It seems like the whole world was witnessing the ultra-charged $600 million Anant Ambani and Radhika Merchant’s colossal wedding celebration half a month ago, to be honest, people may have gotten a bit overwhelmed by seeing the popular faces from B-town to Hollywood.
Having a buffet of performances from Diljit Dosanjh, Rihana to Katy Perry in their never-ending pre-wedding celebrations Mukesh Ambani made sure that there were no tables unturned into his son’s wedding.
But apart from all the glamor and splendor glittering outside the Ambani’s made sure to garner a lot of attention from the Global Media making their brand Reliance position in an extremely positive way giving them an edge that outsmarts the competition in a clean sweep.
In this blog, we are going to dive into the Marketing Strategies that made this wedding such a big affair not only in Asia but around the whole World.
The Power of Digital Marketing
Digital marketing in today’s day and age has become an integral part of any business social media influencer or even a wedding like the son of the business tycoon Mukesh Ambani’s son Anant Ambani, from a blog post to a YouTube video or from an Instagram reel to a Snap streaks.
How did Ambani leverage the power of social media to create buzz around the wedding?
First and the obvious way was to invite the most eye-catching names to the glorious pre-wedding ceremony including one of their strategic business partners Mark Zuckerberg and Bill Gates as well as other esteemed guests from famous political figures such as the daughter of Donald Trump Ivanka, Global Super Star Priyanka Chopra, and Nick Jonas and many more.
The other thing was to create hype around the wedding Invitations, In India, weddings have always been a hefty affair to empty your pocket size more than needed but the Ambani just didn’t spend their money they used creative ways to get social media’s attention by sending a 5 Lakh rupees worth of Invitation box to their invitations which included carvings of Krishna and had the aesthetic style and the traditional tone to garner attention.
The 6 Month Long Wedding
The Wedding Preparations took almost 6 months to manifest, passing in between the unending receptions and the tours to Anant Ambani’s Non-Profit Animal Welfare Centre Vantara, It all was carefully and meticulously planned to showcase the prowess of India’s hospitality as well as its splendor.
The Wedding showcased numerous cultural and traditional elements as well, from folk songs to Showcasing Indian Textiles to foreign visitors as well as highlighting all this on social media helped Indian heirlooms, clothing, and culture to reach a global audience through this extravagant event.
The attention of the world was in Jamnagar, for the most part as the way the social media team released the reels and the images in the social media sparked interest from across the nation that invoked the upsurge of content creators to start making reels, posts and videos all about the wedding as well as creating a parody around it.
We still don’t know whether the Ambani were aware of the presence of the overall parody around the wedding as it was inevitable to escape the comments that were being passed on such as the wealth showcasing their power and glory while India suffered and failed to deliver in so many other sectors, The Visit of Prime Minister Narendra Modi and other political delegates highlighted the presence of the Ambani’s in the current political and National Scenario.
Celebrating Love and Embracing the Local
Amidst all the parodies and jokes circling the wedding, one thing was undeniable, and that is the whole world’s attention was on India. The moment when Kim Kardashian’s saree outfit went viral on the internet, it was undeniable that most of the world who had never even cared to give their attention to India were now raising their eyebrows.
The benefits are huge, the local brands, restaurants, places, and businesses got a huge advantage as they were highlighted on a global stage making them visible to a lot of new eyes. This gives Indian brands a chance to make their mark on the international stage as well and they have the potential as well as a uniqueness that got outpour in the over-the-top crazily the most expensive wedding in the world.
Nita Ambani has always upheld their Indian Values and have made considerable efforts to push the boundaries further for the countrymen on a global stage. The conjecture around whether the wedding had made a positive or a negative impact, we leave in the hands of our readers, one thing is sure, that the world will never forget it for a long time to come.
