Many creators today have different platforms like Instagram reel to post their content in any form they want. Whether it may be a long format content or short format content, it has become easier for every content creator to showcase them and attain followers.
Have you ever thought about how everyone is moving towards creating content every day and can make variations in their content with so much ease? This is just because of many content uploading platforms that give these talented artists a base to showcase their talent. One such famous platform is Instagram Reel.
Instagram reels have become an integral part of every creator’s life. In today’s world, where YouTubers post videos of long length and attain followers, Instagram reels are offering these content masters an interface that has a feature of uploading videos from 15 – 30 seconds and apply a filter to it so that it gets enhanced.
On 5th August 2020, Instagram offered their audiences a developed version short format video feature known as Instagram reels. You can easily record and edit the video shot, and then engage everyone on one platform.
Also, you can slow down the speed of the video, put in the AR effects, and also use the music library to incorporate music tracks on the acts.
Instagram reels have a mass reach and give its users a better platform to enhance their short-format videos. The videos listed under this section are dance transitions, challenges, funny reactions, music act transitions, and much more.
Instagram Algorithm for Reels
To know your particular liked content, the Instagram algorithm finds the content you browsed the most and then prioritizes it to your feed post. The new algorithm of Instagram 2021 has been designed in such a manner that it decides the post order on your feed wall. Whatever content the user stays on for a longer time, that type of content appears first and then the less engaged ones.
Some of the major changes done in the Instagram algorithm are the new best practices that can guide any creators’ content strategy.
Now the reels from other account reposted would be less recommended, humor and entertainment will be heard more, image with text post would likely to be ignored to an extent, inspiring & creative reels would be promoted more.
The purpose behind launching Reels
Being more dynamic and creative, Instagram reels were introduced to give people a different experience altogether in short format content. IGTV was already known for its long format videos, the normal feed was opting to be a random move by the users but reels made a huge difference because of its strategic placement on the navigation bar as well as its contained feature of creating a video, enhancing it and then posting it.
The main motive behind launching reels was to give users a platform where they could make any of their favorite content videos of 15 – 30 seconds that would last for 24 hours. Featuring more than 1 billion active users of Instagram, this platform with reels getting introduced as their prime feature has helped in showcasing an individual’s personality and brand.
How to create Instagram Reels?
To reach the reels tab, tap on the camera icon below. You can also navigate through the ‘+’ tab on the Instagram news feed or home screen. You can simply open the stories tab and watch for the word REEL on the screen next to the story. Click on reels and then start uploading or recording your video. Once you have done with the recording of your video, you can then use the features like audio, effects, speed, timer located on the screen and enhance your reel according to the necessity. You can also use stickers or GIFs to add more creativity to your reel.
Content creation is a trend nowadays where every creator is trying something new so that his content gets acknowledged. Instagram reels in the future will also be the same base for the content action masters to get handy on short format video creation. Keeping reels separate from your post feed has given creators a new way of segregating their content accordingly.
Testing the odds has been a saying now, but feeling the water and swimming in it are two different things. Similarly, being afraid to test it and creating a reel fearlessly are two different things. Instagram reels will give you the freedom feel to think creatively and make the best out of your content.