How well would you understand the online and offline presence of a brand?
Well, brand awareness is one of the most important aspects of business upliftment. The consumers have been searching for the best interface that would give them an awesome and mesmerizing experience.
Businesses often prepare a strategy to eradicate the loopholes which help various departments to create an impact amongst their competitors.
Marketing department is one such corner that can build a brand to infinity. Advertising strategies have been appreciated across the globe as it helps a brand create an identity whether it is a production house, an e-commerce platform, an agency, etc. When we talk about an e-commerce platform, how can we forget Flipkart!
Being one of the biggest e-commerce platforms after Amazon in India, it chips away as a B2C model. It has made itself so recognizable that today, Flipkart gets counter amongst the top brands like Amazon, Walmart, and much more.
At first it was a direct-to-consumer model, selling books and some other items, before becoming a commercial centre that connected merchants & consumers and extended its index. Currently, the company sells everything from laptops, smartphones, fashion products, fridges, and FMCG items to books.
FLIPKART’S MARKETING STRATEGY
Every brand has their own strategy that enhances their upgradation plans in the business with regards to any sector in the industry. Flipkart thinks out of the box every time they start a digital marketing campaign.
Bollywood is their favorite genre in which they have an exclusive deck of concepts on which they market their strategies across the globe and that’s where they make an impact.
Celebrities like Varun Dhawan, Alia Bhatt, Ranbir Kapoor and many more have been a part of their marketing revolution.
To meet the needs of customers, Flipkart, in addition, uses psychographics and social concerns. Due to the adjustment of the example of shopping and the increase in per capita payments, customers are becoming more comfortable with online shopping.
- Social Media Marketing
Going social has become a trend in this fast paced world. Every brand has a mindset of business expansion and that’s the reason they have built up their empire on their social media walls.
With a large fan following of 2.9M+ followers on Instagram, they have various handles with regards to their diversified products. The company has focused on that by having different handles for Customer Stories, named FlipkartStories.
- Influencer Marketing
Influencer marketing is a form of online media advertising that relies on followers and product references from social influencers who are considered experts in their field. Since social influencers have built a high level of trust with their followers, influencer advertising is effective. Using influencer marketing, Flipkart collaborates with celebrities around Youtube and Instagram.
- Celebrity Endorsement
Flipkart is known for its collaborative efforts with other companies. In addition, it constantly enlists the help of celebrities and big names for its marketing. Each year, Flipkart continues to work with different renowned public figures from all over the world. Their till date and one of the famous endorsement campaigns was rolled around Ranbir Kapoor and Alia Bhatt where the campaign was named as ‘IndiaKaFashionCapital’.
Not only this, but, Flipkart has already introduced famous marketing campaigns known as ‘BigBillionDay’, ‘Munna Bhai and Circuit’, ‘Shopping Ka Naya Address’.
- Online Advertising
Google Adwords have been one of the prominent technical options where brands tend to capture more audience and enhance their presence on the web. Seeing as Google AdWords are an internet business platform, they play a crucial role in obtaining deals and traffic as well. Flipkart uses this adword strategy to impact their audience with the best and high quality virtual presence.
COMPETITORS
Every brand has several other brands as their rival partners. In this case, Flipkart is no new and has a deck of some arch rivals consisting of Amazon, Alibaba, Myntra, Snapdeal and ebay.
CONCLUSION
Flipkart has ample resources for their marketing efforts. Flipkart is achieving a strong performance in terms of monthly active users and customers. It is the best e-commerce site in India after Amazon, with a great customer database and some incredible progress. This is how Flipkart has transformed its thoughts right into action and activity into results that characterise the success story of its example.
