Table of Content
- Introduction
- Categories
- Fashion & Lifestyle
- Food & Health
- Travel & Adventure
- Sports & Fitness
- Tech & Gadgets
- Entertainment
- Beauty & Makeup
- Celebrity Influencer
- Conclusion
Introduction of Indian Influencers
The trends in the fast paced world of social media is dictated by the influencers of the realm. From changing public opinion to influencing consumer behaviour, they have taken charge to drive the social media game. So here is a list of the top 50 that rule the heart of the crowds to help you create a guide for your next successful influencer marketing strategy.
Fashion & Lifestyle Influencers 🌍
- Sejal Kumar – Beginning as a Youtuber, she is a content creator who is known for her fashion, lifestyle and travel content.
- Komal Pandey – Her work around fashion is known for her bold and unconventional styling of the most staple pieces in our wardrobe.
- Kritika Khurana – She is famous for her fashion, travel and lifestyle content which is served with a hint of bohemian vibes.
- Dolly Singh – She’s a popular influencer who was initially a content developer. She is best known for her fashion sense and her characters like “Raju ki mummy”.
- Sakshi Sindwani – On a journey to shatter body stereotypes, she has built a fashion community that is body inclusive and fat-friendly.
- Aashna Shroff – Experimental with her closet and character, she has made a name for herself in the fashion and lifestyle department.
Food & Health Influencers 🥗
- Gaurav Taneja – Known as Flying Beast, she is well-known for his content about fitness, gaming and lifestyle.
- Rutuja Diwekar – Coaching tycoons and Bollywood stars, she has made a mark with her fitness and diet content.
- Vivek Fit-tuber – He is a Youtuber recognised for her videos on health and fitness.
- Luke Coutinho – He is known for content around integrated medicine inspiring lifestyle and preventive healthcare.
- Natasha Noel – This Yoga instructor empowers her audience with mindfulness and self-love teachings.
- Dr. Tanaya Narendra – Her area of primary focus is reproductive health and she makes content that’s not only educational but also engaging.
Travel & Adventure Influencers 🛝
- Nivedith Gajapthy – She is known for her luxury travel and lifestyle content.
- Varun Vagish – He is a national awardee and travel influencer and blogger, loved by 250k+ people.
- Nikhil Sharma – This renowned Indian Youtuber shares his journeys of motorbike rides and travel escapades.
- Tanya Khanijow – She is a solo travel enthusiast and travel vlogger known for her travel filmmaking.
- Shenaz Treasurywala – Labeled as travel, wellness and happiness influencer, she creates content around sustainable travelling.
- Savi and Vidit – This duo, called Bruised Passports, creates content around travel and tips trusted by a million enthusiasts.
Sports & Fitness Influencers 🚵l
- Yatinder Singh – He’s a Youtuber, known for fitness tips, workout plans, nutritional advise and inspirational content which motivate millions.
- Sahil Khan – He is a fitness entrepreneur, who has a robust influence in the fitness department.
- Rohit Khatri – He is a famous bodybuilder and fitness Youtuber, offering training tutorials, nutritional insights and transformation narratives to inspire.
- Radhika Bose – She is an Instagram Yogi and insightful health and lifestyle blogger who shares wellness wisdom.
- Sonali Sharma – She is a mom who is pursuing her passion of weightlifting and being a female fitness athlete.
- Namarata Purohit – She co-founded The Pilate Studio whose content revolves around mindful movement, nutrition and pilates.
Tech & Gadgets Influencers 🧑💻
- Praval Sharma – He is a tech reviewer on Youtube known for his detailed analyses and critiques for technologies and gadgets.
- BeeBom – It is a collective that publishes helpful content like instructive articles and new articles on the latest tech development.
- Arun Maini – He’s a tech Youtuber who offers reviews, comparisons and recommendations on smartphones and various other products.
- Gaurav Chaudhary – He is a Youtuber who not only talks about gadgets but also concepts. His content revolves around all things tech.
- Amit Agarwal – He is a professional blogger who also has an award winning technology and software blog.
- Shlok Srivastava – Techburner is a tech Instagram influencer who makes content concerning tech fun and engaging.
Entertainment Influencers 📺
- Apoorva Mukhija – Going by the Pseudonym The Rebel Kid, she focuses on fashion, lifestyle and relatable content.
- Srishti Garg – A true representation of Gen Z, this influencer primarily focuses on entertaining content.
- Kusha Kapila – This Delhi-based influencer is known for her hilariously entertaining content.
- Ashish Chanchlani – Known for his skits, he has made a mark in the entertainment industry in the digital media scenario.
- Avanti Nagral – She is an artist and creator who aims to challenge norms through her art like music and performance.
- Prajakta Koli – Also known as Mostlysane, she makes millions smiles through her content and the characters she portrays
- Sakshi Shivdasani – A model-turned-influencer creates content with sarcastic humour that does rounds on the internet.
Beauty & Makeup Influencers 💄
- Ankush Bahuguna – He is a creator whose journey began with comedy sketches and expanded into beauty, lifestyle and skin content diversification.
- Shreya Jain – She is an artist with a brush in her hand, who amazes her audience with every piece of content she publishes.
- Sherry Shroff – She is a makeup creator who has been dedicated to her art and amassed hundreds of thousands of followers.
- Malvika Sitlani – She is an actor-turned- influencer who first came into the limelight owing to her makeover skills.
- Mrunal Pnachal – Shot to popularity with her makeover content, she is one of the most popular and talented influencers in this segment.
- Shantanu Dhope – Shattering gender norms one makeover at a time, he believes in experimenting with his looks and has no limit to creativity.
Celebrity Influencers 💃
- Khushi Kapoor – The daughter of late actress Sridevi and Boney Kapoor is an actress who has made space for herself in the industry.
- Ananya Panday – The daughter of Chunky Panday is a Bollywood actress who is celebrated for her fashion flair.
- Suhana Khan – Shahrukh Khan’s daughter, Suhana Khan, is recognised for her social media presence and film industry aspirations.
- Avneet Kaur – Grown up in the film industry, she has a humongous fan following as an influencer.
- Shilpa Shetty Kundra – She has turned into a crowd favourite Yogi and a wellness influencer.
- Taapsee Pannu – Her influence goes beyond the powerful characters she plays, the influencer marketing world sees a lot of potential in her.
- Shraddha Kapoor – This Indian actress believes in engaging her audience on every stage equally, which has resulted in her gaining such a high following.
Conclusion
Incorporating these influencers, who already excel in persuasion, into your influencer marketing strategy enhances your chances of reaching a wider audience and significantly growing your business. An experienced influencer marketing agency can streamline this process for even greater success.
