Top Comedy Influencers on Instagram

June 7, 2022 Third Eye Blind Productions Influencer Marketing No Comments

Is comedy even a real job? Of course, it’s 2022!

Comedy as a career has seen a massive rise in the past few years.

Platforms like YouTube and Instagram have given these comedy artists a platform to boost their skills and engage with their audience.

Here’s a list of Top 10 Comedy Influencers on Instagram that has taken the platform into a laughing-gas chamber.

Abhishek Upmanyu (@aupmanyu)

Abhishek Upmanyu is an engineer who turned to comedy. He is among the most popular stand-up comedians in India. Upmanyu has over one million followers on Instagram.

Zakir Khan (@zakirkhan_208)

Zakir Khan comes from a family of musicians. He became a professional comedian after winning Comedy Central’s India’s Best Stand Up Comedian Competition. Khan has more than four million followers on Instagram.

Harsh Beniwal (@harshbeniwal)

Harsh Beniwal started uploading comedy videos on YouTube as his hobby. Soon, his videos became viral making him reach heights. Beniwal has over five million followers on Instagram.

Bhuvan Bam (@bhuvan.bam22)

In the beginning, Bhuvan Bam made selfie videos out of passion. One of his videos went viral in Pakistan which influenced him to start his own comedy YouTube Channel. Bam has more than 14 million followers on Instagram.

Ashish Chanchlani (@ashishchanchlani)

Ashish Chanchlani is also an engineer who switched paths to comedy. In a very less time, he gained popularity over his multiple characters and his videos went viral. Chanchlani has gained more than 14 million followers on Instagram.

Nikunj Lotia (@beyounick)

Nikunj Lotia studied architecture and worked as a bartender before he became a Comedy Instagram Influencer. Lotia has gathered more than one million followers.

Samay Raina (@maisamayhoon)

Samay Raina became a professional Stand-up comedian after winning a comedy competition called One Mic Stand on Amazon Prime Video. Raina has more than five lakh followers on Instagram.

Aakash Gupta (@theskygupta)

Akash Gupta is a performer who did stage acting before he became a professional stand-up comedian. He became a popular Instagram user after he won Amazon Prime Video’s One Mic Stand. Gupta has more than Nine lakh followers on Instagram.

Saurabh Ghadge (@saurabhghadge_vines)

Saurabh Ghadge is known to entertain his audience through his hilarious expressions. He became a popular Comedy Instagram Influencer after his videos went viral. Ghadge has more than eight lakh followers on Instagram.

Neel (@just_neel_things)

Neel tickles his audience with his witty humor and hilarious expressions. Neel has gained more than nine lakh followers on Instagram.

Comedy is not just about cracking jokes and being funny. It’s about good writing, scripting and delivery. These artists have mastered these skills and gathered fans in millions on Instagram and YouTube. With Instagram, Instagram comedians have made a major influence on the youth.

Making it a real job, these comedy Instagram influencers are touring around the globe and making big money.

Top Instagram Influencers in India

Ever thought of why Instagram influencers are the new brand ambassadors? Famous personalities on social media platforms have brought a whole new way of marketing.

Here’s a list of the top 10 Instagram influencers in India that have changed the social media scenario.

Jannat Zubair Rahmani (@jannatzubair29)

Jannat Zubair Rahmani is an Indian actress. At present, she has over 13 million followers on Instagram. Rahmani creates content around the lifestyle genre that includes food, fashion and more. She started her content creation journey as a teenager.

Anushka Sen (@anushkasen_0408)

Anushka Sen is an Indian television actress and model. At present, Sen has over 36 million followers on Instagram.

The 19-year-old teenager creates content around lifestyle and entertainment. She has collaborated with brands like Garnier, Unacademy, among others. Sen continues to entertain her audience through her Instagram profile.

Avneet Kaur (@avneetkaur_13)

Avneet Kaur is an actress, dancer and model. Kaur has gathered over 31 million followers on Instagram. She influences her followers by posting lifestyle content.

She entertains her followers by posting behind the scenes of her acting projects, bloopers, dance moves and more. Brands like Taco Bell India and Lakme have chosen Kaur to spread the word.

Gaurav Taneja (@taneja.gaurav)

Gaurav Taneja is a Nutritionist, Vlogger and YouTuber. He is a renowned fitness freak who influences his audience through creating content around fitness.

Taneja has more than 3 million followers on Instagram. From YouTube to Instagram, Taneja continues to influence his audience through multiple platforms.

Faisal Shaikh (@mr_faisu_07)

Faisal Shaikh is a social media star who gained fame on Tiktok. Shaikh has over 27 million followers on Instagram. Shaikh is known to master short video content and viral videos.

Riyaz Aly (@riyaz.14)

Riyaz Aly is also one of those influencers who got fame solely through content creation on social media. Aly has more than 26 million followers on Instagram. He makes content around lifestyle.

Krutika (@themermaidscales)

Krutika is a 22-year-old Instagram sensation who entertains her audience by creating funny video content. She is a model and blogger. She connects to her audience by making relatable content. Her posts are often circulated around Instagram.

Sandeep Maheshwari (@sandeepseminars)

Sandeep Maheshwari is a 41-year-old motivational speaker. He uses Instagram and YouTube as a platform to connect with his audience. Maheshwari has gathered 3 million followers on Instagram.

Komal Pandey (@komalpandeyofficial)

Komal Pandey is a 25-year-old fashion influencer who started her journey on YouTube. The Instagram user has become a fashionista after her fashion videos went viral. Pandey has over one million followers on Instagram.

Kusha Kapila (@kushakapila)

Kusha Kapila is a funny content creator who makes relatable content. To entertain her audience, she portrays multiple characters that tickle her viewers.

Kusha Kapila has more than 2 million followers on Instagram.

These Instagram influencers are not just limited to fashion. They, too, have a wide variety of genres ranging from food to tech, in which they create content. By making relatable content, Instagram influencers have gained trust in their audience’s eyes. After Bollywood, Brands approach Social Media Stars to sell their product or service, and these influencers do not disappoint.

ELON MUSK – The New Possessor of Twitter

April 29, 2022 Third Eye Blind Productions Social media marketing No Comments

Throughout the world, everyone has been anticipating the relative news rage amongst renowned personalities. Even though you might have been surprised by the unexpected turnover on social media platforms, a thought that might have come to your mind would have been, ‘Which news is on the top of the list’? Of Course, we have the best in the world running our classic bulletin.

What if you get to hear that ELON MUSK is acquiring TWITTER for $44 billion? You heard it right!

Since Musk purchased a 9.2% stake in Twitter, a lot has happened between the two companies.

It is now clear that Musk always wanted to own 100 percent of Twitter and take it private.

The thought of acquiring slowly and steadily was in the executive imaginative plan sheet of Elon Musk.

An offer from Elon Musk to the Twitter board was made earlier this month in a letter to Bret Taylor, chairman of the board. Musk wrote that Twitter has the potential to become a global platform for free speech since it is critical to democracy.

Since he invested his 9.2%, he still believes the company won’t survive much longer. Additionally, he believes Twitter must undergo a private transformation in order to strengthen its brand.

He then mentioned, “I am offering to buy 100% of Twitter for $54.20 per share in cash, a 54% premium over the day before I began investing in Twitter and a 38% premium over the day before the public announcement of my investment. If this offer is not accepted, I will need to reconsider my position as a shareholder”.

Excellent move by the market leader!

Here are some tweets from the few hours when Elon Musk had the idea to buy this social media giant.

(HERE, THE TWITTER IMAGES WILL BE PLACED)

Now, Elon Musk owns the entire Twitter platform where the CEO, Parag Agrawal himself confirmed this news with a recent mention above. Twitter censored some voices, according to the billionaire.

Musk believes that Twitter doesn’t respect “free speech”, and hence, we can expect him to improve the content moderation policy on the platform. The first thing to do!

In the near future, he is likely to introduce the much-anticipated Edit button. Twitter has already announced the arrival of the edit button, but Musk’s taking over could lead to an earlier release.

Moreover, he is expected to work actively to remove spam accounts and spambots from the platform. He considers spambots the “most annoying thing”.

Twitter will be undergoing more changes and updates in the coming weeks as the best of them have yet to be explored. Post-Musk ownership of Twitter, people are still waiting for the revolution to come.

We’ve heard one famous dialogue from the movie KGF – “Powerful people come from powerful places”. This is how we can describe Elon Musk with his recent daring, brainy, and practical approach towards purchasing Twitter.

Welcoming the Tesla king as the new owner of one of the biggest social media giants, Twitter!

Top Web Design Companies In 2022-2023

April 28, 2022 Third Eye Blind Productions Web Design, Web Design Development No Comments

Are you looking for the best web design firms in India? Here is a list of the greatest Indian web designers in India who provide high-quality website design services. India is the most popular destination for outsourcing web design services in the worldwide web development market.

However, selecting the finest web design service provider in India from hundreds of design firms and freelance web designers is a daunting undertaking in and of itself.

To make this work easier and aid service seekers in their search, Good Firms has listed website design businesses in India. Examine the list of top website designers in India below and allocate your project to the responsive web design firm that best meets your requirements:

Trusted Website Development Companies in India (2022)

Unified Infotech

Unified Infotech is an award-winning technology business that serves as an end-to-end solution partner for custom-tailored software, online, and mobile apps for global enterprises, SMEs, and forward-thinking start-ups. We assist our clients in increasing their business efficiency through a combination of smart planning, creative thinking, and cutting-edge technology.

Major Client List include:

TransacXion Technologies Inc. | A Subsidiary of Citibank.

Future Group Ltd Openreel Inc

Glasscubes Ltd is a joint venture between the governments of West Bengal and Assam.

Page Traffic

Page Traffic specializes in web design for small and medium-sized businesses. We have a team of skilled web designers in India that can construct a bespoke website that will aid in the growth of your company. Allow our team of skilled designers to develop great websites for your company that are a blend of creativity and strategy.

Major Client list Include:

Tata
Raymond Next
Holiday IQ

ThirdEyeBlind

Third Eye Blind Productions is a leading software and online development firm in the country, offering custom web development services to satisfy your specific needs. We create scalable and maintainable web apps by utilizing dynamic technologies and adhering to industry standards.

We attempt to deliver highly customized web development and design services as well as an extendable user interface to enable successful customer communication.

Major client List Include:

Forever Big Entertainment
Zalzalah group
Gillete
Karpet area

Uplers

Uplers is your one-stop shop for anything digital. They’re the place to go when you need to employ remote developers, marketers, designers, search specialists, or salesforce gurus. They provide complete web design and development, as well as digital marketing and email marketing services.

Uplers is on a quest to become the best remote talent supplier in the world.

They’re connecting global remote opportunities with top tech talent in the same way.

K2B Solutions

Since 2005, K2B Solutions has been developing online and mobile-based applications for the sector. Their staff is a wonderful combination of creative designers, professional web developers, and trained digital marketers, and they are based in Chennai, India. They are assisted by skilled experts with a variety of backgrounds and degrees of expertise in driving enterprise-grade solutions.

They work with startups and small businesses.

Government and non profit organizations

Best Tools that Help You to Find Top B2B Influencers

April 22, 2022 Third Eye Blind Productions Digital Marketing, Influencer Marketing No Comments

Some argue that finding the correct influencers is more difficult for B2B marketers than it is for B2C marketers.

On the contrary, I would argue. It’s a really simple approach, as I recently discovered while compiling a highly targeted list of 60 Microsoft Inspire Insiders.

Here’s a list of six tools to help you rapidly find the top voices in your sector and focus your Influencer Marketing efforts.

Little Bird

Using the hashtags #MSInspire and #MSInspire18, we rapidly compiled a list of top Microsoft Inspire Insiders using Little Bird. Although we didn’t intend to rank the list by influencer or channel, we were able to narrow it down based on the amount of industry insiders who followed them, their total number of Twitter followers, their centricity in the conversation, and their overall reach. When you’re short on time, Little Bird’s capacity to evaluate previous data comes in handy.

BuzzSumo

BuzzSumo is an excellent content analyzer tool that allows you to swiftly study subjects and find popular material, as well as who is sharing it. You can also look up how inquiries in your fields of interest and skill are typically expressed on the internet. These tools make it easier to come up with content ideas, collaborate with influencers, and find the finest keywords for your content marketing campaigns.

Brand24

Magda Urbaniak (Brand Manager at Brand24) creates lists of the top 100 micro-influencers in a certain industry using Brand24’s own algorithms. She then distributes the findings in a series of eBooks that benefit the influencers, Brand24, and its customers all at the same time. Unlike the other choices on this list, the tool provides nuanced results by employing filters to discover the most often referenced influencers across the board and by channel. You can also filter the results based on sentiment scores and analyze the dialogue based on location.

Upfluence

We especially appreciate the research options; you have so many different filters, including the channels used, the engagement they get, whether they have an email address available or not.

However, our favorite feature is the ability to search for influencers based on demographics such as age, gender, and geography.

HARO

Sending out a HARO query, particularly on a popular topic like artificial intelligence or blockchain, frequently results in 50 to 100 (mainly!) highly competent experts on the area of interest.

Not only does this boost the credibility of a blog post or article, but it also increases its exposure because whoever you quote in the article will be eager to share it with their own social media following. Unlike many high-powered marketing solutions, HARO is completely free, so you gain a lot of value for nothing.”

Naturally, all of these tools are simply the beginning of the Influencer Marketing strategy & process. Companies like Brand24 and GoDaddy use these identifying techniques in conjunction with Nimble to establish long-term, mutually beneficial relationships with influencers at scale, because B2B Influencer Marketing is all about relationship building.

The New Rules of Influencer Marketing

April 22, 2022 Third Eye Blind Productions Influencer Marketing No Comments

In a nutshell, influencers are people who most buyers would consider “average.” They tend to live on social media and use it to share their life, experiences, and advice. The most effective internet influencers have a following of loyal followers who see them as experts in their field.

Influencer marketing is when a company works with an online influencer to promote one of its products or services, or to raise brand awareness. An influencer is compensated, given a product, or given a trade in exchange for endorsing the company to their followers.

Influencer marketing is so powerful that it is often regarded as one of the only marketing channels that has risen in popularity (rather than dropped) since the start of the COVID-19 pandemic.

The place was growing congested as a result of the lack of regulation. It was getting increasingly difficult to tell what was fake and what was true on social media.

According to a 2019 investigation into the rise of social media bots, many influencers were buying phoney followers to inflate their prominence and appear more influential (and pricey) to brands.

Ethical difficulties have surfaced, such as presenting personal, but ultimately fictitious, health problems and treatments for the purpose of self-promotion.

Here is how these new rules of Influencer marketing will help in keeping a level playing field.

Qualification and selection

To establish authenticity, the business or marketer must have access to the influencer’s audience demographics and details. Brand relationships must also be disclosed by the influencer. The influencer must also go through a brand screening procedure to guarantee that the brand is safe and genuine.

It’s a necessity to use the hashtag #ad.

Publicity disclosure

It is forbidden to deceive, mislead, or make false statements in the posts. To let followers know that the endorsement is part of a collaboration, all posts must include the hashtags #Ad or #Sponsored.

If the influencer is using a video platform to represent the brand, it must be declared within the first 30 seconds of the video.

Brief and contracts

It is recommended that a valid and binding contract be entered into between the brand/intermediary and the influencer for each influencer marketing campaign.

The suggested areas included cover:

Intellectual Property Rights – creation, usage, moderation and review
Reputation and brand safety
Legal or industry code compliance
Remuneration.

Online and Offline work in a synergy

Beyond sponsored Instagram posts, brands and influencers are looking to other touchpoints, both online and offline, to creatively interact. While Instagram remains the most potent social platform for fashion influencer collaborations (according to Tribe Dynamics, it accounted for 86 percent of the total earned media value for the top 30 fashion companies in 2018), brands are attempting to establish a boundary between on- and off-platform activations.

Diversifying content touchpoints not only creates a sense of 360-degree integration between influencer and brand, but it also protects against the danger of a social media platform going down, whether due to a technical problem that results in a lengthy blackout or something more serious.

Top Social Media Apps that Boost Your Brands ROI

April 13, 2022 Third Eye Blind Productions Digital Marketing, Social media marketing No Comments

Are you concerned about your social media ROI?

Did you realize that social media accounts for roughly 40% of your online referral traffic?

Without a doubt, Facebook is the pioneer of the sponsored ad trend and accounts for a significant portion of overall traffic.

This clearly demonstrates why 90% of all businesses have a Facebook page. However, with the recent trend, Facebook is no longer the only social media platform that is assisting businesses in achieving their marketing objectives.

In this article, we will highlight some of the best social media platforms for maximizing the effectiveness of your paid ad campaigns.

To attract clients’ attention, every business now needs a strong social media presence. When our research team was collecting data and conducting research for this piece, they discovered that LinkedIn and Pinterest are mostly underused marketing resources.

However, approximately 13% of LinkedIn users are not on Facebook, and approximately 50% of LinkedIn users do not use Twitter.

But why is there such a disparity? Is it because marketers are oblivious to the possibilities? But what if the brands with the most interaction are active on many social media platforms?

Scroll down to see the Top Social Media Apps for Increasing Your Brand’s ROI.

Facebook Ads

Did you know that Facebook has around 2.2 million monthly active users? Isn’t it fantastic that you can essentially interact with anyone in the globe through this social media platform?

Facebook offers a plethora of marketing alternatives for businesses, particularly start-ups and small businesses.

Advertisers seeking a high return on investment may consider Facebook. The best thing with Facebook advertisements is that you can practically choose which demographics to filter, such as age, gender, interest, and geographic area.

Businesses wishing to expand locally should leverage Facebook’s ad services, which can help them be discovered by locals.

Instagram Ads

Instagram allows businesses to reach a large number of people. With over 1.15 billion active users worldwide, it provides a huge chance for marketers to engage with the masses and meet their marketing objectives.

According to research, approximately 90% of Instagram users follow at least one company. Over 40% of B2B marketers utilise Instagram to achieve their marketing objectives.

If you have an Instagram business account, you may use it to uncover marketing opportunities to reach your target audience as a brand.

The best aspect is that you can see the insights of your posts, which means you’ll be able to understand how well your article fared in terms of reach and interaction among your target demographic.

LinkedIn Sponsored Content/ Message Ads

If you’re seeking B2B prospects, consider advertising on LinkedIn, which is the world’s largest professional network.

When individuals see your ad and voice their feelings about it, you can advertise your white papers with people who share the same interest.

As a result, your promoted material will be evaluated as well! If passive advertisements aren’t working for you, don’t panic; LinkedIn Message Ads are available as well.

Regardless of whether or not they are connected with you, you can deliver a personalised message to your customers.

As long as you personalise your messages, this ad will help you to interact with the right-minded audience. This will help you increase your return on investment from LinkedIn marketing.

YouTube Non-Skippable Ads

If your promotional content is video, YouTube is the place to be; if you’ve already created videos, don’t forget to market them there.

You must select non-skippable ad types from YouTube’s ad options. These advertisements can last anywhere from 5 to 20 seconds, and users cannot skip them; they must wait to see their content. Because visitors cannot skip the ad, you can rest assured that your ad will be seen. Keep things light-hearted by making sure your ad is fascinating and engaging, since this will entertain your viewers.

Twitter Ads

Another approach to increase your ROI is to use Twitter ads, which include Promoted Ads, Followers Ads, and Trend Takeover, all of which have the “Promoted” icon. Through your promoted content on this platform, you may directly communicate with your target audience. Users can notice your ad if it is in the same category as the term they are searching for.

Summary

This post is a must-read for any brand wanting to improve their ROI through a social media marketing plan.

We have worked with several brands as a top influencer marketing firm in India, helping them meet their marketing needs with our best-in-class influencer marketing strategy.

We can assist you with your social media marketing plan that includes influencers if you are unsure where to begin.

How Gaming Became The Biggest Entertainment Industry

April 7, 2022 Third Eye Blind Productions Being Creative, Digital Marketing, Gaming No Comments

Gaming is by far the largest and most diverse industry in the entertainment industry. Globally, the gaming industry is now worth more than $145 billion dollars, and it continues to increase year after year.

Gaming is seen as a fantastic way to unwind, have fun, and socialize with friends, and there are several reasons why it has become the most popular form of entertainment in recent years.

To put gaming’s popularity into perspective, the global music industry is worth roughly $20 billion dollars, while the global box office took in around $42.5 billion dollars; even when these two leading kinds of entertainment are combined, they are worth less than half of the gaming industry.

By way of comparison, when one of the world’s top blockbuster movies Avengers: Endgame was released by Marvel, it made $858,373,000 US dollars in its opening weekend, and when action game Grand Theft Auto V was released in 2013 it made over $1 billion US dollars within just three day

The volume and variety of games available across all of the different device and console kinds is one of the things that makes gaming so enticing to such a big market.

For example, this Michigan-based online casino offers over 370 online slots and 60 table games, ensuring that every type of interest is catered for and guaranteeing that the sector continues to grow in the future.

Action, adventure, strategy, first-person shooters, and massively multiplayer online role-playing games (MMORPGs) are among the most popular video game genres, although simulation, sports, and puzzle games are also popular.

The first-person shooter Call of Duty: Black Ops: Cold War had the most sales at the end of last year, followed by Call of Duty: Modern Warfare.

Animal Crossing: New Horizons, a Nintendo Switch simulation game, was the third most popular video game in terms of sales.

The game appeals to a wide audience, including fans of the original Nintendo DS game as well as a new, younger audience, and is frequently lauded for its creative flexibility and gameplay mechanics.

So how did gaming emerge as such a popular form of entertainment?

It wasn’t until the 1990s that gaming became possible and easily accessible on the internet, before then players relied on arcades, consoles and computer software to enjoy this form of entertainment.

Steam, an online gaming retailer, joined the market in 2003, making it easier for gamers to buy and review games online.

The game World of Warcraft was published shortly after. After becoming the first MMO to reach 10 million subscribers, WoW remains one of the most popular games in the business.

By 2007, mobile gaming had become increasingly popular, and Apple had added the option to make in-app purchases to their handsets.

Then, for the first time in 2015, the number of mobile gamers surpassed one billion for the first time.

When Google announced the development of Stadia, a cloud gaming service, gaming without a console became more accessible in 2019.

It’s no surprise that gaming has surpassed more traditional kinds of entertainment like music and movies, thanks to its rapid growth and advancement.

The future of gaming is said to be mobile

While mobile gaming is still a relatively new industry, its current rate of growth suggests that it will soon account for the majority of all gaming. Last year, around two and a half billion people enjoyed playing games on their phones.

Smartphones have become an essential item for many people around the world, they help us to stay connected to friends and family, access online resources and source of entertainment.

The three most popular categories for mobile app downloads include social media apps such as Facebook and TikTok (67 percent), shopping (56 percent) and mobile gaming (50 percent).

Mobile games are the second most popular sort of app download for young people aged 18 to 20 years, after social media apps.

As the gaming industry expands, technological improvements that enhance the gaming experience will entice new audiences.

Virtual reality gaming, cloud gaming, and real-time personalization, in particular, are all likely to transform the industry as we know it in the next few years.

How to Calculate the ROI of Influencer Marketing Campaigns

April 7, 2022 Third Eye Blind Productions Influencer Marketing, Marketing No Comments

Influencer marketing was declared “dead” or “dying” in headlines at the end of 2019. They said that customers were becoming tired of sponsored postings and that tracking the return on investment (ROI) for ecommerce companies was too complex.

We’re here to tell you that these headlines are completely false. Influencer marketing isn’t just alive and thriving; it’s expected to grow at unprecedented rates in the future.

According to the State of Influencer Marketing Benchmark Report for 2021, the sector is expected to grow by $13.8 billion in the following year.

“Influencer marketing is evolving to become smarter and more measurable,” says Nick Veneris, marketing manager at Refersion, an affiliate and influencer marketing platform that helps marketers build and track partnerships with bloggers and social media influencers. Refersion’s sales increased by roughly 82 percent year over year, from $238 million to $423 million in the previous year.

Despite the increasing relevance of influencer marketing, just 67 percent of firms track their influencer programmes’ return on investment (ROI).

Whether you’re planning your first influencer marketing campaign or you’re one of the 33% of marketers that don’t measure ROI because they don’t know how, here’s what you need to know to get started.

Understand your goals

Is it your intention to raise brand awareness? How do you grow your audience? Or to boost sales?

The most common blunder made by brands is not knowing what they want to achieve and then getting an unexpected result. Begin with a specific objective in mind, then figure out how you’ll track your progress.

Determine KPIs

Make sure you have the proper tools in place to measure the KPIs effectively.

The KPIs you’ll need to track to ensure your campaign’s success will be determined by your goal. Tracking visits and impressions, for example, will outweigh tracking income if you want to develop brand recognition.

If your goal is to generate leads, the quantity of new email subscribers is the best metric to use.

Pick a platform and a strategy

Consider this: If your aim was hard sales, you wouldn’t hold a flash sale to attract email subscribers, and you wouldn’t focus on getting people to follow you on social media.

Influencer campaigns are no different—they could take the shape of competitions or giveaways, a discount or promo code, or a takeover of an account—but they should be tailored to your objectives.

Similarly, the location of the campaign is important, as different social media platforms have varied degrees of interaction and analytics tools for assessing and calculating ROI.

Evaluate your expense

The “I” in ROI comes into play here. How much money do you intend to put into the campaign? Any influencer or agency fees, production costs, or analytics software fees should all be included in your budget. It’s also worth thinking about if you want to put more money into the campaign.

One of the most common blunders made by ecommerce retailers is failing to invest in content that is performing well organically.

Here are some KPIs which you can keep in your mind to evaluate the ROI of your brand.

Revenue and Conversions

Many influencer marketing strategies start with the purpose of increasing total sales or conversions. You can track sales by giving influencers a unique promo code or custom URL, which you can track in the Shopify dashboard.

While tracking sales made through affiliate links or promo codes is important, keep in mind that there are a number of variables at play (see below), and the path to purchase may be less direct than if a consumer came to your site for the first time.

Page Views and Impressions

Conversions or sales are the most prevalent metric marketers use to gauge the effectiveness of an influencer marketing campaign, according to the Influencer Marketing Hub 2021 poll. While these measurable results are crucial, they aren’t the only data to evaluate, especially if you’re launching a new brand, store, or product.

“For new launches, we find that impressions are the best indicator of ROI, since we want to introduce the new product or service to the widest targeted audience possible,” says Garcia. “More eyes on content means more opportunities to engage, new followers, and potential new customers.”

Engagement on Social Media posts.

This might include, among other things, the number of new Instagram followers, YouTube subscribers, email newsletter subscribers, or Facebook likes. You may track this using a CRM that maintains track of where the lead came from, allowing you to figure out what traffic source sent them to your site.

Earned Media Value

Tracking earned media value (EMV)—which can be measured through page views, daily unique visitors, likes, shares, and comments on social media posts—will give you a dollar amount for the value of the impressions your influencers have created.

New Followers / Subscribers

This might be the amount of new Instagram followers, YouTube subscribers, email newsletter subscribers, or Facebook likes, among other things. You may track this by using a CRM that keeps track of where the lead came from, which can help you figure out what traffic source brought them to your site.

Backlinks

Backlinks can help you boost your site’s performance and rating by increasing SEO and content reach. Typically, these are developed through guest posting or paid content on other websites.

Calculate the number of hyperlinks your site had before the marketing campaign, then compare it to the amount once the campaign is over.

Conclusion

Working with an influencer, an app partner, or a marketing agency can help you save time and money on influencer marketing initiatives. Technologies and agencies with established ties with influencers can assist you in securing reduced fees, identifying content creators who are the perfect fit for your objectives, and developing data-driven campaigns based on solid analytics.

However, according to Influencer Marketing Hub’s 2020 study, you can earn up to $18 in earned media value for dollars spent on influencer marketing, with the average being closer to $5.78 per dollar invested.

Finally, there is no single standard or industry-wide metric for calculating the return on investment from an influencer marketing campaign.

Amazon Marketing Strategy : Research & Overview

April 6, 2022 Third Eye Blind Productions Marketing, Marketing Strategy No Comments

Amazon, the e-commerce giant that revolutionized online shopping, has not only changed the way we buy products but has also redefined the marketing landscape. With its unparalleled reach, customer-centric approach, and a comprehensive suite of advertising tools, Amazon is not just a platform to sell products but a marketing powerhouse. In this blog, we’ll dive deep into the world of Amazon marketing, exploring its strategies, tools, and the key principles that have propelled it to the forefront of digital marketing.

I. Introduction to Amazon Marketing

Before delving into the specifics, it’s crucial to understand the fundamentals of Amazon marketing:

A. The Amazon Ecosystem

Amazon’s ecosystem comprises multiple layers, each offering unique opportunities for marketers. It includes:

Amazon Marketplace: The core of Amazon, where third-party sellers list products for sale. Understanding how to optimize product listings is a vital aspect of Amazon marketing.
Amazon Advertising: This includes Sponsored Products, Sponsored Brands, and Sponsored Display ads. These ad formats are essential for increasing product visibility and driving sales.
Amazon Associates: The affiliate marketing program that allows individuals and businesses to earn commissions by promoting Amazon products on their websites or social media.
Amazon Web Services (AWS): While not directly related to consumer marketing, AWS is a powerful tool for businesses that require cloud computing and hosting services.

B. The Importance of Amazon Marketing

Why is Amazon marketing so significant? Here are a few key reasons:

Vast Audience: Amazon boasts millions of active customers worldwide. Marketing on this platform allows you to tap into an extensive and diverse customer base.
Buyer Intent: Amazon customers often come with a strong intent to purchase. They’re actively searching for products and are more likely to convert into buyers.
Data-Driven Advertising: Amazon offers robust analytics and data-driven advertising tools that help you make informed decisions and optimize your campaigns.

II. Amazon Marketing Strategies

Amazon employs various marketing strategies to maintain its dominance in the e-commerce industry. We’ll explore some of these key strategies, including:

A. Customer-Centric Approach

Amazon’s obsession with customer satisfaction drives its success. It focuses on delivering exceptional customer experiences, from fast shipping to responsive customer service.

B. Search Engine Optimization (SEO)

Optimizing product listings on Amazon is crucial. Amazon’s search algorithm factors in various elements, including keywords, product titles, and customer reviews.

C. Advertising on Amazon

Sponsored Products, Sponsored Brands, and Sponsored Display ads are effective tools for increasing product visibility and driving sales. We’ll delve into each of these advertising formats.

D. Prime and Fulfillment

Amazon Prime and Fulfillment by Amazon (FBA) are services that enhance customer loyalty and trust while simplifying the fulfillment process for sellers.

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III. Success Stories and Case Studies

In this section, we’ll delve into the real-world success stories and case studies that highlight the remarkable achievements of businesses that have harnessed the power of Amazon’s marketing tools. These examples serve as both inspiration and practical lessons for anyone looking to excel in the competitive world of e-commerce and digital marketing.

A. Boosting Sales and Visibility

One of the most common objectives for businesses on Amazon is to increase sales and visibility. By employing Amazon’s advertising solutions strategically, many businesses have achieved remarkable results. For example, consider a small startup that utilized Sponsored Products to enhance the visibility of its unique product. Through optimized ad campaigns and keyword targeting, the business not only saw a substantial increase in product sales but also gained valuable insights into customer behavior. Such success stories showcase how effective advertising tools can catapult a product from obscurity to prominence within the Amazon marketplace.

B. Building Brand Loyalty

Amazon’s ecosystem offers opportunities to build strong brand loyalty. A well-executed brand strategy can create a devoted following and repeat customers. A case in point is a company that focused on providing exceptional customer service, prompt shipping, and high-quality products through Fulfillment by Amazon (FBA). By consistently exceeding customer expectations, this brand established itself as a trusted name in its niche, leading to a growing and loyal customer base. These case studies emphasize the importance of customer-centricity and reliability in building lasting brand loyalty.

C. Navigating Competition

Amazon is a marketplace brimming with competition, but astute businesses have discovered strategies to navigate this challenging environment successfully. An illustrative example is a business that used Amazon SEO and advertising to outrank competitors. Through careful optimization of product listings, keyword targeting, and sponsored ads, it secured top positions in search results, driving organic traffic and sales. These case studies underline the significance of staying ahead of the competition through data-driven marketing strategies and vigilance in tracking market trends.

D. Global Expansion

Amazon’s global reach allows businesses to expand their customer base beyond their home country’s borders. Case studies of companies that effectively leveraged Amazon’s international presence provide valuable insights. For instance, a brand that expanded into new markets by offering translated product listings and localized advertising campaigns saw a substantial increase in international sales. These success stories emphasize the importance of understanding local markets, language, and cultural nuances when venturing into international territories.

By examining these real-world success stories and case studies, you’ll gain practical insights into the diverse ways businesses have achieved remarkable results on Amazon. From increasing sales and visibility to building brand loyalty, outsmarting competition, and expanding globally, these examples underscore the limitless possibilities that Amazon’s marketing tools offer to savvy marketers and e-commerce entrepreneurs.

IV. The Future of Amazon Marketing

In this section, we’ll embark on a journey into the future of Amazon marketing, where innovation, expansion, and emerging technologies promise new horizons and fresh opportunities. Amazon’s relentless commitment to staying at the forefront of e-commerce and digital marketing has far-reaching implications for businesses and marketers.

A. Emerging Technologies in Amazon Marketing

Voice Commerce: The rise of voice-activated devices like Amazon’s own Alexa is reshaping the way consumers shop. As voice search and voice commands become more common, optimizing your Amazon product listings for voice commerce will be a game-changer.
Augmented Reality (AR) Shopping: AR enables shoppers to visualize products in their physical space before making a purchase. Amazon is already experimenting with AR View, a feature that allows customers to see how products will fit in their homes. This trend is likely to gain momentum, especially in the furniture and fashion industries.
Artificial Intelligence (AI) and Machine Learning: Amazon’s recommendation engine is just the tip of the iceberg. AI and machine learning will play a more significant role in personalizing product recommendations, predicting customer behavior, and optimizing advertising campaigns.

B. Expanding Ecosystem and International Opportunities

Amazon’s global footprint continues to expand, offering businesses opportunities to tap into new markets. This expansion means that businesses can reach customers in regions they might not have previously considered. Understanding the nuances of these international markets, including language, culture, and consumer preferences, will be key for success.

C. Sustainability and Ethical Marketing

Consumers are increasingly conscious of environmental and ethical issues. Amazon’s commitment to sustainability, including initiatives like the Climate Pledge, will influence consumer choices. Businesses that align with these values and incorporate sustainability into their products and marketing strategies can gain a competitive edge.

D. Leveraging Big Data and Analytics

Amazon’s treasure trove of data will continue to be a valuable resource for marketers. Leveraging big data and advanced analytics will allow businesses to make data-driven decisions, personalize customer experiences, and fine-tune marketing strategies for better results.

E. Evolving Advertising Opportunities

As Amazon’s advertising capabilities evolve, businesses will have access to new and innovative advertising formats. This could include more interactive ads, enhanced targeting options, and improved ad placement algorithms.

F. Voice and Video Content

The consumption of voice and video content on Amazon devices and platforms is expected to grow. Businesses can leverage these mediums to connect with audiences and create engaging and informative content.

The future of Amazon marketing is a dynamic landscape filled with innovation and transformation. To thrive in this evolving environment, businesses and marketers must stay informed, adapt to emerging technologies, embrace sustainability, and leverage data-driven insights to remain competitive and successful in the world of Amazon marketing.

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V. Key Tools and Strategies for Amazon Marketing

In this section, we’ll take a closer look at the essential tools and strategies that marketers use to succeed on Amazon:

A. Product Listings Optimization

Creating compelling product listings is a cornerstone of Amazon marketing. We’ll explore how to optimize product titles, descriptions, images, and customer reviews to boost visibility and sales.

B. Amazon Advertising

Amazon offers a suite of advertising tools, including Sponsored Products, Sponsored Brands, and Sponsored Display. These tools enable you to promote your products strategically and reach your target audience effectively.

C. Amazon SEO

Just as with Google, optimizing your product listings for Amazon’s search algorithm is crucial. We’ll delve into the nuances of Amazon SEO, including keyword research and on-page optimization.

D. Reviews and Ratings Management

Customer reviews and ratings can make or break your product’s success on Amazon. We’ll discuss strategies for managing and soliciting reviews while staying compliant with Amazon’s policies.

VI. Navigating Challenges in Amazon Marketing

In this section, we’ll navigate the often turbulent waters of Amazon marketing, where numerous opportunities coexist with challenges. Recognizing these challenges and understanding how to overcome them is essential for a successful Amazon marketing strategy.

A. Competition: The Battle for Visibility

Competition on Amazon is fierce, with numerous sellers vying for the same customer base. Standing out in a crowded marketplace can be a formidable challenge. Strategies for differentiation include:

Unique Product Offerings: Offering distinctive or exclusive products that competitors don’t have can give you an edge.
Branding and Customer Experience: Building a strong brand identity and providing exceptional customer experiences can set you apart from competitors.
Pricing and Value Proposition: Carefully pricing your products and emphasizing value can attract customers looking for the best deal.

B. Changing Algorithms: Staying Adaptable

Amazon’s search algorithms and advertising policies are subject to frequent changes. Adapting to these changes is essential for maintaining visibility and success. Strategies include:

Continuous Learning: Staying updated with Amazon’s announcements and participating in Amazon Seller Central webinars can help you understand algorithm changes.
Data-Driven Optimization: Leveraging data analytics to adjust keywords, product listings, and advertising campaigns in response to algorithm updates.
Diversification: Avoid over-reliance on a single product or niche. Diversifying your product offerings can mitigate the impact of algorithm changes in one area.

C. Compliance and Policy Adherence: Playing by the Rules

Amazon has strict policies regarding product listings, advertising practices, and customer reviews. Violating these policies can result in penalties, including suspension of your Amazon account. Navigating these guidelines while maintaining Amazon’s trust involves:

In-Depth Policy Understanding: Thoroughly reading and understanding Amazon’s policies to ensure full compliance.
Regular Audits: Regularly auditing product listings, advertising campaigns, and reviews to identify and rectify any policy violations.
Customer-Centric Approach: Prioritizing a customer-centric approach, which aligns with Amazon’s core values, can reduce the risk of policy violations.

Navigating these challenges is an essential part of Amazon marketing. By addressing competition, staying adaptable to algorithm changes, and adhering to Amazon’s policies, you can overcome these hurdles and create a sustainable and successful Amazon marketing strategy.

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VII. Conclusion

In conclusion, Amazon marketing is a dynamic and ever-evolving landscape that presents numerous opportunities for businesses and marketers. With its vast customer base, advanced advertising tools, and commitment to customer satisfaction, Amazon has become a marketing powerhouse.

Success on Amazon requires a deep understanding of the platform, data-driven strategies, and a customer-centric approach. By staying informed about the latest trends and continuously optimizing your presence on Amazon, you can tap into the full potential of this e-commerce giant.

Whether you’re a seasoned Amazon seller or exploring the platform for the first time, the world of Amazon marketing offers exciting possibilities. Embrace the journey, and leverage Amazon’s marketing tools to achieve your business goals in the digital age.

Author Third Eye Blind Productions

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