We all have witnessed those loud reactions in the movie theatres back then, and now pillow fights over getting the TV remote in your hand to watch something interesting. 

In this blog, we’ll discuss the basics and major contributions of film production houses behind making surreal cinematic experience over the years.  

What is a film production house?

• Film production houses are companies that develop and produce films. 
• While developing the initial concept to the post-production process, some handle end-to-end needs.
• House outsource writers, directors, actors, DOPs, editors to sound engineers.
• It is actually film production houses that deliver to audiences around the globe.

When it comes to video production services, Third Eye Productions has been at the forefront. Whether it be TV, cinema, social media, or commercials, major companies have reached out to us. 

History of the Indian film production industry 

We have seen a shift in the kind of films we watch, starting with silent films, black & white films, and today with VFX.

1896-1930s: Early years

• “Raja Harishchandra” marked the beginning of the Indian film industry in 1913. 
• Films were inspired from Indian mythology and folk tales.

1940s-1960s: Indian cinema’s Golden Era

• Stars like Raj Kapoor, Nargis, and Dilip Kumar, gave Indian cinema tremendous growth and success. 
• Films such as “Awaara,” “Mother India,” and “Mughal-e-Azam,” became iconic.

1970s-1980s: Rise of Masala Films

• This period gave action and romance into a single package. 
• Films such as “Deewar,” “Sholay,” and “Zanjeer” became box office successes.
• Famous actor like Amitabh Bachchan won millions of hearts.

1990s-present: New trends and Globalization

• Indian cinema began to embrace new trends and techniques. 
• During this time, Bollywood films began to incorporate more western elements.
• Stars like Shah Rukh Khan, Aishwarya Rai, and Priyanka Chopra began to gain international fame.

The importance of a production house

There is no doubt that production houses play a crucial role in the process of making a film.

A production house is essential for a number of reasons:

• Financing
• Development
• Pre-production
• Production
• Post-production
• Distribution

What does a Film Production House do?

• Production house is responsible for generating ideas for projects and selecting the creative team.
• In order to make them a reality, they involve writers, directors, and actors.
• Production house is responsible for managing the budget of the project, as well as maintaining a production schedule 
• This outlines the timeline, (start and end) dates for the filming.
• It is also the responsibility of a production house to cast the actors for the film.

Additionally, it oversees the film-making process, which includes pre-production, production, and post-production. 

Production houses that created memorable films

India’s most famous production houses are:

• Yash Raj Films
• Applause Entertainment
• Mumbai Film Company
• Dharma Productions
• Maddock Films
• Red Chillies Entertainment
• Geetha Arts
• Excel Entertainment
• Mythri Movie Makers
• Phantom Films

Workflow of a film production house 

Producing a film involves venture capitalists, studios, government initiatives, distributors, and more.

Majorly, a film production house typically operates through the following stages:

• Pre-production
• Production
• Post-production

Pre-production:

• As part of this process, the production house hires a writer or script consultant. 
• Then comes a director and a production team to prepare for filming. 
• Following other things, such as casting actors, scouting locations, creating storyboards, and shooting schedules.

Production

This is when the actual filming of the movie takes place. 

• The production house is responsible for overseeing all day-to-day operations on set
• Managing the crew and working closely with the director ensures the film is made according to the script. 
• Thus, the vision the director for the project is accomplished.

Post-production

The final stage involves: 

• Editing the footage
• Adding sound and music
• Incorporating special effects 

Ahead, distribution and marketing of the finished film, includes:

• Securing distribution deals 
• Arranging promotional events
• Developing advertising materials

Why is a Film Production House important?

• It provides filmmakers with the resources and expertise they need to bring their ideas to life.
• Films are distributed and showcased to audiences by the production house. 
• Marketing and advertising campaigns helps in distribution deals with theaters, streaming platforms, and other outlets.

The future of media production agency

• Digital technology and the changing film industry influence the future of production houses. 
• The use of digital technology in the production of films is increasing to enhance the visual effects and sound.
• In the past few years, the industry has also become more diverse in front of and behind the camera.
• Production houses, which are digitally savvy and offer diversified solutions, will thrive in the future. 

A production house like us that prioritizes creativity and better service is likely to attract audiences.

Short summary

• There is a great deal of relevance and importance for film production houses in today’s film industry. 
• Production houses play an important role in distributing and promoting films.
• Production houses continue to adapt and innovate as the film industry reforms. 
• The business practices are focused on embracing digital technology. 

As the film industry evolves, adapts, and changes, production houses will continue to be important.

Does your project need an end-to-end production service? Contact us today.

FAQs for Film Production Houses

1. What exactly does a production house do?

Depending on the network, a film production house oversees everything from concept development to distribution. This includes scriptwriting, recce, casting, budgeting, marketing and more.

2. Why are production houses important in filmmaking?

Production houses provide creative directors, logistics manager, costume designer, marketers and business development executives who look after the aspects of filmmaking.

3. What is the difference between a production house and a studio?

A production house manages the whole project, while a film studio provides specific needs such as sets, equipment, costumes, etc. Often, production houses partner with studios to execute their projects.

4. How do production houses gets funding?

Funding comes from various sources like venture capitalists, distributors, brand partnerships, government initiatives and more. Further, the budget is allocated across pre-production, production, and post-production.

5. What happens during pre-production?

Pre-production involves scripting, casting talents, hiring crew members, preparing shoot calendar, and budgeting. This stage sets the base for the entire project.

6. Why is post-production important?

Post-production is basically giving a final touch. This involves sound mixing, editing, DI colouring, VFX and more. This stage shapes the look and feel of the ready product.

7. How do production houses help in film distribution?

Production houses keep a wide network with streaming platforms, theaters, broadcasters, and marketing teams to ensure the film reaches at the right time to its target audience. Assets like promotional event, trailers, posters, and press-meet are also done. 

8. What role do Third Eye Blind Productions play in modern digital filmmaking?

We’ve adapted to new digital cameras, VFX, editing software, and online platforms. Due to changing audience habits, we provide services to OTT platforms, social media, TV, and digital ads.

9. Can a small or independent filmmaker work with a production house?

Yes. When there’s a specific need of experienced professional. Many production houses collaborate with freelance filmmakers, writers, marketers, logistics managers, etc.

10. How can you reach us?

Kindly fill out the inquiry form