Indian Luxury Lifestyle Influencers on Instagram

Luxury Lifestyle Influencers are those Influencers who share their daily routine, experiences, OOTD, beauty tips, etc in the form of blogs and posts.

They promote usage of high-end products in their daily posts, reels, videos, vlogs, etc on a collaboration basis. These influencers have followers based on the genuine reviews they put up along with organic, relatable and interesting content.

Top Luxury Influencers in India

  • Diipa Büller – Khosla (@diipakhosla)

Having 1.8M followers on Instagram, Diipa was the first Indian influencer to walk the red carpet at the Cannes Film Festival. She also runs a NGO “Post For Change” which aims to create equality for women and also spread awareness regarding their mental health and sexual rights.

The organisation till date has used various social media influencers as a transformative engine to drive change in society by initiating campaigns such as #OnMyMind and #RedDotChallenge which took the internet by storm.

  • Masoom Minawala Mehta (@masoomminawalamehta)

Hailing from the most affluent family of jewellers Minawala and having around 1.3M followers, this fashion blogger and entrepreneur also is the CEO of the fashion portal ‘Miss Style Fiesta’.

Apart from being a stylish influencer and a fashion entrepreneur, , she also carries out social work to help people around her. She has collaborated with brands like Vero Moda, Dior, Louis Vuitton, Fendi Baguette, Nandita Sikachi clothing brand, Sobariko, Style Junkie, etc As an Indian luxury lifestyle influencer has had the privilege to feature in magazines like Vogue Magazine, Indian Express, Grazia India, Cosmo India, Deccan Chronicle and many more.


  • Aashna Shroff (@aashnashroff)

With 969K followers, this 29-year-old a London College of Fashion alumnae has travelled the world and has had the opportunity to work with some top international brands like Tresemme, L’Oreal,, Maybelline and Estee Lauder.

She has online pages named “The Snob Home ” and the “the Snob Journal ”, talking about interior décor, fashion, etc. She has also walked the Indian and international ramps at various fashion weeks, events and launches.

  • Malvika Sitlani Aryan (@malvikasitlaniofficial)

Having 576K followers on Instagram, this Femina Miss India 2012 contestant has walked the International and Indian ramps for renowned fashion designers.

She has also participated in the supermodel TV hunt show “India’s Next Top Model”. She has also done a cameo as Ashushman Khuranna’s girlfriend in the Hindi film “Meri Pyaari Bindu”.

She is also running a beauty brand Masic Beauty. She is currently documenting and putting up content related to her pregnancy journey.

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  • Rizwan Bachav (@rizwanbachav)

Honored with the “Male Influencer of the Year 2021-22” award by Parcos, this 39-year-old has 123K is considered to be the Instagram Star.  An Investment Banker by profession he loves to live life king size and as an influencer he loves a luxury lifestyle and his posts comprise of cars, watches, real estate, sneakers and fragrances.

He has collaborated with Louis Vuitton, Dior, Creed, Paneri, Gucci, BMW India. His followers are not predominantly males, but he also has an equal number of female fan followers across social media platforms.


Frequently Asked Questions

No 1 influencer in India

According to a list by HireInfluence, Bhuvan Bam is the #1 influencer in India 1. He is a social media star and comedian who originally started with a YouTube channel, BB Ki Vines where he collected 25 million subscribers.

luxury lifestyle influencer

A luxury lifestyle influencer is a person of social prominence who uses their influence to expose luxury brands to their audience. They often build their presence online, but they can use traditional mediums, such as television, as well. Luxury lifestyle influencers take a lot of energy and dedication to promote high-end brands and lifestyles in a way fair enough to develop an emotional bonding with the target audience, thus helping brands reach a wider pool of prospects

Who is the richest Instagram influencer in India?

The richest Instagram influencer in India is Bhuvan Bam, who has a net worth of around $15 million. Bam is a comedian and YouTuber who has over 17.2 million followers on Instagram. He is known for his funny videos and sketches, which often feature his family and friends.

Who is the richest female influencers in India?

The richest female influencer in India is Prajakta Koli, who has a net worth of around $10 million. Koli is a YouTuber and comedian who has over 7.7 million followers on Instagram. She is known for her funny videos and sketches, which often feature her family and friends.

Indian female Instagram influencers

There is an increase in female Instagram influencers. A female influencer is more likely to share her personal opinions and connect with the audience more closely.

Many barriers have been broken and they have become influential in a wide range of fields including fashion, lifestyle, content creation, entrepreneurship, and many more.

It is time to take a look at some of the top Indian female Instagram influencers that have captured everyone’s attention in recent years:

1. Prajakta Koli

Prajakta Koli

There is no doubt that she is one of the most famous female Instagram influencers. As she is commonly referred to as ‘Mostly Sane,’ she is well-known for her use of desi terms and actions in the funny videos which appeal to a wide audience. In an effort to bring awareness to body shaming, she recently launched #iPledgeToBeMe.

There are over 7M followers on her Instagram page and she has partnered with a number of brands including Britannia Bourbon, Breezer Vivid Shuffle, Mivi, Amazon India, and many others. Additionally, she has been featured in the magazine “Elle”

2. Faye D’Souza

It was Faye D’Souza who stormed into the male-dominated world of journalism, where she tackled issues that were pertinent to the commoner. It was after quitting her job in 2019 that she began uploading short videos about current events on the internet. 

Her unbiased narrations have won her the confidence and trust of her viewers, and as a result, she has received more than 1.3M followers on Instagram.


3. Komal Pandey

Komal Pandey

This famous personality is known for her fashion game and the creative content that she uploads around the world of fashion. It is without a doubt that she considers that to be therapy. Having a following of over 1.8 million, she always has something new to bring to the table when it comes to social media.

The colorful fusions and innovative mixes that she creates are certain to delight her followers. The most commendable thing is that she experiments with her styling and it works out well for her.

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4. Masoom Minawala Mehta

Masoom Minawala Mehta

As well as being a fashion blogger, she is also a content creator and an entrepreneur. She was the first Indian to walk the runway at the Milan Fashion Week. Masoom has been included on CNN’s “20 under 40” list and HSBC’s list of female entrepreneurs around the world. 

Masoom has a following of 1.3M on Instagram and this style icon has taken part in campaigns for Louis Vuitton, Fendi, Dior and Bvlgari in the past.

5. Radhika Bose

Radhika Bose

She is also known as ‘Yogasini’, and she certainly is a fitness freak, who believes that working out is more about challenging yourself. In case you are looking for some real motivation to help you stay on track with your fitness, her workout videos will be all you need.

She has a following of more than 590K on Instagram, so you know she is someone you can look up to when it comes to fitness motivation. The flexibility of her body and the strength of her core will definitely leave you speechless.

There is no doubt that these inspirational female influencers are here to stay and that they are achieving great success each day by gaining an ever-growing group of loyal followers, collaborating with their dream brands and crossing off almost every item on their to-do list.


Top Social Media Influencers in India

People are increasingly consuming content through social media channels, which has greatly benefited brands, who are using social media influencers to market their products. Influencers marketing help brands connect with customers. There is no exception to this rule in India.

There has been an increase in influencers over the past few years, and everyone has a niche. Keeping things realistic with their followers has enabled these influencers to gain fame.

Their goal is to be as authentic as possible so they can connect with the audience more effectively.

In turn, this has resulted in them gaining a loyal following who are constantly scrolling through their feed in order to stay updated. The game has changed significantly.

Here are a few top social media influencers who are thriving on social media and making a living from it. In some way or another, they engage with the audience almost every day.

1. Dolly Singh

This sassy influencer, who starred in Netflix’s ‘Bhaag Beanie Bhaag’ series, uploads funny videos that instantly go viral. In addition to the very relatable videos, the comic series ‘Raju ki Mummy’ made her a star. Several people have praised her outfit posts.

She worked as an intern at iDiva. As soon as she graduated, she was offered a writing job. This social media influencer has collaborated with brands such as Amazon, Cadbury 5Star, Swarovski, Olay India, Urban Company, Domino’s Pizza India, and many more.

2. Kusha Kapila

She is regarded as one of the top social media influencers. In addition to posting funny videos and reels, she also discusses social issues.

Body shaming has been the subject of her many speeches and she has encouraged her followers to do the same. In the beginning of her digital journey, her fictitious avatar “Billi Maasi” captured the attention of her followers.

By creating relatable content, making everyone laugh and connecting with her 2.8M followers, she has worked with brands like Urban Company, Levi’s, OKCupid India, Vista Rooms, Dove India, Femina, and GRAZIA India.


3. Viraj Ghelani

Known for his funny reels, he is a well-known social media influencer. He was seen in a lot of videos on the Filter Copy YouTube channel.

This content creator makes quirky yet relatable videos that connect with his audience. Viraj has more than 975K Instagram followers and will be seen in the Disney+ Hotstar movie ‘Govinda Naam Mera’.

4. Srishti Dixit

In India, Srishti gained fame with her videos on Buzzfeed India, where she worked as a content writer. She became an overnight sensation after videos like “If Real Life Was Like Big Boss” and “If Koffee With Karan Happened In Real Life” went viral. Srishti left Buzzfeed India after a few years and is now a freelance content creator.

On Netflix India’s YouTube channel, “Behensplaining,” Kusha Kapila and Srishti explain what “behens” are thinking around the world.

There are many brands that this internet sensation has collaborated with, including OnePlus Buds Z, Flipkart Video, GIVA – Modern Silver Jewellery, and Amazon Alexa India. As a brand it’s necessary to choose correct influencers so that they can reach the maximum number of audience.


Frequently Asked Questions

What is social media influencers?

A social media influencer is a person who has a large following on social media and who is able to influence the opinions and behaviors of their followers. Influencers typically post about their lifestyle, their interests, and their opinions on a variety of topics. They may also promote products or services on their social media channels.

What do social media influencers post?

Social media influencers post a variety of content on their channels, including:
Personal updates: Influencers often share personal updates about their lives, such as their thoughts on current events, their travels, or their family and friends.
Product or service reviews: Influencers may also post reviews of products or services that they have tried. This can be a great way for businesses to get their products in front of a new audience.
How-to guides: Influencers may also post how-to guides on a variety of topics, such as fashion, beauty, or cooking. This can be a great way to help their followers learn new skills.
Behind-the-scenes content: Influencers may also post behind-the-scenes content from their lives, such as their work, their travels, or their hobbies. This can give their followers a glimpse into their world and make them feel more connected to the influencer.

Who is the best social media influencers in India?

The best social media influencers in India are the ones who are able to connect with their followers on a personal level and who are able to provide them with valuable content. Some of the most popular and successful social media influencers in India include:
Bhuvan Bam: A comedian and YouTuber who is known for his funny videos and sketches.
CarryMinati: A YouTuber who is known for his gaming videos and his roasts.
Prajakta Koli: A YouTuber and comedian who is known for her funny videos and her relatable content.
Kush Kapila: A YouTuber and comedian who is known for her funny videos and her travel vlogs.
Aashna Shroff: A fashion blogger and influencer who is known for her stylish outfits and her travel photos.
Gauri Arora: A fashion blogger and influencer who is known for her stylish outfits and her beauty tips.
Srishti Dixit: A fashion blogger and influencer who is known for her affordable fashion finds and her lifestyle content.

What is the role of an influencer?

The role of an influencer is to connect with their followers and to influence their opinions and behaviors. Influencers can do this by sharing their personal experiences, by providing valuable content, and by promoting products or services.
Influencers can play a valuable role in the marketing process. They can help to reach a new audience, to build brand awareness, and to drive sales. However, it is important to choose influencers who are a good fit for your brand and who have a genuine connection with their followers.

Top Fitness Influencers On Instagram

Recently, influencer marketing has become a hot topic. It combines word-of-mouth marketing and celebrity endorsements, bringing the best of both worlds together.

People trust marketing that relies on non-celebrity testimonials and endorsements.

The following fitness influencers will inspire you to exercise wherever you are, no matter whether you’re a gym goer or a homebody.

Best Fitness Influencers in India

In Pune, he is the youngest and first head of master trainers! He believes that working out to improve your health will always give you that extra edge for lifelong success. Various fitness courses were pursued by Pranit after he stopped studying, according to some sources. As a result of his passion for fitness training, he has become one of the best fitness freaks in the country.

Beer Biceps was started by Ranveer Allahbadia after he completed his engineering studies. As a fitness icon, he has different genres of videos on his Instagram account, such as lifestyle, fitness, meditation, general life, etc. In addition to this, his motivational content has taken his fame to a whole new level.

Every aspiring bodybuilder, let it be young or extended to a different age group, has been a great fan of Sangram Chougule. Born in Kolhapur, Maharashtra, according to some sources, there have been several championships he has won – gold at the “6th World Bodybuilding and Physique Sports Championship 2014”; “Mr Universe” in 2012; “Mr World” in 2012 and 2014; 6 times “Mr India”; and 5 times “Mr Maharashtra”.

When you’re looking for health tips, easy workout routines, and fashionable activewear, then Ellie Hoad is the online fitness guru to turn to. Aside from posting workout videos, Ellie also posts healthy, nutritional recipes, as well as regular workout videos that can be performed at home or at the gym.

Alice Liveing is without doubt one of the UK’s leading female fitness Instagram influencers, and it is easy to see why she is one of the most followed! Besides writing a wide range of informative books, she also contributes a monthly column for Women’s Health magazine that keeps her up to date with the latest trends within the health and fitness industry.

The Indian population is becoming increasingly aware of the importance of maintaining a healthy lifestyle and is more willing to experiment with various forms of exercise.

As science has progressed, we have become more aware of the importance of maintaining good health. Trainers and fitness-related businesses, such as gyms, studios, nutrition supplements, clothing, shoes, and gym equipment companies, will be very satisfied.

Taking a look at these fitness influencers, start planning your schedule for reducing those extra inches on your body and becoming a person that everyone wants to be.

Top 10 Upcoming Gaming Influencers In India

As a result of its growing popularity, the gaming industry has seen a boom in popularity in recent years. As well as in India, gaming is becoming increasingly popular.

Due to this, many people are now choosing to make gaming their primary source of income. Different social media platforms offer a wide variety of gaming channels these days.

Change in the Gaming Mood

The gaming industry is one of the highest-paying jobs in the world today. A well-known gamer earns between 2-3 lakhs per month depending on the popularity of the game he/she is currently playing.

It wasn’t long ago that gaming and playing PS4 were taboo. Kids were retrained to spend hours playing games on their cell phones, laptops, or even computers by their parents in those days.

The digital world we live in has now exceeded the boundaries of retraining back then, and has opened doors to new career opportunities that didn’t exist before. Currently, there are many gaming influencers who see this as a career opportunity. In India, there are a number of gaming influencers who are making a name for themselves.

The BGMI gaming skills of Ravi Rawat, who is based in Uttarakhand, India, are his main accolades. In 2018, he started a YouTube channel, but the audience didn’t respond well to it. As a result of this event, he received his first Silver Play button and after this event, he was recognized as the no. 1 Solo gamer on PUBG.

On YouTube, Ritik Jain and Jash Dhoka run the channel Two Side Gamers. Garena Free Fire is regularly streamed by them. YouTube considers them to be the first gaming channel with partnered content. Additionally, they have 1.3M Instagram followers.

Rishabh Verma runs the channel Antaryami with his mind-blowing PUBG gameplay. In addition to roasting by profession, he also does live streaming for around 2-3 times per week for his audience. Born and raised in Uttar Pradesh, Rishabh Verma started his YouTube channel by uploading roasting videos.

Amit Sharma is a Youtuber, gamer, and free fire player who has named his channel ‘Desi Gamers’. Some sources claim he got a few strikes on his videos after he started his channel in 2018. He later became renowned as a Garena free fire gamer. He has 2.5M followers on Instagram as well.

It is no secret that Aniket Sood started his YouTube channel back in 2015 when he took up the role of a professional gamer and streamer.

This gamer is known for his funny gaming zone skills and displaying moments in PUBG that are memorable and amusing.

Due to the escalating popularity and much heightened fame of the gaming industry in India, many young people have been attracted to it by the other players.

The next time that you think of becoming famous and showing off your talents, pick up your joystick, freeze the fire, and aim to hit the target if you share the same dream as these gamers.

Strategies Most Marketers Misunderstood In Influencer Marketing

In the Indian market, there are a lot of products to choose from. It is vital that every brand stands out from the crowd by showcasing their products in a unique way.

There has been a boom in digital content and social media sites like YouTube and Instagram, becoming an important tool to endorse talents and more importantly brands.

In today’s day and age being a YouTuber or a Social Media Influencer has become a full-fledged career opportunity for many individuals. A brand can use it to endorse their products online, which gives them the much-needed reach that they need.

A lot of people have become sceptical about the trustworthiness of brands in the past few years. Traditional marketing techniques are no longer effective in influencing a buyer’s decision.

It is common for many people to turn to people who trust them and respect them, such as peers who have experienced the product first hand. 

According to recent research, approximately 74% of consumers believe word-of-mouth to be a key influence on their purchase decisions as a whole. There has been a dramatic increase in celebrity endorsements since then, as a result.

There is no doubt that Influencer Marketing has become one of the most effective ways to drive sales since the boom of Instagram and YouTube and the rise of Digital Influencers. .

As a result, it is no surprise that marketers are eager to take advantage of this technology in order to reach their businesses’ goals and objectives.

Influencer Marketing Agencies help brands understand how online marketing works and provide them with marketing suggestions based on their understanding of the online marketing scenarios

In most cases, one of the biggest mistakes marketers make is, they do not thoroughly research their target audience, its psychographics, demographics, their purchasing habits, and the target viewers of their influencers.

In addition, marketers often make the mistake of choosing the wrong influencer or channel platform to promote their brand, which can be a costly mistake.

It is common for a marketer to expect instant results within a short period of time. In order to establish a successful brand, one must understand that the brand has to go through a marketing funnel, and that the process can be quite time-consuming.

It is important to let your brand grow steadily, and there are various platforms available online, which can assist in measuring and monitoring the campaign insight and progress as the campaign moves forward

There is one grave mistake that a marketer makes, and that is, he or she is incapable of conveying the objectives and goals of the brand, the company, and the campaign correctly, resulting in poor results and an unsatisfactory campaign outcome.

Taking timely actions is another reason why marketers fail to execute successful digital campaigns.

Marketers can risk deteriorating the image of their brand in the market if they choose the wrong agency to manage their influencer relationships.

The influencer will be able to create the right kind of content, targeted to the right audience, boosting sales of the marketer with a brief given to the agency and the influencers.


Influencer Marketing for Healthcare – You need to know everything

In a world where digital marketing has infiltrated every business sector, how can influencer marketing in healthcare stay behind?

The healthcare sector became the most overwhelmed in the past few years. With the covid outburst, the other distinct services of healthcare departments diminished in the patient’s eyes. In this case, how do you make them learn of your other offerings? Initially, advertisements would be considered the best way. 

However, customers are bombarded with advertisements today. As a result, they are less likely to remember yours. Making your healthcare service visible through influencer marketing can change the narrative.

Before getting deeper, let’s first look into what exactly is influencer marketing.

Simply put, influencer marketing involves collaborating with famous personalities on social media who promote your brand through their profiles. These influencers have a stronger presence on the internet and hence can create a longer-lasting awareness of your brand. 

After the what’s, let’s come down to the why’s. 

Why should you consider influencer marketing as a healthcare brand? 

When it comes to health, credibility is the most important. 

Since the pandemic, people seek advice from the people they trust. This has changed the scenario for paid advertisements. Advertisements are not as cost-efficient as they used to be. 

Healthcare influencers have come to the forefront after the covid outbreak. This led to virtual communities where healthcare influencers participated with audiences. Blogs, videos, campaigns, etc. are some of the social media ways influencers reach out to their audience. As a healthcare brand, this can be a fruitful opportunity for you. 

How to get started with influencer marketing in healthcare?

  1. Choose the right influencer

Influencers are not medical experts. 

Prevent your brand from receiving criticism over an influencer who is not ideal to share medical advice. This could result in making your brand appear bogus. Find an influencer who is vocal about a healthy lifestyle.

Some appropriate influencers will be athletes, yoga trainers, celebrities, and doctors among more. Allow the influencers to tell your story in their own authentic tone to appear genuine and trustworthy. 

  1. Define your goal

For a healthcare brand, your goal shouldn’t be seeking mentions or photographs. Rather, the message should concentrate on how your service can help create a better lifestyle. 

It’s a subtle and strategic approach to making your audience aware of your services and making a powerful impact on understanding better health outcomes. 

  1. Create your campaign 

Plan what your collaboration has to convey. 

Your collaboration with an influencer should aim to achieve a certain goal. Influencer marketing is all about showing the real human story and personal experience behind using a product or service.

Most influencer marketing content involves positively reviewing your product or service, so think about how you want to present that to your audience. 

  1. Track the data 

Keep an eye on what you achieve after this campaign. 

The metrics will tell you if the campaign is successful on the basis of reach and engagement. Make sure this reflects in the real world too.

You should see messages flowing in your inbox or patients at your door enquiring about your services. Track the data and do better next time. This way, your audience will remember you. 

  1. Achieve all of this through an influencer marketing agency

Healthcare is tedious in itself. 

You can not perform all of this and keep a track of your influencer marketing campaigns alone. The best deal would be to join hands with an influencer marketing agency. 

An influencer marketing agency bridges the gap between you and your ideal influencer. One such influencer marketing agency is 6th Street Artist. 

Third Eye Blind Productions has a wide range of influencers on board falling into different categories. The agency will bring your ideal influencer, strategize a successful campaign, track the data, and make your healthcare brand stand out in the most innovative way possible.

Gaming Influencers in India

  1. Ajey Nagar (@carryminati)

Ajey Nagar is a popular gaming influencer known as Carryminati. His YouTube videos are famous for his commentary. He started his YouTube channel at the age of 10. He has 21.3 million subscribers on YouTube. His other channel is CarryIsLive which is dedicated to gaming videos. Nagar has garnered more than  15 million followers.

  1. Ankit Panth (@ankitpanth)

Ankit Panth is a gaming influencer and a brand ambassador for some gaming brands. He is the founder of a sponsored Esports organization in India called Teambrutality. Panth is a gaming influencer with more than six lakh Instagram followers. 

  1. Chetan Chandgude (@krontengaming)

Chetan Chandgude is the founder of GodLike Esports. His YouTube Channel has more than 1.8 million subscribers. Chandgude has more than four lakh followers on Instagram. 

  1. Naman Mathur (@ig_mortal)

Naman Mathur is a Gaming Influencer from Mumbai. His YouTube videos were sponsored by brands like OnePlus and Omlet Arcade. Mathur has over five million followers on Instagram. 

  1. Rony Dasgupta (@therawknee)

Rony Dasgupta is known for his hilarious commentary on his gaming videos. Dasgupta has gained more than seven lakh Instagram followers. 

  1. Rohan Ledwani (@rohan_ledwani)

Rohan Ledwani’s gaming name is Hydraflick. He is passionate about PubG Mobile Game and shares its tricks with his audience. Ledwani has over seven lakh followers on Instagram. 

  1. Rishabh Karanwal (@rakazonegaming)

Rishabh Karanwal plays PubG on his gaming channel on YouTube. He has been awarded the Streamer of the Year 2018. Karanwal has more than one lakh Instagram followers. 

  1. Aaditya Sawant (@dynamo__gaming)

Dynamo Gaming is Aaditya Sawant’s YouTube channel. He has over 1.8 million YouTube subscribers. He live streams games like PubG, Dota 2, GTA V and Battlefield. Sawant has over two million Instagram followers. 

  1. Nischay Malhan (@triggeredinsaan)

Nischay Malhan has a YouTube gaming channel with the name Live Insaan. He is popularly known for his roasts, rants, and reactions. Malhan has gathered over four million Instagram followers. 

  1. Animesh (@8bit_thug)

Animesh is vocal about making gaming a profession. He is the first YouTuber to stream live gaming videos. He has represented India for three years in Esports events. The gaming influencer has more than six lakh followers on Instagram. 

Over the years, gaming has become a part of popular culture and these gaming influencers have created a community for passionate gamers. This has also proved to be helpful for gaming brands in India.

By collaborating with gaming influencers, gaming firms spread the word about their products. Esports is also gradually making its place in the professional sector around the globe.

Top Fashion Influencer in India

Today’s fashion industry is right at your fingertips. Here’s how!

Cinema has been a major fashion influence for decades. But today, the trendsetting ritual is shifted to your small screens. With the emergence of social media platforms, recognizing and recreating fashion is made easier. But who sets these fashion trends? Obviously, Social media Fashion influencers!

Here’s a list of Top 10 fashion influencers who seem to never run out of style. 

  1. Juhi Godambe (@juhigodambe)

Juhi Godambe is known to create fashion that is easy to recreate. Her fashion sense is a mix of street style and refinement. Godambe has gained five lakh followers on Instagram. 

  1. Aashna Shroff (@aashnashroff)

Aashna Shroff is a renowned fashion blogger and influencer. She has been voted Cosmopolitan’s most engaging influencer of 2019. Her strong fashion game reflects in her pictures. Shroff has over nine lakh followers on Instagram. 

  1. Kritika Khurana (@thatbohogirl)

As her username suggests, Kritika Khurana advocates Boho fashion among others. Her fashion sense is practical and she is often seen experimenting with new styles. Khurana has garnered more than one million followers on Instagram. 

  1. Usaamah Siddique (@usaamahsiddique)

Usaamah Siddique is a fashion blogger and influencer who fosters men’s fashion. He has founded The Dapper Label which styles multiple celebrities. Siddique has over nine lakh followers on Instagram. 

  1. Komal Pandey (@komalpandeyofficial)

Komal Pandey is a well-known fashion influencer. She often experiments with colors and creates new looks. She started her journey on YouTube where she used to create content around clothing hacks. Pandey is an Instagram user with more than one million followers on Instagram. 

  1. Mitali and Summiyya (@houseofmisu)

House of Misu is a website that educates about fashion and accessories. The fashion website is Mitali and Summiyya’s contribution to the fashion world. The duo has over four lakh Instagram followers. 

  1. Siddharth Batra (@siddharth93batra)

Siddharth Batra is known to break the stereotypes revolving around men’s fashion. His quirky fashion sense makes him stand out from the rest of the players. Batra has gained more than two lakh followers on Instagram. 

  1. Sakshi Sindwani (@stylemeupwithsakshi)

Sakshi Sindwani is a well-known fashion influencer and blogger who voices body positivity through her content. She encourages body-positivity and self-love that reflects in her fashion. Sindwani has more than five lakh Instagram followers. 

  1. Roshni Bhatia (@thechiquefactor)

Roshni Bhatia is a mother and a fashion Icon. She has a strong and vibrant fashion perspective which she chooses to communicate to her audience. Bhatia has over five lakh followers on Instagram. 

  1. Karron Dhinggra (@theformaledit)

Karron Dhinggra is a lawyer and fashion influencer. His social media content revolves around men’s fashion, grooming, and luxury. Dhinggra has over six lakh followers on Instagram. 

Creativity and fashion go hand-in-hand. These fashionistas are winning hearts with their creative styles and tips on fashion. The younger generation is becoming trendy day by day, thanks to these fashion influencers. These were our favorite fashion influencers, however, the list is never-ending.

Top fitness Influencers in India

Do you think fitness & gym influencers spend more time on Instagram than on the gym?

It’s because Instagram is the most popular social media platform with a strong scope of influencer marketing.

Here’s a list of the Top 10 fitness influencers in India who have raised the dumbbell, as well as the bar!

  1. Sahil Khan (@sahilkhan)

Sahil Khan owns a gym called Life Fitness India. He started his career in a music videos and became a noted personality in Bollywood. Khan has gathered over 10 million followers on Instagram.

  1. Pranit Shilimkar (@fitnesstalks_with_pranit)

Pranit Shimilkar has shown his transition from being a chubby kid to a fitness influencer to the world through Instagram. He is very vocal about taking his country to a global fitness level. Shilimkar has more than nine lakh followers on Instagram.

  1. Ranveer Allahbadia (@beerbiceps)

Ranveer Allahbadia is an entrepreneur. He also shares tips on men’s fashion on Instagram. At the age of 16, he underwent gallbladder surgery and decided to maintain a fit lifestyle. At present, Allahbadia has more than one million followers on Instagram. 

  1. Namrata Purohit (@namratapurohit)

Namrata Purohit is the co-founder of The Pilates Studio. She has been the youngest trained Scott Pilates instructor in the world at the age of 19. She trains celebrities and actively posts on Instagram. Purohit has over three lakh followers on Instagram.

  1. Guru Mann (@gurumann)

Guru Mann is a fitness trainer, dietician and fitness author. He inspires his audience toward a fit India. He has been certified as a Strength & Conditioning Specialist from San Francisco, California. Mann has more than three million followers on Instagram.

  1. Deanne Panday (@deannepanday)

Deanne Panday is a health coach, author and blogger. She has trained celebrities like Bipasha Basu and John Abraham. At present, Panday has four lakh followers on Instagram.

  1. Radhika Bose (@yogasini)

Radhika Bose promotes health and beauty through her Instagram presence. She makes instructional fitness videos where she guides her audience with several health, beauty and fitness tips. Bose has garnered more than five lakh followers on Instagram.

  1. Shweta Mehta (@theshwetamehta)

Shweta Mehta is a software engineer who turned to be a bikini athlete and fitness influencer. In 2016, she represented India at the Asian Bodybuilding Championship. She is also the winner of MTV Roadies 2017. Mehta has over five lakh followers on Instagram. 

  1. Tarun Gill (@iamtarungill)

Tarun Gill is a certified trainer and fitness coach. He has a strong social media presence on Instagram and YouTube where he motivates his audience with inspiring pictures and captions. Gill has more than seven lakh followers on Instagram. 

  1. Shweta Rathore (@ishwetarathore)

Shweta Rathore is yet another engineer who became a fitness Influencer. She is an Indian International Physique athlete. She has won the titles of Miss World

2014 fitness physique, Miss Asia 2015 Fitness physique and Miss India Sports Physique Champion, and was the first Indian woman to win a medal at the 6th WBPF World Championship. Rathore has gained over four lakh followers on Instagram. 

With influencers being the new trendsetters, influencer marketing on Social Media Platforms has been on the rise. As influencers are transparent in sharing their journey with their audience, they have become loved and influential personalities throughout social media platforms.