Ever imagined what goes behind creating a successful brand campaign? 

Behind the scenes, a production house plays a crucial role in managing tasks for a particular brand. It covers all head-to-toe requirements, making sure every detail aligns with the project goals and audience.

Today, the viewer’s attention spans are short, yet many brands continue to come up with innovative campaigns, adapting to the evolving market’s needs. 

• Video content has emerged as the most effective medium for showcasing identity.
• Stunning visuals establish trust and make a positive impression. 
• Only high-quality, intentionally designed content creation can actually throttle a brand’s image.

This is where professional production house services in Mumbai play a pivotal role. A production agency is not just a group of videographers. 

It is a powerhouse that has: 

• Skilled directors 
• Cinematographers
• Editors
• Scriptwriters 
• Social media managers
• Logistics managers

Whether you’re a startup or a corporate giant looking to produce impactful content, partnering with a trusted brand video production agency like Third Eye Blind Productions would be the right choice. We come up with an array of services for establishing your campaign. 

Let’s discuss a few important factors on how brand campaigns are executed.

Providing a catalogue of influencers

After understanding the campaign brief and objectives well from the client, the influencer marketing executives filter the list of influencers. This selection is based on multiple criteria, including:

• Client’s budget
• Target audience and platform
• Influencer’s content style and engagement rate.

Once the influencers are shortlisted, it’s not just a numbers game. The team of casting directors and scriptwriters steps in to recognise who could deliver the brand’s tone and message authentically. This type of workflow is essential when it comes to content creation for influencer marketing, ensuring that the campaign elevates and connects with the audience.

Content development

After taking the final decision on whom to cast, the production house scriptwriter goes through the respective influencer’s content and creates a concept note. 

• This concept note is discussed with the influencer, and some changes are made if needed. 
• After approval from the influencer, the concept note is mailed to the client. 
• If the client gives a thumbs-up, the scriptwriting process is initiated. 
• If the influencer writes on their own, it’s fine; otherwise, the production agency is already backed by experienced scriptwriters. 
• This script is then sent to the client, and after their green signal, the campaign shoot preparation begins.

This teamwork in the scripting process lays the foundation for engaging video shoots and emotionally resonant storytelling.

Customised project proposal

Once the campaign brief is received, the team works collaboratively to draft a customised proposal that aligns with the brand’s expectations and ROI goals.

From brand to brand, it depends on what business deal would be the ideal proposal for their campaign. Here comes the role of business development executives and accountants in planning:

• Budget
• Logistics
• Location
• Crew availability
• Equipment rentals
• Timelines 
• Compliance requirements

All of this is executed while keeping in the subconscious, both the client’s vision and operational feasibility. 

The flexibility to handle various projects, whether it’s a B2B brand shoot in Mumbai, ad films, or influencer collaboration, allows production houses to offer wide exposure in services.

Editing & Sound Design

Done with the video shoot? Now comes an important phase, i.e., post-production, which starts from editing, sound to adapting the content format according to various platforms.

Editing

This is where the raw footage is trimmed and buffed to create a sleek and linear flow because, many times, the influencers improvise. So all the piled-up content needs to be edited perfectly. 

Let’s understand it simply.

Editor carefully:

• Finalise the best shots
• Cut out unnecessary dialogues
• Structure the video that syncs with the script 
• Does the transitions, colour grading, and sound design

As stated before, the editor also ensures content is suitable for various platforms – Instagram, YouTube, and Meta by adjusting formats in terms of screen ratio, such as for smartphones, televisions, and outdoor digital advertising. This work precision is vital in ad film production for brands, where consistency across media channels can make a campaign’s impact.

Sound

High-quality visuals need high-quality audio. It involves cleaning up the audio, adding background music, foley sounds, and voice-overs where needed.  Mixing is done properly, where every word is clearly audible or not. Also, the music should fit the mood, and the overall audio should sound professional because this keeps the viewers hooked.

Distribution & Optimisation

Content distribution is an underrated skill, and every company needs its product/service to be heard. There are a few things we should know to optimise the brand’s visibility.

SEO & SEM: Both strategies help to rank the content organically. When the content is professionally sound and has:

• Relevant keyword-rich titles
• Descriptions 
• Engaging thumbnails

Then, according to the audience niche, the search engines are more likely to prioritise and highly recommend it. Together, SEO and SEM ensure your brand video or ad film reaches the right people at the right time.

Targeted Distribution: This involves research and the use of advanced tools to filter and recognise what type of audience will consume this ad film content. Sometimes, prediction works, as people working in ad agencies are experienced.

When it comes to distribution, today’s marketers and business development people see the audience insights. 

They deeply believe that no matter how well-produced a campaign is, it makes no sense if it is not in front of the right people.

Your Campaign, Our Expertise

If you’re looking for a production house in Mumbai that maintains high production standards, which enhances brand image, and builds authenticity with viewers, then Third Eye Blind Productions would like to connect with you. Let’s collaborate to create a visually appealing campaign for your brand.