Are you concerned about your social media ROI?
Did you realize that social media accounts for roughly 40% of your online referral traffic?
Without a doubt, Facebook is the pioneer of the sponsored ad trend and accounts for a significant portion of overall traffic.
This clearly demonstrates why 90% of all businesses have a Facebook page. However, with the recent trend, Facebook is no longer the only social media platform that is assisting businesses in achieving their marketing objectives.
In this article, we will highlight some of the best social media platforms for maximizing the effectiveness of your paid ad campaigns.
To attract clients’ attention, every business now needs a strong social media presence. When our research team was collecting data and conducting research for this piece, they discovered that LinkedIn and Pinterest are mostly underused marketing resources.
However, approximately 13% of LinkedIn users are not on Facebook, and approximately 50% of LinkedIn users do not use Twitter.
But why is there such a disparity? Is it because marketers are oblivious to the possibilities? But what if the brands with the most interaction are active on many social media platforms?
Scroll down to see the Top Social Media Apps for Increasing Your Brand’s ROI.
1. Facebook Ads
Did you know that Facebook has around 2.2 million monthly active users? Isn’t it fantastic that you can essentially interact with anyone in the globe through this social media platform?
Facebook offers a plethora of marketing alternatives for businesses, particularly start-ups and small businesses.
Advertisers seeking a high return on investment may consider Facebook. The best thing with Facebook advertisements is that you can practically choose which demographics to filter, such as age, gender, interest, and geographic area.
Businesses wishing to expand locally should leverage Facebook’s ad services, which can help them be discovered by locals.
2. Instagram Ads
Instagram allows businesses to reach a large number of people. With over 1.15 billion active users worldwide, it provides a huge chance for marketers to engage with the masses and meet their marketing objectives.
According to research, approximately 90% of Instagram users follow at least one company. Over 40% of B2B marketers utilise Instagram to achieve their marketing objectives.
If you have an Instagram business account, you may use it to uncover marketing opportunities to reach your target audience as a brand.
The best aspect is that you can see the insights of your posts, which means you’ll be able to understand how well your article fared in terms of reach and interaction among your target demographic.
3. LinkedIn Sponsored Content/ Message Ads
If you’re seeking B2B prospects, consider advertising on LinkedIn, which is the world’s largest professional network.
When individuals see your ad and voice their feelings about it, you can advertise your white papers with people who share the same interest.
As a result, your promoted material will be evaluated as well! If passive advertisements aren’t working for you, don’t panic; LinkedIn Message Ads are available as well.
Regardless of whether or not they are connected with you, you can deliver a personalised message to your customers.
As long as you personalise your messages, this ad will help you to interact with the right-minded audience. This will help you increase your return on investment from LinkedIn marketing.
4. YouTube Non-Skippable Ads
If your promotional content is video, YouTube is the place to be; if you’ve already created videos, don’t forget to market them there.
You must select non-skippable ad types from YouTube’s ad options. These advertisements can last anywhere from 5 to 20 seconds, and users cannot skip them; they must wait to see their content. Because visitors cannot skip the ad, you can rest assured that your ad will be seen. Keep things light-hearted by making sure your ad is fascinating and engaging, since this will entertain your viewers.
5. Twitter Ads
Another approach to increase your ROI is to use Twitter ads, which include Promoted Ads, Followers Ads, and Trend Takeover, all of which have the “Promoted” icon. Through your promoted content on this platform, you may directly communicate with your target audience. Users can notice your ad if it is in the same category as the term they are searching for.
Summary
This post is a must-read for any brand wanting to improve their ROI through a social media marketing plan.
We have worked with several brands as a top influencer marketing firm in India, helping them meet their marketing needs with our best-in-class influencer marketing strategy.
We can assist you with your social media marketing plan that includes influencers if you are unsure where to begin.
