The Changing Game of Influencer Marketing

August 15, 2021 Third Eye Blind Productions Influencer Marketing

As Seth Godin had stated, “People do not buy goods and services. They buy relations, stories, and magic”. This quote is no longer away from us as Influencer Marketing has already cloned it. The drastic shift in the social media gears in the early ages has put Digital Marketing on the front gear. Those who are living beneath the tectonic plate, need to understand the perfect definition of marketing with regards to various factors.

One of the most important game-changers in the industry that has emerged in recent times is Influencer Marketing. Sometimes this format gets disregarded as an inferior one with regards to other forms of traditional marketing tactics. But, in the modern age whenever it comes to online marketing that needs a boost to create a renowned presence before the audience, Influencer Marketing is considered a lethal weapon of marketing.

Want to know what drags this concept in the consumers’ minds? Let’s go through it!

Many brands previously gained celebrities’ help to make the social presence of their products or services and it has been continued nearly for a decade. Influencers have become the time travelers for organizations that continued with traditional marketing and have created an impact with their talented skills. Technology and additional social media networks have aroused as a factor that has changed the Influencer Marketing game.

For an instance, until Instagram was launched everyone recommended Facebook and YouTube as a marketing platform. Instagram has given extraordinary reach to the brands to market their products with famous influencers. A survey has predicted that influencers can gain much more attention than generic marketing tactics for any campaign.

Influencer Marketing has managed to affect marketing behaviour, the moment they share brand reviews. Forget a long-format video or IGTV, nowadays, influencers bagging millions of followers have helped brands attain more than the marginalized marketing of their products just by putting up a general story. The audience considers these influencers as the most trusted and authentic source as well as gets easily influenced by them. Partnering with these influencers can create brand awareness and build up conversations about podcasts and promotions.

Measuring Accuracy is one of the factors that help in analysing the campaign result and gain advancements in levels of information. A comprehensive approach could lead the companies to a different level of profits and a creative mindset. Influencers act as the Content Providers to organizations that are planning to develop digital content into a content centre with graphical representation, videos, and tales. Influencers and great brands have turned to be a powerful combination that has emphasized more on realistic and engaging content.

Marketers look for influencers who could easily build brand visibility, maximum reach, engagement, and a podium to flourish their content with the products and services to maintain the equilibrium of relationship and trust gain with their audience. With the changing dynamics of Digital Marketing, Influencer Marketing isn’t going down and will hype in the future.

The trick for a successful Influencer Marketing campaign?

Well, you just need to patch the right influencer with the right brand, and witness the magic!

Top Worldwide Leading Instagram Influencers

August 7, 2021 Third Eye Blind Productions Influencer Marketing

In this modern age, technology has been the key factor that drives your business. To uplift your business in the competitive era, you need to take care of your marketing strategy.

With regards to marketing your products and services, Digital Marketing has created an imprint in the audiences’ minds. They get influenced by the social media influencers who are just like a celebrity for them.

But, to cater to the audience with the much-needed influential drive, one needs to plan a strategy with the help of renowned influencers and choose a platform where the brands want to sell their products or services.

Instagram has been one of the booming platforms where organizations tend to market more. It has been a popular Dias amongst the influencers where marketing could be easily done through reels, IGTV, stories, and posts.

Do you know who are the famous Instagram Influencers ruling social media? To witness this fact, you need to go through some of the top influencers in the world representing different genres and creates an impact with their content on the audience.

Leading Fashion Influencers

Generally, people tend to follow influencers that display fashionable tips to enhance their visual representation.

This section mainly consists of the opinion and purchasing power of the audience with influencers’ recommendations.

Numerous influencers are endorsed for marketing beauty products, and they do well in this stream. Below are the leading Fashion Influencers who have created a boom worldwide.

Chiara Ferragni
Gianluca Vacchi
Zoella Zeebo
Camila Coelho
Olivia Palermo

Leading Food Influencers

Any creator who specializes in food-based content is known as a Food Influencer. With regards to communication, Food Influencers are recommended more often.

Good-looking food and travelling a long way to taste different cuisines is what drives the audience more. Let’s catch up with some leading Food Influencers in the world.

Jamie Oliver
David Chang
Minimalist Baker
Ela Vegan
Brad Lau

Leading Travel Influencers

Travel Influencers generally provide us with tourism, culture, and adventure vlogs.

Their videos are mainly considered informative and perception based on different destinations containing national as well as international importance.

They partner basically with automobiles, airlines, travel agencies, and local tour business companies. Some of the renowned worldwide accredited Travel Influencers are as follows.

Jack Morris
Murad Osmann
Lauren Bullen
The Bucket List Family
Tara Milk Tea

Leading Beauty Influencers

Nowadays, there is a trend of deploying new cosmetics on your skin to enhance and glow it. Beauty Influencers drive their audience towards tips and tactics about various cosmetic companies.

Appearance is the main component Beauty Influencers are more focused on. Let us en route some leading beauty influencers.

Huda Kattan
James Charles
Zoe Sugg
Jeffree Star
Naomi Giannopoulos

Leading Sport & Fitness Influencers

Fitness & Sports Influencers are one of the most inspirational and motivational individuals.

The sections of fitness, sports, health, and nutrition have these influencers as their vital part of the Influencer Marketing industry.

People who want a healthy and fit lifestyle tend to follow such influencers. Below given are some of the famous sport & fitness influencers for your reference.

Jen Selter
Kayla Itsines
Simeon Panda
Cassey Ho
Massy Arias

Influencer Marketing has been steadily grown in the past few years. Different brands are competing with each other handling famous social media influencers with various genres.

At present, Influencer Marketing agencies are driving these influencers towards continuous growth with the help of brand campaigns. Marketers have seen a rise from 25% to above 40% profit margin and success rate where influencers for a brand comes into play.

Third Eye Blind Productions creates an atmosphere where creators are nested with content strategy, content structuring, ideation, innovation, and creative minds.

We push the inner X factor attribute of every influencer attached with us to an extent where they would attain positive and creative qualities that would differentiate them from other personalities.

Peer-to-Peer Marketing

Have you ever witnessed someone from your family, or friends, or office colleagues recommending you any products or services?

You might have. Right?

We encounter such scenarios every day wherein people surrounding us give a takeaway for any product or service related to big and small brands. Do you think that this mouth-to-mouth marketing of brands works for them? Do they gain from these words-of-mouth games?

Well, you might have heard about Peer-to-Peer Marketing where people give their personal opinions regarding a particular product or service which are found to be their favourites. According to a survey, nearly 92% of people tend to circulate these words to their family members and social media. P2P marketing is an old-fashioned marketing tactic but is still more useful than Influencer Marketing. Influencer Marketing gives you a face that is renowned before the audience who makes these creators big stars all over a night. But, do you know that, if the audience themselves start promoting different brands, the outcome has to be huge.

Some old-fashioned Peer-to-Peer Marketing includes reviews, family-consumer conversations, social media hype on a group, etc. But today, numerous brands help businesses achieve their consumer reviews, in-store traffic, referrals, attendance events. Brand loyalty is the most vital component of P2P Marketing because generally, consumers won’t market those products or services that they are not loyal towards.

Everyone has this thought of why to invest in such form of marketing when there is Influencer Marketing, the most modern form of spreading businesses. So, in this case, we need to study what is the difference between them both.

The Difference

By leveraging some influencers’ built-up communities, brands could easily reach the audience through Influencer Marketing. People believe that these influencers are some kinds of celebrities that have numerous followers on social media networks. In this case, the fact of being a celebrity is true but only concerning some famous influencers. With so many macro & micro-influencers in the industry, brands readily go for Peer-to-Peer Marketing as they find this tactic traditional though, but useful. Being trustworthy and authentic are two aspects people feel P2P Marketing has in it through reels, YouTube shorts, instant product reviews, etc.

Let’s drive into an example where a company awards a referral discount to a customer who invites his or her friends to the same platform for product purchase. This is P2P Marketing where your business escalates higher, based on your existing customers. On the other hand, Influencer Marketing is where an influencer posts a video of the products and creates awareness by showing the following product or services that have been sponsored by the brand. Both the techniques have the same valuable respects but their work system is different.

Takeaway

P2P can take you to different marketing levels depending on the goals you make for upgrading your business. Nothing can defeat the power of word-to-word marketing skills which is the home remedies of our audiences. Leverage each approach to attain the right option of building a big business brand. To attain the best Peer-to-Peer Marketing program, you need to go for some strategies such as building online communities, developing brands, employee advocacy, community reward, paid partnership marketing, and ideal buyer identification. Ultimately, P2P Marketing is undoubtedly one of the best, unique, and long-term marketing strategies for huge success.

Ways to Being Creative – Factors That Can Make You Creative

August 2, 2021 Third Eye Blind Productions Being Creative, Influencer Marketing

Creative Thinking Scenarios

Ever imagined that why in our childhood days we used to be so mischievous, and try doing things in another way instead of doing them in the right way? We used to paint on a canvas without looking at the combination of the colours, try getting in the school bus differently, write our essays with unnecessary ideas, playing every game uniquely. This was not being notorious; this was the spontaneous creativity we had and deployed it in everything.

Writers have this trait due to which they survive in the competitive industry. Content Marketing is based on creative writing that attracts different brands.

Content writers and copywriters usually emit this creativity while making ads, short films, documentaries, marketing campaigns to modify the structure and stand out differently in this sector. Just coming up with ideas does not fulfill the requirement, rather adding uniqueness to that idea is what matters.

Witnessing Creativity

People generally prefer a creative person with words like slightly imbalanced individual, crazy creature, immature personality. Have you heard about Elbert Einstein, Thomas Edison, Walt Disney, Isaac Newton?

These were all denoted by the above references but we all know what magic have they done for this world with their creative and crazy mindset. A creative mind can explore and create imaginative thoughts from scratch, make bedtime stories, daydream and innovate something, finding a route for cost-cutting, enlarging creative solutions, etc.

Imaginations will always lead to a possible route to innovation. The industry has a lot of creative writers that enhance their brands’ requirement.

Every company has a writer that can offer the required amount of content with catchy lines and innovative thinking. Sometimes, careless thinking can also generate thoughts with some spark in it.

Factors that can make you creative

Inspire yourself and simply start building a roadmap
Consider thinking different options for accomplishing tasks
Combination of different ideas and concepts
Perspective change
Curious thinking
Curate your assumptions and drench them into creativity
Change gears of thought process
Roam in public to project something new
Enlarge mind mapping techniques
Break your routine and reconnect your childhood thoughts
Present visual impact

Providing prolific things is one of the important principles of creativity. Imagine you are sitting in your office and one of your clients give you a topic on which you have to prepare social media content. In this case, productivity and a sense of responsibility with creative brand awareness will be your first preference. In today’s world, social media network is based on creative content writing and its marketing. Every business has something unique to offer and that is due to the presence of contextual writing.

Creativity isn’t a product or service that is only available for geniuses. Everyone can adopt this feature of the human talent genre and move ahead outranking their competitors. Third Eye Blind Productions always works on these principles of creativity. Brands connect us just because of our productive nature, art creating skills, learn more attitude, and curiously working on the clients’ requirements.

How to Use Instagram Reels for Business

August 2, 2021 Third Eye Blind Productions Influencer Marketing, Social media marketing

Have you thought of marketing your products, services, brands in a unique manner? Or else, do you think business needs to be reached at every doorstep?

Yes, of course. We all know that without marketing our services and products there would be no chance of upgrading our business. In this technologically driven world, every company in different industrial sectors has ways to market its brands.

But do you feel that in this busy atmosphere people look at the marketing strategies displayed by various agencies? Customers want everything to be short and precise. We have many channels for marketing such as YouTube, Instagram, Facebook, etc. Did you ever think that why these prime mediums of marketing have released a short format content section on their interface? Being precise and short is what people demand today; let it be short videos or textual representation or else graphical theory of marketing. Out of all short format interfaces, Instagram reels are user-friendly. Generating marketing content or content for business has become easier on Instagram reels that people use for their businesses and any other external matters.

Why Instagram reels play a vital role?

Being one of the most precise contents generating sections of Instagram, reels have made a channel for its popularity. Features like recording or uploading existing videos, editing at that instance, adding effects & speed to your reels, and much more have already made it special and popular amongst content generators, business addicts, entrepreneurs, youngsters. A 15-30 seconds slot of Instagram reels lets you dive into making short format content to market your product and create business opportunities.

Millennials get attracted to the advertisers very easily with the approach they have in the process of a business or for their personal use. Reels do act like a teenager between Instagram stories and IGTV.

IGTV being a long-format content medium, does not prove to be efficient in upgrading your business and Instagram stories on the other end create awareness about what posts are you running.

Meanwhile, reels play a vital role in uplifting your business as it is the perfect medium of marketing any brand product and increase its market value. Not only marketing products but also creating useful content can generate money and give you profits through online engagements. Let’s experience how Instagram reels are emerging as an astonishing factor in making businesses grow more.

Manifest Your Product

Glorifying your product, showcasing its advantages, and highlighting its best feature is what people demand in today’s world. Services provided could be your highlights on reels to make your product renowned.

Behind The Scenes Strategy

The audience is always curious to know the brands’ shoot, apart from the reel side of the creators or actors, what is their real side. So, posting up reels on BTS shoot would gain an additional milestone of letting your audience know the idea behind your important and to be renowned content.

Reposting of Content

To keep the business escalating higher and higher, reposting the content on reels has become another strategy of developing business or brand image. We have famous platforms like Amazon Prime and Netflix that use Instagram reels to keep their OTT content on demanding stage.

Takeaway: Tips & Tricks

Nowadays, people who have health or fitness-related channels, technology handles, companies with beauty products, and gaming platforms have created a trend of giving tips and tricks on their Instagram handle by using reels to show how they offer a handy tip of their products in demand.

Personality Development

The fact that business is done with influencers, actors, and faces that are renowned for their work. Artists nowadays have Instagram handles where they mostly use reels to create an impression of what they do. Brands generally get connected with these artists to get their product hyped.

Uploading Community Reels

We have seen how reels help us to grow in any direction we want. But do you know that reels help your audiences get information on what brands, clients, businesses do you revolve around? Yes, with the help of Instagram reels, we can post short videos of the brands, clients, different companies we get connected to. This builds trust in the mind of your customers and they start thinking of this connection with your agency as well.

Real Impact of Instagram Reels

Thinking out of the box is what creativity means. Creating a brand value is easy with short format platforms like Instagram reels. Reels not only show your visible and enhanced side to the audience but also makes them trust your versatility. Building a follower’s peak could be done easily with the help of reels by setting up a perfect genre to work in that direction. So don’t wait, just dive into the creative and featureful pond of Instagram reels to grow your business to a huge extent.

Powerful Words That Will Success Your Business

June 12, 2021 Third Eye Blind Productions Digital Marketing, Influencer Marketing

‘A friend in need, is a friend indeed’….’A pen is mightier than a sword’….

Have your ever thought why these quotes are so famous??? A sentence that contains only 6-7 words have greatly influenced crores of people to attain their objective. Many famous articles, social media posts, newspaper headlines, email subjects, all have something special in them that gets the client and the audience attracted. There are two indigenous quotes written above that has some powerful words like indeed and mightier; these words denote the meaning of both the quotes.

Similarly, in business sector, everyone uses these kinds of powerful words to get along with the upgradation of their image before the client. We have different types of powerful words that will always boost your conversation on any social media platform, and help you escalate higher in your professional and personal life. But, before moving ahead, we need to know what are the different kinds of powerful words and how they are used in our day-to-day conversations.

Power Words

Power words are defined as emotional, persuasive, descriptive, positive, negative that trigger your emotional consensus strongly. Writers and marketing professionals use these words in order to trigger audience emotions and in return they take varied actions. These words can influence people and make them sad, happy, practical, encouraged, anxious and much more to be precise.

Let it be content writers, marketing professionals, speechwriters, anchors, smart speakers; everyone uses their way of conversation where they hypnotize the audience with their power packed words of persuasion.

Storytellers use narrative, truthful, imaginative words. Marketing writers use words that drive their audience to buy their product. Speechwriter use words that tour their audience with their own thoughts. Everyone has these power words that drive you up towards the destination of emotional consensus. For example, we have fear, encouragement, lust, anger, greed, safety, forbidden power words used according to their necessity.

Where to USE?

There are many actionable places where these words could be used to beautify the sentence. Business professionals use these words in a very appropriate way and at certain places that will take their business to the next level just because of the impressions of such words. Do you know where to deploy such power words?? No…So, lets take a tour to some of the places where these words would create magic!!!

Business Names/Blog Names – A plant never grows without water, and so is your business name or blog name. A name that is not forgettable stays longer in mind rather than the one which is very easy to forget. A word that would create an impression in the readers mind should be mostly your business or blog name. e.g., Full house, Playing our way, Business Insider.
Headlines – The word itself suggests, ‘made with impactful words. Headline is something that gives your subject or article or any content a perfect justification. People get to know the content by directly looking at the headline. So, if your headline doesn’t catch up the audience attention, it will fail to get through their minds.
YouTube Videos – Content being one of the biggest weapons of youtubers, the title of that content is like a scope that needs to be installed. Every youtuber keeps in mind that working on title will give him views. If you want to stand out of the box, you need to create content with powerful words used in it. Keep such words in bold so that the title looks catchier.
Email Subject Lines – Whenever we send an email to any of our clients, we make sure that the subject line is correct. This is because the subject line clarifies what the email is all about.

Homepage – Your homepage is basically the face of your business that needs to be in finetune with words on it. You need to use catchy creative and innovative words in order to make it more impactful. These power words will define the peoples’ actions that they want to stay on your homepage or want to connect some other website. e.g., Third eye blind productions, MX Takatak.

Words that catch your eye is the one desired by any business to gain its profit. There are infinite creative words that can imprint on your mind. There are ways as well to input them in your Copy, Advertisements, Headlines, Opt-box, Email subject line, Homepage, YouTube videos, Product names, Author bio, Book titles, Sales page etc. Its just a matter of putting it at the right place for the right use. Just keep in mind that, ’A pen is mightier than a sword’……!

How to find quality micro-influencers to gain more brand trust

June 12, 2021 Third Eye Blind Productions Digital Marketing, Influencer Marketing, Social media marketing

If you are a digital marketing freak, you must have come across this term called Influencer marketing. By using top social media influencers, brands are trying to connect with their potential audience.

Also, these social media influencers have their readymade audiences that get easily influenced by their role models. But at times, it gets difficult for the brands to meet the influencer demands in terms concerning the charges. Hence, small businesses looking to use influencer marketing are make the moves to quality micro-influencers. Micro-influencers are more approachable and affordable too.

They also have their own added benefits that give the small businesses a better reach and gain more brand trust. Influencers micro hue tohhkyahua, dil se amirhai Amir! Credibility and trust play a crucial role for individuals to buy a particular product.

Micro-influencers, naam tohhhsunna hi hoga?

A Micro-influencer is an influencer having a fanbase of approximately 1000 to 1 Lakh people. This fanbase can be on any social media platform, website or blog.

They are focused on targeting a niche audience, as they can get high audience engagements, thus becoming easy for them to engage with them more often.

Also, having a smaller audience means the cost to compensate them is significantly low compared to the high-profile celebrities.

Why are micro-influencers needed?

Micro-influencers add a human touch to your brand. So, when they endorse your product, the audiences see the endorsements as genuine and tend to buy them. Here are the advantages of having Micro-influencers for your brand:

Assures high engagement and traction:Micro-influencers have a very high engagement rate. Though they don’t have a massive fan following, people still follow them.

They have a niche audience:As the audience size of micro-influencers is small, their followers still follow them because of their interests. It gives them a chance to reach out to a highly targeted audience for your brand.

3.) Cost-effectiveness: Another advantage of having Micro-influencers is that they are cost-effective. It is important for small businesses, which have limited budgets but want to grow.

How to find quality micro-influencers to gain more brand trust?

Keep asking the fans: Finding micro-influencers that align with your brand perspectives seem like a daunting task. If you are not using a CRM system to gather this data, then consider doing so. Using an effective tool in collecting the information for your audience helps you grow and reach the right audiences. Browse fans liked pages and use common interests to help shape the right audience. If any of your existing fans have large fan followings on social media, it is a bonus.

Hashtags speak louder than words: Hashtags exist for the sole purpose of making content look attractive and easily accessible. You can use a free Instagram analytics tool to simplify your micro-influencer search process. Usage of the right keywords helps your business to reach the right set of audiences. While choosing a hashtag, make sure that you research a bit.

Local bloggers are of great help: Networks like Instagram are becoming blogging platforms for people looking to curate content. These networks are add-ons that help in promoting and bringing blog content to life. Also, bloggers in your city can be of great help to grow your local businesses.

Influencer marketing is one of the most effective forms of connecting with consumers directly. Due to the high engagement rates and cost-effectiveness, many local businesses prefer getting in touch with micro-influencers for their brand promotions. And the fact is, even influencers with small audiences can help you in boosting the brand’s authenticity and standing.

Top 8 types of influencer marketing campaigns

June 12, 2021 Third Eye Blind Productions Digital Marketing, Influencer Marketing, Social media marketing

Which influencer wore what? What colour lipstick were they sporting? Does ‘Virushka’ have more followers than ‘Nikyanka’? Is Anita Hassandani pregnant? And blah blah blah…That is how social media works! It is a very fast-paced world that changes every day.

Social media has social media influencers who keep posting content through creative reels, viral trends, and hashtags. Also, the Instagram photos of influencers posing with the products are taking social media by storm. Well, we can say that social media is altogether a different world.

There are so many creative influencer marketing campaigns that are generating some fresh content and keeping the audience entertained. Thus, Influencer marketing is an essential tool in brand promotions to gain traction and maximum engagement.

No matter which influencer marketing campaigns people settle on, keep in mind that the pay agreement follows different models. Say, for example, you as a brand can give the influencer a free product or service, pay them a flat rate for every post and then create a model that pays them for the endorsement. But do you know that there are eight influencer campaigns to keep you entertained, entertained, and entertained? Let us read them one on one.

• Giveaways Work: This is one of the most common influencer marketing campaigns that bring mutual benefits. It simply works by supplying the influencer with a free product that they can share with their followers. It gives a brand a high degree of growth and helps reach its potential audience.

• Social media takeover a common phenomenon working these days: When an influencer takes your social media channels and shares content during a set period, this agreement is called a social media takeover. It usually lasts about a day. However, for some special events or occasions, a week-long campaign is planned.

• Affiliate marketing, heard of it? So, when you do not have a big budget, this option works the best. It is one of the great ways to work with multiple influencers at low budgets. You must have heard of unique promo codes, right? Well, it is the same. Give 10 influencers unique promo codes, ask them to share the promo code with their fans, and give them a commission on every sale. That is affiliate marketing.

• Sponsored social media content: Sponsored posts are straightforward. It is one of the best methods to gain maximum traction without influencers posting for them. You should know the brand details and get access to the sponsored posts.

• Gifts and reviewing a good option: As a brand, if you gift a product to the influencer, they post a review in return and share that on their social media handles. It is a good option to get maximum engagements.

• Trust the brand Ambassador Programs: A brand ambassador is the one who shares content for a brand daily. They have long-term partnerships with the brand. They are the ‘face’ of a brand and, they keep on posting stories about the product for a good product reach.

• Pre-release and discount codes: Pre-release campaigns are not very effective but are perfect for influencer marketing campaigns. Also, discount codes help to generate sales for a product causing the brand to grow.

• Influencer marketing tool: These days, people get influenced by celebrities and popular content creators. Hence, consumers make purchasing decisions based on the products that they recommend. So, there is an immense value of influencers in marketing your product.

We hope this blog gets you through all the influencer marketing ideologies. And if you are searching for one of the best influencer marketing companies in Mumbai, then hire us that is the ‘THIRD EYE BLIND PRODUCTIONS’we don’t charge much!

10 Top Influencer Marketing Tools to Find the Most Influential People

June 12, 2021 Third Eye Blind Productions Digital Marketing, Influencer Marketing

With the birth of social media platforms, everything has changed. Today, influencer marketing has been one of the hottest marketing strategies for a while.

Blogging and Vlogging on digital platforms have allowed influencers to find a niche audience wherever they go. Instead, all these social media influencers are celebrities just like Ranveer Singh or Priyanka Chopra who are hitting the jackpot with their creative ideas and Instagram reels.

But, how will you chase them?? Obviously, by reading this blog, because we don’t charge. It’s free, free, and free!

10 KA DUM: So, have a look at the top 10 influencer marketing tools for finding the most influential people.

Awario: This is one of the social listening tools which helps in monitoring major social media networks. It also helps you track down a list of niche influencers along with the brand mentions too. It ranks bloggers based on their reach and the number of followers they have.

Klear: It is a database of influencers that lists people by their social media network, size of the audience, and their location. In all ways, Klear makes it clear to figure out which one is the best influencer in the town.

Traackr: It is an influencer platform that manages searching right from the social media influencers to their creative campaigns.

Upfluence: This tool helps in analysing engagements, location, demographics, followers everything based on the type of content and the habitual posting times.

BuzzSumo: This tool is used for influencer and content discovery used for finding content creators.

Heepsy: It is an influencer tool with a database of seven million influencers. You can choose influencers based on their area, category, engagement level, etc.

Hyperauditor: This tool is made only for Youtube and Instagram based on the demographics, location, age group etc.

Ninja outreach: This is a tool that will help you find all the Twitter and Instagram influencers.

Buzzstream: It is a relationship-building platform, that has now stepped into influencer searching. This tool helps find people who are doing different collaborations through their brand advertising.

GroupHigh: This is the world’s largest blogger database. This tool helps in finding the influencers that are ‘loyal’ and ‘engaged’.

8 influencer marketing trends to wait for in 2021

June 12, 2021 Third Eye Blind Productions Digital Marketing, Influencer Marketing, Marketing

2020 saw a lot of new influencers rising and making content from their home. Many existing influencers soared skies and did a pretty good job as working from home was the main rule of the year filled with a pandemic. Due to this, influencer marketing was a big hit in the last year.

Influencers are currently trending all over social media and it seems like you can expect to see more #sponsored posts on your feeds.

2021 is the year where influencer marketing will be seen as its own media channel instead of just a ‘nice to have content’.

Ready to learn what the future has in store?

Here are a few predictions of the top influencer marketing trends in 2021:

#1: Video content will continue exploding

The rise of video content is always an on-going trend in the influencer marketing space. But, with the growing popularity of Instagram Reels, it seems that this year is going to be more collaboration and creativity for the influencers.

Video always keeps the users more engaged and it’s more authentic.

People feel like they are actually a part of the action and they feel more connected while watching video content.

Influencers are advised to create their niche and make videos related to that. It’s always better to stick to your pattern.

With IGTV and Instagram Reels doing so great, it’s more appropriate to create content there.

#2: A focus on inclusion and diversity

2020 saw a growth in social activism which led to a lack of diversity in influencer marketing.

A lot of creators were vocal about the representation required in influencer marketing as many brands were being held accountable for unfair pay.

Representation is essential as it can change the way people see themselves and the way they see your brand and also inspires a lot of people.

In a very creative industry, representation is important but is mainly required in content creation and influencer marketing because it can change the way people think.

In 2021, maybe a lot of brands will create better influencer marketing campaigns that are also diverse in nature. Diversity and inclusion should be built into the fabric of the brand.

#3: The authenticity factor will evolve

The most effective way to build a digital community is to have authenticity on social media. This also includes Instagram aesthetic trends.

While focusing on authenticity, in 2021, we may see a lot of bloggers using the #nofilter trend. This trend was quite famous in 2020 as well where people were all about embracing their natural beauty. However, using a subtle filter to make your picture pop doesn’t hurt anyone.

A lot of bloggers may happily embrace the #nofilter trend, but a lot may also choose to keep their feed aesthetic and polished. It all depends on people’s choices.

While Instagram is the world’s largest visual platform, pretty looking pictures aren’t enough, people need to post quality and meaningful content with engaging captions to stand out as an influencer.

#4: Value-driven content

In 2020, influencers ditched their perfectly curated feeds for a more #realme feed. This made them connect with their followers. A lot of followers appreciate it when their favorite influencers share their real life stories and experiences with them.

Influencers have started to create a lot of value-driven content in order to form deeper connections with their followers. This helps them in giving a real glimpse into their lives. These days, with a lot of countries still in lockdown, many people want to see your authentic self.

It’s always good to have a heart to heart conversation with your followers. This also includes have a Q&A session, sharing silly memes, or showing of the not so glamorous side. These days people are understanding the value of natural beauty and know that not everything is perfect.

Comments are a great way to connect with your audience. Reply to their comments and engage with them on your posts or videos.

#5: More ongoing partnerships

In 2021, influencers will become true brand partners as brands will invest in ongoing relationships for an extended period of time. Many times, one-off influencer posts or stories are good enough to bring great results. It usually takes a longer period of time to make a sale.

It’s essential that influencers look for a long-term campaign where they can create something more unique instead of posting sponsored stories and posts. This will help both parties as it will help the content feel more specific as the influencer is only promoting a certain product. Building trust and commitment are essential in such situations.

A lot of brands will start looking for a more integrated and longer partnership.

#6: Micro-influencers will continue to rise

Influencer marketing is the key to promote your business on social media. With micro-influencers on a rise, this yields great results for the business. According to many reports, micro-influencers have the highest engagement rates on their posts regardless o the genre, topic or etc.

As engagement rates on Instagram continue to decrease, a lot of businesses are considering partnering with Instagram influencers who have a highly-engaged following.

With the pandemic affecting a lot of businesses and their budgets, they may be more inclined towards working with influencers in 2021. The biggest advantage of working with micro-influencers is that they retain higher levels of engagement than other big influencers.

#7: New social platforms and creator tools

This year, new Instagram tools have flooded social media which is giving the influencers a lot of creative expansion. The most growing creator tool this year is going to be Instagram Reels. The way it has almost replaced TikTok in so many ways is impeccable. Brands have started investing money with popular creators in this platform.

The natural virality their interface affords is going to allow brands to multiply their marketing efforts in a lot of ways. Instagram influencers have already started exploring with new platforms. Instagram says that Reels will “make it easier for creators and brands to create, share, and amplify branded content.”

#8: New kinds of influencer media

This year, influencers and brands will try and explore new kinds of media and use creative ways to attract their audience. We may also see more infographics and data-driven analyses shared by consumers and brand ambassadors. This will also give a rise to AI-driven influencer marketing platforms.

Conclusion:

The past year was a roller coaster of trends rising and disappearing. When it comes to influencer marketing, expecting a change and growth is something that won’t hurt. Whether there is a demand from brands, followers, or new technologies, influencers never fail to impress us with their new trends.

CategoryInfluencer Marketing