If you’re tryna level up your brand and grab attention, finding the right ad agency is a must. But with a sea of options, how do you pick the real MVP? No stress, we got you! Here’s the Top 10 Moves to link up with the perfect advertising agency that’ll help your brand pop off.
1. Know Your Vibe First
Before sliding into DMs or making calls, figure out what you need. Are you looking to run fire Insta campaigns, drop some dope TV ads, or boost your social media clout? Each agency has their specialty, so make sure they vibe with what you’re about.
Break it down like this:
- Audience: Who are you trying to impress?
- Money Moves: What’s your budget looking like?
- Goals: More followers, higher sales, or just getting your name out there?
Once you know what you want, it’s easier to match with the agency that’s on your wavelength.
2. Stalk Their Insta and Google Like a Pro
Now that you’ve set your goals, time to start creeping on potential agencies. A quick Google search can help you pull up a list of the best in the game. Search stuff like “best advertising agency” or “top ad production companies” and hit up their websites.
Here’s what to peep:
- Client List: Who have they worked with? Big brands or small businesses?
- Success Stories: Do they have case studies that show off their wins?
- Reviews: What are people saying? If their clients love ‘em, you might too!
Make sure the agency has a good rep and solid creds before sliding into business with them.
3. Check If They Know Your Scene
Experience is key, fam. You don’t want an agency that’s clueless about your industry. For example, if you’re in tech, make sure the agency knows their way around that world. They’ll already have the hacks and insights to help you level up.
Look at:
- Similar Clients: Have they worked with businesses like yours before?
- Industry Knowledge: Do they get your niche?
- W’s (Wins): Can they show you real results from clients in your space?
4. Scope Out Their Services
Every agency has their own bag of tricks. Some go hard on social media, others are pros at content creation or TV ads. Figure out if they can bring what you need to the table.
Here’s what to look for:
- Full-Service Vibes: These agencies can do it all—creative, media buying, digital marketing—you name it.
- Specialists: If you need a more focused service, like just handling your social media or running a Google Ads campaign, look for agencies with a niche specialty.
Make sure their skillset lines up with what your brand is trying to do.
5. Make Sure Their Ideas Are Fire
Creative ideas = a must. You want an agency that can think up fresh, out-the-box ideas that will make people stop scrolling and take notice.
Here’s what you need to ask yourself:
- Are They Original? Do their campaigns slap, or are they basic?
- Brand Match: Can they adjust their creativity to fit your brand’s tone and aesthetic?
You don’t want cookie-cutter content—find someone who can make your brand stand out.
6. How Good Are They at Digital?
It’s 2024—if they’re not killing it in the digital game, it’s a no for you. You need an agency that can handle everything from SEO to social ads to Google Ads.
Check if they’re:
- SEO Pros: Can they get your brand to rank high on Google?
- PPC Wizards: Do they know how to work the magic with Facebook Ads, Google Ads, and the like?
- Data-Driven: Do they use numbers and analytics to keep improving your campaign?
Find someone who’s got the digital smarts to help you win online.
7. Make Sure You’re Vibing
Working with an agency is like a relationship—you need to click. If their style doesn’t match your energy, it’s gonna be awkward.
Things to think about:
- Vibe Check: Do they get your company’s culture and values?
- Work Style: Are they flexible enough to work with your timelines and goals?
- Communication: Are they good at keeping you in the loop?
The better you vibe, the smoother things will run.
8. Stay In Your Budget Lane
Let’s be real—money talks. You don’t want to blow your whole budget on an agency that’s way outta your league. On the flip side, cheap doesn’t always mean good.
Ask yourself:
- Is the Price Right? Do they break down costs clearly?
- Worth It? Are the services they’re offering worth the spend?
- Can They Flex? Can they work with your budget and scale up/down based on your needs?
Stick to your budget and get the most bang for your buck.
9. Can They Back Up Their Talk?
It’s all about the receipts, baby. You want an agency that doesn’t just talk the talk but can walk the walk. Make sure they’re measuring success and giving you clear KPIs (Key Performance Indicators).
You want an agency that:
- Shows You the Numbers: They should give you a breakdown of what’s working and what’s not.
- Optimizes: Are they improving your campaign with data-driven insights?
Make sure they’re not just winging it—data is the name of the game.
10. Ask Around for the Tea
Before you lock it down, hit up their previous clients for the real deal. No one knows an agency better than someone who’s already worked with them.
Ask for:
- Client Reviews: Were they happy with the agency’s work?
- Results: Did the campaigns actually deliver?
- Challenges: What bumps did they hit along the way, and how did the agency handle them?
Getting the inside scoop will give you all the confidence you need.
When it comes to picking the right ad agency, it’s like finding the perfect match on Tinder—you gotta swipe through a lot before you find “the one.” Take your time, check their background, budget, and vibe before making a decision. It’s all about finding that agency that not only fits your brand but also has the creative juice and strategy smarts to make your business pop. We at Third Eye Blind Productions master the art of Ad film production so if you are looking out to elevate your brand’s presence let’s connect.