Hey. You must’ve noticed creators posting reels in part 1,2,3, and so on, looking at the likes and reposts for part 1. So what are they doing? They are creating a micro drama series on their handle, which is the present wave of entertainment we all enjoy anywhere, anytime, at the ease of our smartphone. 

Some popular YouTubers whose demographics are towards their long-form content introduce their brand collab at the beginning (intro) of their video. Because relatively, they can’t produce short-form content and achieve the same result. This is where Instagram reel series production has become a winning formula for them.

Micro drama series – a platform for all

We all know what it takes to get that one break in Bollywood. A lot of actors come to Mumbai with their dream and wait for that one big casting call. Now, they can showcase their talent with a smartphone that is in their pocket. A live example is Khushaal Pawaar, who is an actor but started creating bite-sized content since the lockdown for mobile-first audience. So instead of setting wrong beliefs by listening to some podcasts of actors who struggled because there was no scope for reels/shorts during their time, one can easily use a tripod and start.

Today, if we see from the top of the hill, it’s not about Bollywood, Tollywood, or any industry; it’s about Indian films. Many popular actors from different industries are coming together, and we see a blockbuster Indian cinema. In the near future, we may see big collaborations of creators from different states getting cast in the most-awaited mini-web series. A creative micro drama production house and 360° marketing agencies like Third Eye Blind Productions can make this vision possible. 

Short-form content – a mode of entertainment for attention deficits

• When it comes to fast food, we need instant noodles 
• When it comes to smartphone, we need instant charging 
• When it comes to content, we need reels/shorts 

Which eventually grows into a micro drama series. Today, people judge everything in seconds. If they don’t like anything in 5 seconds, they will swipe up, and all your hard work is snapped like this. Imagine the crux in short-form as the viewers demanded to have a feature (back and forth) to play your 60-second content. Observing today’s human psychology, OTT micro content and short-form content are perfectly adapted modes of entertainment.

Micro drama is so much instant, result-oriented that your favourite YouTubers once planned with their production house executives to upload short-form vertical videos in snippets to promote their 15-25-minute videos. 

Take an example of your favourite stand-up comedian. What are they doing? They upload their act on YouTube and post reels on Instagram to redirect the audience to their full-length comedy act. Many people don’t have the patience nowadays to sit on the couch for hours. Today’s producers win when they can cater to the audience, having snacks on the go, and can get what’s happening on the screen at any point they look at it.

Platforms driving the micro drama business

A lot of brands are partnering with nano influencers for their product to reach remote areas. Big platforms and the right talent blend well to meet brand expectations; it’s not always the no. of followers of influencers matter. Many apps are curated with short-form drama series of different genres for Gen Z. 

To name a few:- 

• Flick TV 
• Bullet 
• Kutingg 
• VahaFlix 

These platforms are leading in this game as they are giving opportunities to new actors, writers, and directors. The micro drama production company plays a major role, streamlining the process from pre-production to post-production.

Vast audience appeal brings in foreign players

Micro drama production in India is attracting interest worldwide. Content creation apps from China, Ukraine, and France are finding ways to penetrate the Indian entertainment industry. 

• Ukraine-based My Drama
• France-based StoryTV 

According to the tier 1 executives in the Indian market, these apps are betting big on the Indian market. The buzzy format is now registering outstanding growth; some popular Chinese apps expand into North America, Europe, and Asia-Pacific.

Apps like Dramabox, Goodshort, Reelshort, and Shortmax, which operate on a subscription-based model, have collectively accumulated a user base of over 150 million monthly. Some popular Chinese apps are partnering with Indian local players because of the market complexity; they’re making it safe for themselves. The market in India for such content is expected to project around $5-10 billion by 2030, according to Ukrainian short content maker My Drama.

Locally produced content accounts for 80% of micro dramas viewed, making it vital for these foreign companies to tailor content for Indian audiences. ‘India is an emerging market for us,’ said Bogdan Nesvit, co-founder and co-CEO of Holywater, which owns My Drama. He further added that his team is already in conversation with production houses in India because he believes that local content is what will help them become a formidable player in the space.

Typically, Chinese companies might sell or license their popular shows to local Indian companies for hefty profits instead of going deeper into business for extra revenue. This content will be dubbed as usual in native Indian languages. Peak XV Partners-backed Dashverse has licensed over 250 Chinese, Korean, and Japanese shows and dubbed them in Indian languages.

Why work with us?

Third Eye Blind Productions is a leading micro drama production company backed by a team of experienced writers, videographers, logistics managers, business development executives, influencer marketers, and so on. 

We had the honour of managing end-to-end production for mini web series like The Train Hijack (VahaFlix) crossed 3 million views in just 42 hours, Ek Thi Rani (VahaFlix), and Secret Husband (Kuku TV).

Each project was brought to life, resulting in high-quality mobile-first content with cinematic storytelling.

Apart from the entertainment industry, we’ve produced micro reel series for Yutika Naturals (skincare), Immersive Horror game, Happn (dating app), and an influencer campaign for India’s largest home services company (Urban Company). 

We are ready to collaborate with creators, platforms, and brands to bring the next wave of micro drama production in India to life.

Let’s Talk

Which was the last micro-drama show that passed back your destination? Drop a comment below.

Also, feel free to dial +91 91366 55666 or DM to elevate your next big project.