Marketing has been denoted as a way of circulating enhanced offerings of the brand products & services to their audiences that includes market research and advertising.
Brands that are renowned have already worked on this type of strategy and the ones who are still developing are using marketing as their prime tool.
Now, you might be thinking about which brand has already made it to the top of the list.
We are here to answer this question!
Enhanced marketing strategy has been one of the best tactics that creates an impact on the audiences’ minds. One such brand who has outranked its competitors is Amazon.
To become one of the largest online revenue brands in the world, Amazon has come a long way that made a huge difference. As per the reports, about 70 percent of Indians buy products from Amazon during events and festivals. Can you imagine? This amount of percentage is beyond our thoughts!
The company is the largest Internet-based retailer by total sales and market capitalization. It was founded on July 5, 1994, in Washington, United States, by Jeff Bezos, who is also the company’s CEO. In just two months, Amazon sold books across 45 countries without taking any help from the press for promotions.
The company started as an online book marketplace and expanded its offerings over time. Currently, Amazon sells almost anything and everything on its platform and has a presence in more than 200 countries. Amazon has more than 40 subsidiaries, including Audible, Twitch, IMDb, and Amazon Web Services.
It became a publicly traded company in 1997, and trades on the NASDAQ in the United States. In India, it operates under the name Amazon India. Amazon India is the best platform which gives every individual a book to place from their home via mobile phones.
DIGITAL MARKETING STRATEGY OF AMAZON
Being an internet e-commerce company, Amazon India utilises its all marketing tools to the core just to get its audiences driving to the ecommerce internet site. Let us check out some important marketing strategies that have put Amazon to the top of the list in the industry.
Social Media Strategy
Brands have been using social media to upscale its product presence on the global stage. And that’s how Amazon has been using these various tremendous platforms for different uses. Let us check out their strategy and ideas in detail.
Facebook, being one of the favourite social media platforms, was used by Amazon for their promotions and company updates. Starting from sales day promotion, tropical promotions, they also created highlights of Amazon’s stories.
Similarly, After Facebook, Amazon expanded its brand presence on Instagram. Amazon’s Instagram marketing strategy has mainly been used for interviews with musicians of different backgrounds and primary product promotions.
Twitter marketing was a unique step Amazon took while expanding their whole territory. To acquire new customers on Twitter, Amazon India takes a very different approach. Using a variety of content, running customer-acquisition contests, having multiple accounts, and participating in trends, it keeps its followers engaged.
YouTube was one such different platform where Amazon had created an AD film market in the industry for their audience. Not only earlier, but still, Amazon tries creating emotional content that would easily get connected with the audience.
Email Marketing Strategy
After purchasing from Amazon, the consumer receives emails thanking them for purchasing from their platform, asking for a product review, and even offering a discount on their email. Moreover, Amazon sends very personalized coupons to its customers via its emails, which makes its customers check every personalized email it sends.
This concludes our case study on Amazon India’s Digital Marketing strategies. Let’s wrap up this case study in the best possible way.
The above stats and facts denote the success ratio of Amazon and tell why it is the best ecommerce website globally. Driving the audience with its amazing marketing sense and developing the target audience into possible leads. Creating unique content is what Amazon has been doing for years with best consumers supplying commodity features.
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