Influencer Marketing vs Paid Ads: What works better?
Every brand is now competing for relevance and presence in an already crowded content landscape. Chasing numbers through either paid ads or hiring influencers with large platforms. Yet the debate…
Influencer Marketing Strategies That Drive E-commerce Sales
Limited-time offer! Sale ending soon! Your product created hype, but sales underperformed. Why?Because it didn’t influence well enough.E-commerce influencer marketing is an approach where brands collaborate with influencers/creators to introduce…
Film Pre-Production Guide: Key Steps to Plan Like a Pro
Filmmaking is an interesting but in-depth process that needs detailed planning before the camera starts rolling. Pre-production is where your concept is brought to paper. Every detail is organized (from…
How to Plan a Budget for Your Next Brand Video or Ad Shoot
Planning a video shoot budget can feel overwhelming, especially when you're new to the process. Various aspects need to be understood, like the brand video production cost, equipment needs, talent…