Social media is a platform of engagement where people from the public or private sector engage to create a unique identity that would benefit their personal or professional image.
Now, this can be in terms of upgrading business or personalizing your profile. Many factors have driven the private sector towards different social media platforms. Amongst them, some are highly influential such as Facebook, Instagram, Pinterest, Twitter, etc.
In a way, everyone has opted for some or the other social media platforms for engagement and benefit reasons. We might be also familiar with well-known applications that can boom your personal and professional life.
But, do you know there are some applications that have given birth to discoverable image information.
Yes, one of them is Pinterest and the ultimate discovery of information in an image format. A new platform where you can take your business to the next level.
Pinterest for Business
Pinterest is a place where you can pin up your ideas and modify them according to your creative modifications. Way back to the ’90s, we used to make small boards that were stickered by newspaper cuttings, creatives, or else our iconic personalities.
This was done so that we get inspired by looking at them and then we could drive ourselves on their footprints and achieve something big.
We can assume Pinterest as the digital board that has a hell of a lot of creative ideas that will keep us inspiring. It works as a Visual Search Engine, where you can get anything that you visualize.
The statistics say that there are around 52% of users of Pinterest who have experienced better output result and some say that they have discovered new brands as well by promoting pins.
Pins are the images you save and then instead of keeping all your pins in one place you can organize these images in different content sections you admire the most.
This way the user can easily see content-specific images and attain ideas. Sharing ideas and finding inspiration is the primary aspect of Pinterest that has attracted people in the last few years.
Pinterest Functionality Overview
Pinterest functionality is continuously evolving and is different from other social media platforms. Below given are some terminologies that need to be understood before the appropriate use of Pinterest.
Pins are the most important aspect of Pinterest. You can use pins for visual bookmarking on the board.
You can either save these pins on Pinterest or else add some new pins from any website you prefer the most. This can either contain infographics, images, post links, video links that will redirect the user to the original post.
Boards are where you save and organize your pins. In schools, we had a board made of anything that we used to keep our cut-out memories. This is a virtual board where you pin your images or information genre-wise and the user will get the specific content required.
Repining is the best option where a business that does not have its content for Pinterest, can add a unique value to their followers. When a user adds a pin to their board while surfacing on Pinterest, is the position where Repin plays its vital role. This benefits the other user as well who has first pinned the image other than this individual. Also, Repins always maintain the source of the object or content no matter how many times it has been Repinned.
Pinterest Promotional Pins
These pins are something companies like the most. Promoted Pins helps a company to stretch its business with some advertising tools so that they can keep themselves present before the audience. Businesses pay for these pins and then they use these pins anywhere they want.
Pinterest has driven many corporate professionals on a track of business. Profits could be gained using various features of Pinterest by using marketing tactics.
We just need to keep three things in mind that the most influential pin will represent the best ideas, the content-specific audience is necessary, keep calm and carry on the process.
You just need to start with a small pilot operation on Pinterest and then you successfully fly in the air. We hope this guide of Pinterest will play a vital role in your journey of marketing.