Influencer Marketing for Healthcare – You need to know everything

In a world where digital marketing has infiltrated every business sector, how can influencer marketing in healthcare stay behind?

The healthcare sector became the most overwhelmed in the past few years. With the covid outburst, the other distinct services of healthcare departments diminished in the patient’s eyes. In this case, how do you make them learn of your other offerings? Initially, advertisements would be considered the best way. 

However, customers are bombarded with advertisements today. As a result, they are less likely to remember yours. Making your healthcare service visible through influencer marketing can change the narrative.

Before getting deeper, let’s first look into what exactly is influencer marketing.

Simply put, influencer marketing involves collaborating with famous personalities on social media who promote your brand through their profiles. These influencers have a stronger presence on the internet and hence can create a longer-lasting awareness of your brand. 

After the what’s, let’s come down to the why’s. 

Why should you consider influencer marketing as a healthcare brand? 

When it comes to health, credibility is the most important. 

Since the pandemic, people seek advice from the people they trust. This has changed the scenario for paid advertisements. Advertisements are not as cost-efficient as they used to be. 

Healthcare influencers have come to the forefront after the covid outbreak. This led to virtual communities where healthcare influencers participated with audiences. Blogs, videos, campaigns, etc. are some of the social media ways influencers reach out to their audience. As a healthcare brand, this can be a fruitful opportunity for you. 

How to get started with influencer marketing in healthcare?

  1. Choose the right influencer

Influencers are not medical experts. 

Prevent your brand from receiving criticism over an influencer who is not ideal to share medical advice. This could result in making your brand appear bogus. Find an influencer who is vocal about a healthy lifestyle.

Some appropriate influencers will be athletes, yoga trainers, celebrities, and doctors among more. Allow the influencers to tell your story in their own authentic tone to appear genuine and trustworthy. 

  1. Define your goal

For a healthcare brand, your goal shouldn’t be seeking mentions or photographs. Rather, the message should concentrate on how your service can help create a better lifestyle. 

It’s a subtle and strategic approach to making your audience aware of your services and making a powerful impact on understanding better health outcomes. 

  1. Create your campaign 

Plan what your collaboration has to convey. 

Your collaboration with an influencer should aim to achieve a certain goal. Influencer marketing is all about showing the real human story and personal experience behind using a product or service.

Most influencer marketing content involves positively reviewing your product or service, so think about how you want to present that to your audience. 

  1. Track the data 

Keep an eye on what you achieve after this campaign. 

The metrics will tell you if the campaign is successful on the basis of reach and engagement. Make sure this reflects in the real world too.

You should see messages flowing in your inbox or patients at your door enquiring about your services. Track the data and do better next time. This way, your audience will remember you. 

  1. Achieve all of this through an influencer marketing agency

Healthcare is tedious in itself. 

You can not perform all of this and keep a track of your influencer marketing campaigns alone. The best deal would be to join hands with an influencer marketing agency. 

An influencer marketing agency bridges the gap between you and your ideal influencer. One such influencer marketing agency is 6th Street Artist. 

Third Eye Blind Productions has a wide range of influencers on board falling into different categories. The agency will bring your ideal influencer, strategize a successful campaign, track the data, and make your healthcare brand stand out in the most innovative way possible.

What is Omnichannel Marketing? Tips & Examples

To gain customers and prospects, omnichannel marketing involves promoting your products or services via all kinds of channels, platforms, and devices.

The concept of omnichannel marketing involves the seamless integration of branding, messaging, and online – offline touchpoints during the consumer’s journey through the sales funnel, enabling a more effective customer experience. Consumers are at the centre of omnichannel marketing. From social media to customer service hotlines, consumers can interact with brands in innumerable ways.

Each channel works together and gives a unified tonality to your brand. When your clothing store is having a sale, you send a message to your customers via email and SMS. Both of these are different platforms but convey the same message. 

Similarly, brands can target their customers on various platforms such as Facebook, Instagram, Email, Snapchat, SMS, and many more. 

It may be confusing to some people why the concept is called ‘Omnichannel’ rather than ‘Multichannel’. 

Well, the difference is clear. 

In multichannel marketing, different platforms don’t sync with each other. They work independently and have nothing to do with what the brand is doing on other platforms. For example, your cosmetics brand sends an SMS to customers containing discount coupons. On the other hand, your Instagram profile is posting its collections on the feed. 

Let’s revise the important points of omnichannel marketing. 

  • Omnichannel marketing strategy puts the customer first. Whereas, a multichannel marketing strategy puts the brand first. 
  • Customer interaction changes your message and adapts to their needs. 
  • Each channel is updated based on the customer’s behaviour. 
  • There’s synchronisation between channels.

Let’s look at the benefits of omnichannel marketing. 

  • Omnichannel marketing campaigns see up to 15% higher engagement as compared to multichannel marketing campaigns. 
  • Omnichannel marketing earns up to 300% higher order rate as compared to multichannel marketing. 
  • Customers respond and spend more when engaged with omnichannel marketing campaigns. 
  • As the brand reflects the customers’ needs and has a recognizable uniform tone, customers remain loyal.

Now that you’re convinced to adopt an omnichannel marketing strategy, let’s examine some tips to get started. 

  1. The marketing team alone cannot do the job. 

The platforms here work together, and so should your team.  

To run a successful omnichannel marketing campaign, your whole team needs to come on board. In this case, it goes past the marketing team. Each team needs to know what’s happening on these platforms, in order to maintain uniform tonality, stay informed about each aspect of the brand, and interact with customers. 

As an example, the product manufacturing team creates products based on customer preferences, while the social media marketing team communicates about those products.

  1. Analyse customer data to improve customer experience.

If you fail to send the most relevant message to a customer on time, you might lose a sale. 

It’s important to keep customer data in mind when customising brand interactions. You need to check out what your customers want and manufacture those products accordingly. An excellent way of achieving this is through gathering customer feedback. 

  1. Mobile Optimization

Smartphones are available to everyone today, so why not take advantage of them? 

In recent years, mobile e-commerce has seen a boom over traditional methods. Make sure your website or maybe other marketing platforms are suitable for the small screen. You need to create a mobile-friendly user interface for your website since most websites are only compatible with laptops/computer screens. 

  1. Do better every time 

Observe your past campaign activities and improve next time. 

Change as per trends or introduce new features to your products. The pattern of bringing something new to the table every time you run a campaign will build eagerness among your clients. You will find the perfect formula if you track and measure your data regularly. 

  1. Accomplish all of this through a Digital Marketing Agency 

In-house team members cannot handle activities of this magnitude. 

Join hands with a digital marketing agency that will take care of your omnichannel marketing campaigns. An agency keeps an eye on your social media activities and stays active and interactive at all times.

Effective Digital Marketing Strategies For Restaurants

Food outlets abound in India, but how do you make yours stand out?

In recent years, many food outlets have ended or started their journey. Another trend that has emerged is setting up your business online. The goal of every business is to be seen online, no matter how large or small. 

The pandemic has brought us closer to food. In fact, there are so many recipes on the internet that our social media feeds are flooded with. If you have a food business, say a restaurant, you really need to raise the bar to sustain online. 

Let’s have a look at some effective digital marketing strategies for food businesses.

  1. Food Photography

Your online audience needs to understand what you’re offering. In the online food business, what looks good will sell. 

To get your audience’s attention, you need to share images that will tempt their taste buds. The best way you can do it is through cinematic shots of the dishes you have on the menu. Invest in good food photography that will attract customers to your door. 

  1. Focus on SEO 

Search Engine Optimization is the best way you can attract organic reach, and ultimately, more customers. 

Make sure your restaurant’s Google My Business listing is included in your digital marketing strategy. For restaurants on mobiles, Google offers a special listing called ‘Local 3 Pack’. This will enable direct calls from the customers among more benefits. If customers wish to visit your restaurant, they can locate it easily and get driving directions. Your restaurant will get more visibility as it will show your restaurant on Google Maps. GMB listings allow restaurant owners to easily upload their menus, which will appear in the listings.

  1. Take online reviews seriously 

You need to take into account what your customers say about you. Having positive reviews to flaunt on social media can work in your favour.

In case you receive negative reviews, do not back out from keeping a transparent and interactive relationship with your audience. Address your concerns or announce new items on the menu on social media. This approach will build the trust factor between you and your customers. 

  1. Keep your engagement intact 

If you lose touch with social media, your audience will believe that you are inactive. 

Keep your engagement intact by posting on a regular basis. In order to gain new followers and keep existing ones interested, you need to plan your social media content strategically. The best way is to post interactive stories where your audience can take part in some activities. For example, upload a story with the poll sticker where you ask your audience what’s their favourite dish. It is possible that your story might receive a number of views and shares, resulting in a number of new followers and profile visits to your social media account.

  1. Use Influencer Marketing

Social media influencers have the power to persuade their audience through their content. 

Collaborating with influencers can give you fruitful results. For example, you reach out to a food blogger and agree on collaborating over video content. A Melting Cheese Sandwich from your menu is then made into a short video content by the influencer. Ultimately, that video can act as a testimonial to your audience as well as the influencer’s audience, enticing them to visit your restaurant and try out the dish.

If you are having a hard time finding an ideal influencer, some influencer marketing agencies can make your job easier. 

An agency like 6th Street Artist can bridge the gap between you and your ideal influencer. While also taking care of your digital marketing needs.

How to do WhatsApp Marketing?

There is no doubt that digital marketing has been a tremendous medium till date, and it is set to become even more successful in the near future. Every social media platform that exists today has become an integral part of it as well.

Today, Instagram, Facebook, YouTube, and WhatsApp are just a few of the platforms that have marketing strategies available for users.

A few examples of what is available on Instagram are reels, Facebook marketplaces, YouTube shorts, and WhatsApp messenger marketing.

It is no secret that there are many of us who are aware of the messages that are being circulated in our WhatsApp chat rooms.

It is very common for us to think about forwarding messages that have been forwarded and resist forwarding them. 

WhatsApp Marketing

An activity that takes place on WhatsApp to promote or market your business is considered WhatsApp marketing.

Business WhatsApp and WhatsApp Business API are two interfaces that are separate from WhatsApp and which allow marketers to manage conversations with their audiences through their WhatsApp accounts.

There is no doubt that you can technically send marketing campaigns through WhatsApp, but it’s not recommended that you do so.

The chances are that you will run into problems if you send a large number of emails to a large number of people.

There is the opportunity for businesses to create an in-app store to sell their products and show their pricing, as well as provide practical information such as hours of operation, locations, as well as links to their websites and social media profiles.

You can use this tool to build your business profile, create a product catalog, send quick replies, and broadcast messages to your customers.

As a result of these features, communicating with potential customers is a breeze, and all the answers you require are at the tip of your fingers within seconds.

WhatsApp Business API

The WhatsApp Business API gives businesses access to WhatsApp’s entire suite of marketing tools so they can manage a large number of conversations from their CRM or email provider simultaneously through WhatsApp Business.

It is important to note that WhatsApp Business API does not have a front-end interface.

A software API is a means of communication between two software programs and sharing data between them.

With the help of WhatsApp Business API, you will be able to integrate your WhatsApp Business account with marketing software that you already use.

With WhatsApp Business API, users are able to access a range of features that are not available through the mobile app alone. You will be able to send mass marketing campaigns, support strategies for customer service, and have an unlimited number of users with it.

Why to Incorporate WhatsApp marketing in your social media strategy

It is the same kind of connection that people seek with their friends and family that they strive to have with their businesses as well.

There are no delays, no complications, and no hassles involved when sending messages. With WhatsApp’s marketing platform, you can provide seamless customer experiences, which encourages retention and even evangelism among your customers.

In case you are still on the fence about including WhatsApp in your social media strategy, here are three reasons why you should do so:

  • Outrank your competitor
  • To keep consumers responsive
  • eCommerce future

With WhatsApp marketing, brands can connect with fans and prospects alike, which sits at the intersection of customer service and marketing.

When you are more reactive than strategic, now is the time to step into the new normal of messaging by using WhatsApp Business.

Benefits of Digital Marketing [Tactics & Advantages]

Digital marketing is something we all understand. It is a kind of marketing using an electronic device and the internet, if you don’t know what it means.

In the past, businesses were marketed to their target audiences through television, radio, magazines, events, and a direct mail.

In order to reach potential buyers online, businesses are increasing their use of digital channels. It is imperative for marketers to go where the people are.

Let’s take a look at some important tactics of digital marketing and their simplified definitions.

Types of Digital Marketing

  • Content Marketing

Using articles or educational content to attract the audience.

  • Affiliate Marketing

Affiliates earn commissions by marketing third-party services and products.

  • Social Media Marketing

Social media marketing refers to marketing done through social media platforms.

  • Influencer Marketing

Influencer marketing involves the use of influencers to promote a brand’s products or services.

  • Search Engine Optimization

Search engines rank websites based on their technical configuration, content relevance, and link popularity.

In the race of escalating on a higher level, brands use the above tactics regularly to make an impact on the audience and stay ahead of their competitors.

Let’s take a closer look at the benefits that have kept Digital Marketing in a different league altogether.

  • Engage your customers

Customers usually decide to buy a product after seeing an advertisement on television or in the newspaper. From the moment we trigger a customer’s interest, we can track every step they take.

A consumer today is more likely to see an ad online, research & compare prices on different websites, and then visit a store to try the product or shop online.

In order to understand the buying process better, it is helpful to have access to special offers, coupons, and customer support via mobile applications. 

  • Bring in new business

A sales funnel is essential for generating leads. As a whole, marketing is about creating your sales funnel. In other words, a sales funnel generates consistent leads and sales. Alternatively, converting traffic into brand advocates. 

  • Improve conversion rates

Print advertisements are often difficult to track since everything happens offline. If someone sees your ad in a magazine and then visits your store, what do you do?

Most online advertising platforms provide some level of reporting that can be used to refine your ad targeting, copy, and design.

  • Boost brand credibility

A brand can gain credibility quickly and sustainably on the internet. Content marketing studies indicate that digitally active brands have the highest credibility.

Through content, companies can clarify important concepts, respond to customers’ doubts, and demonstrate their market understanding.

  • Ensure customer loyalty and trust

It’s great to finalize a sale, but it’s even better to retain those customers. Retaining customers helps increase sales by encouraging them to make another purchase or recommend your brand.

As a result of these digital marketing tactics, many brands have gained popularity. Because digital marketing has many benefits, it is easier for any organization and the best marketers to understand the ethics and work towards its advancement.

Digital Marketing Trends By Experts [2022] in India

Nowadays, whichever social media platform you use, Instagram, Facebook, YouTube, or Twitter, people have taken those trends to a whole new level.

A new future was being prepared for the Indian marketing ecosystem in 2020 following multiple nationwide lockdowns over a period of months.

The most important decision made by brands was to pause, reflect, and rework their strategies with a focus on consumer needs.

They focused on improving online experiences for consumers while we waited for our ‘normal’ lives to return. 

During the pandemic, people stayed at home and used digital media to maintain a certain level of engagement. Brands delivered hope and delight with every post and advertisement.

Therefore, they began communicating one-on-one with their consumers on social media channels more than ever before, delivering what they were requested of them since GenZ is quick to point out unrelated brand purposes.

As a result of digital marketing at a certain level, every brand is now trying to produce ads and other media stories that are error-free.

In addition, technology also contributes to cultivating digital marketing trends among different brands. 5G, artificial intelligence, experiential marketing, chatbots, and social media apps are among the top technological trends. 

Organizations, households, and corporate sectors use 5G services to deliver everything on time at lightning speed to their audiences.

As a result, artificial intelligence is another important technology that helps brands target potential customers.

Data science and artificial intelligence technologies allow marketers to customize products, services, and communications.

Digital marketing automation involves chatbots, which are considered to be one of the most important components.

In addition, we all know how important social media apps have become in this advanced industry. Different brands use different social media platforms to market their products or services.

It has been adopted by brand ambassadors as a method of exploring and making themselves present in a variety of situations.

Additionally, with consumers embracing the pandemic-induced digital life and experiencing the convenience that digital brings, such as customized & seamless user experiences, quick & instant access to products & services, it is inevitable. obvious for brands to cater to this evolving digital consumer to attain new success & relevance.

It’s important to understand how their customers behave digitally, their digital experience and therefore, cater to them accordingly. However, not every tool may work for everyone.

The scope of digital marketing is not limited in any way. Similarly, search engine optimization fades your marketing tactics in a very different way.

It’s not everyone’s cup of tea to keep their brand or product at the top of the page. SEO keeps your brand at the top of web analytics.

Today, content marketing has created a different world. Any content that has the potential to go viral gives the brand a chance to escape.

In the past few years, digital marketing has boomed with tactics such as email marketing, affiliate marketing, viral marketing, and interactive marketing. 

To get it, you just have to go with the flow and discover what you’re made of!

The Scope of Digital Marketing

There is a lot of competition among brands and organizations when it comes to digital marketing. Digital marketing is a result of humans’ capitalist mindset of rejuvenating the way thoughts and information are exchanged.

Traditional marketing and digital marketing should be viewed from different perspectives and moods.

In this world of differential mindset thoughts, humans have been handling social platforms in a different manner recently.

It is essential to exchange any type of information through the internet and technology.

One can also use other physical means to reach a specific goal or target besides newspapers and magazines.

Social media marketing, on the other hand, involves spreading the word about your product to your target audience. It is important to remember that marketing is a multi-step process.

Paid advertising, search engines, and social media platforms can all be used to accomplish this.

Usage of Digital Marketing

As the world of digitalization continues to grow, companies are turning to digital marketing tactics for success. Moreover, organizations have tended to adopt a digital framework of work culture when it comes to enhancing a brand and reaching targets. Taking a closer look at why this is the case:

  1.  Audience could be easily targeted

The use of digital marketing can be helpful in targeting any type of audience with a particular niche. People who love to be a part of a particular brand should be targeted.

Digital marketing captures one’s attention and creates a hassle-free viewing experience for a brand’s ideas and desires.

  1.  Transforming smartphone users

Traditionally, there were no means of connecting with anyone. In the past, pagers were a necessity. Due to smartphones, it is now easier than ever to capture any and every type of audience.

  1.  Traditional vs modern marketing

Traditional marketing has been different from the one that is currently taking place. A benchmark has been set in the marketing industry by modern digital marketing.

As far as digital marketing is concerned, the cost per lead has decreased.

Related : Digital Marketing Trends

Scope – A wide range of digital marketing

As a result of digital marketing campaigns, business strategies have become more powerful and effective than ever before.

  •  Keywords are entered into search engines, and marketers pay the search engine companies for them, and the ad appears at the top of the screen.
  • Using PPC is common, but keyword analysis pushes content to the top of the list naturally.
  • In the same way, email marketing is an effective method for reaching out to audiences.
  • Let’s move on to the content marketing part. Providing online content, publishing press releases, and publishing articles has pushed content marketing to new heights.
  • Podcasts have become everyone’s banner these days. On this tour, actors, narrators, poets, and influencers have walked.
  • The content department is receiving a befitting response from social media influencers. Social media and influencers are two wings of the same bird.
  • Artificial Intelligence (AI) is the most important part. The main purpose of Artificial Intelligence is to enhance the user experience by customizing user data.

Gaming Influencers in India

  1. Ajey Nagar (@carryminati)

Ajey Nagar is a popular gaming influencer known as Carryminati. His YouTube videos are famous for his commentary. He started his YouTube channel at the age of 10. He has 21.3 million subscribers on YouTube. His other channel is CarryIsLive which is dedicated to gaming videos. Nagar has garnered more than  15 million followers.

  1. Ankit Panth (@ankitpanth)

Ankit Panth is a gaming influencer and a brand ambassador for some gaming brands. He is the founder of a sponsored Esports organization in India called Teambrutality. Panth is a gaming influencer with more than six lakh Instagram followers. 

  1. Chetan Chandgude (@krontengaming)

Chetan Chandgude is the founder of GodLike Esports. His YouTube Channel has more than 1.8 million subscribers. Chandgude has more than four lakh followers on Instagram. 

  1. Naman Mathur (@ig_mortal)

Naman Mathur is a Gaming Influencer from Mumbai. His YouTube videos were sponsored by brands like OnePlus and Omlet Arcade. Mathur has over five million followers on Instagram. 

  1. Rony Dasgupta (@therawknee)

Rony Dasgupta is known for his hilarious commentary on his gaming videos. Dasgupta has gained more than seven lakh Instagram followers. 

  1. Rohan Ledwani (@rohan_ledwani)

Rohan Ledwani’s gaming name is Hydraflick. He is passionate about PubG Mobile Game and shares its tricks with his audience. Ledwani has over seven lakh followers on Instagram. 

  1. Rishabh Karanwal (@rakazonegaming)

Rishabh Karanwal plays PubG on his gaming channel on YouTube. He has been awarded the Streamer of the Year 2018. Karanwal has more than one lakh Instagram followers. 

  1. Aaditya Sawant (@dynamo__gaming)

Dynamo Gaming is Aaditya Sawant’s YouTube channel. He has over 1.8 million YouTube subscribers. He live streams games like PubG, Dota 2, GTA V and Battlefield. Sawant has over two million Instagram followers. 

  1. Nischay Malhan (@triggeredinsaan)

Nischay Malhan has a YouTube gaming channel with the name Live Insaan. He is popularly known for his roasts, rants, and reactions. Malhan has gathered over four million Instagram followers. 

  1. Animesh (@8bit_thug)

Animesh is vocal about making gaming a profession. He is the first YouTuber to stream live gaming videos. He has represented India for three years in Esports events. The gaming influencer has more than six lakh followers on Instagram. 

Over the years, gaming has become a part of popular culture and these gaming influencers have created a community for passionate gamers. This has also proved to be helpful for gaming brands in India.

By collaborating with gaming influencers, gaming firms spread the word about their products. Esports is also gradually making its place in the professional sector around the globe.

Top Fashion Influencer in India

Today’s fashion industry is right at your fingertips. Here’s how!

Cinema has been a major fashion influence for decades. But today, the trendsetting ritual is shifted to your small screens. With the emergence of social media platforms, recognizing and recreating fashion is made easier. But who sets these fashion trends? Obviously, Social media Fashion influencers!

Here’s a list of Top 10 fashion influencers who seem to never run out of style. 

  1. Juhi Godambe (@juhigodambe)

Juhi Godambe is known to create fashion that is easy to recreate. Her fashion sense is a mix of street style and refinement. Godambe has gained five lakh followers on Instagram. 

  1. Aashna Shroff (@aashnashroff)

Aashna Shroff is a renowned fashion blogger and influencer. She has been voted Cosmopolitan’s most engaging influencer of 2019. Her strong fashion game reflects in her pictures. Shroff has over nine lakh followers on Instagram. 

  1. Kritika Khurana (@thatbohogirl)

As her username suggests, Kritika Khurana advocates Boho fashion among others. Her fashion sense is practical and she is often seen experimenting with new styles. Khurana has garnered more than one million followers on Instagram. 

  1. Usaamah Siddique (@usaamahsiddique)

Usaamah Siddique is a fashion blogger and influencer who fosters men’s fashion. He has founded The Dapper Label which styles multiple celebrities. Siddique has over nine lakh followers on Instagram. 

  1. Komal Pandey (@komalpandeyofficial)

Komal Pandey is a well-known fashion influencer. She often experiments with colors and creates new looks. She started her journey on YouTube where she used to create content around clothing hacks. Pandey is an Instagram user with more than one million followers on Instagram. 

  1. Mitali and Summiyya (@houseofmisu)

House of Misu is a website that educates about fashion and accessories. The fashion website is Mitali and Summiyya’s contribution to the fashion world. The duo has over four lakh Instagram followers. 

  1. Siddharth Batra (@siddharth93batra)

Siddharth Batra is known to break the stereotypes revolving around men’s fashion. His quirky fashion sense makes him stand out from the rest of the players. Batra has gained more than two lakh followers on Instagram. 

  1. Sakshi Sindwani (@stylemeupwithsakshi)

Sakshi Sindwani is a well-known fashion influencer and blogger who voices body positivity through her content. She encourages body-positivity and self-love that reflects in her fashion. Sindwani has more than five lakh Instagram followers. 

  1. Roshni Bhatia (@thechiquefactor)

Roshni Bhatia is a mother and a fashion Icon. She has a strong and vibrant fashion perspective which she chooses to communicate to her audience. Bhatia has over five lakh followers on Instagram. 

  1. Karron Dhinggra (@theformaledit)

Karron Dhinggra is a lawyer and fashion influencer. His social media content revolves around men’s fashion, grooming, and luxury. Dhinggra has over six lakh followers on Instagram. 

Creativity and fashion go hand-in-hand. These fashionistas are winning hearts with their creative styles and tips on fashion. The younger generation is becoming trendy day by day, thanks to these fashion influencers. These were our favorite fashion influencers, however, the list is never-ending.

Top fitness Influencers in India

Do you think fitness & gym influencers spend more time on Instagram than on the gym?

It’s because Instagram is the most popular social media platform with a strong scope of influencer marketing.

Here’s a list of the Top 10 fitness influencers in India who have raised the dumbbell, as well as the bar!

  1. Sahil Khan (@sahilkhan)

Sahil Khan owns a gym called Life Fitness India. He started his career in a music videos and became a noted personality in Bollywood. Khan has gathered over 10 million followers on Instagram.

  1. Pranit Shilimkar (@fitnesstalks_with_pranit)

Pranit Shimilkar has shown his transition from being a chubby kid to a fitness influencer to the world through Instagram. He is very vocal about taking his country to a global fitness level. Shilimkar has more than nine lakh followers on Instagram.

  1. Ranveer Allahbadia (@beerbiceps)

Ranveer Allahbadia is an entrepreneur. He also shares tips on men’s fashion on Instagram. At the age of 16, he underwent gallbladder surgery and decided to maintain a fit lifestyle. At present, Allahbadia has more than one million followers on Instagram. 

  1. Namrata Purohit (@namratapurohit)

Namrata Purohit is the co-founder of The Pilates Studio. She has been the youngest trained Scott Pilates instructor in the world at the age of 19. She trains celebrities and actively posts on Instagram. Purohit has over three lakh followers on Instagram.

  1. Guru Mann (@gurumann)

Guru Mann is a fitness trainer, dietician and fitness author. He inspires his audience toward a fit India. He has been certified as a Strength & Conditioning Specialist from San Francisco, California. Mann has more than three million followers on Instagram.

  1. Deanne Panday (@deannepanday)

Deanne Panday is a health coach, author and blogger. She has trained celebrities like Bipasha Basu and John Abraham. At present, Panday has four lakh followers on Instagram.

  1. Radhika Bose (@yogasini)

Radhika Bose promotes health and beauty through her Instagram presence. She makes instructional fitness videos where she guides her audience with several health, beauty and fitness tips. Bose has garnered more than five lakh followers on Instagram.

  1. Shweta Mehta (@theshwetamehta)

Shweta Mehta is a software engineer who turned to be a bikini athlete and fitness influencer. In 2016, she represented India at the Asian Bodybuilding Championship. She is also the winner of MTV Roadies 2017. Mehta has over five lakh followers on Instagram. 

  1. Tarun Gill (@iamtarungill)

Tarun Gill is a certified trainer and fitness coach. He has a strong social media presence on Instagram and YouTube where he motivates his audience with inspiring pictures and captions. Gill has more than seven lakh followers on Instagram. 

  1. Shweta Rathore (@ishwetarathore)

Shweta Rathore is yet another engineer who became a fitness Influencer. She is an Indian International Physique athlete. She has won the titles of Miss World

2014 fitness physique, Miss Asia 2015 Fitness physique and Miss India Sports Physique Champion, and was the first Indian woman to win a medal at the 6th WBPF World Championship. Rathore has gained over four lakh followers on Instagram. 

With influencers being the new trendsetters, influencer marketing on Social Media Platforms has been on the rise. As influencers are transparent in sharing their journey with their audience, they have become loved and influential personalities throughout social media platforms.