Social media networks are being used on the account of marketing process. Every brand is happy with their social media posts that contain engagement regularly. Let it be YouTube, Facebook, Instagram, Twitter, every account has its unique features to be used. But, in this modern age, every brand or influencer is getting established with the help of Instagram due to its reels, IGTV, and story post features.
Ever thought that how is Instagram ruling the social world and what could be the key to unlock the growth of your Instagram account?
To fulfil your requirement, we have 5 vital keys that would help you gain growth on Instagram.
1. Eyeing on Content Quality
Instagram is a platform that has variant algorithms getting introduced due to which focusing on the quality of the content is very important.
What does new algorithm represent?
According to the new algorithm of Instagram, the content that has poor quality is shown less and the one that has higher engagement gets rolled in and out every time. Your creative team has to come up with innovative content that will get imprinted on the audiences’ minds. You need to hunt for the topics that usually the audience prefers watching.
2. Stick to Your Brand
You always need to stick to your brand ideas and marketing tactics to know what best suits the audience. The creative style, content representation, and the ideation pillars are some important aspects of an engaging content. Always going for trendy topics will sometimes lead to a loss of your followers. Keep glued to something unique that itself becomes a trend and will suit to your brand requirement.
3. Become a Feedback Listener
Focussing on the comments related to your content and executing the right tactic to avoid the wrong approach is a vital step. Instagram has a wide range of content production tools that will always help you identify what the audience is telling you to produce.
Whenever any fan or follower replies to your post, try giving a like to their comments, and reply them. This will keep your followers glued to you and in return they will love this move, and stay loyal to you. This tactic will create an awareness of your account through them to others and you’ll gain more followers.
4. Perfect Posting time
Many of us do not know what is the right to post or else gain engagement and create a poll. Hitting out to the audience between 12pm to 5pm and post 8pm is what different surveys convey. Let the audience grab your content in every form when they are online. Mistakenly with the fact of everyone being 24hrs online, people post their content on irregular times and do not get engagement. This ruins their marketing plans and would lead to a loss of trust in you from your brands end.
In this case, you can start experimenting with some casual posts and identify the peak duration that will optimize your content and you’ll get to know what content style needs to be produced.
5. Remain Consistent
Anything you do with immense hard work and efficiency requires consistency. Being consistent in your approach is very important when Instagram comes into picture. Instagram users tend to watch unique and creative daily lifestyle videos. You need to grab their interest in your genre and for this you need to post consistent content with a proper
structure. We have seen a lot of brands that post once in a week and if you believe, this is not enough. The competition on Instagram is at its peak and will not slow down ever in near future. Hence, stay focussed, be consistent, and have a creative approach to enhance your marketing strategy with regards to Instagram.
