We teamed up with Happn, the dating app that connects you with people you’ve crossed paths with in real life. Our goal was to make Happn more than just an app – we wanted to make it a part of people’s everyday lives. To do that, we decided to go big on digital ads featuring some of India’s most popular influencers, actors, and artists. We wanted to show people that Happn wasn’t just about finding love; it was about connecting with people who were already in your world. We used a mix of creative storytelling and targeted advertising to reach our audience. Our campaign was a huge success, and Happn saw a significant increase in both downloads and user engagement. So, if you’re looking for a way to make your brand more relatable and engaging, partnering with influencers and creating compelling digital content is a great place to start.