Hello guys, let’s be honest that startups have become more common than your favourite chai spots in India.
And you know, every brand needs an image, an image that resonates directly with the brand’s service or product. Every product or service needs marketing; it’s a must, can’t help. Every marketer has that one sweet spot where the talk is about presenting the brand. Yes, we are talking about Ads.

Guys, what is there to hide? Ads are everywhere, literally EVERYWHERE!

Billboards and buses, and those annoying pop-ups that track you like a lost puppy. Most of it just fades into the background. Noise. If you’re going to get someone to halt scrolling, crack up, take a picture, or, god forbid, actually remember your brand, you gotta go off-script. That’s where guerrilla marketing busts down the door: wacky, wild, and way more thrilling than one more yawn-yielding stock photo with a pun that murders you a little inside.

So, whether you’re a scrappy startup or some corporate behemoth trying way too hard to be cool, here’s your unofficial 2025 Cheat Sheet for Guerrilla Marketing—you don’t need yacht-sized budgets.

Why Guerrilla Marketing packs a punch (If You Don’t Screw It Up)

1. Location, but obviously~

You wanna be seen? Drop the playing-it-safe business. Hit subway stations, random streets, or put your idea right in the middle of a popular flea market. They remember surprises!

2. Make ’Em Feel Something

If your campaign doesn’t at least warrant a ‘damn’ or an eye-roll, it’s not worth it. Shock, hilarity, ‘did they seriously do that?’—go for it.

3. Go Viral or Go Home. We know you have heard it somewhere. 

If folks aren’t reaching for their phones to immortalise, you missed the message. The best campaigns are on the web before you can even get established.

4. Be Authentic to Your Brand

Ok, get wild, but not at the cost of recognising yourself. If no one recalls your name afterwards, congrats, you just sponsored free street art.

5. Eh. Surprise? Hell yes.

Ambush marketing revs the engine, don’t be an idiot. There’s a fine line between legendary and sued.

The Kinds of Guerrilla That Work

1. Ambient marketing

The latter is the sneaky one. Your brand blends in with life so flawlessly, folks gawk. Picture a tea brand, swiping steam off a manhole so your drink is fresh chai! Dully simple. Ridiculously shareable!

2. Flash Mobs

Yeah, I know, totally 2012, but trust me—nothing gets a crowd fired up like dancers or singers popping outta nowhere. Nailed it just right, and everyone’s got their phone up, and you’re TikTok-famous in a day.

3. Street Art & Murals

Flip the snoozeworthy ads–be totally Banksy. Murals, wild graffiti, anything that makes people pause and want to strike a pose for the ‘gram. The brasher, the more.

4. Experiential Installations

People are itching to game. Give ’em something to do—a zero-g selfie booth for an energy drink or whatever you can think up. Suddenly, your campaign is where to be seen.

5. Stunt Marketing

Go either do something huge or don’t even sweat it. Hang a car off the side of a billboard. Stick a huge coffee cup right in the middle of rush hour. If people stand in their tracks, you nailed it.

Actual campaigns that didn’t suck

1. Zomato’s Billboard Roasts

Snarky one-liners traffic jam. So spot-on, people went out of their way for a detour to snap a selfie.

2. Netflix’s Stranger Things Door, Connaught Place

Thanks for the sus, Spooky “Upside Down” door smack in the middle of a crowded marketplace! Insta-bait. Actual lines for selfies.

3. Fevicol’s Truck hack

Furniture glued to a moving truck with ‘Fevicol ka jod’. *almost* cult. Folks still gush over it.

Guerrilla Packages That Won’t Bankrupt You

City Buzz (₹50K–₹1L)

• One freaky ambient stunt where it’s at
• 2 street activations to get people buzzing
• SOME LOCAL INFLUENCER PUMPING IT UP FOR REELS

Brand Stunt (₹2L-₹5L)

• Custom installation (go big or go home)
• Inventive, in addition to all that boring permission stuff
• Hype team in place for 3 days of mayhem

Social Viral Pack (₹1L–₹2.5L)

• flash mob or some crazy interactive installation
• Pro video for Insta Reels (because duh)
• city-specific hashtags to get the conversation rolling

To not blow all your money (and still blow up), here’s what you Have To Do In Simple Terms

Dial in Your Communication. Don’t overcomplicate it.

What action do you want them to take? Start there.

Go Where Your Folks Are.

Don’t be everywhere. Be where your crew already roams.

Don’t Overanalyze It.

Seriously, make it straightforward. Brilliant minds, not big budgets.

Participate Offline and Online.

Engage a filmmaker to capture the craziness. Let the web fill in the blanks.

Keep an eye on The Hype.

QR codes, co-branded hashtags, and little contests – be clever in how you monitor the buzz.

Want to brainstorm?

We’ve invented crazy ideas for brands from snacks to sneakers to SaaS. Want your brand to be the one everyone’s talking about? Let us go for a 15-minute.

Bottom line? Guerrilla Marketing is about brains, not bank balances.

You don’t have to be loaded, just gutsy and a little unhinged (in a good way). The right stunt, right context, right folks—and bam, you’re occupying rent-free real estate in everyone’s head.

Take this as your ignition—or we’ll light it up together! Your move.