How to use Google Calendar for Scheduling

Have you ever forgot anyone’s birthday or a marriage event to attend?

Or else have decided something while sleeping the previous night and forget to do it the other day? If you have forgotten things that make an important move in your life, then you need to explore how to keep them live in your mind to get them cleared from your reminder tray.

We have many tools that help us keep reminders of the events and tasks we are awaiting to accomplish on time. One such important platform is Google Calendar Scheduling Tool.

Google Calendar Scheduling Tool Overview : – 

Keeping everything in mind is not possible and that’s the reason these tools have got developed. Similarly, Google calendar is its management and calendar scheduler tool that helps us in keeping all our events tracked on account of its time of accomplishment. Sharing your schedules with your team is the best feature Google calendar has contained in it.

You would tend to lose more and more money if you do attend your scheduled meetings on time, and Google calendar helps you avoid this mistake by reminding you of your planned events. Team collaboration, setting up meetings, generation of leads is what Google calendar is an expert in.

Top Features of Google Calendar

  • Creating Calendars

Organizing your work and scheduling your meetings accordingly needs proper management. Google calendar offers a feature known as creating calendars where you can easily manage your events, tasks, meetings, sales accounting, and many other things for various departments.

  • Video Call Addition

Google meet video conferencing option lets you and your guests get a video experience in a go. We do not need to mail everyone and tell them to join the meeting back and forth. You just have to click on the tab named as Meet video event and then the receivers can easily accept the invitation. The URL below the tab of the Google meet option lets everyone connects within seconds.

  • Email Guests

When people get busy with their work, they generally forget what meetings they have to attend and what work they need to recall. An email reminder becomes the best option at this time to remind your colleagues or clients regarding the event. Also, you can set a reminder for email invites by clicking on the ‘Add Notification button. By setting email reminders and sending them to your colleagues, they have very little chance of not attending the event or a meeting.

  • Guest Permission

Have you ever witnessed a kiosk just because of two or more people speaking together without even being invited? Well, if your answer is yes, then you need to not worry because Google calendar offers a perfect selection of permission levels to different people. In case there is a speaker and one moderator, this feature allows you to set your own selected guests who can edit events, become a moderator and invite others as well.

Guide to use Google Calendar Scheduling Tools

There is a proper way to use Google calendar to schedule your meetings. Below given are some of the tools that could be used for scheduling in Google calendar.

  1. Initiate an event

You need to click on the “Create” button on the upper left side of the tab. Later, you have to mention your event title and click on the “Find a Time” button to set the event timings. If your attendees are sitting in different parts of the world, you need to select the “Time Zone” as well to make them available in the meetings or events.

  1. Guest’s email ID

To invite your guests to the meeting or event, type their email addresses in the email Id box. You will get suggestions from various attendees’ emails as well. Just select the valid email and send them an invite. Now you have to enable the Google meet link and send them so that they get the invite link.

  1. Setting up reminders

A great feature of Google scheduling is that it helps you set your email notifications so that your attendees don’t forget the meeting date. It also has the feature of keeping the notification according to your directions i.e., 30 minutes before the meeting, some keep days and week reminders as well.

  1. Adding event details

We need to make our guests knew about the topic we having the event or meeting on. So, this feature lets you enter the details of your event or meeting organized with attachments to attach if any.

  1. Saving the details

Now after all the details have been filled in, it’s time for you to save your information. You need to click on the “Save” button on the top right and all your details get saved.

Conclusion

In today’s busy world, business needs attention and a minor or fractional mistake can push you in the well of losses. To avoid these manual mistakes, planning your meetings, events and other business tracks is very essential. Google Calendar has created a mistake-free base where you can schedule your meetings and events in any manner possible. Remember one thing, avoid mistakes, so that you do not carry the consequences of it to the other day.

Powerful Words That Will Success Your Business

‘A friend in need, is a friend indeed’….’A pen is mightier than a sword’….

Have your ever thought why these quotes are so famous??? A sentence that contains only 6-7 words have greatly influenced crores of people to attain their objective. Many famous articles, social media posts, newspaper headlines, email subjects, all have something special in them that gets the client and the audience attracted. There are two indigenous quotes written above that has some powerful words like indeed and mightier; these words denote the meaning of both the quotes.

Similarly, in business sector, everyone uses these kinds of powerful words to get along with the upgradation of their image before the client. We have different types of powerful words that will always boost your conversation on any social media platform, and help you escalate higher in your professional and personal life. But, before moving ahead, we need to know what are the different kinds of powerful words and how they are used in our day-to-day conversations.

Power Words

Power words are defined as emotional, persuasive, descriptive, positive, negative that trigger your emotional consensus strongly. Writers and marketing professionals use these words in order to trigger audience emotions and in return they take varied actions. These words can influence people and make them sad, happy, practical, encouraged, anxious and much more to be precise.

Let it be content writers, marketing professionals, speechwriters, anchors, smart speakers; everyone uses their way of conversation where they hypnotize the audience with their power packed words of persuasion.

Storytellers use narrative, truthful, imaginative words. Marketing writers use words that drive their audience to buy their product. Speechwriter use words that tour their audience with their own thoughts. Everyone has these power words that drive you up towards the destination of emotional consensus. For example, we have fear, encouragement, lust, anger, greed, safety, forbidden power words used according to their necessity.

Where to USE?

There are many actionable places where these words could be used to beautify the sentence. Business professionals use these words in a very appropriate way and at certain places that will take their business to the next level just because of the impressions of such words. Do you know where to deploy such power words?? No…So, lets take a tour to some of the places where these words would create magic!!!

  1. Business Names/Blog Names – A plant never grows without water, and so is your business name or blog name. A name that is not forgettable stays longer in mind rather than the one which is very easy to forget. A word that would create an impression in the readers mind should be mostly your business or blog name. e.g., Full house, Playing our way, Business Insider.
  2. Headlines – The word itself suggests, ‘made with impactful words. Headline is something that gives your subject or article or any content a perfect justification. People get to know the content by directly looking at the headline. So, if your headline doesn’t catch up the audience attention, it will fail to get through their minds.
  3. YouTube Videos – Content being one of the biggest weapons of youtubers, the title of that content is like a scope that needs to be installed. Every youtuber keeps in mind that working on title will give him views. If you want to stand out of the box, you need to create content with powerful words used in it. Keep such words in bold so that the title looks catchier.
  4. Email Subject Lines – Whenever we send an email to any of our clients, we make sure that the subject line is correct. This is because the subject line clarifies what the email is all about.
  1. Homepage – Your homepage is basically the face of your business that needs to be in finetune with words on it. You need to use catchy creative and innovative words in order to make it more impactful. These power words will define the peoples’ actions that they want to stay on your homepage or want to connect some other website. e.g., Third eye blind productions, MX Takatak.

Words that catch your eye is the one desired by any business to gain its profit. There are infinite creative words that can imprint on your mind. There are ways as well to input them in your Copy, Advertisements, Headlines, Opt-box, Email subject line, Homepage, YouTube videos, Product names, Author bio, Book titles, Sales page etc. Its just a matter of putting it at the right place for the right use. Just keep in mind that, ’A pen is mightier than a sword’……!

Most Popular Social Media Networks

An empty plate without food or a car without gear is what our lives are without social media networks. Let it be today’s generation or old age individuals, all are obsessed with social media networking sites. Businesses are totally moving on the social media networking track as they have to be at the same place where their audience is present. Social media few years back was just for fun like uploading pictures & videos, going live on occasions but now these networking sites have drastically driven different companies towards them. It has become an important part of marketing strategies for companies.

There are various networking sites that are in market demand by different business sector companies to upgrade their business and stay higher in the competition. A strong presence on any social media platform is very essential in today’s era in order to create a respectful and prominent status in the industry. Let us see the top 15 social networking sites that have created an extraordinary impact on the business industry.

Top 15 Social Media Networking Sites

  1. Whatsapp

Being one of the best social media platforms, it was launched in February 2009. This application lets you take pictures, send or receive them, manage video calls, send or receive documents or any kind of attachments.

It has approximately 400 million users from India itself. Whatsapp has helped everyone, let it be family, friends, or corporate people to be in touch with each other. Nowadays client meetings, corporate chats have also been developed on Whatsapp messenger.

  1. Facebook

Facebook was initially launched in 2004 with approx. 260 million users only in India. They have 400 million active users and the count increases daily. With a whopping approx. 99 million users, this category has been filled by the age group from 18 to 25. It allows people to add friends, tag people, upload pictures, videos and much more. Business through Facebook has become a trend that has been set by many corporate companies in India.

  1. Instagram

Instagram has become much more popular in very less time. Launched in the year 2010, it has a cap of around 140 million daily active users. One unique aspect of Instagram is that, it has been mostly used between 12 am-5 pm i.e., mainly during working hours. Instagram has also become a marketing hub used by influencers more. Influencers in India have used this application as an asset to grow on short format note and also offers rich analytics.

  1. Youtube

Youtube is one of the oldest social media networks that was launched on 15th December 2005. Youtube has an outstanding global reach and also lets you create your channel on it. The best part of Youtube is that, you can earn money from the views you get on your videos and the advertisements you market on your channel. This is the most common sector used as a marketing tool by corporates.

  1. Twitter

Twitter is a microblogging platform that allows you to send messages and tweet, retweet on any topic. This is a short format content base where people engage themselves by tweeting, uploading pictures and videos as well as an update on various topics. Twitter has been continuously used by State police and other govt. institutions to update common people about any disasters that occur and can harm their assets.

  1. LinkedIn

A professional networking site launched in the year 2002. It helps in creating awareness regarding job openings in various industries. This site has been used by professionals to keep their company track clean in order to keep their clients tucked in a relationship with them. It also helps to maintain the audience’s control with the help of the description mentioned by various companies.

  1. Snapchat

Snapchat is an application that lets anyone upload pictures and videos with different filters that would make them more attractive. It has more than 60 million active users in India and over 265 million daily users worldwide. You can easily add people from you contacts by using their usernames.

  1. Telegram

This app mainly focuses on privacy of your chats with your contacts which is its unique point. Telegram had this privacy feature way before Whatsapp made it official. We have different channels on this platform from where we could easily download new movies, songs, images etc.

  1. Quora

Quora is one of the best social media networks where you get answers of every question you ask as long as it’s a factual one. This app lets you attain knowledge on various genres and also helps you understand why the world works in such a creative setup.

  1. Pinterest

Visual bookmarking and sharing pictures are two most important features of   Pinterest. Pinterest can help us grow in eCommerce sector. You can receive different innovative ideas for any projects on Pinterest.

Conclusion

Social media networks have created a popularity not only in youngsters but also amongst corporate brands. Brands are nowadays totally dependent on above given social media networks for their professional status to get upgraded in the industry. In short, business means, marketing on these platforms and gain rewardable profits. In near future, every aspect of social media marketing would be 100% related to these social media networking platforms that will create a new set stage for different companies to compete in a completely unique manner.

What is Fintech? Fintech a New Era

What is Fintech?

Companies on a regular basis use technology to drive their business in a swift, secure and safe way. Traditionally, everything was done physically or by some sort of means that would take time but now with the advancement of the internet and fintech – or else financial technology has totally changed people’s way of dealing with various acts of money in their daily life. It has and also now affected their way of sending money, paying various bills, investing somewhere, and buying or sell products.

Fintech startups now try and offer services to different financial institutes and also show their innovative part which was previously done by banks and different financial institutions. Have you thought about the difference of all the way walking to any bank for any kind of information you require that would be readily available on your smartphone by just a swipe of your surfing browser? This will explain to you the impact of fintech.

Fintech has already started giving people their right of driving up in their business by the use of technologies empowering them and control their financial status. It lets small players to compete on the same platform where the other financial institutions speed up. Now with fintech, it has become easy to know that being faster and secure is much more important than being a big bull. Let’s look at some prime benefits of fintech.

Benefits

Long Term Service

Fintech always helps and allows companies to expand their reach in services to customers using innovative technology. Usage of smartphones has increased the number of services used by people.

Convenience

Managing financial options via tablets, mobile phones gives an all-around performance, a unique way of enhancing business structure to the customers. Mobile connectivity helps in improved convenience of financial transactions.

Upgraded Security

Customers demand high security in financial transactions. This is the reason why fintech has always stepped in and have shown a perfect way of digitalization as well as controlled measure of security that would make the customers confident of their dealings.

Swift Approval Rate

Fintech has made it possible for lenders and borrowers to deal in a day with the help of technology. Artificial intelligence and automation have made it easy for anyone to connect within seconds.

Fintech Examples

  • API’s – Bolstering this option as a viable concept, API’s have changed the way we look at banks. Financial data APIs have various tools that can be leveraged to provide merit to ways including connection of a business.
  • Payments – Being the largest subcategory, this aspect has improved the ease in making swift and secure financial transactions by the customers in their businesses.
  • Banking – Mobile banking sector has emerged as a boon to various businesses. It has helped the unbanked section in dealing online without any hesitation.
  • Smart contracts – A smart contract utilizes the blockchain and that in return authenticates as well as keeps an eye and later enforces the period of contracts automatically. This also eliminates the requirement of legacy technologies.
  • Lending – With the help of the lending framework, now these aspects of fintech have helped a lot of consumers and businesses borrow like never before. The advanced loan software has automated traditional lending methods by reducing unnecessary time used.

Future of Fintech

Ongoing period with technology has already created a boom in every sector but coming years would also be a dream run period for unbanked people with the help of fintech.

Artificial intelligence, analytics, investment management, will create a swift move in this sector due to advancements in technology.

Fintech has already taken financial processes to an altogether different level and has made it totally customer-friendly.

They help customers and importantly unbanked people run their businesses in a secured, swift and smooth manner.

Difference between Fintech and Banks

Technology in any sector could create a blast in upgrading aspect that would lead to a perfect streamline of upward events. In today’s era of digitalization, everyone depends on technical equipment’s and systems that can enhance their business in some or the other way. Traditional banking methods are now on the closing track due to the entrance of Fintech. The emerging competition from various startups that use Fintech to create extraordinary customer service experiences in banking and financial sector services has forced the big banks to revert back by innovating themselves.

Fintech

Financial services that are given to the customers using technological aspects such as mobile payments, borrowing and lending etc. is known as fintech. There are various examples that helps us get information about Fintech.

For example, to track mortgage loans, deposited funds, balance enquiries, and checking deposits are mainly counted in fintech services. Fintech services are always in reach with modern age people as well as a network for old age individuals. It is a technology that automates and improves the destined delivery with clear efficiency of financial services.

Technology in any sense can be useful to us wherever and whenever it has been used in an appropriate manner. It has already moved to some of the consumer-based services and is also used now in various sectors such as investment management, retail banking management, etc. Some of the prime functions of fintech are money transfers, investment management, credit applying process. The development of cryptocurrencies has been an additional component of fintech.

Banks

These financial institutions are given licenses to accept deposits from their customers and make loans. Banks have various incorporated types such as investment banks, small banks, retails banks, and much more. All these banks are regulated by the central government i.e., the national government. Here, customers can do various transactions on their routine track such as depositing money, withdrawing, bill payments, etc. Wealth management and safe deposit boxes are also some of the banking aspects.

It provides the liquidity needed for families and businesses to invest in the future. Often these banks will offer a higher interest rate to depositors as they raise money to lend for mortgages. Banks are in need of updating or upgrading their own systems to give enhancement to their customers’ needs. Banks as well as traditional finance-related service providers need to be far better in responding to technically well-planned data structure of innovative initiatives.

Dissimilarities between Fintech and Banks

  • Technological dependence – In today’s world, everyone including fintech companies heavily depends on technologies to work on and banks on the other end do not rely heavily on technical enhancements.
  • Structure – Banks have a complex and rigid organizational structure that would itself sometimes become a barrier to innovational changes. Whereas, fintech companies have very few restrictions in structural format and are readily available for any innovational change.
  • Objective – Fintech largely focuses on advanced accessibility, functionality, personalization that would help their customers to experience it in a unique manner. Meanwhile, banks mainly focus on the security as well as management of financial setbacks.
  • Target audience – Banks have always targeted people who have better and proven track records, best credibility, and tough credit ratings. But, fintech helps the ones who are unbanked and has low credit ratings.
  • Market distribution – Smartphones have played a major role in the advancements of technology trends but banks, on the other hand, have very limited market distribution.
  • Technological perspective – Artificial intelligence, machine learning, automation are some key factors fintech relies on, but on the other hand, banks are still lagging behind with their traditional working systems.

Fintech has wide-open opportunities. Here, bankers need to search for an option that will help satisfy their customers. Both have some positives ends to watch upon but being in an official position, they have the advantage to look at how fintech companies are moving upwards with technological help and then approach in a way they need and get their customers satisfied.

The Ultimate Guide for Digital Marketing

This running world of active and passive thoughts that humans carry away with them in terms of handling social platforms has been differently activated recently. Every individual is highly dependent on the ubiquitous internet and technology for the exchange of any kind of information. The capitalist mindset of human beings of revitalizing the way to exchange thoughts and information combined has given birth to digital marketing. To look upon, marketing and digital marketing are two different terms and meanings as well.

Reaching some specific goal or target considering how someone’s business is growing through newspapers, magazines, and much more physical means. Whereas, digital marketing is letting your target audience know about the product you are embracing or advertising on any social media platform. The main thing is that marketing is not a one-step process. It can be carried out on different search engines, social media platforms, and paid advertising.

Aspects that make digital marketing extraordinary

  1. Content creation – This is where people engage themselves with the free and potential creation of content in order to attract loyal customers.
  1. Optimizing the content – Placing the content in a relevant place for advertising and product awareness where the user could get hypnotized easily.
  1. Marketing the product – Digital marketing plays an important role here as it helps in knowing how many people and from where they see your advert.

Better word and well marketing in a proper stream is important in order to attain success in any digital marketing campaign. Likewise, the mediums that enhance this term are SEO, Email Marketing, Pay Per Click, Facebook, Twitter, Instagram, Marketing automation, and many more. Without outplaying any of its aspects, if digital marketing is implemented properly, it would bring infinite benefits to the company as well.

Important Guidelines

Here are some of the important guidelines, any organization should follow in order to achieve its ground zero targets in digital marketing:

  1. Plan a digital strategy

This is strategic management related to the product design. Here we need to go with the plan of strategizing proper content that our product needs to be designed with. With this, different companies create different competitive advantages with various types of technologies and also the idea it will use to create these opportunities.

  1. Audience learning

Here we need to generally create a character of each segment of your target audience where the organizations could retrieve the data from different demographics. The marketing channels are confirmed, once the audience has been identified.

  1. Mainstream media channels

Everywhere, the key performance indicators are very important in order to know how the plan has worked. Similarly, here various media channels play a vital role that would lead to a perfect platform for digital marketing of a product.

  1. Allocation of funds

A proper digital marketing campaign needs allocation of funds at right time. Financial decisions for any plan should always be on practical grounds. Every marketing channel needs a properly allocated budget according to the reach they give a particular company or an organization. Internal team management is always necessary for any campaign in order to avoid any amount being offered to externally hired parties.

Conclusion

The above given is a small gist about some of the basic guidelines that are mandatory to follow. In today’s world, no one will wish to miss out on the opportunities being posted on the internet. Using some of these marketing techniques, you’ll be able to put all the apples in a big bag and become a centric platform where different companies would come to enhance their basic needs and transform them into assets of digital marketing.

How to find quality micro-influencers to gain more brand trust

If you are a digital marketing freak, you must have come across this term called Influencer marketing. By using top social media influencers, brands are trying to connect with their potential audience.

Also, these social media influencers have their readymade audiences that get easily influenced by their role models. But at times, it gets difficult for the brands to meet the influencer demands in terms concerning the charges. Hence, small businesses looking to use influencer marketing are make the moves to quality micro-influencers. Micro-influencers are more approachable and affordable too.

They also have their own added benefits that give the small businesses a better reach and gain more brand trust. Influencers micro hue tohhkyahua, dil se amirhai Amir! Credibility and trust play a crucial role for individuals to buy a particular product.

Micro-influencers, naam tohhhsunna hi hoga?

A Micro-influencer is an influencer having a fanbase of approximately 1000 to 1 Lakh people. This fanbase can be on any social media platform, website or blog.

They are focused on targeting a niche audience, as they can get high audience engagements, thus becoming easy for them to engage with them more often.

Also, having a smaller audience means the cost to compensate them is significantly low compared to the high-profile celebrities.

Why are micro-influencers needed?

Micro-influencers add a human touch to your brand. So, when they endorse your product, the audiences see the endorsements as genuine and tend to buy them. Here are the advantages of having Micro-influencers for your brand:

 

  • Assures high engagement and traction:Micro-influencers have a very high engagement rate. Though they don’t have a massive fan following, people still follow them.

 

  • They have a niche audience:As the audience size of micro-influencers is small, their followers still follow them because of their interests. It gives them a chance to reach out to a highly targeted audience for your brand.

3.) Cost-effectiveness: Another advantage of having Micro-influencers is that they are cost-effective. It is important for small businesses, which have limited budgets but want to grow.

 

How to find quality micro-influencers to gain more brand trust?

  • Keep asking the fans:  Finding micro-influencers that align with your brand perspectives seem like a daunting task. If you are not using a CRM system to gather this data, then consider doing so. Using an effective tool in collecting the information for your audience helps you grow and reach the right audiences. Browse fans liked pages and use common interests to help shape the right audience. If any of your existing fans have large fan followings on social media, it is a bonus.

 

  • Hashtags speak louder than words: Hashtags exist for the sole purpose of making content look attractive and easily accessible. You can use a free Instagram analytics tool to simplify your micro-influencer search process. Usage of the right keywords helps your business to reach the right set of audiences. While choosing a hashtag, make sure that you research a bit.

 

  • Local bloggers are of great help: Networks like Instagram are becoming blogging platforms for people looking to curate content. These networks are add-ons that help in promoting and bringing blog content to life. Also, bloggers in your city can be of great help to grow your local businesses.

Influencer marketing is one of the most effective forms of connecting with consumers directly. Due to the high engagement rates and cost-effectiveness, many local businesses prefer getting in touch with micro-influencers for their brand promotions. And the fact is, even influencers with small audiences can help you in boosting the brand’s authenticity and standing.

 

Top 8 types of influencer marketing campaigns

Which influencer wore what? What colour lipstick were they sporting? Does ‘Virushka’ have more followers than ‘Nikyanka’? Is Anita Hassandani pregnant? And blah blah blah…That is how social media works! It is a very fast-paced world that changes every day.

Social media has social media influencers who keep posting content through creative reels, viral trends, and hashtags. Also, the Instagram photos of influencers posing with the products are taking social media by storm. Well, we can say that social media is altogether a different world.

There are so many creative influencer marketing campaigns that are generating some fresh content and keeping the audience entertained. Thus, Influencer marketing is an essential tool in brand promotions to gain traction and maximum engagement.

No matter which influencer marketing campaigns people settle on, keep in mind that the pay agreement follows different models. Say, for example, you as a brand can give the influencer a free product or service, pay them a flat rate for every post and then create a model that pays them for the endorsement. But do you know that there are eight influencer campaigns to keep you entertained, entertained, and entertained? Let us read them one on one.

Giveaways Work: This is one of the most common influencer marketing campaigns that bring mutual benefits. It simply works by supplying the influencer with a free product that they can share with their followers. It gives a brand a high degree of growth and helps reach its potential audience.

Social media takeover a common phenomenon working these days: When an influencer takes your social media channels and shares content during a set period, this agreement is called a social media takeover. It usually lasts about a day. However, for some special events or occasions, a week-long campaign is planned.

Affiliate marketing, heard of it? So, when you do not have a big budget, this option works the best. It is one of the great ways to work with multiple influencers at low budgets. You must have heard of unique promo codes, right? Well, it is the same. Give 10 influencers unique promo codes, ask them to share the promo code with their fans, and give them a commission on every sale. That is affiliate marketing.

Sponsored social media content: Sponsored posts are straightforward. It is one of the best methods to gain maximum traction without influencers posting for them. You should know the brand details and get access to the sponsored posts.

Gifts and reviewing a good option: As a brand, if you gift a product to the influencer, they post a review in return and share that on their social media handles. It is a good option to get maximum engagements.

Trust the brand Ambassador Programs: A brand ambassador is the one who shares content for a brand daily. They have long-term partnerships with the brand. They are the ‘face’ of a brand and, they keep on posting stories about the product for a good product reach.

Pre-release and discount codes: Pre-release campaigns are not very effective but are perfect for influencer marketing campaigns. Also, discount codes help to generate sales for a product causing the brand to grow.

Influencer marketing tool: These days, people get influenced by celebrities and popular content creators. Hence, consumers make purchasing decisions based on the products that they recommend. So, there is an immense value of influencers in marketing your product.

We hope this blog gets you through all the influencer marketing ideologies. And if you are searching for one of the best influencer marketing companies in Mumbai, then hire us that is the ‘THIRD EYE BLIND PRODUCTIONS’we don’t charge much!

10 Top Influencer Marketing Tools to Find the Most Influential People

With the birth of social media platforms, everything has changed. Today, influencer marketing has been one of the hottest marketing strategies for a while.

Blogging and Vlogging on digital platforms have allowed influencers to find a niche audience wherever they go. Instead, all these social media influencers are celebrities just like Ranveer Singh or Priyanka Chopra who are hitting the jackpot with their creative ideas and Instagram reels.

But, how will you chase them?? Obviously, by reading this blog, because we don’t charge. It’s free, free, and free!

10 KA DUM: So, have a look at the top 10 influencer marketing tools for finding the most influential people.

 

  1. Awario: This is one of the social listening tools which helps in monitoring major social media networks. It also helps you track down a list of niche influencers along with the brand mentions too. It ranks bloggers based on their reach and the number of followers they have.

 

  1. Klear: It is a database of influencers that lists people by their social media network, size of the audience, and their location. In all ways, Klear makes it clear to figure out which one is the best influencer in the town.

 

  1. Traackr: It is an influencer platform that manages searching right from the social media influencers to their creative campaigns.

 

  1. Upfluence: This tool helps in analysing engagements, location, demographics, followers everything based on the type of content and the habitual posting times.

 

  1. BuzzSumo: This tool is used for influencer and content discovery used for finding content creators.

 

  1. Heepsy: It is an influencer tool with a database of seven million influencers. You can choose influencers based on their area, category, engagement level, etc.

 

  1. Hyperauditor: This tool is made only for Youtube and Instagram based on the demographics, location, age group etc.

 

  1. Ninja outreach: This is a tool that will help you find all the Twitter and Instagram influencers.

 

  1. Buzzstream: It is a relationship-building platform, that has now stepped into influencer searching. This tool helps find people who are doing different collaborations through their brand advertising.

 

  1. GroupHigh: This is the world’s largest blogger database. This tool helps in finding the influencers that are ‘loyal’ and ‘engaged’.

8 influencer marketing trends to wait for in 2021

2020 saw a lot of new influencers rising and making content from their home. Many existing influencers soared skies and did a pretty good job as working from home was the main rule of the year filled with a pandemic. Due to this, influencer marketing was a big hit in the last year.

Influencers are currently trending all over social media and it seems like you can expect to see more #sponsored posts on your feeds.

2021 is the year where influencer marketing will be seen as its own media channel instead of just a ‘nice to have content’.

Ready to learn what the future has in store?

Here are a few predictions of the top influencer marketing trends in 2021:

#1: Video content will continue exploding

The rise of video content is always an on-going trend in the influencer marketing space. But, with the growing popularity of Instagram Reels, it seems that this year is going to be more collaboration and creativity for the influencers.

Video always keeps the users more engaged and it’s more authentic.

People feel like they are actually a part of the action and they feel more connected while watching video content.

Influencers are advised to create their niche and make videos related to that. It’s always better to stick to your pattern.

With IGTV and Instagram Reels doing so great, it’s more appropriate to create content there.

#2: A focus on inclusion and diversity

2020 saw a growth in social activism which led to a lack of diversity in influencer marketing.

A lot of creators were vocal about the representation required in influencer marketing as many brands were being held accountable for unfair pay.

Representation is essential as it can change the way people see themselves and the way they see your brand and also inspires a lot of people.

In a very creative industry, representation is important but is mainly required in content creation and influencer marketing because it can change the way people think.

In 2021, maybe a lot of brands will create better influencer marketing campaigns that are also diverse in nature. Diversity and inclusion should be built into the fabric of the brand.

#3: The authenticity factor will evolve

The most effective way to build a digital community is to have authenticity on social media. This also includes Instagram aesthetic trends.

While focusing on authenticity, in 2021, we may see a lot of bloggers using the #nofilter trend. This trend was quite famous in 2020 as well where people were all about embracing their natural beauty. However, using a subtle filter to make your picture pop doesn’t hurt anyone.

A lot of bloggers may happily embrace the #nofilter trend, but a lot may also choose to keep their feed aesthetic and polished. It all depends on people’s choices.

While Instagram is the world’s largest visual platform, pretty looking pictures aren’t enough, people need to post quality and meaningful content with engaging captions to stand out as an influencer.

#4: Value-driven content

In 2020, influencers ditched their perfectly curated feeds for a more #realme feed. This made them connect with their followers. A lot of followers appreciate it when their favorite influencers share their real life stories and experiences with them.

Influencers have started to create a lot of value-driven content in order to form deeper connections with their followers. This helps them in giving a real glimpse into their lives. These days, with a lot of countries still in lockdown, many people want to see your authentic self.

It’s always good to have a heart to heart conversation with your followers. This also includes have a Q&A session, sharing silly memes, or showing of the not so glamorous side. These days people are understanding the value of natural beauty and know that not everything is perfect.

Comments are a great way to connect with your audience. Reply to their comments and engage with them on your posts or videos.

#5: More ongoing partnerships

In 2021, influencers will become true brand partners as brands will invest in ongoing relationships for an extended period of time. Many times, one-off influencer posts or stories are good enough to bring great results. It usually takes a longer period of time to make a sale.

It’s essential that influencers look for a long-term campaign where they can create something more unique instead of posting sponsored stories and posts. This will help both parties as it will help the content feel more specific as the influencer is only promoting a certain product. Building trust and commitment are essential in such situations.

A lot of brands will start looking for a more integrated and longer partnership.

#6: Micro-influencers will continue to rise

Influencer marketing is the key to promote your business on social media. With micro-influencers on a rise, this yields great results for the business. According to many reports, micro-influencers have the highest engagement rates on their posts regardless o the genre, topic or etc.

As engagement rates on Instagram continue to decrease, a lot of businesses are considering partnering with Instagram influencers who have a highly-engaged following.

With the pandemic affecting a lot of businesses and their budgets, they may be more inclined towards working with influencers in 2021. The biggest advantage of working with micro-influencers is that they retain higher levels of engagement than other big influencers.

#7: New social platforms and creator tools

This year, new Instagram tools have flooded social media which is giving the influencers a lot of creative expansion. The most growing creator tool this year is going to be Instagram Reels. The way it has almost replaced TikTok in so many ways is impeccable. Brands have started investing money with popular creators in this platform.

The natural virality their interface affords is going to allow brands to multiply their marketing efforts in a lot of ways. Instagram influencers have already started exploring with new platforms. Instagram says that Reels will “make it easier for creators and brands to create, share, and amplify branded content.”

#8: New kinds of influencer media

This year, influencers and brands will try and explore new kinds of media and use creative ways to attract their audience. We may also see more infographics and data-driven analyses shared by consumers and brand ambassadors. This will also give a rise to AI-driven influencer marketing platforms.

Conclusion:

The past year was a roller coaster of trends rising and disappearing. When it comes to influencer marketing, expecting a change and growth is something that won’t hurt. Whether there is a demand from brands, followers, or new technologies, influencers never fail to impress us with their new trends.