The article explores Lenskart’s marketing strategy. It breaks down Lenskart’s marketing strategy using the 4Ps framework: Product, Price, Place, and Promotion. Lenskart’s visionary product strategy is discussed, emphasizing customization, brand…
Table of Contents Crafting the Nike Brand Identity Fostering Brand Community Launching Products Through Hype Marketing Expanding Global Reach Through Localization Promoting Values Through Marketing Campaigns Maintaining Relevance Through Continual…
Introduction Hey there, tech enthusiast! Ever wondered how Microsoft, the colossal tech titan, conquered the digital universe with its ingenious marketing moves? Well, you’re in for a treat as we…
Introduction Craving a quick and delicious meal delivered right to your doorstep? If that thought crosses your mind, you’re likely thinking of ordering food online through Swiggy. With its strategic…
The rise of digital media and influencer culture has created significant new opportunities for brands to connect with consumers. In particular, female social media stars and content creators have become…
In our pursuit of unraveling the art of crafting a complete marketing strategy in 2023, let’s begin with two fundamental questions. Table of Contents What is a Marketing Strategy? The…
With over 34,000 stores across 80 markets, Starbucks has become the world’s most valuable coffee brand worth $28 billion. Its continued growth is fueled by smart, consistent marketing strategies that…
Instagram has become a powerful platform for regular Indian women to build influential personal brands as content creators. Top Indian female Instagram influencers like Sejal Kumar, Dolly Singh, and Kusha…