Best Micro Drama Production Company In India
Guys, are you looking for the best Micro Drama Production Company in India?
Third Eye Blind Productions has been in the industry for nearly a decade. Our team of business executives, production managers, DOPs, and screenwriters ensures your requirement for mini web series gets fulfilled.
What is Micro Drama?
Micro Drama Series are short-form drama series that you can watch quickly anytime, anywhere, a right fit for today’s fast-paced lifestyle. It is created into episodes for the viewer to watch whenever they want to, without making any arrangements for themself.
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Why is There a Rise in Micro Drama?
- Each episode ranges from 30 seconds to a maximum of 2 minutes.
- Ideal to watch during short breaks, daily office travel, or while multitasking.
- It's a vertical video, which is also called the 9:16 format, the same aspect ratio as smartphone screens.
- This format allows viewers to watch content comfortably without the hassle of rotating the phone.
Some vertical drama dedicated apps are Kuku TV, ReelShort, DramaBox, and many more.
Micro Drama - A Highly Grossing Form of Entertainment
Designed specifically for OTT micro content. Here are some factors due to which it’ll excel.
- Hook the viewers easily.
- Engaging storytelling.
- Relatable characters.
- Twists that encourage binge-watching.
- Viral potential content.
- Grabs global reach.
Micro Drama is part of the trend toward bite-sized storytelling in India that fits seamlessly into the daily lives of smartphone audiences. This form of entertainment offers instant feedback.
What Makes Micro Drama Outstanding?
- It’s a new entry point for aspiring actors and content creators.
- Micro Dramas are highly cost-effective to produce.
- Gateway for high viewer engagement and monetisation opportunities.
- Many series generate good revenue through brand collaborations.
- A smart investment for both creators and advertisers.
As people prefer watching short-form content, micro drama is not just a trend; it is paving the way for digital storytelling in the future. It clearly indicates that with the right format and emotional impact, a few minutes of drama can become more valid.
Reports on increasing usage of short-form vertical content
Platforms such as KuKu TV, ReelShort, and DramaBox have pioneered a daily dose of drama, cracking the code and building an audience habit to consume ‘snackable entertainment’.
- In India, short video platforms have grown 3.5 times in user base over the past few years.
- Total time spent by viewers on such platforms has grown 12 times.
- A rise in consumers has occurred because of easily accessible and cheap internet.
- Many consumers globally have turned from long-form TV to OTT micro content.
Micro Drama is part of the trend toward bite-sized storytelling in India that fits seamlessly into the daily lives of smartphone audiences. This form of entertainment offers instant feedback.
User base and time spent:
- A Bain & Company report predicts that by 2025, India will have 600-650 million micro content OTT subscribers.
- On average, these users are assumed to spend around 1 hour daily.
Indian platforms launch & creator growth:
- Moj, Josh, MX TakaTak, Roposo, and Zili launched one after another.
- Flick TV, Kuku TV, StoryTV, Chai Shots, ReelSaga, ReelShort, etc., started catering to tier 2 and tier 3 audiences.
Why Third Eye Blind Productions?
Third Eye Blind Productions is the leading Micro Drama Production Company in India that caters to your End-to-End services.
Our expert in-house team manages the whole project with utmost care and responsibility that we leave no room for error.
Pre-Production – From a whiteboard brainstorming session to the script and storyboards, hiring the talent, and location scouting, we map out every detail to make sure your shoot goes off without a hitch and makes the biggest impact.
Production – With our skilled crew, cutting-edge equipment, and innovative direction, we translate your vision on set with finesse and style.
Post-Production – Our editors, sound designers, and VFX artists craft the raw into a stunning final piece that’s ready to captivate your audience.
Still in doubt? Let’s clear it out
For over a decade, clients have appreciated our commendable project handling capability. Our work speaks for itself more than we do. Some of the notable works in the Indian micro drama industry we would like to share are as follows.
The Train Hijack
Right skillset brings right result. We had the honour of working on The Train Hijack – a mini web series, which was released worldwide on VahaFlix. This was critically acclaimed and grossed over 3 million views in just 42 hours.Â
It involved:
- Conceptualisation
- Logistics management
- Editing
- Final delivery
We managed the entire micro drama production, delivering gutsy content that resonated with the audience and achieved hype in no time. Down the lane, this series has helped us become one of the best micro drama production company in India.
Ek Thi Rani
Ek Thi Rani, also released on VahaFlix, is a gripping bite-sized drama series curated for a mobile-first drama content audience that tells the emotional yet empowering story of a young girl and her mother. Like every other city girl, she loves partying, but as late-night concern turns into worries, her mother’s instincts kick in, thus unveiling her true strengths to protect her daughter at all costs.
We handled the entire journey from:
- Pre-production to final delivery.
- Casting the right talent to line production
We ensured a seamless shooting process, followed by editing to craft the final output.
Secret Husband
Secret Husband, yet another project we did for Kuku TV, is a thrilling and suspenseful story of love, power, and vengeance that keeps you on the edge till the last episode. This micro series was a commercial hit, but it was challenging to nudge the mobile-first audience. Though looking at the high budget, the content was the right fit for horizontal viewing, but our team met today’s media expectations pretty well.
Beginning with casting and line production, we made sure everything ran smoothly on set. Our post-production team then carefully edited the footage to shape the final film.
FAQS
The cost depends on the number of episodes, genre of drama, depth and language of the script, number of actors, locations, etc. However, Micro Dramas are generally cost-effective compared to web or TV series. Get in touch for a customised quotation based on your project.
Yes, absolutely. We are backed by a team of scriptwriters and a creative team who can build your series from scratch, with brainstorming about storyline, script, characters, and episode structure to hook your audience from the very first episode.
Production timelines vary, but generally, a short video series can be scripted, shot, and edited within 2-4 weeks, depending on the drama genre and number of episodes.
A production house has a team of experienced writers who can polish the script, who know how to make it relatable to the target audience. Also, it helps with casting actors, location scouting, budgeting, equipment, etc.