Some argue that finding the correct influencers is more difficult for B2B marketers than it is for B2C marketers.
On the contrary, I would argue. It’s a really simple approach, as I recently discovered while compiling a highly targeted list of 60 Microsoft Inspire Insiders.
Here’s a list of six tools to help you rapidly find the top voices in your sector and focus your Influencer Marketing efforts.
- Little Bird
Using the hashtags #MSInspire and #MSInspire18, we rapidly compiled a list of top Microsoft Inspire Insiders using Little Bird. Although we didn’t intend to rank the list by influencer or channel, we were able to narrow it down based on the amount of industry insiders who followed them, their total number of Twitter followers, their centricity in the conversation, and their overall reach. When you’re short on time, Little Bird’s capacity to evaluate previous data comes in handy.
BuzzSumo is an excellent content analyzer tool that allows you to swiftly study subjects and find popular material, as well as who is sharing it. You can also look up how inquiries in your fields of interest and skill are typically expressed on the internet. These tools make it easier to come up with content ideas, collaborate with influencers, and find the finest keywords for your content marketing campaigns.
Magda Urbaniak (Brand Manager at Brand24) creates lists of the top 100 micro-influencers in a certain industry using Brand24’s own algorithms. She then distributes the findings in a series of eBooks that benefit the influencers, Brand24, and its customers all at the same time. Unlike the other choices on this list, the tool provides nuanced results by employing filters to discover the most often referenced influencers across the board and by channel. You can also filter the results based on sentiment scores and analyze the dialogue based on location.
We especially appreciate the research options; you have so many different filters, including the channels used, the engagement they get, whether they have an email address available or not.
However, our favorite feature is the ability to search for influencers based on demographics such as age, gender, and geography.
Sending out a HARO query, particularly on a popular topic like artificial intelligence or blockchain, frequently results in 50 to 100 (mainly!) highly competent experts on the area of interest.
Not only does this boost the credibility of a blog post or article, but it also increases its exposure because whoever you quote in the article will be eager to share it with their own social media following. Unlike many high-powered marketing solutions, HARO is completely free, so you gain a lot of value for nothing.”
Naturally, all of these tools are simply the beginning of the Influencer Marketing strategy & process. Companies like Brand24 and GoDaddy use these identifying techniques in conjunction with Nimble to establish long-term, mutually beneficial relationships with influencers at scale, because B2B Influencer Marketing is all about relationship building.