We decided to take a different approach with Kuvera. We wanted to position it as a free, direct mutual fund investing platform that was accessible to everyone. No more jargon, no more confusing terms. We wanted to make investing as simple as ordering food online. And guess what? It worked! Our campaigns were a huge hit, and we saw a significant increase in reach and engagement. People loved the idea of being able to invest their money without paying hefty fees. It was like a breath of fresh air in the world of finance. We’re proud to say that our work with Kuvera has helped to make investing more accessible and affordable for people across the country.