How do you create a presence on social media platforms??? How can you uniquely reach the audience??? Or, what is your business up-gradation rate???
We as business holders think many things at an instance. It will be related to our business upliftment, presence on social media, content strategizing, maintain brand quality. Above, are some of the questions that frequently keep coming to your mind while you think about escalating your business higher on the peak of success where no competitor can beat you. Facebook, Twitter, Instagram are some of the most influential mediums of enlightening our business.
But, do you know one strong contender of marketing has been added to this list of social media marketing platforms? Yes, and we call it Pinterest!
With a growth rate of approximately 450 million monthly active users, Pinterest has created a boom in the marketing arena. Demographics state that above 35% of Pinterest users belong to the age bar of 35-50, and around 34% of users belong to the 18-30 age group. However, with these statistics, we can imagine the engagement rate and the marketing strategy that is adapted with the help of Pinterest.
Creating awareness of how marketing strategy should be made is the right thing to start with Pinterest. Let’s dive into the marketing strategy of this goldmine social media platform to upgrade our business standards.
- Profile Branding
Accessing all the analytical tools would be the greatest achievement of an account on Pinterest. But for that, you should create a perfect business Pinterest account. Anything layered looks more enhanced, and same is with the Pinterest business account.
You can beautify it with your touch and use features to customize your account more proficiently. You just have to start with choosing an appropriate cover board, choose showcase board, write your bio, upload a profile picture, start branding your board covers, and verify your website.
- Content Strategy Analysis
Content is the most important aspect of online marketing. People buy what they see and talk negatively about the ones they do not like. Making your content suitable and catchy for your audience is the biggest task. Infographics, pins, promoted pins are some of the aspects that perform well.
The strategy should contain product pins, blog graphics, infographics, etc. to give a kick to your motor of marketing.
- Pinterest SEO
A visual search engine generally has its search engine optimization and algorithm that it uses. To outrank other accounts, you need to appropriately work on the algorithm terms of Pinterest and post that is trending.
Working harder and smartly with patience to rank upwards is important rather than getting things done in a hurry. The places where you need to focus on SEO more are your profile, boards, and pins.
- Group Boards
Joining a group or a particular community helps in organizing the content strategy. This process helps you invite another user to your board that helps you showcase your content before different audiences. Just email the owner and give their account a follow for them so that they can add you. Once you get added, you can pin some of your content within those boards and curate others’ content as well.
- Scheduling Fresh Pins
If you want that Pinterest should post your content on search results, you need to post fresh pins to attract aspiring audiences’. This in turn helps in improving your profile, share your content on the results page, and perform well before the targeted consumers. The Pinterest management tools help you enhance your content and prepare a base where you can stand out from the rest in a unique manner.
Dos and Don’ts of Pinterest Marketing
| Dos | Don’ts |
| Engage | Never ignore the group board |
| Join community board | Never pin only your content |
| Profile building | Never upload low-quality pictures |
| Create the first 5 boards of yourself | Never make your profile difficult to find |
| Follow your competitors to know what they are doing | Never leave incomplete boards |
| Leverage Pinterest Analytics | Never be inconsistent |
| Use SEO in your description | Never use more hashtags than required |
Conclusion
Pinterest being a social media booming aspect gives you an idea of showcasing yourself in a content image way. The organization is the key to reach an appropriate track of success. Marketing in a new form can give your audience a different experience altogether. Pinterest has been an underrated underdog, but it has emerged as a big bull factor amongst all other social media marketing platforms from the past few years. In the future, companies will win with the virtual content in hand as visual communication is the best medium of making anyone understand what one wants to present.
