Marketing with Impact: Leveraging Indian Female Influencers for Brands

The rise of digital media and influencer culture has created significant new opportunities for brands to connect with consumers. In particular, female social media stars and content creators have become significant influencers shaping opinions and trends throughout India. Savvy marketers are taking notice and increasingly collaborating with leading Indian female influencers to drive awareness and engagement.

This article will explore how Indian women have grown their massive online followings, their appeal to brands, strategies for partnering with them, and how leveraging female influencers enables marketers to better resonate with modern Indian women.

The Social Media Influence of Indian Women

Over the past decade, Indian women have amassed huge audiences across platforms like Instagram, Facebook, YouTube, and TikTok. They are dominating areas like:

  • Fashion and beauty
  • Lifestyle blogging
  • Comedy and parody videos
  • Parenting and family
  • Food
  • Wellness and yoga
  • Dance and entertainment
  • News commentary and activism

Names like Masoom Minawala, Dolly Singh, Sejal Kumar, Barkha Singh, and Shenaz Treasury have follower counts in the millions. But even micro-influencers with tens of thousands of engaged followers hold clout over niche topics.

These online stars have massive reach and get hundreds of thousands of likes, comments, and shares per post. Brands craving that kind of social engagement have taken notice.

Many female digital creators also launched their careers young and have grown up along with their Gen Z and millennial fanbases. This gives them a special connection with Indian youth.

Why Female Influencers Appeal to Brands

There are several vital reasons why female digital influencers present prime partnership opportunities for brands:

Authentic Voice

In an oversaturated media landscape, audiences crave authenticity and relate best to real people rather than anonymous brands. The organic, intimate communication style of influencers cuts through promotional noise.

Hyper-Engaged Community

Influencers build loyal communities who pay close attention and react to all their posts and stories. This delivers brands higher quality reach compared to broad advertising.

Trust and Credibility

Followers see influencers almost as personal friends and trust their opinions on products and services more than traditional ads. Their recommendations carry weight.

Aspirational Personas

While relatable, top influencers also present aspirational, glamorous lifestyles that followers admire and seek to emulate. Brand affiliation captures some of that desirability.

Cost Efficient

Influencers provide bespoke, targeted promotion at a fraction of the cost of celebrity endorsements or mass media buys. Their built-in audience offers efficient customer acquisition.

Trendsetting Power

Leading creators spot trends before the mainstream and can introduce branded products to trend-conscious youth. Getting ahead of the curve generates buzz.

Data and Analytics

Digital partnerships allow detailed tracking of engagement, clicks, and conversions. Influencers also freely share audience data to help with targeting.

Best Practices for Partnering With Female Influencers

To maximize the impact of influencer marketing, brands should follow these tips:

Research Niche Relevance

Look beyond generic macro-influencers and identify micro-influencers who tightly align with your product, brand values, and target demographics. Relevance drives results.

Don’t Prioritize Follower Counts

The engagement and quality of the audience matter more. Review post likes comments, click rates, and audience personas rather than vanity metrics.

Get Category Exclusivity

Secure exclusive partnerships within your niche to prevent the indirect promotion of competitors—Lockout rival brands.

Enable Creators to Add Value

Let influencers actively collaborate and put their spin on content. Don’t over-script or restrict them. Fresh perspective engages followers.

Develop Long Term Ambassador Relationships

One-off promotions are quickly forgotten. Cultivate multi-campaign relationships with brand ambassadors.

Compensate Fairly

While influencers depend on brand collaborations for revenue, avoid lowballing. Pay competitive, performance-tied rates.

Give Early Access to New Products

Provide pre-launch product samples to spur organic usage and reviews during the launch. Momentum is powerful.

Structure Contracts Strategically

Include rights to repurpose creator content across marketing channels for extended mileage. But share revenue for licensed content.

Also read – Top 20 Tech Influencers In India

Indian Female Influencer Marketing Examples

Here are some real examples of Indian brands leveraging female influencers creatively:

Nykaa x Masoom Minawala

Beauty e-commerce site Nykaa established fashion/lifestyle blogger Masoom as its brand ambassador, highlighting trendy makeup looks. Her tutorials and Nykaa haul videos provide an authentic showcase.

Myntra x Dolly Singh

Comedian/influencer Dolly Singh teamed up with fashion etailer Myntra for a shoppable fashion series on Instagram, where she styled trends from Myntra’s platform. The episodic series gained millions of views.

Samsung x Mithila Palkar

Actress Mithila Palkar’s quirky storyline partnership with Samsung for their premium Galaxy Z Flip foldable phone emphasized style and practicality. Her young following connected with her humor and reactions.

Clinique x Sejal Kumar

Leading skincare label Clinique worked with top influencer Sejal Kumar to promote products and provide skincare tutorials around the launch of new products. Her reviews lent authenticity.

Mamaearth x Shreya Jain

Mamaearth, a natural baby care brand, leveraged micro-influencer Shreya Jain and her parenting-focused community to co-create educational video content around baby skincare routines.

The Power of Female Voices

Collaborating with female digital influencers allows brands to tap into the powerful, growing voices of Indian women making their mark online.

Where traditional media often failed to portray Indian women in nuanced, progressive ways, social media has allowed diverse female narratives and perspectives to flourish organically.

By embracing this user-generated shift through influencer partnerships, brands can align themselves with modern Indian women in an authentic manner. They can move beyond outdated tropes and stereotypes.

The reach and intimate engagement enabled by social influencers provide brands the context for genuine conversations with the new Indian woman on what matters to her.

Progressive marketers recognize the chance to be part of this evolving cultural landscape where women shape tastes and trends. Partnering respectfully with leading female voices earns brands loyalty and attention.

As Indian women find their confident, unfiltered voices online, they expect brands not to preach top-down but to listen, engage, and evolve with them.


Indian women have become a dominant cultural force online. Their massive follower counts, trendsetting power, and intimate community engagement offer incredible marketing potential for brands.

By identifying relevant micro and macro-influencers, building long-term partnerships, and enabling creators to add value on their terms, brands can earn awareness and goodwill with an attentive audience.

Female influencers provide the authenticity and emotional connection with Indian women that generic celebrity endorsements and corporate marketing cannot manufacture. Their voices resonate.

As marketing continues to move from interruption to engagement, collaboration with Indian digital influencers provides the context for brands to build relationships with the women who shape popular tastes and drive commerce today.

How to Become a Successful Indian Female Instagram Influencer

Instagram has become a powerful platform for regular Indian women to build influential personal brands as content creators. Top Indian female Instagram influencers like Sejal Kumar, Dolly Singh, and Kusha Kapila command millions of engaged followers.

Aspiring influencers now have an opportunity to monetize their social media passion into a full-time career through brand sponsorships. However, breaking through the noise on Instagram takes creativity, persistence, and strategic thinking.

This guide covers the essentials of starting and growing as a female influencer on Instagram in India – from developing your niche to working with brands. Follow these tips to maximize your impact and income potential on the platform.

Choose a Distinct Content Niche

The foundation of any influencer profile is high-quality content focused on a specific visual niche. Determine what you’re most passionate about and skilled at conveying through images and videos out of subjects like:

  1. Fashion, beauty and lifestyle
  2. Food
  3. Travel
  4. Yoga and wellness
  5. Decor and DIY projects
  6. Photography/cinematography
  7. Parenting and family
  8. Fitness and health
  9. Humor and comedy skits
  10. Arts, crafts, and design
  11. Books and reading
  12. Gaming and fandoms
  13. Education and courses
  14. Motivation and self-help

Further specialize around your unique perspective – for example, college fashion tips or budget home decor ideas. A niche focus helps attract a tailored audience.

Cultivate Your Brand Image

Beyond just good content, followers are attracted to your personality and lifestyle. Spend time developing a consistent personal brand and aesthetic:

  • What is your distinctive style and point of view?
  • What parts of your background and life story inform your content?
  • How can you showcase your real personality through posts?
  • What is the look, feel, and tone of your overall profile?

Craft captions in your authentic voice and let your personality come through. Align your bio, highlights covers, profile photo, etc., for congruent image-making.

Implement a Consistent Posting Schedule

Consistent Posting Schedule

Post new content frequently to stay in mind with the Instagram algorithm and community. Analyze when your audience is most active online. Aim to post at least 1-2 times per day.

Schedule posts in advance using planning apps to space out content. Mix your post types between photos, longer videos, reels, stories, and live streams. Consistency and variety keep fans engaged.

Optimize Hashtags and SEO

Hashtags and keyword optimization are crucial to get discovered. Identify 20-30 relevant niche and trending hashtags to use per post. Tools like Display Purposes and Ritetag help find popular options.

Also include branded hashtags you create and frequently use in captions to aggregate your content. Strategically use keywords in captions as well.

Interact With Your Audience

Building connections truly sets influencers apart. Respond to comments, ask questions in captions, and know your superfans. Like and reply to followers regularly from your account, too.

Share user-generated content and stories. Send small ‘thank you’ gifts to loyal followers. Make your audience feel recognized.

Improve Your Content Production Skills

Improve Your Content Production Skills

Level up your video editing, photography, caption writing, and production quality over time. Take online courses, experiment with new tech tools, and refine your skills.

Work with creative partners like videographers and designers to bring fresh perspectives. High-quality content keeps audiences engaged as you grow.

Collaborate With Micro and Macro Influencers

Connect and collaborate with relevant influencers to cross-promote each other’s profiles. Do collaboration videos, Instagram takeovers, share content, etc.

These partnerships expose each other’s audiences to new accounts and foster community. A rising tide lifts all ships.

Leverage Instagram Ads and Paid Features

Invest in promotions like boosted posts and Instagram Story ads to expand your reach, especially as you build your profile. Promote your best content.

Also, use paid features like stickers, badges, and IGTV Premiere videos to stand out and monetize. Slowly build up from free components to start.

Join Affiliate Programs Relevant to Your Niche

Join Affiliate Programs Relevant to Your Niche

Sign up for affiliate programs that align with your niche – for example, joining Amazon Influencer or Flipkart Affiliate as a lifestyle blogger. Earn commission promoting relevant products you love.

But only endorse brands you actually use and connect organically within content. Don’t overload followers with product pitches.

Work With Brands as an Influencer

Once you build an engaged following, offer your influencer marketing services to brands. Or respond to recruiter outreach emails.

Set fair rates based on your reach, engagement metrics, and industry benchmarks. Only work with authentic brands you genuinely like and connect with your community.

Diversify Your Income Streams

Leverage your audience to diversify beyond brand sponsorships. Sell merchandise like t-shirts, courses, and ebooks, or launch a membership community for reliable income. Hold in-person events.

Balance passive monetization with active client work. Have multiple income buckets so no one brand controls your revenue.

Track Analytics and Optimize

Analyze Instagram Insights metrics regularly. See which posts drive the most engagement, impressions, and new followers.

Experiment with different content formats, posting times, and tactics to see what resonates best with your audience. Keep iterating and improving.

Consistency, persistence, and constantly providing value to your niche audience, above all else, are crucial to growing an impactful personal brand on Instagram as an Indian female influencer.

Crafting an Influencer Instagram Profile

Crafting an Influencer Instagram Profile

Optimizing your Instagram profile is crucial to initially attracting followers and brands:

Profile Photo

Choose a vibrant, high-quality headshot that shows your personality and aligns with your niche. Have a consistent look.


Summarize your niche and what you offer clearly in your bio in 160 characters or less. Include important keywords that brands search.


Make your account name catchy and easy to remember. Use your real name or a memorable handle tied to your niche.

Link in Bio

Drive traffic to your other social profiles, website, blog, or shopping links using the website field in your bio.


Organize key content, collaborations, and introductions to you into neatly branded highlights at the top of your profile.

Stories Highlights

Curate your best stories into thematic highlights like “Outfits of the Week” or “Day in the Life” for new visitors.


Include relevant niche hashtags visitors can follow in your bio to help them discover you and browse related content.

Brand Kit and Media

Add a media kit to your bio linking your rates, press features, and brand assets to attract sponsorships.

Key Metrics to Track as an Influencer

Analyzing your Instagram profile analytics helps optimize your content and growth:

  • Follower Count
  • Follower Demographics
  • Impressions
  • Reach
  • Engagement Rate
  • Saves
  • Link Clicks
  • Story Views
  • Traffic Sources
  • Follower Growth Rate

Study how each metric evolves and set goals. Compare your performance to competitors. Analytics inform your influencer strategy.

Grow Your Instagram Following

Maximizing YouTube for Added Impact

Expanding onto YouTube can help amplify your influencer impact:

  • Upload additional video content like tutorials or vlogs
  • Cross-promote your Instagram
  • Share longer form videos than Instagram allows
  • Rank in YouTube search with SEO

Leveraging multiple platforms strengthens your brand and provides more monetization.

Handling the Challenges of Influencer Life

Becoming a top influencer also comes with unique challenges, including:

Maintaining Work-Life Balance – Don’t let influencer work consume your personal life. Set boundaries and take time off.

Avoiding Burnout – The pressure to constantly create fresh content is draining. Take breaks when needed.

Tuning Out Comparisons – Don’t obsess over other influencers’ metrics or success. Run your race.

Mitigating Trolls – Use comment filters to block negativity. Don’t engage with trolls.

Preventing Content Theft – Watermark images and file copyright strikes against scammers stealing your work.

Upholding Authenticity – Brand deals may push you to over-promote. Stay true to your roots.

The influencer grind requires grit. But the impact and opportunities make it rewarding.


Growing an engaged Instagram following and thriving as an influencer takes consistency, hard work, and business savvy. But for Indian women passionate about content creation and social media, it provides a path to gaining influence, income, and independence.

Leverage this guide to optimize your brand, production aesthetic, niche focus, and monetization strategy. The potential to turn your creativity into a career awaits. Ready, set, influence!

6 Best Instagram Influencers in Mumbai you need to follow

A person with the power of affecting the purchasing decisions of others due to his/her knowledge, position, authority or a certain kind of relationship with the audience, is mostly known as an influencer. 

An influencer has followers of a distant niche and size following him/her depending on the size of the topic he chooses.

Mumbai being one of the largest cosmopolitan cities in India, has many Influencers residing here catering to various content formats such as YouTube, Instagram, Vlogs, Blogs, Podcast, etc.

These platforms have helped numerous brands grow.  Regional Influencer Marketing has gained momentum. Instagram picked up big time, post Tik-Tok was banned in India. Since then, there has been a rise in influencers on the platform.

The Best Influencers in Mumbai

  • Jannat Zubair Rahmani (@jannatzubair29)

This 21year old debuted as a child artist in 2010 in a cameo role with Star One’s medical romance Dilll Mill Gayye.  Since then, she has acted in television serials like Kashi- Ab Na Rahega Tera Kagaz Kora and Colors TV’s Phulwa.

 She has recently made a foray into films by debuting in a Punjabi film Kulche Chole.  She is popularly known as the “TikTok Queen”, when her videos on TikTok became viral in 2009.

Since then, there was no looking back for this girl on social media. Today this girl has 45.1M followers on Instagram.

  • Satyajit Majumder (@thetwoinone guy)

Being one of the youngest influencers on the block, this actor- influencer took social media by storm in 2019. Currently having 1M followers, Satyajit creates content around fashion, lifestyle, food and travel.

He has collaborated with numerous brands like Amazon, Dominoes India, etc.

  • Aakriti Rana (@aakritiranaofficial)

 Having 970K followers on Instagram, this fashion blogger, stylist and YouTuber has worked as a part-time graphic designer and freelance photographer before she began blogging part-time, which soon became very popular. She has worked with various reputed jewellery brands like Ziveg and Swarovski.


  • Sejal Kumar (@sejalkumar1195)

This 27 year old’s social media journey began post participating in Miss India; she has won titles of “Miss Multimedia” and “Miss Ramp walk” during the Miss Diva Campus Pageant held in 2016.

With 843K followers on Instagram, this young lass began her digital journey in 2014 by starting her own YouTube channel.

With an ultimate aim of becoming an actress, she dawns multiple hats, when it comes to content. Her vlogs and posts content include fashion, styling, singing, etc.

In her journey spanning over a decade, she has collaborated with various top brands. She debuted as the leading lady in the Netflix show Engineering Girls in 2018 and also has a podcast on Spotify called Shutup Sejal.

Grow Your Instagram Following

  • Deeksha Khurana(@deekshakhurana) 

Having a count of 727K followers, Deeksha Khurana is one of the most followed Instagram Influencers, based out of Mumbai.

Having an elder sister in the same profession might come with a few perks. But building up her own brand hasn’t been that easy for this 25-year-old lass, originally hailing from Delhi. 

Her IG feeds are all about travel and lifestyle. Along with her elder sister Kritika, Deekha also hosts an exclusive Spotify podcast called “Whatsupsister”, where the two talk about fashion, travel, dreams, manifestation and every topic under the sun.

She has collaborated with some of India’s top brands such as Swiggy India, Nua women, Hershey’s India, etc. while also being features as a model for Lavie Bags. She also runs her own clothing label called Dee Clothing.

  • Sayan Bakshi (@theorangeepistles)  

A Content Creator and a Social Media Influencer, Sayan has a huge fan-following on his social media platforms. His 723K followers adore him for the informative content he generates. Some of the famous brands he has collaborated with are “Nykaa Man”, “Bombay Shaving Company”, “BVLGARI” etc. he also runs a blog with the name relating to skincare, fashion, etc.


Strategies Most Marketers Misunderstood In Influencer Marketing

In the Indian market, there are a lot of products to choose from. It is vital that every brand stands out from the crowd by showcasing their products in a unique way.

There has been a boom in digital content and social media sites like YouTube and Instagram, becoming an important tool to endorse talents and more importantly brands.

In today’s day and age being a YouTuber or a Social Media Influencer has become a full-fledged career opportunity for many individuals. A brand can use it to endorse their products online, which gives them the much-needed reach that they need.

A lot of people have become sceptical about the trustworthiness of brands in the past few years. Traditional marketing techniques are no longer effective in influencing a buyer’s decision.

It is common for many people to turn to people who trust them and respect them, such as peers who have experienced the product first hand. 

According to recent research, approximately 74% of consumers believe word-of-mouth to be a key influence on their purchase decisions as a whole. There has been a dramatic increase in celebrity endorsements since then, as a result.

There is no doubt that Influencer Marketing has become one of the most effective ways to drive sales since the boom of Instagram and YouTube and the rise of Digital Influencers. .

As a result, it is no surprise that marketers are eager to take advantage of this technology in order to reach their businesses’ goals and objectives.

Influencer Marketing Agencies help brands understand how online marketing works and provide them with marketing suggestions based on their understanding of the online marketing scenarios

In most cases, one of the biggest mistakes marketers make is, they do not thoroughly research their target audience, its psychographics, demographics, their purchasing habits, and the target viewers of their influencers.

In addition, marketers often make the mistake of choosing the wrong influencer or channel platform to promote their brand, which can be a costly mistake.

It is common for a marketer to expect instant results within a short period of time. In order to establish a successful brand, one must understand that the brand has to go through a marketing funnel, and that the process can be quite time-consuming.

It is important to let your brand grow steadily, and there are various platforms available online, which can assist in measuring and monitoring the campaign insight and progress as the campaign moves forward

There is one grave mistake that a marketer makes, and that is, he or she is incapable of conveying the objectives and goals of the brand, the company, and the campaign correctly, resulting in poor results and an unsatisfactory campaign outcome.

Taking timely actions is another reason why marketers fail to execute successful digital campaigns.

Marketers can risk deteriorating the image of their brand in the market if they choose the wrong agency to manage their influencer relationships.

The influencer will be able to create the right kind of content, targeted to the right audience, boosting sales of the marketer with a brief given to the agency and the influencers.


Benefits of Digital Marketing [Tactics & Advantages]

Digital marketing is something we all understand. It is a kind of marketing using an electronic device and the internet, if you don’t know what it means.

In the past, businesses were marketed to their target audiences through television, radio, magazines, events, and a direct mail.

In order to reach potential buyers online, businesses are increasing their use of digital channels. It is imperative for marketers to go where the people are.

Let’s take a look at some important tactics of digital marketing and their simplified definitions.

Types of Digital Marketing

  • Content Marketing

Using articles or educational content to attract the audience.

  • Affiliate Marketing

Affiliates earn commissions by marketing third-party services and products.

  • Social Media Marketing

Social media marketing refers to marketing done through social media platforms.

  • Influencer Marketing

Influencer marketing involves the use of influencers to promote a brand’s products or services.

  • Search Engine Optimization

Search engines rank websites based on their technical configuration, content relevance, and link popularity.

In the race of escalating on a higher level, brands use the above tactics regularly to make an impact on the audience and stay ahead of their competitors.

Let’s take a closer look at the benefits that have kept Digital Marketing in a different league altogether.

  • Engage your customers

Customers usually decide to buy a product after seeing an advertisement on television or in the newspaper. From the moment we trigger a customer’s interest, we can track every step they take.

A consumer today is more likely to see an ad online, research & compare prices on different websites, and then visit a store to try the product or shop online.

In order to understand the buying process better, it is helpful to have access to special offers, coupons, and customer support via mobile applications. 

  • Bring in new business

A sales funnel is essential for generating leads. As a whole, marketing is about creating your sales funnel. In other words, a sales funnel generates consistent leads and sales. Alternatively, converting traffic into brand advocates. 

  • Improve conversion rates

Print advertisements are often difficult to track since everything happens offline. If someone sees your ad in a magazine and then visits your store, what do you do?

Most online advertising platforms provide some level of reporting that can be used to refine your ad targeting, copy, and design.

  • Boost brand credibility

A brand can gain credibility quickly and sustainably on the internet. Content marketing studies indicate that digitally active brands have the highest credibility.

Through content, companies can clarify important concepts, respond to customers’ doubts, and demonstrate their market understanding.

  • Ensure customer loyalty and trust

It’s great to finalize a sale, but it’s even better to retain those customers. Retaining customers helps increase sales by encouraging them to make another purchase or recommend your brand.

As a result of these digital marketing tactics, many brands have gained popularity. Because digital marketing has many benefits, it is easier for any organization and the best marketers to understand the ethics and work towards its advancement.

Best Tools that Help You to Find Top B2B Influencers

Some argue that finding the correct influencers is more difficult for B2B marketers than it is for B2C marketers. 

On the contrary, I would argue. It’s a really simple approach, as I recently discovered while compiling a highly targeted list of 60 Microsoft Inspire Insiders. 

Here’s a list of six tools to help you rapidly find the top voices in your sector and focus your Influencer Marketing efforts.

  1. Little Bird

Using the hashtags #MSInspire and #MSInspire18, we rapidly compiled a list of top Microsoft Inspire Insiders using Little Bird. Although we didn’t intend to rank the list by influencer or channel, we were able to narrow it down based on the amount of industry insiders who followed them, their total number of Twitter followers, their centricity in the conversation, and their overall reach. When you’re short on time, Little Bird’s capacity to evaluate previous data comes in handy.

  1. BuzzSumo

BuzzSumo is an excellent content analyzer tool that allows you to swiftly study subjects and find popular material, as well as who is sharing it. You can also look up how inquiries in your fields of interest and skill are typically expressed on the internet. These tools make it easier to come up with content ideas, collaborate with influencers, and find the finest keywords for your content marketing campaigns.

  1. Brand24

Magda Urbaniak (Brand Manager at Brand24) creates lists of the top 100 micro-influencers in a certain industry using Brand24’s own algorithms. She then distributes the findings in a series of eBooks that benefit the influencers, Brand24, and its customers all at the same time. Unlike the other choices on this list, the tool provides nuanced results by employing filters to discover the most often referenced influencers across the board and by channel. You can also filter the results based on sentiment scores and analyze the dialogue based on location.

  1. Upfluence

We especially appreciate the research options; you have so many different filters, including the channels used, the engagement they get, whether they have an email address available or not.

However, our favorite feature is the ability to search for influencers based on demographics such as age, gender, and geography.

  1. HARO

Sending out a HARO query, particularly on a popular topic like artificial intelligence or blockchain, frequently results in 50 to 100 (mainly!) highly competent experts on the area of interest. 

Not only does this boost the credibility of a blog post or article, but it also increases its exposure because whoever you quote in the article will be eager to share it with their own social media following. Unlike many high-powered marketing solutions, HARO is completely free, so you gain a lot of value for nothing.”

Naturally, all of these tools are simply the beginning of the Influencer Marketing strategy & process. Companies like Brand24 and GoDaddy use these identifying techniques in conjunction with Nimble to establish long-term, mutually beneficial relationships with influencers at scale, because B2B Influencer Marketing is all about relationship building.

The New Rules of Influencer Marketing

In a nutshell, influencers are people who most buyers would consider “average.” They tend to live on social media and use it to share their life, experiences, and advice. The most effective internet influencers have a following of loyal followers who see them as experts in their field. 

Influencer marketing is when a company works with an online influencer to promote one of its products or services, or to raise brand awareness. An influencer is compensated, given a product, or given a trade in exchange for endorsing the company to their followers. 

Influencer marketing is so powerful that it is often regarded as one of the only marketing channels that has risen in popularity (rather than dropped) since the start of the COVID-19 pandemic.

The place was growing congested as a result of the lack of regulation. It was getting increasingly difficult to tell what was fake and what was true on social media. 

According to a 2019 investigation into the rise of social media bots, many influencers were buying phoney followers to inflate their prominence and appear more influential (and pricey) to brands. 

Ethical difficulties have surfaced, such as presenting personal, but ultimately fictitious, health problems and treatments for the purpose of self-promotion. 

Here is how these new rules of Influencer marketing will help in keeping a level playing field.

  1. Qualification and selection 

To establish authenticity, the business or marketer must have access to the influencer’s audience demographics and details. Brand relationships must also be disclosed by the influencer. The influencer must also go through a brand screening procedure to guarantee that the brand is safe and genuine. 

It’s a necessity to use the hashtag #ad.

  1. Publicity disclosure 

It is forbidden to deceive, mislead, or make false statements in the posts. To let followers know that the endorsement is part of a collaboration, all posts must include the hashtags #Ad or #Sponsored. 

If the influencer is using a video platform to represent the brand, it must be declared within the first 30 seconds of the video.

  1. Brief and contracts

It is recommended that a valid and binding contract be entered into between the brand/intermediary and the influencer for each influencer marketing campaign.

The suggested areas included cover:

  • Intellectual Property Rights – creation, usage, moderation and review
  • Reputation and brand safety
  • Legal or industry code compliance
  • Remuneration.
  1. Online and Offline work in a synergy

Beyond sponsored Instagram posts, brands and influencers are looking to other touchpoints, both online and offline, to creatively interact. While Instagram remains the most potent social platform for fashion influencer collaborations (according to Tribe Dynamics, it accounted for 86 percent of the total earned media value for the top 30 fashion companies in 2018), brands are attempting to establish a boundary between on- and off-platform activations. 

Diversifying content touchpoints not only creates a sense of 360-degree integration between influencer and brand, but it also protects against the danger of a social media platform going down, whether due to a technical problem that results in a lengthy blackout or something more serious.

Tips for a Successful Influencer Marketing Campaign

We are living in the 21st century that has produced modern techniques and virtues. Businesses have developed to an extent where competition has raised the bar of work ethics in every industry.

One prominent helper of organizations to upgrade themselves have been the social media network that portray eminent personalities that market these brands’ products and services to which the audience gets influenced.

Nowadays, the trend of Influencer Marketing is changing the marketing tactics in the industry. But still, some companies have not adapted to this change. They just roughly start marketing on their own which sometimes stands irrelevant and not progressive.

Looking at things from a different perspective could produce a positive mindset. Some agencies or companies look towards Influencer Marketing. Just understand that approaching the influencers in the same manner as you reach out to your other plans might turn to have negative consequences.

There are several ways as in how not to run your Influencer Marketing program. These aspects could help you avoid the pitfalls in your business.

Treating influencers with respect

Organizations tend to create an atmosphere where they just sign the influencer for a campaign and order them as in how to work.

This should not happen because they have their influential character with an immense audience and you also need to ask them their suggestions regarding the fulfillment of brands’ requirements.

Focus on your goals

We have seen in the mode of getting the assigned task done quickly, brand managers do not mainly focus on the objectives of a campaign.

Getting likes, shares, comments are not the aspects on which a company grows, but fixing the objectives and goals beforehand is important to get the most out of your campaigns.

Make video content available

People mainly watch anything that could easily drive them to the objective. Producing video content is a vital aspect of any Influencer Marketing program with the help of short format content platforms.

Brands are losing out businesses as lack of video content is the only drawback that would push them back.

Let influencers connect in their tone

Influencers have their tone and versatility in which they are loved by their audiences. Providing a concept is good but telling them to use specific words could hardly give you an advantage.

Let them connect with their fans in the creative way they are comfortable. This would help you draw more innovation and creativity from their end and in return will help you flourish your brand.

Be predictable and reliable

Many influencers heavily rely on campaigns for their livelihood. You need to maintain a long-run relationship with the influencers.

Any changes that happen, need to be conveyed to the influencers so that they are readily alerted. Do everything to shield your creators from churn and change. Clear expectations are highly required in such a relation.

Collaborate with every type of influencers

Generally, brands try connecting with mega influencers and sometimes micro-influencers as well.

Every campaign has a variety of needs. Focusing more on follower count would not give you more exposure, than some Nano influencers with flourishing results.


You should have empathy for your creators. They have a massive reach and influential power with creativity and innovation at their hands. Remember one thing, if you need to stay at the top, you need to tackle the hazards and reach a destination in this industry.

Influencer Marketing is baseless without proper planning, accurate influencers, and outstanding execution.

Try not to get overwhelmed with your power and avoid pitfalls surpassing other competitors.

Five Questions You Should Ask Before Investing In Influencer Marketing


Influencer marketing employs leading, niche content creators to improve brand awareness, increase traffic, and drive your brand’s message to your target audience. These content creators already market to your ideal audience across different channels which allows you to expand your reach across your buyer personas. Ensure that you opt for a platform that has data from those channels – for identifying influencers, listening to influencers and engaging with influencers on the platform.


To understand and have better clarity of their experiences, consider the work they’ve done in sectors and industries relevant to yours and cases similar to what you want to achieve. Ensure that they have the right blend of professionals and services to provide.


In order to achieve meaningful results, look for an influencer marketing platform that isn’t just focused on vanity metrics such as content views, shares and social media followers. They should be able to help you create and achieve objectives that enable you to hit your overall business outcomes. This is a vital role for you to play in order for you to secure your strategies impacting your business.

You must read this : Influencer Marketing – A New tactic to Grow Your Business


Although 80% of influencers point to Instagram as their preferred platform for creating and publishing content, many of them are equally active on their own blogs and in other social media channels. Some even have access to traditional media like TV and magazines. The more platforms influencer can use to promote your content, the better for you.


Yes, yes they actually do! Consumers are becoming more digitally aware of the content they’re being fed by brands through online platforms. Studies have shown that content created by influencers is leading as Influencer Marketing Company in India and has become the most trusted form of brand advertising more than content created by brands themselves. The much-used adage is true, influencer marketing is word of mouth for the digital age, and it’s transforming the way brands reach customers.

Power & Impact Of Influencer Marketing

What is Influencer marketing? 

Influencer marketing is a hot topic at the moment, from the center of the marketing industry to its furthest edges. Influencer marketing offers the potential to unify marketing, public relations, digital marketing, and social media through powerful and relevant relationship-based communication. At its most basic, influencer marketing is the classic celebrity endorsement, but placed into a contemporary, content-driven marketing campaign.

Impact of Influencers

A good influencer has intentionally built and positioned their own personal brand to be trusted by their market audience. The rise from user to an influencer is one of climbing and updating. They have social clout in their communities, gained via strategies to build a foundation.

Why influencer marketing?

There’s a reason why brands like influencer marketing: it’s effective. However, like any kind of marketing, it’s only effective when done right. There no quick wins, no promises, and no guarantees.

If you want to achieve success with an influencer campaign, take the time to do it right. Get in touch with us as we being the Influencer Marketing Agency in Mumbai, we will find the influencers with real followings, the team with genuine audiences who care about what they say.