In the Indian market, there are a lot of products to choose from. It is vital that every brand stands out from the crowd by showcasing their products in a unique way.
There has been a boom in digital content and social media sites like YouTube and Instagram, becoming an important tool to endorse talents and more importantly brands.
In today’s day and age being a YouTuber or a Social Media Influencer has become a full-fledged career opportunity for many individuals. A brand can use it to endorse their products online, which gives them the much-needed reach that they need.
A lot of people have become sceptical about the trustworthiness of brands in the past few years. Traditional marketing techniques are no longer effective in influencing a buyer’s decision.
It is common for many people to turn to people who trust them and respect them, such as peers who have experienced the product first hand.
According to recent research, approximately 74% of consumers believe word-of-mouth to be a key influence on their purchase decisions as a whole. There has been a dramatic increase in celebrity endorsements since then, as a result.
There is no doubt that Influencer Marketing has become one of the most effective ways to drive sales since the boom of Instagram and YouTube and the rise of Digital Influencers. .
As a result, it is no surprise that marketers are eager to take advantage of this technology in order to reach their businesses’ goals and objectives.
Influencer Marketing Agencies help brands understand how online marketing works and provide them with marketing suggestions based on their understanding of the online marketing scenarios
In most cases, one of the biggest mistakes marketers make is, they do not thoroughly research their target audience, its psychographics, demographics, their purchasing habits, and the target viewers of their influencers.
In addition, marketers often make the mistake of choosing the wrong influencer or channel platform to promote their brand, which can be a costly mistake.
It is common for a marketer to expect instant results within a short period of time. In order to establish a successful brand, one must understand that the brand has to go through a marketing funnel, and that the process can be quite time-consuming.
It is important to let your brand grow steadily, and there are various platforms available online, which can assist in measuring and monitoring the campaign insight and progress as the campaign moves forward
There is one grave mistake that a marketer makes, and that is, he or she is incapable of conveying the objectives and goals of the brand, the company, and the campaign correctly, resulting in poor results and an unsatisfactory campaign outcome.
Taking timely actions is another reason why marketers fail to execute successful digital campaigns.
Marketers can risk deteriorating the image of their brand in the market if they choose the wrong agency to manage their influencer relationships.
The influencer will be able to create the right kind of content, targeted to the right audience, boosting sales of the marketer with a brief given to the agency and the influencers.