Nowadays, our spending habits have changed. We pay attention to things that uplift our mood, and local influencers have influenced this. Today, brands are collaborating with influencers to promote their products, and this has been an effective way to excel in the market. Brands are majorly fuelling their business strategies with influencer marketing.

Looking for the right influencer marketing agency has been the most important task for companies because agencies know how to add flair with content creation strategies for brands. Let’s go through Top Trends in Influencer Marketing.

Rise of Nano and Micro Influencers

There has been a rise of nano and micro influencers in the past few years. Brands are finding hidden potential in influencer marketing. If they want to enter specifically in some regions, then they typically:

• Partner with micro (10K–100K followers) and nano (1K–10K followers) influencers. 
• See strong ROI from influencer marketing because the audience finds the product is right to put in the cart. 
• Rely on smaller creators more, making their endorsements feel authentic and nudged by tapping into regional conversations.
• Present their products in a way that feels more personal, culturally relevant, and trustworthy to potential customers in specific areas.

Growing demand for real content

Among all trends, the demand for relatable content has its own stand. Social media algorithms and users, especially Gen Z, are giving preference to genuine, purpose-led content over materialised, overly branded promotions. Consumers are looking for something that drives them, that is meaningful, not just pushed products.

• Gen Z looks for authenticity over everything. Content is not less than a healthy meal for them.
• In 2025, influencers who share their own perspectives, values, stand for social causes, and present their inner selves will outperform those who rely on salesy content.
• More brands are raising awareness about sustainability, mental health, and other important issues through thoughtful influencer engagement.

B2B and LinkedIn Influencer Marketing Expands

One of the most surprising trends we have all come across in 2025 so far is the rapid growth of B2B influencer marketing on LinkedIn.

• Agencies are no longer limited to marketing fashion, beauty, or lifestyle brands. 
• Executives, Marketing Heads, CFOs, and other thought leaders on LinkedIn are becoming key influencers who drive intellectual conversations that matter to professional audiences.
• Brands targeting white-collar job seekers are widely collaborating with these LinkedIn influencers to boost brand credibility and spark engagement within certain industries.
• Such partnerships feel natural because corporate employees view these influencers as their peers rather than traditional marketers.

The rise of LinkedIn Video is one of the notable trends for 2025. Creators are treating it as reels or shorts. Also doing live sessions, uploading educational clips, and articles in carousel post form to build deeper relationships with their connections, making LinkedIn a robust platform for B2B brand marketing.

Collaboration That Stands the Test of Time

There’s another key influencer marketing trend for 2025-2026, i.e. the shift from one big sponsored post to long-term partnerships. Instead of asking influencers for a single ad, brands are now building lasting relationships where influencers create a series of real content over months.

Why the shift?

Forward-thinking collaborations foster deeper trust with audiences. When an influencer recommends a product/service again and again over time, followers view the promotion as authentic, not just another paid deal.

Plus, long-term collaborations allow influencers to effortlessly introduce the product into their lifestyle, telling more interesting and believable stories that resonate with audiences.

Many brands have built highly successful long-term influencer programs, turning micro and nano creators into recognisable faces for their brands. Thus, seeing a high rate of conversion as a result. 

Social Commerce and Shoppable Content

Among 2025’s influencer marketing trends in India, the bull run in social commerce is a game-changer for companies looking to elevate online sales. The differentiating line between digital media and shopping always seems blurry, and influencers are at the prime focus of this transformation, making it easier for their followers to go from visual appeal to purchase in just one click. Reels, which direct you to shopping, also live shopping events, and in-app affiliate links have seen growth recently. Hence, every scroll is a sales opportunity.

• Instagram, Pinterest, and YouTube have all expanded their e-commerce features and position as the best influencer platforms in 2025.
• Instagram allows creators to tag the brand they’re promoting in posts and stories, while brands can create their storefronts.
• Pinterest lets creators share product pins and shopping ads, so that their followers can shop easily from their customised boards.
• YouTube has embedded product tagging and shopping features under videos, letting creators push sales right from their content.

As influencer’s content is a creative technique to enable one-click purchases directly, the impact is real and outstanding. This shows that ROI from influencer marketing is huge and India’s social commerce market is going to skyrocket in the coming time.

Influencer Marketing Tools Backed by AI

In influencer marketing, AI is no longer a new term. It’s now a core part of decision-making for brands to optimise their campaigns. 

In 2025, AI-backed tools are taking center stage by:

• Predicting campaign results.
• Analysing audience behaviour.
• Suggesting the best strategies for when to post.
• Suggesting creative formats based on trends.

Many upcoming platforms are integrating machine learning to help marketers make quick decisions based on data. These tools can gauge which creators align best with the brand, estimate the ROI of a campaign before it launches, and deliver performance reports in real time, saving teams hours of manual effort.

These tools can gauge which artist will perfectly align with the brand, estimate the ROI from influencer marketing before campaign launch, and deliver reports in real time, saving hours of manual effort. This can really help agencies that do big celebrity endorsements in metro cities like Mumbai, Delhi, etc. 

Final Thoughts

If you are searching for a new-age influencer marketing agency in India to fulfill all your brand needs, then you’ve come to the right place. At Third Eye Blind Productions, we leverage our production and marketing expertise and deliver on time, implementing strategies that create buzz for the long term.