Influencer Marketing for Healthcare – You need to know everything

In a world where digital marketing has infiltrated every business sector, how can influencer marketing in healthcare stay behind?

The healthcare sector became the most overwhelmed in the past few years. With the covid outburst, the other distinct services of healthcare departments diminished in the patient’s eyes. In this case, how do you make them learn of your other offerings? Initially, advertisements would be considered the best way. 

However, customers are bombarded with advertisements today. As a result, they are less likely to remember yours. Making your healthcare service visible through influencer marketing can change the narrative.

Before getting deeper, let’s first look into what exactly is influencer marketing.

Simply put, influencer marketing involves collaborating with famous personalities on social media who promote your brand through their profiles. These influencers have a stronger presence on the internet and hence can create a longer-lasting awareness of your brand. 

After the what’s, let’s come down to the why’s. 

Why should you consider influencer marketing as a healthcare brand? 

When it comes to health, credibility is the most important. 

Since the pandemic, people seek advice from the people they trust. This has changed the scenario for paid advertisements. Advertisements are not as cost-efficient as they used to be. 

Healthcare influencers have come to the forefront after the covid outbreak. This led to virtual communities where healthcare influencers participated with audiences. Blogs, videos, campaigns, etc. are some of the social media ways influencers reach out to their audience. As a healthcare brand, this can be a fruitful opportunity for you. 

How to get started with influencer marketing in healthcare?

  1. Choose the right influencer

Influencers are not medical experts. 

Prevent your brand from receiving criticism over an influencer who is not ideal to share medical advice. This could result in making your brand appear bogus. Find an influencer who is vocal about a healthy lifestyle.

Some appropriate influencers will be athletes, yoga trainers, celebrities, and doctors among more. Allow the influencers to tell your story in their own authentic tone to appear genuine and trustworthy. 

  1. Define your goal

For a healthcare brand, your goal shouldn’t be seeking mentions or photographs. Rather, the message should concentrate on how your service can help create a better lifestyle. 

It’s a subtle and strategic approach to making your audience aware of your services and making a powerful impact on understanding better health outcomes. 

  1. Create your campaign 

Plan what your collaboration has to convey. 

Your collaboration with an influencer should aim to achieve a certain goal. Influencer marketing is all about showing the real human story and personal experience behind using a product or service.

Most influencer marketing content involves positively reviewing your product or service, so think about how you want to present that to your audience. 

  1. Track the data 

Keep an eye on what you achieve after this campaign. 

The metrics will tell you if the campaign is successful on the basis of reach and engagement. Make sure this reflects in the real world too.

You should see messages flowing in your inbox or patients at your door enquiring about your services. Track the data and do better next time. This way, your audience will remember you. 

  1. Achieve all of this through an influencer marketing agency

Healthcare is tedious in itself. 

You can not perform all of this and keep a track of your influencer marketing campaigns alone. The best deal would be to join hands with an influencer marketing agency. 

An influencer marketing agency bridges the gap between you and your ideal influencer. One such influencer marketing agency is 6th Street Artist. 

Third Eye Blind Productions has a wide range of influencers on board falling into different categories. The agency will bring your ideal influencer, strategize a successful campaign, track the data, and make your healthcare brand stand out in the most innovative way possible.

What is Omnichannel Marketing? Tips & Examples

To gain customers and prospects, omnichannel marketing involves promoting your products or services via all kinds of channels, platforms, and devices.

The concept of omnichannel marketing involves the seamless integration of branding, messaging, and online – offline touchpoints during the consumer’s journey through the sales funnel, enabling a more effective customer experience. Consumers are at the centre of omnichannel marketing. From social media to customer service hotlines, consumers can interact with brands in innumerable ways.

Each channel works together and gives a unified tonality to your brand. When your clothing store is having a sale, you send a message to your customers via email and SMS. Both of these are different platforms but convey the same message. 

Similarly, brands can target their customers on various platforms such as Facebook, Instagram, Email, Snapchat, SMS, and many more. 

It may be confusing to some people why the concept is called ‘Omnichannel’ rather than ‘Multichannel’. 

Well, the difference is clear. 

In multichannel marketing, different platforms don’t sync with each other. They work independently and have nothing to do with what the brand is doing on other platforms. For example, your cosmetics brand sends an SMS to customers containing discount coupons. On the other hand, your Instagram profile is posting its collections on the feed. 

Let’s revise the important points of omnichannel marketing. 

  • Omnichannel marketing strategy puts the customer first. Whereas, a multichannel marketing strategy puts the brand first. 
  • Customer interaction changes your message and adapts to their needs. 
  • Each channel is updated based on the customer’s behaviour. 
  • There’s synchronisation between channels.

Let’s look at the benefits of omnichannel marketing. 

  • Omnichannel marketing campaigns see up to 15% higher engagement as compared to multichannel marketing campaigns. 
  • Omnichannel marketing earns up to 300% higher order rate as compared to multichannel marketing. 
  • Customers respond and spend more when engaged with omnichannel marketing campaigns. 
  • As the brand reflects the customers’ needs and has a recognizable uniform tone, customers remain loyal.

Now that you’re convinced to adopt an omnichannel marketing strategy, let’s examine some tips to get started. 

  1. The marketing team alone cannot do the job. 

The platforms here work together, and so should your team.  

To run a successful omnichannel marketing campaign, your whole team needs to come on board. In this case, it goes past the marketing team. Each team needs to know what’s happening on these platforms, in order to maintain uniform tonality, stay informed about each aspect of the brand, and interact with customers. 

As an example, the product manufacturing team creates products based on customer preferences, while the social media marketing team communicates about those products.

  1. Analyse customer data to improve customer experience.

If you fail to send the most relevant message to a customer on time, you might lose a sale. 

It’s important to keep customer data in mind when customising brand interactions. You need to check out what your customers want and manufacture those products accordingly. An excellent way of achieving this is through gathering customer feedback. 

  1. Mobile Optimization

Smartphones are available to everyone today, so why not take advantage of them? 

In recent years, mobile e-commerce has seen a boom over traditional methods. Make sure your website or maybe other marketing platforms are suitable for the small screen. You need to create a mobile-friendly user interface for your website since most websites are only compatible with laptops/computer screens. 

  1. Do better every time 

Observe your past campaign activities and improve next time. 

Change as per trends or introduce new features to your products. The pattern of bringing something new to the table every time you run a campaign will build eagerness among your clients. You will find the perfect formula if you track and measure your data regularly. 

  1. Accomplish all of this through a Digital Marketing Agency 

In-house team members cannot handle activities of this magnitude. 

Join hands with a digital marketing agency that will take care of your omnichannel marketing campaigns. An agency keeps an eye on your social media activities and stays active and interactive at all times.

Effective Digital Marketing Strategies For Restaurants

Food outlets abound in India, but how do you make yours stand out?

In recent years, many food outlets have ended or started their journey. Another trend that has emerged is setting up your business online. The goal of every business is to be seen online, no matter how large or small. 

The pandemic has brought us closer to food. In fact, there are so many recipes on the internet that our social media feeds are flooded with. If you have a food business, say a restaurant, you really need to raise the bar to sustain online. 

Let’s have a look at some effective digital marketing strategies for food businesses.

  1. Food Photography

Your online audience needs to understand what you’re offering. In the online food business, what looks good will sell. 

To get your audience’s attention, you need to share images that will tempt their taste buds. The best way you can do it is through cinematic shots of the dishes you have on the menu. Invest in good food photography that will attract customers to your door. 

  1. Focus on SEO 

Search Engine Optimization is the best way you can attract organic reach, and ultimately, more customers. 

Make sure your restaurant’s Google My Business listing is included in your digital marketing strategy. For restaurants on mobiles, Google offers a special listing called ‘Local 3 Pack’. This will enable direct calls from the customers among more benefits. If customers wish to visit your restaurant, they can locate it easily and get driving directions. Your restaurant will get more visibility as it will show your restaurant on Google Maps. GMB listings allow restaurant owners to easily upload their menus, which will appear in the listings.

  1. Take online reviews seriously 

You need to take into account what your customers say about you. Having positive reviews to flaunt on social media can work in your favour.

In case you receive negative reviews, do not back out from keeping a transparent and interactive relationship with your audience. Address your concerns or announce new items on the menu on social media. This approach will build the trust factor between you and your customers. 

  1. Keep your engagement intact 

If you lose touch with social media, your audience will believe that you are inactive. 

Keep your engagement intact by posting on a regular basis. In order to gain new followers and keep existing ones interested, you need to plan your social media content strategically. The best way is to post interactive stories where your audience can take part in some activities. For example, upload a story with the poll sticker where you ask your audience what’s their favourite dish. It is possible that your story might receive a number of views and shares, resulting in a number of new followers and profile visits to your social media account.

  1. Use Influencer Marketing

Social media influencers have the power to persuade their audience through their content. 

Collaborating with influencers can give you fruitful results. For example, you reach out to a food blogger and agree on collaborating over video content. A Melting Cheese Sandwich from your menu is then made into a short video content by the influencer. Ultimately, that video can act as a testimonial to your audience as well as the influencer’s audience, enticing them to visit your restaurant and try out the dish.

If you are having a hard time finding an ideal influencer, some influencer marketing agencies can make your job easier. 

An agency like 6th Street Artist can bridge the gap between you and your ideal influencer. While also taking care of your digital marketing needs.

How to do WhatsApp Marketing?

There is no doubt that digital marketing has been a tremendous medium till date, and it is set to become even more successful in the near future. Every social media platform that exists today has become an integral part of it as well.

Today, Instagram, Facebook, YouTube, and WhatsApp are just a few of the platforms that have marketing strategies available for users.

A few examples of what is available on Instagram are reels, Facebook marketplaces, YouTube shorts, and WhatsApp messenger marketing.

It is no secret that there are many of us who are aware of the messages that are being circulated in our WhatsApp chat rooms.

It is very common for us to think about forwarding messages that have been forwarded and resist forwarding them. 

WhatsApp Marketing

An activity that takes place on WhatsApp to promote or market your business is considered WhatsApp marketing.

Business WhatsApp and WhatsApp Business API are two interfaces that are separate from WhatsApp and which allow marketers to manage conversations with their audiences through their WhatsApp accounts.

There is no doubt that you can technically send marketing campaigns through WhatsApp, but it’s not recommended that you do so.

The chances are that you will run into problems if you send a large number of emails to a large number of people.

There is the opportunity for businesses to create an in-app store to sell their products and show their pricing, as well as provide practical information such as hours of operation, locations, as well as links to their websites and social media profiles.

You can use this tool to build your business profile, create a product catalog, send quick replies, and broadcast messages to your customers.

As a result of these features, communicating with potential customers is a breeze, and all the answers you require are at the tip of your fingers within seconds.

WhatsApp Business API

The WhatsApp Business API gives businesses access to WhatsApp’s entire suite of marketing tools so they can manage a large number of conversations from their CRM or email provider simultaneously through WhatsApp Business.

It is important to note that WhatsApp Business API does not have a front-end interface.

A software API is a means of communication between two software programs and sharing data between them.

With the help of WhatsApp Business API, you will be able to integrate your WhatsApp Business account with marketing software that you already use.

With WhatsApp Business API, users are able to access a range of features that are not available through the mobile app alone. You will be able to send mass marketing campaigns, support strategies for customer service, and have an unlimited number of users with it.

Why to Incorporate WhatsApp marketing in your social media strategy

It is the same kind of connection that people seek with their friends and family that they strive to have with their businesses as well.

There are no delays, no complications, and no hassles involved when sending messages. With WhatsApp’s marketing platform, you can provide seamless customer experiences, which encourages retention and even evangelism among your customers.

In case you are still on the fence about including WhatsApp in your social media strategy, here are three reasons why you should do so:

  • Outrank your competitor
  • To keep consumers responsive
  • eCommerce future

With WhatsApp marketing, brands can connect with fans and prospects alike, which sits at the intersection of customer service and marketing.

When you are more reactive than strategic, now is the time to step into the new normal of messaging by using WhatsApp Business.

Benefits of Digital Marketing [Tactics & Advantages]

Digital marketing is something we all understand. It is a kind of marketing using an electronic device and the internet, if you don’t know what it means.

In the past, businesses were marketed to their target audiences through television, radio, magazines, events, and a direct mail.

In order to reach potential buyers online, businesses are increasing their use of digital channels. It is imperative for marketers to go where the people are.

Let’s take a look at some important tactics of digital marketing and their simplified definitions.

Types of Digital Marketing

  • Content Marketing

Using articles or educational content to attract the audience.

  • Affiliate Marketing

Affiliates earn commissions by marketing third-party services and products.

  • Social Media Marketing

Social media marketing refers to marketing done through social media platforms.

  • Influencer Marketing

Influencer marketing involves the use of influencers to promote a brand’s products or services.

  • Search Engine Optimization

Search engines rank websites based on their technical configuration, content relevance, and link popularity.

In the race of escalating on a higher level, brands use the above tactics regularly to make an impact on the audience and stay ahead of their competitors.

Let’s take a closer look at the benefits that have kept Digital Marketing in a different league altogether.

  • Engage your customers

Customers usually decide to buy a product after seeing an advertisement on television or in the newspaper. From the moment we trigger a customer’s interest, we can track every step they take.

A consumer today is more likely to see an ad online, research & compare prices on different websites, and then visit a store to try the product or shop online.

In order to understand the buying process better, it is helpful to have access to special offers, coupons, and customer support via mobile applications. 

  • Bring in new business

A sales funnel is essential for generating leads. As a whole, marketing is about creating your sales funnel. In other words, a sales funnel generates consistent leads and sales. Alternatively, converting traffic into brand advocates. 

  • Improve conversion rates

Print advertisements are often difficult to track since everything happens offline. If someone sees your ad in a magazine and then visits your store, what do you do?

Most online advertising platforms provide some level of reporting that can be used to refine your ad targeting, copy, and design.

  • Boost brand credibility

A brand can gain credibility quickly and sustainably on the internet. Content marketing studies indicate that digitally active brands have the highest credibility.

Through content, companies can clarify important concepts, respond to customers’ doubts, and demonstrate their market understanding.

  • Ensure customer loyalty and trust

It’s great to finalize a sale, but it’s even better to retain those customers. Retaining customers helps increase sales by encouraging them to make another purchase or recommend your brand.

As a result of these digital marketing tactics, many brands have gained popularity. Because digital marketing has many benefits, it is easier for any organization and the best marketers to understand the ethics and work towards its advancement.

Digital Marketing Trends By Experts [2022] in India

Nowadays, whichever social media platform you use, Instagram, Facebook, YouTube, or Twitter, people have taken those trends to a whole new level.

A new future was being prepared for the Indian marketing ecosystem in 2020 following multiple nationwide lockdowns over a period of months.

The most important decision made by brands was to pause, reflect, and rework their strategies with a focus on consumer needs.

They focused on improving online experiences for consumers while we waited for our ‘normal’ lives to return. 

During the pandemic, people stayed at home and used digital media to maintain a certain level of engagement. Brands delivered hope and delight with every post and advertisement.

Therefore, they began communicating one-on-one with their consumers on social media channels more than ever before, delivering what they were requested of them since GenZ is quick to point out unrelated brand purposes.

As a result of digital marketing at a certain level, every brand is now trying to produce ads and other media stories that are error-free.

In addition, technology also contributes to cultivating digital marketing trends among different brands. 5G, artificial intelligence, experiential marketing, chatbots, and social media apps are among the top technological trends. 

Organizations, households, and corporate sectors use 5G services to deliver everything on time at lightning speed to their audiences.

As a result, artificial intelligence is another important technology that helps brands target potential customers.

Data science and artificial intelligence technologies allow marketers to customize products, services, and communications.

Digital marketing automation involves chatbots, which are considered to be one of the most important components.

In addition, we all know how important social media apps have become in this advanced industry. Different brands use different social media platforms to market their products or services.

It has been adopted by brand ambassadors as a method of exploring and making themselves present in a variety of situations.

Additionally, with consumers embracing the pandemic-induced digital life and experiencing the convenience that digital brings, such as customized & seamless user experiences, quick & instant access to products & services, it is inevitable. obvious for brands to cater to this evolving digital consumer to attain new success & relevance.

It’s important to understand how their customers behave digitally, their digital experience and therefore, cater to them accordingly. However, not every tool may work for everyone.

The scope of digital marketing is not limited in any way. Similarly, search engine optimization fades your marketing tactics in a very different way.

It’s not everyone’s cup of tea to keep their brand or product at the top of the page. SEO keeps your brand at the top of web analytics.

Today, content marketing has created a different world. Any content that has the potential to go viral gives the brand a chance to escape.

In the past few years, digital marketing has boomed with tactics such as email marketing, affiliate marketing, viral marketing, and interactive marketing. 

To get it, you just have to go with the flow and discover what you’re made of!

The Scope of Digital Marketing

There is a lot of competition among brands and organizations when it comes to digital marketing. Digital marketing is a result of humans’ capitalist mindset of rejuvenating the way thoughts and information are exchanged.

Traditional marketing and digital marketing should be viewed from different perspectives and moods.

In this world of differential mindset thoughts, humans have been handling social platforms in a different manner recently.

It is essential to exchange any type of information through the internet and technology.

One can also use other physical means to reach a specific goal or target besides newspapers and magazines.

Social media marketing, on the other hand, involves spreading the word about your product to your target audience. It is important to remember that marketing is a multi-step process.

Paid advertising, search engines, and social media platforms can all be used to accomplish this.

Usage of Digital Marketing

As the world of digitalization continues to grow, companies are turning to digital marketing tactics for success. Moreover, organizations have tended to adopt a digital framework of work culture when it comes to enhancing a brand and reaching targets. Taking a closer look at why this is the case:

  1.  Audience could be easily targeted

The use of digital marketing can be helpful in targeting any type of audience with a particular niche. People who love to be a part of a particular brand should be targeted.

Digital marketing captures one’s attention and creates a hassle-free viewing experience for a brand’s ideas and desires.

  1.  Transforming smartphone users

Traditionally, there were no means of connecting with anyone. In the past, pagers were a necessity. Due to smartphones, it is now easier than ever to capture any and every type of audience.

  1.  Traditional vs modern marketing

Traditional marketing has been different from the one that is currently taking place. A benchmark has been set in the marketing industry by modern digital marketing.

As far as digital marketing is concerned, the cost per lead has decreased.

Related : Digital Marketing Trends

Scope – A wide range of digital marketing

As a result of digital marketing campaigns, business strategies have become more powerful and effective than ever before.

  •  Keywords are entered into search engines, and marketers pay the search engine companies for them, and the ad appears at the top of the screen.
  • Using PPC is common, but keyword analysis pushes content to the top of the list naturally.
  • In the same way, email marketing is an effective method for reaching out to audiences.
  • Let’s move on to the content marketing part. Providing online content, publishing press releases, and publishing articles has pushed content marketing to new heights.
  • Podcasts have become everyone’s banner these days. On this tour, actors, narrators, poets, and influencers have walked.
  • The content department is receiving a befitting response from social media influencers. Social media and influencers are two wings of the same bird.
  • Artificial Intelligence (AI) is the most important part. The main purpose of Artificial Intelligence is to enhance the user experience by customizing user data.

Top Instagram Influencers in India

Ever thought of why Instagram influencers are the new brand ambassadors? Famous personalities on social media platforms have brought a whole new way of marketing. 

Here’s a list of the top 10 Instagram influencers in India that have changed the social media scenario. 

  1. Jannat Zubair Rahmani (@jannatzubair29)

Jannat Zubair Rahmani is an Indian actress. At present, she has over 13 million followers on Instagram. Rahmani creates content around the lifestyle genre that includes food, fashion and more. She started her content creation journey as a teenager.

  1. Anushka Sen (@anushkasen_0408)

Anushka Sen is an Indian television actress and model. At present, Sen has over 36 million followers on Instagram. 

The 19-year-old teenager creates content around lifestyle and entertainment. She has collaborated with brands like Garnier, Unacademy, among others. Sen continues to entertain her audience through her Instagram profile.

  1. Avneet Kaur (@avneetkaur_13)

Avneet Kaur is an actress, dancer and model. Kaur has gathered over 31 million followers on Instagram. She influences her followers by posting lifestyle content. 

She entertains her followers by posting behind the scenes of her acting projects, bloopers, dance moves and more. Brands like Taco Bell India and Lakme have chosen Kaur to spread the word.

  1. Gaurav Taneja (@taneja.gaurav)

Gaurav Taneja is a Nutritionist, Vlogger and YouTuber. He is a renowned fitness freak who influences his audience through creating content around fitness. 

Taneja has more than 3 million followers on Instagram. From YouTube to Instagram, Taneja continues to influence his audience through multiple platforms.

  1. Faisal Shaikh (@mr_faisu_07)

Faisal Shaikh is a social media star who gained fame on Tiktok. Shaikh has over 27 million followers on Instagram. Shaikh is known to master short video content and viral videos.

  1. Riyaz Aly (@riyaz.14)

Riyaz Aly is also one of those influencers who got fame solely through content creation on social media. Aly has more than 26 million followers on Instagram. He makes content around lifestyle.

  1. Krutika (@themermaidscales)

Krutika is a 22-year-old Instagram sensation who entertains her audience by creating funny video content. She is a model and blogger. She connects to her audience by making relatable content. Her posts are often circulated around Instagram.

  1. Sandeep Maheshwari (@sandeepseminars)

Sandeep Maheshwari is a 41-year-old motivational speaker. He uses Instagram and YouTube as a platform to connect with his audience. Maheshwari has gathered 3 million followers on Instagram.

  1. Komal Pandey (@komalpandeyofficial)

Komal Pandey is a 25-year-old fashion influencer who started her journey on YouTube. The Instagram user has become a fashionista after her fashion videos went viral. Pandey has over one million followers on Instagram.

  1. Kusha Kapila (@kushakapila)

Kusha Kapila is a funny content creator who makes relatable content. To entertain her audience, she portrays multiple characters that tickle her viewers. 

Kusha Kapila has more than 2 million followers on Instagram.

These Instagram influencers are not just limited to fashion. They, too, have a wide variety of genres ranging from food to tech, in which they create content. By making relatable content, Instagram influencers have gained trust in their audience’s eyes. After Bollywood, Brands approach Social Media Stars to sell their product or service, and these influencers do not disappoint.

Best Tools that Help You to Find Top B2B Influencers

Some argue that finding the correct influencers is more difficult for B2B marketers than it is for B2C marketers. 

On the contrary, I would argue. It’s a really simple approach, as I recently discovered while compiling a highly targeted list of 60 Microsoft Inspire Insiders. 

Here’s a list of six tools to help you rapidly find the top voices in your sector and focus your Influencer Marketing efforts.

  1. Little Bird

Using the hashtags #MSInspire and #MSInspire18, we rapidly compiled a list of top Microsoft Inspire Insiders using Little Bird. Although we didn’t intend to rank the list by influencer or channel, we were able to narrow it down based on the amount of industry insiders who followed them, their total number of Twitter followers, their centricity in the conversation, and their overall reach. When you’re short on time, Little Bird’s capacity to evaluate previous data comes in handy.

  1. BuzzSumo

BuzzSumo is an excellent content analyzer tool that allows you to swiftly study subjects and find popular material, as well as who is sharing it. You can also look up how inquiries in your fields of interest and skill are typically expressed on the internet. These tools make it easier to come up with content ideas, collaborate with influencers, and find the finest keywords for your content marketing campaigns.

  1. Brand24

Magda Urbaniak (Brand Manager at Brand24) creates lists of the top 100 micro-influencers in a certain industry using Brand24’s own algorithms. She then distributes the findings in a series of eBooks that benefit the influencers, Brand24, and its customers all at the same time. Unlike the other choices on this list, the tool provides nuanced results by employing filters to discover the most often referenced influencers across the board and by channel. You can also filter the results based on sentiment scores and analyze the dialogue based on location.

  1. Upfluence

We especially appreciate the research options; you have so many different filters, including the channels used, the engagement they get, whether they have an email address available or not.

However, our favorite feature is the ability to search for influencers based on demographics such as age, gender, and geography.

  1. HARO

Sending out a HARO query, particularly on a popular topic like artificial intelligence or blockchain, frequently results in 50 to 100 (mainly!) highly competent experts on the area of interest. 

Not only does this boost the credibility of a blog post or article, but it also increases its exposure because whoever you quote in the article will be eager to share it with their own social media following. Unlike many high-powered marketing solutions, HARO is completely free, so you gain a lot of value for nothing.”

Naturally, all of these tools are simply the beginning of the Influencer Marketing strategy & process. Companies like Brand24 and GoDaddy use these identifying techniques in conjunction with Nimble to establish long-term, mutually beneficial relationships with influencers at scale, because B2B Influencer Marketing is all about relationship building.

Top Social Media Apps that Boost Your Brands ROI

Are you concerned about your social media ROI?

Did you realize that social media accounts for roughly 40% of your online referral traffic?

Without a doubt, Facebook is the pioneer of the sponsored ad trend and accounts for a significant portion of overall traffic.

This clearly demonstrates why 90% of all businesses have a Facebook page. However, with the recent trend, Facebook is no longer the only social media platform that is assisting businesses in achieving their marketing objectives.

In this article, we will highlight some of the best social media platforms for maximizing the effectiveness of your paid ad campaigns.

To attract clients’ attention, every business now needs a strong social media presence. When our research team was collecting data and conducting research for this piece, they discovered that LinkedIn and Pinterest are mostly underused marketing resources.

However, approximately 13% of LinkedIn users are not on Facebook, and approximately 50% of LinkedIn users do not use Twitter.

But why is there such a disparity? Is it because marketers are oblivious to the possibilities? But what if the brands with the most interaction are active on many social media platforms? 

Scroll down to see the Top Social Media Apps for Increasing Your Brand’s ROI.

  1. Facebook Ads

Did you know that Facebook has around 2.2 million monthly active users? Isn’t it fantastic that you can essentially interact with anyone in the globe through this social media platform?

Facebook offers a plethora of marketing alternatives for businesses, particularly start-ups and small businesses.

Advertisers seeking a high return on investment may consider Facebook. The best thing with Facebook advertisements is that you can practically choose which demographics to filter, such as age, gender, interest, and geographic area.

Businesses wishing to expand locally should leverage Facebook’s ad services, which can help them be discovered by locals.

  1. Instagram Ads

Instagram allows businesses to reach a large number of people. With over 1.15 billion active users worldwide, it provides a huge chance for marketers to engage with the masses and meet their marketing objectives.

According to research, approximately 90% of Instagram users follow at least one company. Over 40% of B2B marketers utilise Instagram to achieve their marketing objectives.

If you have an Instagram business account, you may use it to uncover marketing opportunities to reach your target audience as a brand.

The best aspect is that you can see the insights of your posts, which means you’ll be able to understand how well your article fared in terms of reach and interaction among your target demographic.

  1. LinkedIn Sponsored Content/ Message Ads

If you’re seeking B2B prospects, consider advertising on LinkedIn, which is the world’s largest professional network.

When individuals see your ad and voice their feelings about it, you can advertise your white papers with people who share the same interest.

As a result, your promoted material will be evaluated as well! If passive advertisements aren’t working for you, don’t panic; LinkedIn Message Ads are available as well.

Regardless of whether or not they are connected with you, you can deliver a personalised message to your customers.

As long as you personalise your messages, this ad will help you to interact with the right-minded audience. This will help you increase your return on investment from LinkedIn marketing.

  1. YouTube Non-Skippable Ads

If your promotional content is video, YouTube is the place to be; if you’ve already created videos, don’t forget to market them there.

You must select non-skippable ad types from YouTube’s ad options. These advertisements can last anywhere from 5 to 20 seconds, and users cannot skip them; they must wait to see their content. Because visitors cannot skip the ad, you can rest assured that your ad will be seen. Keep things light-hearted by making sure your ad is fascinating and engaging, since this will entertain your viewers.

  1. Twitter Ads

Another approach to increase your ROI is to use Twitter ads, which include Promoted Ads, Followers Ads, and Trend Takeover, all of which have the “Promoted” icon. Through your promoted content on this platform, you may directly communicate with your target audience. Users can notice your ad if it is in the same category as the term they are searching for.

Summary

This post is a must-read for any brand wanting to improve their ROI through a social media marketing plan.

We have worked with several brands as a top influencer marketing firm in India, helping them meet their marketing needs with our best-in-class influencer marketing strategy.

We can assist you with your social media marketing plan that includes influencers if you are unsure where to begin.