Influencer Marketing Campaigns

Top 8 types of influencer marketing campaigns

June 12, 2021 Ankit Digital Marketing, Influencer Marketing, Social media marketing  

Which influencer wore what? What colour lipstick were they sporting? Does ‘Virushka’ have more followers than ‘Nikyanka’? Is Anita Hassandani pregnant? And blah blah blah…That is how social media works! It is a very fast-paced world that changes every day.

Social media has social media influencers who keep posting content through creative reels, viral trends, and hashtags. Also, the Instagram photos of influencers posing with the products are taking social media by storm. Well, we can say that social media is altogether a different world.

There are so many creative influencer marketing campaigns that are generating some fresh content and keeping the audience entertained. Thus, Influencer marketing is an essential tool in brand promotions to gain traction and maximum engagement.

No matter which influencer marketing campaigns people settle on, keep in mind that the pay agreement follows different models. Say, for example, you as a brand can give the influencer a free product or service, pay them a flat rate for every post and then create a model that pays them for the endorsement. But do you know that there are eight influencer campaigns to keep you entertained, entertained, and entertained? Let us read them one on one.

• Giveaways Work: This is one of the most common influencer marketing campaigns that bring mutual benefits. It simply works by supplying the influencer with a free product that they can share with their followers. It gives a brand a high degree of growth and helps reach its potential audience.

• Social media takeover a common phenomenon working these days: When an influencer takes your social media channels and shares content during a set period, this agreement is called a social media takeover. It usually lasts about a day. However, for some special events or occasions, a week-long campaign is planned.

• Affiliate marketing, heard of it? So, when you do not have a big budget, this option works the best. It is one of the great ways to work with multiple influencers at low budgets. You must have heard of unique promo codes, right? Well, it is the same. Give 10 influencers unique promo codes, ask them to share the promo code with their fans, and give them a commission on every sale. That is affiliate marketing.

• Sponsored social media content: Sponsored posts are straightforward. It is one of the best methods to gain maximum traction without influencers posting for them. You should know the brand details and get access to the sponsored posts.

• Gifts and reviewing a good option: As a brand, if you gift a product to the influencer, they post a review in return and share that on their social media handles. It is a good option to get maximum engagements.

• Trust the brand Ambassador Programs: A brand ambassador is the one who shares content for a brand daily. They have long-term partnerships with the brand. They are the ‘face’ of a brand and, they keep on posting stories about the product for a good product reach.

• Pre-release and discount codes: Pre-release campaigns are not very effective but are perfect for influencer marketing campaigns. Also, discount codes help to generate sales for a product causing the brand to grow.

• Influencer marketing tool: These days, people get influenced by celebrities and popular content creators. Hence, consumers make purchasing decisions based on the products that they recommend. So, there is an immense value of influencers in marketing your product.

We hope this blog gets you through all the influencer marketing ideologies. And if you are searching for one of the best influencer marketing companies in Mumbai, then hire us that is the ‘THIRD EYE BLIND PRODUCTIONS’we don’t charge much!

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Influencer Marketing Tools

10 Top Influencer Marketing Tools to Find the Most Influential People

June 12, 2021 Ankit Digital Marketing, Influencer Marketing  

With the birth of social media platforms, everything has changed. Today, influencer marketing has been one of the hottest marketing strategies for a while.

Blogging and Vlogging on digital platforms have allowed influencers to find a niche audience wherever they go. Instead, all these social media influencers are celebrities just like Ranveer Singh or Priyanka Chopra who are hitting the jackpot with their creative ideas and Instagram reels.

But, how will you chase them?? Obviously, by reading this blog, because we don’t charge. It’s free, free, and free!

10 KA DUM: So, have a look at the top 10 influencer marketing tools for finding the most influential people.

 

  1. Awario: This is one of the social listening tools which helps in monitoring major social media networks. It also helps you track down a list of niche influencers along with the brand mentions too. It ranks bloggers based on their reach and the number of followers they have.

 

  1. Klear: It is a database of influencers that lists people by their social media network, size of the audience, and their location. In all ways, Klear makes it clear to figure out which one is the best influencer in the town.

 

  1. Traackr: It is an influencer platform that manages searching right from the social media influencers to their creative campaigns.

 

  1. Upfluence: This tool helps in analysing engagements, location, demographics, followers everything based on the type of content and the habitual posting times.

 

  1. BuzzSumo: This tool is used for influencer and content discovery used for finding content creators.

 

  1. Heepsy: It is an influencer tool with a database of seven million influencers. You can choose influencers based on their area, category, engagement level, etc.

 

  1. Hyperauditor: This tool is made only for Youtube and Instagram based on the demographics, location, age group etc.

 

  1. Ninja outreach: This is a tool that will help you find all the Twitter and Instagram influencers.

 

  1. Buzzstream: It is a relationship-building platform, that has now stepped into influencer searching. This tool helps find people who are doing different collaborations through their brand advertising.

 

  1. GroupHigh: This is the world’s largest blogger database. This tool helps in finding the influencers that are ‘loyal’ and ‘engaged’.
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influencer marketing trends

8 influencer marketing trends to wait for in 2021

June 12, 2021 Ankit Digital Marketing, Influencer Marketing, Marketing  

2020 saw a lot of new influencers rising and making content from their home. Many existing influencers soared skies and did a pretty good job as working from home was the main rule of the year filled with a pandemic. Due to this, influencer marketing was a big hit in the last year.

Influencers are currently trending all over social media and it seems like you can expect to see more #sponsored posts on your feeds.

2021 is the year where influencer marketing will be seen as its own media channel instead of just a ‘nice to have content’.

Ready to learn what the future has in store?

Here are a few predictions of the top influencer marketing trends in 2021:

#1: Video content will continue exploding

The rise of video content is always an on-going trend in the influencer marketing space. But, with the growing popularity of Instagram Reels, it seems that this year is going to be more collaboration and creativity for the influencers.

Video always keeps the users more engaged and it’s more authentic.

People feel like they are actually a part of the action and they feel more connected while watching video content.

Influencers are advised to create their niche and make videos related to that. It’s always better to stick to your pattern.

With IGTV and Instagram Reels doing so great, it’s more appropriate to create content there.

#2: A focus on inclusion and diversity

2020 saw a growth in social activism which led to a lack of diversity in influencer marketing.

A lot of creators were vocal about the representation required in influencer marketing as many brands were being held accountable for unfair pay.

Representation is essential as it can change the way people see themselves and the way they see your brand and also inspires a lot of people.

In a very creative industry, representation is important but is mainly required in content creation and influencer marketing because it can change the way people think.

In 2021, maybe a lot of brands will create better influencer marketing campaigns that are also diverse in nature. Diversity and inclusion should be built into the fabric of the brand.

#3: The authenticity factor will evolve

The most effective way to build a digital community is to have authenticity on social media. This also includes Instagram aesthetic trends.

While focusing on authenticity, in 2021, we may see a lot of bloggers using the #nofilter trend. This trend was quite famous in 2020 as well where people were all about embracing their natural beauty. However, using a subtle filter to make your picture pop doesn’t hurt anyone.

A lot of bloggers may happily embrace the #nofilter trend, but a lot may also choose to keep their feed aesthetic and polished. It all depends on people’s choices.

While Instagram is the world’s largest visual platform, pretty looking pictures aren’t enough, people need to post quality and meaningful content with engaging captions to stand out as an influencer.

#4: Value-driven content

In 2020, influencers ditched their perfectly curated feeds for a more #realme feed. This made them connect with their followers. A lot of followers appreciate it when their favorite influencers share their real life stories and experiences with them.

Influencers have started to create a lot of value-driven content in order to form deeper connections with their followers. This helps them in giving a real glimpse into their lives. These days, with a lot of countries still in lockdown, many people want to see your authentic self.

It’s always good to have a heart to heart conversation with your followers. This also includes have a Q&A session, sharing silly memes, or showing of the not so glamorous side. These days people are understanding the value of natural beauty and know that not everything is perfect.

Comments are a great way to connect with your audience. Reply to their comments and engage with them on your posts or videos.

#5: More ongoing partnerships

In 2021, influencers will become true brand partners as brands will invest in ongoing relationships for an extended period of time. Many times, one-off influencer posts or stories are good enough to bring great results. It usually takes a longer period of time to make a sale.

It’s essential that influencers look for a long-term campaign where they can create something more unique instead of posting sponsored stories and posts. This will help both parties as it will help the content feel more specific as the influencer is only promoting a certain product. Building trust and commitment are essential in such situations.

A lot of brands will start looking for a more integrated and longer partnership.

#6: Micro-influencers will continue to rise

Influencer marketing is the key to promote your business on social media. With micro-influencers on a rise, this yields great results for the business. According to many reports, micro-influencers have the highest engagement rates on their posts regardless o the genre, topic or etc.

As engagement rates on Instagram continue to decrease, a lot of businesses are considering partnering with Instagram influencers who have a highly-engaged following.

With the pandemic affecting a lot of businesses and their budgets, they may be more inclined towards working with influencers in 2021. The biggest advantage of working with micro-influencers is that they retain higher levels of engagement than other big influencers.

#7: New social platforms and creator tools

This year, new Instagram tools have flooded social media which is giving the influencers a lot of creative expansion. The most growing creator tool this year is going to be Instagram Reels. The way it has almost replaced TikTok in so many ways is impeccable. Brands have started investing money with popular creators in this platform.

The natural virality their interface affords is going to allow brands to multiply their marketing efforts in a lot of ways. Instagram influencers have already started exploring with new platforms. Instagram says that Reels will “make it easier for creators and brands to create, share, and amplify branded content.”

#8: New kinds of influencer media

This year, influencers and brands will try and explore new kinds of media and use creative ways to attract their audience. We may also see more infographics and data-driven analyses shared by consumers and brand ambassadors. This will also give a rise to AI-driven influencer marketing platforms.

Conclusion:

The past year was a roller coaster of trends rising and disappearing. When it comes to influencer marketing, expecting a change and growth is something that won’t hurt. Whether there is a demand from brands, followers, or new technologies, influencers never fail to impress us with their new trends.

 

 

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What are Fake Influencers

What are Fake Influencers and 5 ways to Spot them

June 12, 2021 Ankit Digital Marketing, Influencer Marketing  

When it comes to buying items that are expensive or close to our heart, we tend to rely on the recommendations of people who we think are experts in the field. We read reviews, blogs, articles and check every website in search of some advice regarding the products/ services. According to researchers, 31% people have purchased a product or service after getting influenced by social media.

Due to this, a lot of brands swear by influencer marketing to promote their products/ services. This helps the brand connect with its consumers on a personal level. But not all influencers that you follow online are genuine. Influencer fraud is one of the topmost online scam these days. This involves working with fake influencers and can completely tamper your brand image.

Who are fake influencers?

Fake influencers are people who look like your everyday influencers. They do all the things that a normal influencer would do. For instance, posting high-quality images, promoting products, having a lot of followers and etc. But the catch here is that their follower’s list mostly has fake accounts and bots. This means that they have bought their followers.

Usually, behind a single fake influencer, a whole team who manages the fake account is involved. They create fake accounts/ names of people who do not exist. This would involve hiring a model to pose as the said person, buy followers and comments to make it look like the person is actually influential. In other cases, there will be real people behind these fake influencers.

How to spot fake social media influencers?

Just because an account has thousands of followers doesn’t mean that it is a genuine account. Unfortunately, a lot of fake social media accounts are on the rise. Doing business with such influencers can damage your campaign.

A person who acquires the likes, comments, followers in an inorganic way is known as a fake social media influencer. The acquisition can be done via loop giveaways, purchase, comment pods etc.

Thankfully, there are numerous ways in which one can spot fake influencers from those with a genuine following.

Look for sudden spikes in engagement or followers

If there is a sudden growth in the follower’s list within a short period of time then that might be a fake influencer.

Activity on other social media platforms

When a social media influencer is genuine, he/she can be seen active on various other social media platforms like Facebook, Instagram, Twitter, YouTube and Pinterest.

Keep a tab on engagement.

A fake influencer can be identified by keeping a check on an excessive amount of redundant or non-engaging comments. This can include emojis or comments from the same person on a lot of photos.

Calculate the influencer’s engagement rate.

Calculating the engagement rates means checking the percentage of likes, comments or shares that are seen on posts compared to the total number of followers. These fake social media influencers pay for followers and these followers usually don’t engage with content. Many times their comments look like spam.

Check for earned media.

Check the influencer’s account for any earned media. Earned media can show that they have a large reach not only a good follower count.

Once you have spotted them, avoiding a partnership with them can save your business from being damaged. After this, ensure to keep a record of all the fake social media influencers under the name of ‘blacklisted influencers’. This will help you in future campaigns.

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What is influencer marketing

What is influencer marketing? How to develop your strategy in 2021

June 12, 2021 Ankit Digital Marketing, Influencer Marketing, Marketing, Social media marketing  

UNDERSTANDING OF INFLUENCER MARKETING

The world is moving fast with new strategies in the market, great technologies, quick thinkers, and smart people who always practice walking one step ahead from the current growth. Influencer marketing is one type of smartest way to reach potential customers through their admirers.

These admirers have a large number of followers, who listen and admire their role models of social media. The admirers have convincing power and influencing skills which help in promoting the brands and make them popular.

A simple technique to reach the target audience through social media platforms like Instagram, Facebook, Twitter, and many more, with the help of digital personalities who have millions of fans.

FOCUSED STRATEGY IN 2021

An Influencer marketing agency is the most effective way to quickly reach your potential customers and get all the required attention. Influencer marketing can be incredibly beneficial for all levels of brands and also for those who have been struggling to gain attraction in their social media marketing.

Whether it’s a large business or small business, everyone should use the best influencer marketing company to increase the level of access and build trust in your business.

How to develop your strategy in 2021

Every business should always choose the right influencer so that they have better Brand recognition, accurate promotion of their product, increase the base of followers, and of course, high return on investment.

STEPS TO FOLLOW:-

  1. Selection of Influencers for your Brand:- Demographic selection is important, to reach the target audience. A brand is introduced in the market, now it needs to be popularized so that people can choose you for the services and products. The right social media platform and correct influencers can make your brand popular. Focus on the main motive of increasing your reach and sales volume. Research and development are required so that a brand needs to analyze the influencer in the budgeted charge with the effect of ROI.
  2. The Strategy of Brand Management:- A Brand should prepare a strategy for the investment and planning of success. Influencer marketing costs will also depend on their work, the type of work they are planning for your brand. It’s good to prefer a longer-term contract in this industry, which will give a profit or better deal for your business. Planning, executing, and implementing the idea is important.
  3. Goal and Vision:- In very simple words, the goal should be clear and the vision should be focused to achieve the ROI, high growth, and sales volume. The top influencer marketing agency earns money for the campaign work similarly to conventional marketing agencies. For any best influencer marketing agency in India, there are no fixed fees for the campaigns of any brands, it depends on the work requirement.
  4. Influencers Effect and Reach:- Involve the influencer marketing agencies to work in collaboration and with long term goals. Keep an eye on your sponsored campaigns, work, and strategies. The effect, and the popularity on your brand, the budget you are paying, and ROI with the work of influencers. Modify the work and provide a user-friendly platform for the users.
  5. Planning and Review:- Once a brand sets the criteria, strategies to reach the masses, review your overall work, and if required change the plans accordingly. Modification is always required if you are working in the digital world.

To attract more targeted customers and to generate significant results. Influencer marketing agency helps you to focus on creative ideas after completing the research work with our expertise.

Influencer Marketing Agencies has captured the market with high reach, web traffic, followers, ROI, and great success for every brand. The large or the small brand should prefer to work with influencer marketers based on their performance and experience with existing clients.

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Influencer marketing strategies in 2020

Influencer marketing strategies in 2020

June 12, 2021 Ankit Digital Marketing, Influencer Marketing, Marketing  

A planning process with a clear vision and mission to achieve a set of objectives is Strategy. 

Influencer Marketing is one kind of social media marketing that helps a brand to become successful among the target masses and increase sales rate.

Influencer Marketing Strategies is a form of partnership with a brand and the best influencer marketing agency, where the influencer’s team agreed to work for the brands to make them famous. The strategy is to identify the people, posts, and content that has a strong influence on the target audiences.

Influencer Marketing Strategies has goals to consider:-

  • Brand Awareness: – The strategy is to reach more people for more recognition and awareness for your brand. 
  • Building Audience: – The followers and subscribers need to increase more on the sponsored posts.
  • Posts Engagement: – More number of shares, comments, and likes for your content.
  • Build Brand Identity: – The audience should trust your brands by watching your brand personality and brand values.
  • Affiliated Links: – The links will directly connect the consumers to your company site.
  • The Loyalty of Customer: – Customers should have trust in your brand so that they can feel a connection with your brand.
  • Sales: – The more connectivity with the people, the more purchase of your product and services.
  • Lead Generation: – Brand awareness will attract more consumers, which can be a potential lead for your business.

Influencer marketing strategies in 2020 are not stuck on a single plan and action. The changes are dependent on the product, services, brand, and target audience. There are some influencer marketing strategies such as co-creating content that will be posted by the personalities on the brand’s website, influencer’s website, and also on the third party website. Guest postings are also valuable for brands.

Sponsored content, which will be featured, on the influencer’s social media channels, is one of the strategies of influencer marketing, along with social media marketing strategy through a personality or the brand ambassador who will share your content and post about you.

You must read: Get Quality Customers with Influencer Marketing

Brand awareness is part of the strategies which will directly impact the success of your business. Sometimes running contests or events help the consumers in building connections. The discount codes, coupons help in the promotion of the product and services. The influencer’s team should handle the social media account for posting the contents in a particular scheduled time, which depends on the target audience segment. Affiliated links and unique codes help in driving more sales on your product.

The most important strategy is forming a relationship with a brand ambassador which directly connects with the brands. The fans are always loyal to their favorite personalities and trust them so, it’s easy for them to promote the product, brand, services, mention the offers, discounts, and free services to gain the trust of the masses.

The influencer marketing company has always a team to decide and create the posts, blogs, videos, contents, and campaigns for your brand, which is successful after preparing a strategy to understand the product and market. The strategies should be implemented, by different types of influencers that include celebrities, digital stars, bloggers, customers, non-competitor brands, social media personalities, etc.

The market is growing faster, and every brand is competing with each other to become more successful. The race is not slow, to earn more become popular, and create a direct trust with consumers is essential, so the main objective of Influence marketing strategies in 2020 are: –

  1. Compete with the development of the online world
  2. Make a better and famous place for your brand in the consumer mind
  3. Get Popular and achieve the goal 
  4. Adapt the changes in society and work accordingly
  5. Be a Brand with Active, Smart, and Responding services.
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Instagram influencer marketing

What is Instagram influencer marketing?

June 12, 2021 Ankit Digital Marketing, Influencer Marketing, Marketing  

Instagram is a social media platform. Influencer means the power of convincing others. Marketing is an activity to promote products and services for buyers.

An influencer should have the talent to influence a big community of followers. Instagram influencers played a vital role in the digital world, and it is a career option for many. 

Instagram Influencer Marketing is popular among other metrics of influencer marketing for the views, likes, and comments, shares on Instagram posts of your campaign make your brand more popular and reach to the masses. 

An Influencer can influence the potential buyers of the product and services on social media, by recommending and promoting it. Influencer marketing is key to success as it leads to genuine, engaged, and authentic relationships. 

An Instagram brand ambassador helps to build trust and a successful impact on the follower’s point of view. Brands never realize the conversation between influencers and their followers, but they know about the conversion. 

Instagram influencers help a brand to become more popular among a massive audience in a short period. This whole procedure potentially helped a brand in generating more sales by featuring the product and services on their profiles.

Any top influencer marketing agency prefers to use Instagram influencer marketing, and it’s unpredictable what is working and what is not working; brands should need to wait for the results.

Instagram Influencer Marketing Procedure:-

  1. The Right Instagram Influencer Marketing Company: – For Any brand the first step is to find the right influencer marketing company that has popularity amongst the specific audiences. Using a likelihood audience through Instagram marketing will increase your sales, a good ROI, and build an audience base.
  2. Long Term Partnership:- After finding the right influencer marketing team, now you have to form a partnership deal. If you have a long-term partnership with the best Instagram influencer’s team, the followers will build trust in your brand after watching the promotional activity again and again at the same place.
  3. Keep Track of Marketing Results:- It’s easy to keep a track record of the web traffic on your website by using a trackable link. The influencer marketing agency will provide you with a link which will be pasted with the Instagram post so that you can check the exact traffic the team is driving to your page.

Few Points to consider for Instagram Influencer Marketing:-

  • A Brand should provide all the information and requirements regarding the product and services to the influencer marketing agency.
  • Briefing all the content information helps in creating content and provides the freedom to the creators for deciding the strategy.
  • A general idea will help the team to prepare the sponsored content before time.

Instagram Influencer Marketing never sells the products or the services, they create relationships with the consumers to trust them and have a strong and loyal relationship with the followers. 

Influencer marketing is different from old and traditional advertising; it’s in the trend and feels like a personal bond of consumer and influencer. Any recommendation of products feels like a personal suggestion or friendly advice to the consumers.

You must read: Influencer Marketing – A New tactic to Grow Your Business

Instagram Influencer Marketing helps you in driving your business from zero to billion without rising a finger, a brand needs to hold and trust the influencer marketing team. Instagram is a growing social media platform, and the number of users is rising day and night. 

If any Brand is not using social media strategy, then it’s a loss, and you are missing a huge opportunity for your own business. Believe it or not but investing in Instagram influencer marketing is the best way to achieve success for your business, which can rise and reach thousands of people before you know it.

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What type of marketing is influencer marketing

What type of marketing is influencer marketing?

June 12, 2021 Ankit Digital Marketing, Influencer Marketing  

Credibility, Awareness, and Success! What else do you want to be a famous Brand? Influencer Marketing is a unique marketing technique, which will make you the king of the market by using specific online marketing metrics. 

Influencer marketing is the most effective way to promoting your products and services by using a different type of campaigns like a) Affiliate Marketing, b) Sponsored posts, c) Contests, d) Events, e) Sponsored blogs, f) Sponsored Campaigns, g) Reviews, and h) Brand Ambassador Programs.

Best Influencer marketing agency has its way to boost credibility and extend your content for high reach in the new communities. Influencer Marketing focuses on a vast range of markets rather than a large group of people. You need to hire influencers to do work for you and make your brand popular.

Influencer Marketing is a type of marketing that often goes hand to hand with two forms of marketing, a) content marketing, and b) social media marketing. 

  • Content Marketing:- Videos, Social Media Posts, and Blogs, basically the creation of valuable online material that has all the details of the products and services. Content marketing is strategic marketing that drives the direct attention of the customers and provides all the details. The goal is to drive profitable customer action. 
  • Social Media Marketing:- Facebook, Instagram, Linkedin, Pinterest, Youtube, Snapchat, and Twitter are the major social media platforms to connect with the masses and build your business as a brand, drive website traffic and increase sales volume. You need to focus on the quality of the content which attracts and involves your consumer’s attention.

Brands are now trusting the work of influencer marketing, and they are building relationships to reach the masses in a large community. The strategy of influencer marketing is quite simple, as it is an opportunity for the brands to work in a well-defined manner by using the platform of social media.

Influencer marketing methods will bring value to your campaigns. These campaigns are useful to connect with the online audience with different patterns. Influencer marketing is a mixture of old marketing tools and new marketing tools. It starts with celebrity endorsement and continues with content marketing and social marketing. 

You must read this : Power & Impact Of Influencer Marketing

The Influencer marketing agency is now an established online marketing procedure, and now every mainstream is referring to it for the growth of their business. It is easy to understand the techniques of Influencer marketing, it is not about offering money to someone who has a list of the audience, and they can say good things about your brand. 

  • Influencer marketing is one kind of social media marketing with the involvement of endorsement and product briefing from influencers.
  • Influencers marketing have a reputation in the market, and they work as an expert and have knowledge of the market.
  • The right influencer marketing team is always focused on the increase in sales growth rate and ROI.

Social media is constantly developing, so does online business and marketing. The possibilities of influence marketing are endless, and now consumer’s decision for any product is based on influencer’s advice. 

Creating an image and building trust is always a tough job for any brand, it is about the connection with customers, raising brand awareness, or the conversion. However, influencer marketing is making it simple for the brands. 

The Top Influencer marketing company in India has a team of experts in this field who can communicate with consumers through social media platforms more organically. Identifying the best influencer marketing agency, which suits well for your business is an important decision. The experts can help you with the most effective campaigns with strategy, which will increase your reach among the potential customers.

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Influencer marketing works

How do you measure if Influencer marketing works for you?

June 12, 2021 Ankit Influencer Marketing, Marketing  

Influencer Marketing is a high demand marketing method. It has captured the market with great success due to affordability and growth in ROI. Also, an Influencer marketing company increases the fan followers and high reach that includes many famous digital personalities.

However, Top Influencer Marketing Agency also face few challenges, let’s have a look at the challenges:-

  • The Right Influencers For Your Brand – Identifying the best influencer marketing agency is an important step. Every brand should find suitable influencers who will understand your work.
  • Track Influencer Marketing ROI – Keep an eye on the resources and time you have spent on the influencer’s marketing company. You can use tools and technologies to track down the ROI.
  • Attracting The Influencers – The demand for the best influencer marketing company has been rising, so you need to put some effort into searching for an effective and coordinating influencers team for your brand.

Influencer marketing has already proven successful, and there are four best ways to measure the success of the influence marketer works.

1.  Reach of the Campaign:-

a.   We can measure the reach with Traffic volume to check the number of visitors.

b.  The Impressions of your post, how many times people have seen your post.

c.   Keep a count on the number of Followers, which will help you to keep track of the work of the best influencer marketing agency.

2. Involvement of the Campaign:-

  1. The number of Likes on a post gives an idea about the interaction of people and also improves the ranking on social media channels.
  2. The best influencer marketing agency prefers the total number of Clicks that will show the number of interested people on the post.
  3. The number of Shares shows that the post is interesting, and people are recommending the influencer content to their circles.
  4. Comments are valuable measurement tools. It means more comments on the post shows more involvement. Calculate total cost per engagement on the excel sheet by tracking these metrics, divide the total cost by the total engagement of the post.
  5. Evaluate the ROI
  6. Affiliate Links helps in the evaluation of the number of clicks through the links. These links are traceable, and it’s easy to check the performance of the best influencer marketing company and campaigns.
  7. Promo Codes is to provide discounts to your customers and track the purchase rate through influencer marketing agency in India.
  8. Google Analytics to track online sales and ROI of your campaign. Evaluation of an influencer marketing agency will be easy.

Influencer marketing is an effective way for any Brand as it helps in achieving the goal. Before you proceed to measure the effectiveness of your influencer marketing campaign, you should set a clear plan for your business and the main objectives of your campaign.

Brand awareness and web traffic are some of the reasons to work with an influencer marketing company in India, which will drive more sales. So, once you have a clear vision of your business goal and key objectives of the campaign, then you can directly choose the relevant metrics to analyze, measure, and track down the overall success of your campaign.

There are many measuring tools to analyze the success and ROI of your influencer marketing campaign. But every brand should decide which metric tool is essential for them, and then they can keep a record of the relevant campaign goal.

If you follow the above relevant metrics for your sponsored campaign, then it will help you to plan future campaigns. Keeping a track record of influencer marketing ROI and the metrics will help you to find out the success rate of your campaign.

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Five Questions You Should Ask Before Investing In Influencer Marketing

Five Questions You Should Ask Before Investing In Influencer Marketing

June 12, 2021 Ankit Influencer Marketing  

1. DO THEY COVER THE SOCIAL MEDIA CHANNELS THAT INFLUENCE YOUR TARGET AUDIENCE?

Influencer marketing employs leading, niche content creators to improve brand awareness, increase traffic, and drive your brand’s message to your target audience. These content creators already market to your ideal audience across different channels which allows you to expand your reach across your buyer personas. Ensure that you opt for a platform that has data from those channels – for identifying influencers, listening to influencers and engaging with influencers on the platform.

2. ARE YOU CONFIDENT THAT THEIR EXPERIENCE & CASE STUDIES ARE RELEVANT?

To understand and have better clarity of their experiences, consider the work they’ve done in sectors and industries relevant to yours and cases similar to what you want to achieve. Ensure that they have the right blend of professionals and services to provide.

3. ARE YOU ABLE TO EFFECTIVELY MEASURE THE IMPACT AND ROI?

In order to achieve meaningful results, look for an influencer marketing platform that isn’t just focused on vanity metrics such as content views, shares and social media followers. They should be able to help you create and achieve objectives that enable you to hit your overall business outcomes. This is a vital role for you to play in order for you to secure your strategies impacting your business.

You must read this : Influencer Marketing – A New tactic to Grow Your Business

4. HOW MANY PLATFORMS DO THEY USE?

Although 80% of influencers point to Instagram as their preferred platform for creating and publishing content, many of them are equally active on their own blogs and in other social media channels. Some even have access to traditional media like TV and magazines. The more platforms influencer can use to promote your content, the better for you.

5. DO PEOPLE ACTUALLY TRUST INFLUENCERS THAN BRANDS?

Yes, yes they actually do! Consumers are becoming more digitally aware of the content they’re being fed by brands through online platforms. Studies have shown that content created by influencers is leading as Influencer Marketing Company in India and has become the most trusted form of brand advertising more than content created by brands themselves. The much-used adage is true, influencer marketing is word of mouth for the digital age, and it’s transforming the way brands reach customers.

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