharted waters effectively. From the redefined “E” in E.E.A.T to the resurgence of Image SEO, we’ll delve into the trends that are reshaping the digital marketing landscape.

So, fasten your seatbelts and get ready for a journey into the future of SEO. We’ll explore how the new “E” in E.E.A.T is influencing search rankings, why it’s time to focus on audience-targeted content over just traffic, and the rising importance of author authority in the digital realm.

Plus, we’ll dive into the world of A.I. content and SEO automation, and how they are revolutionizing content creation and optimization.

First-hand experience on a topic (the new “E” in E-E-A-T)

In the ever-evolving world of SEO, change is the only constant. As of December 2022, Google added a new dimension to its already well-known EAT acronym (Expertise, Authority, Trust) by introducing a pivotal “E” – Experience, giving birth to E-EAT. This latest update by the search giant is poised to redefine how content quality is assessed in the digital realm.

But what exactly does “experience” signify in this context?

Google’s message is clear: it now values content creators who possess first-hand, real-world experience in the subjects they tackle. In essence, the digital landscape is evolving to prioritize not just the “what” but also the “who” behind the content.

To illustrate this, consider a scenario where the founder of an SEO agency ventures into the world of content creation. With a wealth of real-world experience and expertise in SEO trends, their content on the topic for 2023 is bound to shine.


However, should that same individual attempt to craft content about common causes of heart disease on a health website, a glaring incongruity arises. Their lack of medical expertise and first-hand experience in healthcare undermines the content’s quality.

The implication is crystal clear:

websites must scrutinize not only the identity of their content creators but also the topics they choose to delve into. In this rapidly evolving SEO landscape, understanding the new “E” in E-EAT is just the beginning. Join us as we navigate through two more transformative trends that will shape the digital marketing landscape in 2023.

Audience-targeted, not traffic-targeted content

The digital landscape is bustling with content creation like never before, but not all content is created equal. Imagine a website primarily selling financial software suddenly dishing out blog posts filled with mouthwatering food recipes. To Google’s ever-watchful crawlers, this incongruity raises red flags. They begin to question whether this culinary content truly serves the interests of the website’s target audience – financial software customers. Is it genuinely beneficial, or is it just a ploy to rank for high-volume keywords?


The answer, as you might already discern, is crystal clear. In 2023, businesses that hinge their content strategy solely on the pursuit of search traffic, without genuine consideration for what their users desire, are destined for disappointment in the rankings game.

The key lies in staying firmly rooted within the bounds of your general topic and industry niche, ensuring that your content aligns with your audience’s expectations and needs.

But here’s the challenge:

how do you pinpoint the right topics to explore in your content, ones that resonate with your target audience? The solution lies in leveraging the power of content planning tools. These nifty tools can be your compass in the content creation journey. Simply enter a keyword, and watch as they unveil a treasure trove of semantically related keywords that real users are actively searching for. It’s like having a direct line to your audience’s desires and curiosities.

As we venture further into the world of 2023’s SEO trends, remember that the era of chasing generic traffic is fading into obscurity. The future belongs to those who craft content that speaks directly to the hearts and minds of their audience.

Our journey through these transformative trends has only just begun, so stay with us as we explore the next facet of the evolving SEO landscape.

Increased Emphasis on Author Authority

In the ever-evolving landscape of SEO, where change is the only constant, one thing has become abundantly clear in 2023: Google is placing a greater emphasis on author authority.

This shift is not arbitrary but rather a response to the emergence of auto-generated content that has started to dominate the SERPs. Google’s mission is clear – content that ranks must be a product of genuine human expertise and a dedication to serving real audiences.

Author Authority

So, what steps can you take to elevate both the experience and authority of your content creators in the digital realm this year? It begins with ensuring that those crafting your content are indeed experts in their respective fields. Then, it’s about enhancing their experience through strategic measures:

  1. Author Bios: To better convey your content creator’s knowledge and areas of expertise, include author bios. These succinct introductions can serve as trust signals, demonstrating to your audience that your content is in the hands of credible authorities.
  2. Author Pages: Create dedicated author pages where you link out to all the articles on your website authored by the same individual. This not only consolidates their body of work but also adds depth to their authority in the eyes of both readers and search engines.
  3. Social Media Integration: Link your content creators’ social media accounts to your website. This integration allows Google to glean valuable social signals, further affirming the authenticity of your authors as genuine people and experts in their respective fields.

In the ever-evolving landscape of SEO, author authority isn’t just a buzzword; it’s a critical factor that can make or break your digital presence.

As we journey deeper into the SEO trends of 2023, remember that real people, real expertise, and genuine audience-focused content are the keys to success. Stay with us as we explore the next wave of transformative trends reshaping the digital marketing landscape.

Satisfying, Helpful Content

In 2023, Google’s emphasis on “helpful” content is reshaping the SEO landscape. This shift means users should not just click on your content but also feel genuinely satisfied by it.

What does “helpful” mean to Google? It’s about content that:

  • Puts humans before search engines.
  • Suits your target audience.
  • Aligns with your website’s main topic.
  • Comes from authoritative, experienced creators.
  • Demonstrates a deep understanding of the subject.
Helpful Content

The recurring theme in this year’s SEO trends? Authenticity, expertise, and user focus.

Creating truly helpful content isn’t easy. Focus on quality over quantity, and expand your research beyond search volume. Look at what’s ranking, content length, questions answered, subtopics explored, included links, the creator’s identity, and their experience.

In 2023, user satisfaction is the key to SEO success. Stay with us as we delve into more trends reshaping digital marketing.

A.I. Content and Content Writing Software

In 2023, AI-generated content and content writing software are on the rise, despite Google’s efforts to combat auto-generated content in 2022.

The integration of SEO and AI is growing, offering time-saving benefits. Marketers can safely use these tools without sacrificing content quality, but there’s a catch: avoid auto-generated drafts.

Here’s how to use them effectively:

  • Content Briefs: Tools that generate content briefs help writers understand keywords, topics, and subtopics for their original content.
  • Content Outlines: Provide writers with outlines as a roadmap for creating helpful content without relying solely on AI.
  • Content Ideas: Use idea generators to speed up brainstorming and overcome writer’s block.

In 2023, AI complements human creativity and can streamline content creation while maintaining originality and a people-centered approach. As we explore more SEO trends, remember that technology is a tool, not a replacement for quality content.

SEO Automation

In the fast-paced world of SEO, automation is the name of the game. Digital marketers are embracing the power of enterprise SEO software and tools to automate various tasks.

For instance:

  • Keyword Research Tools: These tools can automate tasks that once involved extensive manual spreadsheet work.
  • Site Auditing and Monitoring Platforms: Platforms like SearchAtlas and Content King can automatically detect changes and technical issues on websites.
  • Website Graders: These tools help even those less familiar with SEO identify necessary optimizations and prioritize them effectively.

The proliferation of DIY SEO tools is enabling businesses and agencies to handle tactics more efficiently, allowing them to shift their focus towards strategic endeavors. In the world of SEO, automation is the key to staying competitive and nimble in the ever-evolving digital landscape.

Changes in CTRs by SERP Positions

Now, it’s time to rethink what you know about Click-Through Rates (CTR) and ranking positions because Google’s changes are reshaping the landscape.

Google’s introduction of endless scrolling on both mobile and desktop has made it easier for users to explore multiple pages of search results, revolutionizing the relationship between ranking position and CTR.

CTRs by SERP Positions

Historically, the majority of clicks went to the first three results, but 2023 is ushering in a shift. CTRs are expected to be impacted as searchers effortlessly navigate across numerous pages of results.

Regarding zero-click searches, which have been a concern for some time, recent SEMrush data suggests that only about 25.8% of searches result in zero clicks.

With Google continuously adding featured snippets and search features like “People Also Ask,” CTRs may not suffer from zero clicks as much as previously feared.

Product Page SEO

The SEO landscape continues to evolve, favoring long-form, informative content. However, this shift doesn’t leave product pages, often prone to thin content, in the dust. Instead, it presents an opportunity for product pages to shine by offering more valuable details.

Consider enriching your product pages with:

  • Drop-Down Menus: These can provide additional information and options, enhancing the user experience.
  • FAQs (Frequently Asked Questions): Anticipate and answer questions users may have about the product, like shipping, returns, warranties, upgrades, or add-ons.
  • Customer Reviews: Genuine testimonials and reviews can build trust and provide insights into the product’s quality.

While incorporating relevant keywords into product descriptions is essential, it’s equally vital to address the questions users may ask before making a purchase. Does your product page clarify shipping details, return policies, or available warranties? Does it showcase customer testimonials and reviews?

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Apart from all this, you also need to take care of the following trends:

  1. SEO Competitor Analysis: Understanding your competition is key to staying ahead. Analyze what your competitors are doing well in terms of SEO, identify their weaknesses, and leverage this insight to fine-tune your strategy.
  2. Less Crawl Frequency: Google’s crawling patterns are evolving. Websites should adapt to potentially less frequent crawls by ensuring their sitemaps are up-to-date, optimizing for mobile-first indexing, and focusing on high-quality, relevant content.
  3. Image SEO Revitalized: Images play a crucial role in user experience and SEO. Optimize your images with descriptive alt text, compress them for faster loading times, and consider using structured data to enhance their visibility in search results.
  4. Fast-Loading, High-Performing Websites: Speed matters. Google prioritizes fast-loading websites, so invest in optimizing your site’s performance. Techniques like image optimization, browser caching, and content delivery networks (CDNs) can significantly improve load times.


As we conclude our journey through the transformative SEO trends of 2023, it’s evident that the digital marketing landscape is in a constant state of evolution. In the midst of this change, the key to success lies in adaptability, creativity, and a laser focus on user-centricity.

From the advent of the “E” in E-EAT, highlighting the importance of firsthand experience in content creation, to the shift from traffic-centric to audience-centric content, SEO is all about authenticity and relevance.

Google’s emphasis on author authority underscores the significance of expertise, while the quest for satisfying, helpful content redefines what truly matters in the eyes of users.

AI content and content writing software promise efficiency without sacrificing quality, and SEO automation streamlines tasks, allowing marketers to focus on strategy. Changes in CTRs by SERP positions challenge our traditional notions, urging us to think beyond page one.

Product page SEO encourages us to provide valuable details, FAQs, and customer reviews, building trust with potential buyers. Meanwhile, SEO competitor analysis keeps us vigilant in a competitive landscape, while adapting to less frequent crawls and revitalizing image SEO ensures we stay ahead.

Lastly, the need for fast-loading, high-performing websites underscores the importance of speed in a digital world that values instant gratification.

SEO Digital Marketing Agency: A Revolution In Online Promotion

The Search Engine Optimisation (SEO) Digital Marketing Agency in today’s world, in addition to assisting in promoting sales of any given brand, acts as a huge boon in generating leads.

Many companies have been able to reap the benefits of marketing their brands extensively on the Internet since the advent of the digital age.

By choosing the right agency, you will not only be able to boost sales of your product but also build the kind of goodwill you need on the market that will benefit your company.

The SEO industry has evolved drastically ever since the onset of the search engine optimization era in the 1990’s. Back in the day, Black Hat Keyword Stuffing, which was a practice in which marketers filled their content with irrelevant keywords to try to manipulate the page rankings during search engine results, was a highly prevalent practice.

Today, White Hat Keyword Stuffing, where the search results are more accurate and streamlined, is more widely seen online, where search engine results are more prominently seen. A boom in the number of websites that employ search engine marketing has led to a rise in the use of digital marketing approaches to market their websites.

It is no secret that Search Engine Optimization (SEO) and Pay-Per-Click Marketing (PPC) have been two of the main players that have revolutionised the world of online marketing. As a result of the great help that digital marketing has been able to provide over the past few years, they have evolved enormously.

When it comes to making profits in business, a SEO Digital Marketing Agency comes to the rescue as intense competition online is in action.

The methods used by agencies tend to be better and more advanced than those used by individuals. If you decide to work with an agency that deals with online marketing, you will not only be able to deliver the right results but also help the company receive more traffic, which will be ideal for improving the viewership of the website of the company. Through the support of marketing agencies, companies can expect to have a flourishing online business.

An agency that specialises in marketing can help a company overcome barriers that have a negative impact on its growth financially.

It is also possible for digital marketing agencies to enhance the reputation of the brand with the help of positive promotional methods that professional bloggers are able to use on a variety of websites.

When inbound links are created from popular websites, it increases the chances of a company’s website being visited by potential customers.

Due to updates in algorithms by search engines, many authoritative blogs now allow users to choose whether to like or dislike the content in the comment section by clicking the like or dislike button.

This allows the search engines to detect which links need to be followed, and which ones they can avoid, thus making them more user-friendly. An SEO Marketing Agency offers a wide range of services, such as content creation, keyword research, and link building, among others.

As well as this, it guides companies in the right direction, so their website can become a dominant force in the online market. In response to PBNs, SEOs are becoming more efficient by detecting them and penalising sites if they are found to be using them.

As a result, these features have proven to be a great benefit for promoters, who are able to boost their online visibility with the help of clear and transparent services.

What are topic clusters and how can they help in SEO in 2023

The main purpose of Search Engine Optimization (SEO) in digital marketing is to make your website visible to search engines.

Thus, SEO serves as a tool for optimizing ranking. The process of developing a content strategy for a brand can be arduous.

By choosing the right topic clusters which are spread over a broad range of topics, users can create a powerful inter-linking framework for finding their content online.

Using topic clusters, you can offer multiple internal linking opportunities to keep readers on your website by centering them around a single topic. To make your content more accessible to online surfers, they act as keywords.

By using a topic cluster model, you can optimize your SEO program, your social media calendar, and your digital marketing efforts. As a result of topic clusters, each page within the content cluster tends to be more contextual, authoritative, and relevant.

There is a tendency for content clusters to emphasize breadth of coverage (or lack thereof). If you search for “Films”, it will show you interlinked pages on your website that completely cover the topic.

SEO gives you more choices than just one piece of content about the subject, which will make you feel more authoritative.

When it comes to efficient SEOs, expertise, authority, and trust (E-A-T) are the fundamental principles. It is therefore wise to invest in a content strategy that amplifies those intangibles.

Topic clusters allow users to build content around a core topic in a way that solves multiple pain points for multiple users at varying stages without affecting their personal keywords. 

In this way, you will be able to keep your audience engaged in your content, instead of directing them to Google or any other search engine for the answers they need.

Furthermore, it facilitates the experience of surfers when they are doing their research around topics by identifying the keywords, organizing them into buckets, and then mapping all of them to a single pillar post.

In addition, it adds internal links strategically in order to increase the number of visitors to your website.

In order to identify topic clusters, there are five steps that need to be followed:

  • The first thing we need to do is identify around ten of the most important issues that your target buyer faces.  In order to accomplish this, it is necessary to conduct a series of interviews, or to conduct surveys, and to conduct research within online communities in order to gather your primary data.
  •  Next, each of the subjects will be grouped into a large number of topic areas encompassing a wide range of topics.
  • Next, we need to flesh out each of the core subjects and subtopics using keyword research.
  • The next step is to examine the facts to determine whether they align with the subtopics surrounding the core topic.
  • In addition, you will need to determine with what terms the content context makes sense, and those are your core topics.

As search algorithms gain a better understanding of the semantic relationship between subtopics and main topics. To conclude, investing in topic clusters in 2023 will significantly boost your search engine optimization efforts.

How To Create a Successful SEO Campaign

What can be done to improve a marketing strategy? Promote your products through multiple channels. Correct?

But how do you present it to the audience? How can it appear on search engines?

All your questions are answered here!

A prominent method of establishing your products and services as well as helping them reach the right audience has become digital marketing. With a combination of marketing tactics, Search Engine Optimization has emerged as the preferred tool for advertisers.

Optimizing a website to rank higher in search engine results, to get more exposure, and to generate more leads is the science and art of search engine optimization.

In order to appear at the top of Google search engine results, brands usually raise their rankings.

Your SEO campaign can generate traffic through high-quality content, backlinks, and compelling off-page content. 


Professionals move into the industry diversifying the need for a perfect SEO strategy. Unfortunately, they do not know how to do so and lack the ability to produce a successful SEO campaign.

SEO rankings can be improved by performing keyword research, content audits, on-page optimization, etc.

Approximately 70% of marketers use SEO campaigns to achieve multiple key performance indicators (KPIs).

The measures include increasing traffic to your site, improving your ranking for relevant keywords, and increasing conversions. It’s a cost-effective solution that achieves more than one marketing goal, which makes it attractive to marketing professionals.  

Significant SEO Campaign Strategies

  • Check your rivals’ strategies
  • Analysing website content
  • Keyword research
  • Top-notch engaging content
  • Link building
  • Engaging social media content

There are some strategies above that you can incorporate into your self-made plan and execute. Now, let’s take a look at how to execute a SEO campaign effectively.

  • Search for the ethical keywords

In keyword research, you determine the most popular search engine terms associated with your site and customers. Organize and prioritize the keywords in logical groups in order to better create content and refine existing content. Using keyword research to optimize your search presence related to your products and services is a great way to maximize your visibility online.

  • Optimizing the content

When you optimize your content to fit your audience’s needs, you can significantly improve the specifications of your product or service. Consumers should know what they want and what they will do once they get it. Your uploaded SEO keywords should match the needs of people looking for SEO friendly content.

  • Process backlinks

In order to build backlinks to your website, you have to obtain inbound links from reliable sources. Implementing this strategy as a part of your content creation and social media campaigns can lead to organic backlinks. Additionally, broken backlinks can be fixed, infographics created, engaging content promoted, and the most popular content advertised.


Running an effective SEO campaign takes time and is not a quick and easy task. SEO tools, coupled with perseverance, robust methods, helpful insights, etc., prove to be some of the critical factors that can help your brand achieve the highest possible level online.

5 Ways to Become a SEO Consultant

When businesses are armed with an effective trademark blueprint, they grow. Regardless of the brand’s offline presence or online presence, all brands strive to stay ahead of their competitors in the 21st century. Marketers have elevated their strategies to create something extraordinary to help their brands gain more recognition. 

Currently, SEO is one of the most significant marketing strategies marketers use to highlight the online presence of their brands. Would you believe that a brand can stay in front of consumers with some specific words alone?

Introducing SEO Consulting!

SEO consulting is also not an easy task. Knowledge, dedication, and continual improvement are essential. A number of elements and characteristics will make you stand out from other consultants.

Without these elements, your consulting business will be severely hindered. Differentiating yourself from other consultants requires possessing a number of key characteristics.

  • Goal Set-up

In order to analyze the growth of your business, you must set your goals. By aiming your target, you can reduce your tensions regarding the long-term business effects.

A thorough analysis of your metrics should define success, regardless of whether the objective is to increase traffic, organize virtual presence, or optimize keyword visibility.

  • Provide insights to your client

When you present your value to your clients, your knowledge of your advanced areas will come into play. Without a basic understanding of SEO (even at a high level), you won’t appreciate its value. Educate clients about SEO.

  • Showcase your expertise

Demonstrating your familiarity with the account, the company you work for, and the industry is very significant. Keep yourself apprised of key changes, robust focuses, and things that may be less critical. Act like an expert when explaining and directing your client what they need to do.

  • Be responsive

Whenever a client asks a question, a competent consultant will answer it. This will lead to the development of a fantastic relationship. Clients believe that consultants have answers to all questions; that’s why they never avoid questions or become confused when they answer.

  • Knowing your audience

Consultants should have a thorough understanding of who is on the other end of the line in order to tailor recommendations accordingly. If you want to create a rapport while presenting the project, you have to know your client inside and out. 

Related : How To Create a Successful SEO Campaign


When you don’t move forward, you will fall behind, and every brand is striving hard to stay ahead in this competitive market. Building positive relationships, making clients happy, establishing long-term goals, and adopting a positive approach to grow your business are all qualities of a successful consultant.

How to Create an Effective SEO Strategy

During the pandemic, everyone learned that if you are visible, then you are saleable. In the wake of COVID19, industries have flourished digitally. As a result, every brand turned towards digital marketing to promote its products and services.

At this point, brands needed to showcase their products on online platforms that consumers could easily visit and browse.

However, how do you portray yourself online? Posting just an image with the brand’s details isn’t going to make a difference, right?

To promote yourself in an enhanced way, you should integrate your SEO strategy into your website. The pandemic has shown everyone that if you do not have a proper search engine optimization strategy, your audience will not be able to find you.

People were searching online for their required products when everyone was at home.

A successful SEO program involves multiple facets and tasks that work together to generate better visibility and traffic, which results in increased revenue.

A digital marketing agency is a viable option if you cannot find the resources to implement and manage an SEO campaign. To assist you in achieving your marketing objectives, we develop, analyze, monitor, and track the results of initiatives taken on your behalf.

Here are some tips that may assist you to create an effective and successful SEO strategy for your business.

  1. SEO performance analysis

You should always conduct an organic analysis of your website so you know how it is performing in terms of brand visibility, keywords, traffic results, etc. Depending on your strategy, you can use various tools that help you find the keyword rankings and organic traffic on your website.

  1. Keep an eye on your competitors’ SEO strategy

You should always keep an eye on your competitors’ SEO strategies. This way, you can see what kind of metrics are being used by them to stand out from their competitors.

See which pages are generating the most traffic, which profiles are boosting more, how well are their keywords working, and what kind of keywords they are using.

  1. Identifying your online marketing targets

Identifying your goals is the first step to SEO strategy. By using key performance indicators (KPIs) you could easily keep track of how much success you have achieved. You could change your SEO strategy if you are underperforming.

  1. Focus on the keywords

You can use keywords to enhance the growth of your business and define your strategy. Lead generation will not be possible if someone creates a landing page for their website without the main keywords related to the topic. Oftentimes, people type one or two words into a search engine and then get directed to their desired page. This is where your SEO keywords strategy comes into play.

  1. Audit your website content

To maximize your revenue and business growth, you may need to update your on-page content. To improve your search results among competitors, you should audit your content on the website and incorporate the relevant trending keywords in the market.

Implementing an effective SEO strategy can help you achieve your digital marketing objectives. Once you have established a strategy to measure the progress toward your goals, all you need to do is continue auditing your KPIs. Third Eye Blind Productions will provide you with a team of SEO experts if you don’t have an internal SEO expert.