Food outlets abound in India, but how do you make yours stand out?
In recent years, many food outlets have ended or started their journey. Another trend that has emerged is setting up your business online. The goal of every business is to be seen online, no matter how large or small.
The pandemic has brought us closer to food. In fact, there are so many recipes on the internet that our social media feeds are flooded with. If you have a food business, say a restaurant, you really need to raise the bar to sustain online.
Let’s have a look at some effective digital marketing strategies for food businesses.
1. Food Photography
Your online audience needs to understand what you’re offering. In the online food business, what looks good will sell.
To get your audience’s attention, you need to share images that will tempt their taste buds. The best way you can do it is through cinematic shots of the dishes you have on the menu. Invest in good food photography that will attract customers to your door.
2. Focus on SEO
Search Engine Optimization is the best way you can attract organic reach, and ultimately, more customers.
Make sure your restaurant’s Google My Business listing is included in your digital marketing strategy. For restaurants on mobiles, Google offers a special listing called ‘Local 3 Pack’. This will enable direct calls from the customers among more benefits. If customers wish to visit your restaurant, they can locate it easily and get driving directions. Your restaurant will get more visibility as it will show your restaurant on Google Maps. GMB listings allow restaurant owners to easily upload their menus, which will appear in the listings.
3. Take online reviews seriously
You need to take into account what your customers say about you. Having positive reviews to flaunt on social media can work in your favour.
In case you receive negative reviews, do not back out from keeping a transparent and interactive relationship with your audience. Address your concerns or announce new items on the menu on social media. This approach will build the trust factor between you and your customers.
4. Keep your engagement intact
If you lose touch with social media, your audience will believe that you are inactive.
Keep your engagement intact by posting on a regular basis. In order to gain new followers and keep existing ones interested, you need to plan your social media content strategically. The best way is to post interactive stories where your audience can take part in some activities. For example, upload a story with the poll sticker where you ask your audience what’s their favourite dish. It is possible that your story might receive a number of views and shares, resulting in a number of new followers and profile visits to your social media account.
5. Use Influencer Marketing
Social media influencers have the power to persuade their audience through their content.
Collaborating with influencers can give you fruitful results. For example, you reach out to a food blogger and agree on collaborating over video content. A Melting Cheese Sandwich from your menu is then made into a short video content by the influencer. Ultimately, that video can act as a testimonial to your audience as well as the influencer’s audience, enticing them to visit your restaurant and try out the dish.
If you are having a hard time finding an ideal influencer, some influencer marketing agencies can make your job easier.
An agency like 6th Street Artist can bridge the gap between you and your ideal influencer. While also taking care of your digital marketing needs.
