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Your product created hype, but sales underperformed.

Why?
Because it didn’t influence well enough.

E-commerce influencer marketing is an approach where brands collaborate with influencers/creators to introduce their exciting offers through authentic and shoppable influencer content. This blog will introduce you to essential strategies, tools, trends, and techniques by which e-commerce brands elevate influencer-driven sales through influencer partnerships.

As a brand, are you looking to influence an audience through the best influencers? Feel free to contact us. 

How does influencer marketing accelerate e-commerce? 

• Influencer marketing gives social proof and trust that directly affect buying decisions. 
• Creators act as the ‘whole & soul’ who introduce your product to the target audience.
• Brands that build long-term partnerships with genuine influencers get outstanding results, and it’s proven. 
• Any advertisement becomes shoppable influencer content for consumers when there’s someone whom they can relate to.
• Live shopping events create a surreal experience and increase consumer footfall when influencers recommend. 
• Through live events, consumers can test products, get instant answers to queries, and more. 

This entire online shopping ecosystem supports a strong social commerce strategy that stirs content, trust, and instant purchasing.

To know more about this in detail, click here.

Why Influencer marketing, is a need for E-com brands to progress?

• Influencers have the power to get the trust of the audience, effortlessly.
• E-com services and Influencer content lie in the category of basic wants of many consumers. 
• For example, you need the best earphones and purchased it online, watching someone like you using them. 
• Exciting offers & engaging content increase the buying capacity. 

Strategies that bring unexpected results for E-com brands

1. Campaign goals with tunnel vision

• Big campaigns don’t work out because they try to achieve all at once. 
• One campaign should have one primary objective around which all the decisions should be taken. 

2. Track record of metrics

To ensure profitable influencer-driven sales, track:

• The conversion rate out of the traffic that comes.
• Response on promo code of influencers.
• Calculating customer acquisition cost depending upon no. of new consumers.
• Return on ad spend (ROAS), i.e. income generated from ads, per dollar. 

Data provides insights that help refine your influencer affiliate marketing efforts over time. To understand this better, click here.

3. Building an influencer-driven campaign for a brand

• This is required mainly when there’s a campaign based on UGC for social media and the website. 
• Brands buy access to audience via best influencers shortlisted by agency.
• Influencers advice to buy something feels like a suggestion from your closed-ones.
• Nano and micro-influencers lie in the center of the successful campaign that create more trust-based relations.
• Local influencers are perfect for your nearby small businesses or regional product launches.

Nowadays, brands are getting the value of getting influencers based on engaging content, not follower count. 

• When a brand needs authentic endorsements, niche targeting, or cost-saving conversions, micro influencers are the right fit.
• When a brand needs to increase its credibility, they provide opportunity to macro influencers who have viral potential.
• For big campaigns, club both the approaches that build awareness and drive sales which in turn powers your social commerce strategy. 

To know more, about what type can work for your brand, click here.

Final Takeaways:

• Influencer marketing for e-commercce is less about viral moments, and more about strategic execution that compounds over time.
• Start with small campaigns, measure your results, and build authentic relations via e-commerce influencer marketing.  

• There are high chances that your target audience must probably be consuming content from creators they trust. 
• The question is about how you leverage influencer marketing enough to win.   

FAQs

Q1. Does influencer marketing really increase e-commerce sales?

Absolutely. If the content is shoppable enough, optimised for conversions then an e-commerce brand could see unexpected sales growth. 

Q2. Which platforms work best for e-commerce influencers?

Instagram, YouTube, etc work best, depending upon your target audience and product category. These platforms understand the power of e-commerce and thus partner with it. 

Q3. How do brands track influencer sales?

Brands track sales using affiliate links, promo codes, used by influencers, and also from platforms who offer this service to measure conversions and ROI effectively.

Q4. What type of influencers works best for any e-commerce brand?

Micro and nano influencers gives best results for e-commerce influencer marketing because they bring higher engagement, trust, and, cost-saving influencer-driven sales. 

Q5. Does influencer marketing work best for small e-commerce businesses?

Yes. Home-grown D2C or any small brand can benefit from influencer affiliate marketing and micro-influencer campaigns that generate conversions without high upfront costs.

Q6. What time does it take to see expected results from influencer marketing?

Most brands start getting expected results within a month, especially when using shoppable influencer content and performance-driven campaigns.

Q7. What type of content formats works best in influencer marketing?

Short-form videos, product demo videos, unboxings, and live shopping events perform best.

Q8. Is influencer content reusable for paid ads?

Yes, with usage rights, the content can be repurposed for ads, landing pages, and various campaigns to increase ROI.

Q9. What mistakes do any D2C or B2C brand avoid in influencer marketing?

One of the mistakes brands should avoid is choosing influencers based on follower count, having too many primary campaign goals, and more. 

Q10. How can I reach out?

Kindly drop an inquiry mail.