Benefits of Digital Marketing [Tactics & Advantages]

Digital marketing is something we all understand. It is a kind of marketing using an electronic device and the internet, if you don’t know what it means.

In the past, businesses were marketed to their target audiences through television, radio, magazines, events, and a direct mail.

In order to reach potential buyers online, businesses are increasing their use of digital channels. It is imperative for marketers to go where the people are.

Let’s take a look at some important tactics of digital marketing and their simplified definitions.

Types of Digital Marketing

  • Content Marketing

Using articles or educational content to attract the audience.

  • Affiliate Marketing

Affiliates earn commissions by marketing third-party services and products.

  • Social Media Marketing

Social media marketing refers to marketing done through social media platforms.

  • Influencer Marketing

Influencer marketing involves the use of influencers to promote a brand’s products or services.

  • Search Engine Optimization

Search engines rank websites based on their technical configuration, content relevance, and link popularity.

In the race of escalating on a higher level, brands use the above tactics regularly to make an impact on the audience and stay ahead of their competitors.

Let’s take a closer look at the benefits that have kept Digital Marketing in a different league altogether.

  • Engage your customers

Customers usually decide to buy a product after seeing an advertisement on television or in the newspaper. From the moment we trigger a customer’s interest, we can track every step they take.

A consumer today is more likely to see an ad online, research & compare prices on different websites, and then visit a store to try the product or shop online.

In order to understand the buying process better, it is helpful to have access to special offers, coupons, and customer support via mobile applications. 

  • Bring in new business

A sales funnel is essential for generating leads. As a whole, marketing is about creating your sales funnel. In other words, a sales funnel generates consistent leads and sales. Alternatively, converting traffic into brand advocates. 

  • Improve conversion rates

Print advertisements are often difficult to track since everything happens offline. If someone sees your ad in a magazine and then visits your store, what do you do?

Most online advertising platforms provide some level of reporting that can be used to refine your ad targeting, copy, and design.

  • Boost brand credibility

A brand can gain credibility quickly and sustainably on the internet. Content marketing studies indicate that digitally active brands have the highest credibility.

Through content, companies can clarify important concepts, respond to customers’ doubts, and demonstrate their market understanding.

  • Ensure customer loyalty and trust

It’s great to finalize a sale, but it’s even better to retain those customers. Retaining customers helps increase sales by encouraging them to make another purchase or recommend your brand.

As a result of these digital marketing tactics, many brands have gained popularity. Because digital marketing has many benefits, it is easier for any organization and the best marketers to understand the ethics and work towards its advancement.

Best Tools that Help You to Find Top B2B Influencers

Some argue that finding the correct influencers is more difficult for B2B marketers than it is for B2C marketers. 

On the contrary, I would argue. It’s a really simple approach, as I recently discovered while compiling a highly targeted list of 60 Microsoft Inspire Insiders. 

Here’s a list of six tools to help you rapidly find the top voices in your sector and focus your Influencer Marketing efforts.

  1. Little Bird

Using the hashtags #MSInspire and #MSInspire18, we rapidly compiled a list of top Microsoft Inspire Insiders using Little Bird. Although we didn’t intend to rank the list by influencer or channel, we were able to narrow it down based on the amount of industry insiders who followed them, their total number of Twitter followers, their centricity in the conversation, and their overall reach. When you’re short on time, Little Bird’s capacity to evaluate previous data comes in handy.

  1. BuzzSumo

BuzzSumo is an excellent content analyzer tool that allows you to swiftly study subjects and find popular material, as well as who is sharing it. You can also look up how inquiries in your fields of interest and skill are typically expressed on the internet. These tools make it easier to come up with content ideas, collaborate with influencers, and find the finest keywords for your content marketing campaigns.

  1. Brand24

Magda Urbaniak (Brand Manager at Brand24) creates lists of the top 100 micro-influencers in a certain industry using Brand24’s own algorithms. She then distributes the findings in a series of eBooks that benefit the influencers, Brand24, and its customers all at the same time. Unlike the other choices on this list, the tool provides nuanced results by employing filters to discover the most often referenced influencers across the board and by channel. You can also filter the results based on sentiment scores and analyze the dialogue based on location.

  1. Upfluence

We especially appreciate the research options; you have so many different filters, including the channels used, the engagement they get, whether they have an email address available or not.

However, our favorite feature is the ability to search for influencers based on demographics such as age, gender, and geography.

  1. HARO

Sending out a HARO query, particularly on a popular topic like artificial intelligence or blockchain, frequently results in 50 to 100 (mainly!) highly competent experts on the area of interest. 

Not only does this boost the credibility of a blog post or article, but it also increases its exposure because whoever you quote in the article will be eager to share it with their own social media following. Unlike many high-powered marketing solutions, HARO is completely free, so you gain a lot of value for nothing.”

Naturally, all of these tools are simply the beginning of the Influencer Marketing strategy & process. Companies like Brand24 and GoDaddy use these identifying techniques in conjunction with Nimble to establish long-term, mutually beneficial relationships with influencers at scale, because B2B Influencer Marketing is all about relationship building.

The New Rules of Influencer Marketing

In a nutshell, influencers are people who most buyers would consider “average.” They tend to live on social media and use it to share their life, experiences, and advice. The most effective internet influencers have a following of loyal followers who see them as experts in their field. 

Influencer marketing is when a company works with an online influencer to promote one of its products or services, or to raise brand awareness. An influencer is compensated, given a product, or given a trade in exchange for endorsing the company to their followers. 

Influencer marketing is so powerful that it is often regarded as one of the only marketing channels that has risen in popularity (rather than dropped) since the start of the COVID-19 pandemic.

The place was growing congested as a result of the lack of regulation. It was getting increasingly difficult to tell what was fake and what was true on social media. 

According to a 2019 investigation into the rise of social media bots, many influencers were buying phoney followers to inflate their prominence and appear more influential (and pricey) to brands. 

Ethical difficulties have surfaced, such as presenting personal, but ultimately fictitious, health problems and treatments for the purpose of self-promotion. 

Here is how these new rules of Influencer marketing will help in keeping a level playing field.

  1. Qualification and selection 

To establish authenticity, the business or marketer must have access to the influencer’s audience demographics and details. Brand relationships must also be disclosed by the influencer. The influencer must also go through a brand screening procedure to guarantee that the brand is safe and genuine. 

It’s a necessity to use the hashtag #ad.

  1. Publicity disclosure 

It is forbidden to deceive, mislead, or make false statements in the posts. To let followers know that the endorsement is part of a collaboration, all posts must include the hashtags #Ad or #Sponsored. 

If the influencer is using a video platform to represent the brand, it must be declared within the first 30 seconds of the video.

  1. Brief and contracts

It is recommended that a valid and binding contract be entered into between the brand/intermediary and the influencer for each influencer marketing campaign.

The suggested areas included cover:

  • Intellectual Property Rights – creation, usage, moderation and review
  • Reputation and brand safety
  • Legal or industry code compliance
  • Remuneration.
  1. Online and Offline work in a synergy

Beyond sponsored Instagram posts, brands and influencers are looking to other touchpoints, both online and offline, to creatively interact. While Instagram remains the most potent social platform for fashion influencer collaborations (according to Tribe Dynamics, it accounted for 86 percent of the total earned media value for the top 30 fashion companies in 2018), brands are attempting to establish a boundary between on- and off-platform activations. 

Diversifying content touchpoints not only creates a sense of 360-degree integration between influencer and brand, but it also protects against the danger of a social media platform going down, whether due to a technical problem that results in a lengthy blackout or something more serious.

Tips for a Successful Influencer Marketing Campaign

We are living in the 21st century that has produced modern techniques and virtues. Businesses have developed to an extent where competition has raised the bar of work ethics in every industry.

One prominent helper of organizations to upgrade themselves have been the social media network that portray eminent personalities that market these brands’ products and services to which the audience gets influenced.

Nowadays, the trend of Influencer Marketing is changing the marketing tactics in the industry. But still, some companies have not adapted to this change. They just roughly start marketing on their own which sometimes stands irrelevant and not progressive.

Looking at things from a different perspective could produce a positive mindset. Some agencies or companies look towards Influencer Marketing. Just understand that approaching the influencers in the same manner as you reach out to your other plans might turn to have negative consequences.

There are several ways as in how not to run your Influencer Marketing program. These aspects could help you avoid the pitfalls in your business.

Treating influencers with respect

Organizations tend to create an atmosphere where they just sign the influencer for a campaign and order them as in how to work.

This should not happen because they have their influential character with an immense audience and you also need to ask them their suggestions regarding the fulfillment of brands’ requirements.

Focus on your goals

We have seen in the mode of getting the assigned task done quickly, brand managers do not mainly focus on the objectives of a campaign.

Getting likes, shares, comments are not the aspects on which a company grows, but fixing the objectives and goals beforehand is important to get the most out of your campaigns.

Make video content available

People mainly watch anything that could easily drive them to the objective. Producing video content is a vital aspect of any Influencer Marketing program with the help of short format content platforms.

Brands are losing out businesses as lack of video content is the only drawback that would push them back.

Let influencers connect in their tone

Influencers have their tone and versatility in which they are loved by their audiences. Providing a concept is good but telling them to use specific words could hardly give you an advantage.

Let them connect with their fans in the creative way they are comfortable. This would help you draw more innovation and creativity from their end and in return will help you flourish your brand.

Be predictable and reliable

Many influencers heavily rely on campaigns for their livelihood. You need to maintain a long-run relationship with the influencers.

Any changes that happen, need to be conveyed to the influencers so that they are readily alerted. Do everything to shield your creators from churn and change. Clear expectations are highly required in such a relation.

Collaborate with every type of influencers

Generally, brands try connecting with mega influencers and sometimes micro-influencers as well.

Every campaign has a variety of needs. Focusing more on follower count would not give you more exposure, than some Nano influencers with flourishing results.

Takeaway

You should have empathy for your creators. They have a massive reach and influential power with creativity and innovation at their hands. Remember one thing, if you need to stay at the top, you need to tackle the hazards and reach a destination in this industry.

Influencer Marketing is baseless without proper planning, accurate influencers, and outstanding execution.

Try not to get overwhelmed with your power and avoid pitfalls surpassing other competitors.

Five Questions You Should Ask Before Investing In Influencer Marketing

1. DO THEY COVER THE SOCIAL MEDIA CHANNELS THAT INFLUENCE YOUR TARGET AUDIENCE?

Influencer marketing employs leading, niche content creators to improve brand awareness, increase traffic, and drive your brand’s message to your target audience. These content creators already market to your ideal audience across different channels which allows you to expand your reach across your buyer personas. Ensure that you opt for a platform that has data from those channels – for identifying influencers, listening to influencers and engaging with influencers on the platform.

2. ARE YOU CONFIDENT THAT THEIR EXPERIENCE & CASE STUDIES ARE RELEVANT?

To understand and have better clarity of their experiences, consider the work they’ve done in sectors and industries relevant to yours and cases similar to what you want to achieve. Ensure that they have the right blend of professionals and services to provide.

3. ARE YOU ABLE TO EFFECTIVELY MEASURE THE IMPACT AND ROI?

In order to achieve meaningful results, look for an influencer marketing platform that isn’t just focused on vanity metrics such as content views, shares and social media followers. They should be able to help you create and achieve objectives that enable you to hit your overall business outcomes. This is a vital role for you to play in order for you to secure your strategies impacting your business.

You must read this : Influencer Marketing – A New tactic to Grow Your Business

4. HOW MANY PLATFORMS DO THEY USE?

Although 80% of influencers point to Instagram as their preferred platform for creating and publishing content, many of them are equally active on their own blogs and in other social media channels. Some even have access to traditional media like TV and magazines. The more platforms influencer can use to promote your content, the better for you.

5. DO PEOPLE ACTUALLY TRUST INFLUENCERS THAN BRANDS?

Yes, yes they actually do! Consumers are becoming more digitally aware of the content they’re being fed by brands through online platforms. Studies have shown that content created by influencers is leading as Influencer Marketing Company in India and has become the most trusted form of brand advertising more than content created by brands themselves. The much-used adage is true, influencer marketing is word of mouth for the digital age, and it’s transforming the way brands reach customers.

Power & Impact Of Influencer Marketing

What is Influencer marketing? 

Influencer marketing is a hot topic at the moment, from the center of the marketing industry to its furthest edges. Influencer marketing offers the potential to unify marketing, public relations, digital marketing, and social media through powerful and relevant relationship-based communication. At its most basic, influencer marketing is the classic celebrity endorsement, but placed into a contemporary, content-driven marketing campaign.

Impact of Influencers

A good influencer has intentionally built and positioned their own personal brand to be trusted by their market audience. The rise from user to an influencer is one of climbing and updating. They have social clout in their communities, gained via strategies to build a foundation.

Why influencer marketing?

There’s a reason why brands like influencer marketing: it’s effective. However, like any kind of marketing, it’s only effective when done right. There no quick wins, no promises, and no guarantees.

If you want to achieve success with an influencer campaign, take the time to do it right. Get in touch with us as we being the Influencer Marketing Agency in Mumbai, we will find the influencers with real followings, the team with genuine audiences who care about what they say.