Introduction A. Brief overview of Samsung as a tech giant Samsung Electronics Co., Ltd., commonly referred to as Samsung is a South Korean multinational electronics company headquartered in Suwon, South…
I. Introduction Uniqlo has carved a unique niche for itself in the competitive apparel industry. Established in Japan in the 1980’s, Uniqlo has now grown into a renowned global fashion…
I. Introduction L’Oréal is a global leader in the beauty and cosmetics industry, offering products in segments like hair color, skin care, sun protection, makeup, and perfume. With its portfolio…
In an age of shrinking attention spans, brands have mere seconds to spark and convert consumer interest. Enter Zepto marketing – the strategic crafting of messaging and experiences to effectively…
With over 6.4 million clients, Zerodha has grown to become India’s largest stock brokerage firm. The bootstrapped startup’s meteoric rise has disrupted traditional brokerages while ushering in greater investment participation…
With its iconic crown logo and reputation for expertise and prestige, Rolex has become a globally recognized symbol of luxury and success. The Swiss watchmaker’s meticulously crafted marketing strategy has…
Lays potato chips, with their signature crinkle cut and brightly colored packaging, are one of the most recognizable snack brands in the world. As a subsidiary of PepsiCo, one of…
Gucci is one of the most recognizable luxury fashion brands in the world. The Italian fashion house is renowned for its high-quality leather goods, opulent designs and premium branding. Gucci…
Porsche is one of the most iconic and coveted automotive brands in the world. The German sports car manufacturer has built a reputation for excellence in engineering, performance and design…
Golden arches, golden nuggets, crispy fries, and an ice-cold Coke – who doesn’t have a soft spot for McDonald’s? But fret not, this isn’t another McDonald’s jingle; it’s a journey…
PUMA is one of the world’s leading sportswear brands designing shoes, apparel and accessories. This comprehensive guide will examine the key components of PUMA’s marketing strategy that have fueled its…
Introduction When it comes to oral care, there’s one name that’s etched in the collective memory of Indians – Colgate. With over two centuries of global presence, Colgate is synonymous…