Video has always been a point of attraction right from the 1960s to today’s YouTube advertisements, business videos, snapchat and even Facebook promotional videos. Video content today has become one of the basic marketing tactics to promote any business or product. Video marketing is not only attractive but provides a versatile platform for the business to promote its solution in the most effective manner. In Fact, as per the recent research marketing video production is the most effective tool as compared to print or any other medium of communication.
Nowadays, people are quite lazy to read content and always prefer watching and understanding the whole concept or solution. Video marketing is a platform which can be used in versatile way which includes Infographics, Corporate branding, Product explainer, Training tutorials, Landing page promotion, Blog promotion or webinars, etc. As per the recent study, more than 400 million of videos are watched on YouTube per day. People create their own YouTube channel to promote their own interest and hobbies in the most effective manner.
The best way to market any content in the most effective manner in a video form is to approach the nearest film production companies. They know how to attract audience with a short and to the point video clip. These companies are expert in marketing video and offer you the best output as desired. All you have to do is to give them the exact requirement and they will help you in providing you an attractive video clip to promote it in various platforms in the most effective manner.
Why use Video Marketing?
In today’s busy life people hardly get time to go through written content and prefer something which is more creative and catchy. Videos are watched by millions of people worldwide as it’s the most effective and effective means of communication. It has the striking element in it to touch emotions with the help of visuals and storyboard. The elements which you find in most of the videos are not present in written content.
- Viewers who watch video advertisements tend to retain 95% of the message as compared to the response we get in reading text.
- Most of the small to large size companies these days take support of film production companies to increase their brand awareness within a span of time.
- Social media is one of the most common platforms used by masses as this medium of video marketing has the power to generate 99% returns for business which invest on sponsored video advertisements
- Facebook business page has the ability to engage almost 35% of end user with the help of video marketing production. By making use of the word video in any of your marketing itself gives required amount of result.
- If you want to drive traffic to your website or want to generate enough business for your business, then video marketing can always be one of the best option in digital marketing. Videos which have website link embedded to it has the ability to pull maximum traffic to your website.
Best Ways to Make use of Ad Films for your business
- The most important aspect you need to keep in mind is to optimize your video for mobile viewing as 50% of the users are making use of mobile device to watch videos.
- Always opt for square video as it creates better response from users without having them rotate their device to watch your message.
- Give more importance to visual than focusing on music or background score. As most of the video clips are watched in mute mode. So keep your storyboard attractive and effective to get maximum engagement from your audience.
- Keep the video content within 2 minutes to get desired engagement and results.
- Last but not the least generate a curiosity among the audience to watch the next video. This will automatically make them subscribe your videos and make them your loyal viewers or customers.