Gaming Influencers in India

  1. Ajey Nagar (@carryminati)

Ajey Nagar is a popular gaming influencer known as Carryminati. His YouTube videos are famous for his commentary. He started his YouTube channel at the age of 10. He has 21.3 million subscribers on YouTube. His other channel is CarryIsLive which is dedicated to gaming videos. Nagar has garnered more than  15 million followers.

  1. Ankit Panth (@ankitpanth)

Ankit Panth is a gaming influencer and a brand ambassador for some gaming brands. He is the founder of a sponsored Esports organization in India called Teambrutality. Panth is a gaming influencer with more than six lakh Instagram followers. 

  1. Chetan Chandgude (@krontengaming)

Chetan Chandgude is the founder of GodLike Esports. His YouTube Channel has more than 1.8 million subscribers. Chandgude has more than four lakh followers on Instagram. 

  1. Naman Mathur (@ig_mortal)

Naman Mathur is a Gaming Influencer from Mumbai. His YouTube videos were sponsored by brands like OnePlus and Omlet Arcade. Mathur has over five million followers on Instagram. 

  1. Rony Dasgupta (@therawknee)

Rony Dasgupta is known for his hilarious commentary on his gaming videos. Dasgupta has gained more than seven lakh Instagram followers. 

  1. Rohan Ledwani (@rohan_ledwani)

Rohan Ledwani’s gaming name is Hydraflick. He is passionate about PubG Mobile Game and shares its tricks with his audience. Ledwani has over seven lakh followers on Instagram. 

  1. Rishabh Karanwal (@rakazonegaming)

Rishabh Karanwal plays PubG on his gaming channel on YouTube. He has been awarded the Streamer of the Year 2018. Karanwal has more than one lakh Instagram followers. 

  1. Aaditya Sawant (@dynamo__gaming)

Dynamo Gaming is Aaditya Sawant’s YouTube channel. He has over 1.8 million YouTube subscribers. He live streams games like PubG, Dota 2, GTA V and Battlefield. Sawant has over two million Instagram followers. 

  1. Nischay Malhan (@triggeredinsaan)

Nischay Malhan has a YouTube gaming channel with the name Live Insaan. He is popularly known for his roasts, rants, and reactions. Malhan has gathered over four million Instagram followers. 

  1. Animesh (@8bit_thug)

Animesh is vocal about making gaming a profession. He is the first YouTuber to stream live gaming videos. He has represented India for three years in Esports events. The gaming influencer has more than six lakh followers on Instagram. 

Over the years, gaming has become a part of popular culture and these gaming influencers have created a community for passionate gamers. This has also proved to be helpful for gaming brands in India.

By collaborating with gaming influencers, gaming firms spread the word about their products. Esports is also gradually making its place in the professional sector around the globe.

Top Fashion Influencer in India

Today’s fashion industry is right at your fingertips. Here’s how!

Cinema has been a major fashion influence for decades. But today, the trendsetting ritual is shifted to your small screens. With the emergence of social media platforms, recognizing and recreating fashion is made easier. But who sets these fashion trends? Obviously, Social media Fashion influencers!

Here’s a list of Top 10 fashion influencers who seem to never run out of style. 

  1. Juhi Godambe (@juhigodambe)

Juhi Godambe is known to create fashion that is easy to recreate. Her fashion sense is a mix of street style and refinement. Godambe has gained five lakh followers on Instagram. 

  1. Aashna Shroff (@aashnashroff)

Aashna Shroff is a renowned fashion blogger and influencer. She has been voted Cosmopolitan’s most engaging influencer of 2019. Her strong fashion game reflects in her pictures. Shroff has over nine lakh followers on Instagram. 

  1. Kritika Khurana (@thatbohogirl)

As her username suggests, Kritika Khurana advocates Boho fashion among others. Her fashion sense is practical and she is often seen experimenting with new styles. Khurana has garnered more than one million followers on Instagram. 

  1. Usaamah Siddique (@usaamahsiddique)

Usaamah Siddique is a fashion blogger and influencer who fosters men’s fashion. He has founded The Dapper Label which styles multiple celebrities. Siddique has over nine lakh followers on Instagram. 

  1. Komal Pandey (@komalpandeyofficial)

Komal Pandey is a well-known fashion influencer. She often experiments with colors and creates new looks. She started her journey on YouTube where she used to create content around clothing hacks. Pandey is an Instagram user with more than one million followers on Instagram. 

  1. Mitali and Summiyya (@houseofmisu)

House of Misu is a website that educates about fashion and accessories. The fashion website is Mitali and Summiyya’s contribution to the fashion world. The duo has over four lakh Instagram followers. 

  1. Siddharth Batra (@siddharth93batra)

Siddharth Batra is known to break the stereotypes revolving around men’s fashion. His quirky fashion sense makes him stand out from the rest of the players. Batra has gained more than two lakh followers on Instagram. 

  1. Sakshi Sindwani (@stylemeupwithsakshi)

Sakshi Sindwani is a well-known fashion influencer and blogger who voices body positivity through her content. She encourages body-positivity and self-love that reflects in her fashion. Sindwani has more than five lakh Instagram followers. 

  1. Roshni Bhatia (@thechiquefactor)

Roshni Bhatia is a mother and a fashion Icon. She has a strong and vibrant fashion perspective which she chooses to communicate to her audience. Bhatia has over five lakh followers on Instagram. 

  1. Karron Dhinggra (@theformaledit)

Karron Dhinggra is a lawyer and fashion influencer. His social media content revolves around men’s fashion, grooming, and luxury. Dhinggra has over six lakh followers on Instagram. 

Creativity and fashion go hand-in-hand. These fashionistas are winning hearts with their creative styles and tips on fashion. The younger generation is becoming trendy day by day, thanks to these fashion influencers. These were our favorite fashion influencers, however, the list is never-ending.

Top fitness Influencers in India

Do you think fitness & gym influencers spend more time on Instagram than on the gym?

It’s because Instagram is the most popular social media platform with a strong scope of influencer marketing.

Here’s a list of the Top 10 fitness influencers in India who have raised the dumbbell, as well as the bar!

  1. Sahil Khan (@sahilkhan)

Sahil Khan owns a gym called Life Fitness India. He started his career in a music videos and became a noted personality in Bollywood. Khan has gathered over 10 million followers on Instagram.

  1. Pranit Shilimkar (@fitnesstalks_with_pranit)

Pranit Shimilkar has shown his transition from being a chubby kid to a fitness influencer to the world through Instagram. He is very vocal about taking his country to a global fitness level. Shilimkar has more than nine lakh followers on Instagram.

  1. Ranveer Allahbadia (@beerbiceps)

Ranveer Allahbadia is an entrepreneur. He also shares tips on men’s fashion on Instagram. At the age of 16, he underwent gallbladder surgery and decided to maintain a fit lifestyle. At present, Allahbadia has more than one million followers on Instagram. 

  1. Namrata Purohit (@namratapurohit)

Namrata Purohit is the co-founder of The Pilates Studio. She has been the youngest trained Scott Pilates instructor in the world at the age of 19. She trains celebrities and actively posts on Instagram. Purohit has over three lakh followers on Instagram.

  1. Guru Mann (@gurumann)

Guru Mann is a fitness trainer, dietician and fitness author. He inspires his audience toward a fit India. He has been certified as a Strength & Conditioning Specialist from San Francisco, California. Mann has more than three million followers on Instagram.

  1. Deanne Panday (@deannepanday)

Deanne Panday is a health coach, author and blogger. She has trained celebrities like Bipasha Basu and John Abraham. At present, Panday has four lakh followers on Instagram.

  1. Radhika Bose (@yogasini)

Radhika Bose promotes health and beauty through her Instagram presence. She makes instructional fitness videos where she guides her audience with several health, beauty and fitness tips. Bose has garnered more than five lakh followers on Instagram.

  1. Shweta Mehta (@theshwetamehta)

Shweta Mehta is a software engineer who turned to be a bikini athlete and fitness influencer. In 2016, she represented India at the Asian Bodybuilding Championship. She is also the winner of MTV Roadies 2017. Mehta has over five lakh followers on Instagram. 

  1. Tarun Gill (@iamtarungill)

Tarun Gill is a certified trainer and fitness coach. He has a strong social media presence on Instagram and YouTube where he motivates his audience with inspiring pictures and captions. Gill has more than seven lakh followers on Instagram. 

  1. Shweta Rathore (@ishwetarathore)

Shweta Rathore is yet another engineer who became a fitness Influencer. She is an Indian International Physique athlete. She has won the titles of Miss World

2014 fitness physique, Miss Asia 2015 Fitness physique and Miss India Sports Physique Champion, and was the first Indian woman to win a medal at the 6th WBPF World Championship. Rathore has gained over four lakh followers on Instagram. 

With influencers being the new trendsetters, influencer marketing on Social Media Platforms has been on the rise. As influencers are transparent in sharing their journey with their audience, they have become loved and influential personalities throughout social media platforms.

Top Comedy Influencers on Instagram

Is comedy even a real job? Of course, it’s 2022!

Comedy as a career has seen a massive rise in the past few years.

Platforms like YouTube and Instagram have given these comedy artists a platform to boost their skills and engage with their audience. 

Here’s a list of Top 10 Comedy Influencers on Instagram that has taken the platform into a laughing-gas chamber. 

  1. Abhishek Upmanyu (@aupmanyu)

Abhishek Upmanyu is an engineer who turned to comedy. He is among the most popular stand-up comedians in India. Upmanyu has over one million followers on Instagram. 

  1. Zakir Khan (@zakirkhan_208)

Zakir Khan comes from a family of musicians. He became a professional comedian after winning Comedy Central’s India’s Best Stand Up Comedian Competition. Khan has more than four million followers on Instagram.  

  1. Harsh Beniwal (@harshbeniwal)

Harsh Beniwal started uploading comedy videos on YouTube as his hobby. Soon, his videos became viral making him reach heights. Beniwal has over five million followers on Instagram. 

  1. Bhuvan Bam (@bhuvan.bam22)

In the beginning, Bhuvan Bam made selfie videos out of passion. One of his videos went viral in Pakistan which influenced him to start his own comedy YouTube Channel. Bam has more than 14 million followers on Instagram. 

  1. Ashish Chanchlani (@ashishchanchlani)

Ashish Chanchlani is also an engineer who switched paths to comedy. In a very less time, he gained popularity over his multiple characters and his videos went viral. Chanchlani has gained more than 14 million followers on Instagram. 

  1. Nikunj Lotia (@beyounick)

Nikunj Lotia studied architecture and worked as a bartender before he became a Comedy Instagram Influencer. Lotia has gathered more than one million followers. 

  1. Samay Raina (@maisamayhoon)

Samay Raina became a professional Stand-up comedian after winning a comedy competition called One Mic Stand on Amazon Prime Video. Raina has more than five lakh followers on Instagram. 

  1. Aakash Gupta (@theskygupta)

Akash Gupta is a performer who did stage acting before he became a professional stand-up comedian. He became a popular Instagram user after he won Amazon Prime Video’s One Mic Stand. Gupta has more than Nine lakh followers on Instagram.

  1. Saurabh Ghadge (@saurabhghadge_vines)

Saurabh Ghadge is known to entertain his audience through his hilarious expressions. He became a popular Comedy Instagram Influencer after his videos went viral. Ghadge has more than eight lakh followers on Instagram. 

  1. Neel (@just_neel_things)

Neel tickles his audience with his witty humor and hilarious expressions. Neel has gained more than nine lakh followers on Instagram. 

Comedy is not just about cracking jokes and being funny. It’s about good writing, scripting and delivery. These artists have mastered these skills and gathered fans in millions on Instagram and YouTube. With Instagram, Instagram comedians have made a major influence on the youth. 

Making it a real job, these comedy Instagram influencers are touring around the globe and making big money.

Top Instagram Influencers in India

Ever thought of why Instagram influencers are the new brand ambassadors? Famous personalities on social media platforms have brought a whole new way of marketing. 

Here’s a list of the top 10 Instagram influencers in India that have changed the social media scenario. 

  1. Jannat Zubair Rahmani (@jannatzubair29)

Jannat Zubair Rahmani is an Indian actress. At present, she has over 13 million followers on Instagram. Rahmani creates content around the lifestyle genre that includes food, fashion and more. She started her content creation journey as a teenager.

  1. Anushka Sen (@anushkasen_0408)

Anushka Sen is an Indian television actress and model. At present, Sen has over 36 million followers on Instagram. 

The 19-year-old teenager creates content around lifestyle and entertainment. She has collaborated with brands like Garnier, Unacademy, among others. Sen continues to entertain her audience through her Instagram profile.

  1. Avneet Kaur (@avneetkaur_13)

Avneet Kaur is an actress, dancer and model. Kaur has gathered over 31 million followers on Instagram. She influences her followers by posting lifestyle content. 

She entertains her followers by posting behind the scenes of her acting projects, bloopers, dance moves and more. Brands like Taco Bell India and Lakme have chosen Kaur to spread the word.

  1. Gaurav Taneja (@taneja.gaurav)

Gaurav Taneja is a Nutritionist, Vlogger and YouTuber. He is a renowned fitness freak who influences his audience through creating content around fitness. 

Taneja has more than 3 million followers on Instagram. From YouTube to Instagram, Taneja continues to influence his audience through multiple platforms.

  1. Faisal Shaikh (@mr_faisu_07)

Faisal Shaikh is a social media star who gained fame on Tiktok. Shaikh has over 27 million followers on Instagram. Shaikh is known to master short video content and viral videos.

  1. Riyaz Aly (@riyaz.14)

Riyaz Aly is also one of those influencers who got fame solely through content creation on social media. Aly has more than 26 million followers on Instagram. He makes content around lifestyle.

  1. Krutika (@themermaidscales)

Krutika is a 22-year-old Instagram sensation who entertains her audience by creating funny video content. She is a model and blogger. She connects to her audience by making relatable content. Her posts are often circulated around Instagram.

  1. Sandeep Maheshwari (@sandeepseminars)

Sandeep Maheshwari is a 41-year-old motivational speaker. He uses Instagram and YouTube as a platform to connect with his audience. Maheshwari has gathered 3 million followers on Instagram.

  1. Komal Pandey (@komalpandeyofficial)

Komal Pandey is a 25-year-old fashion influencer who started her journey on YouTube. The Instagram user has become a fashionista after her fashion videos went viral. Pandey has over one million followers on Instagram.

  1. Kusha Kapila (@kushakapila)

Kusha Kapila is a funny content creator who makes relatable content. To entertain her audience, she portrays multiple characters that tickle her viewers. 

Kusha Kapila has more than 2 million followers on Instagram.

These Instagram influencers are not just limited to fashion. They, too, have a wide variety of genres ranging from food to tech, in which they create content. By making relatable content, Instagram influencers have gained trust in their audience’s eyes. After Bollywood, Brands approach Social Media Stars to sell their product or service, and these influencers do not disappoint.

ELON MUSK – The New Possessor of Twitter

Throughout the world, everyone has been anticipating the relative news rage amongst renowned personalities. Even though you might have been surprised by the unexpected turnover on social media platforms, a thought that might have come to your mind would have been, ‘Which news is on the top of the list’? Of Course, we have the best in the world running our classic bulletin. 

What if you get to hear that ELON MUSK is acquiring TWITTER for $44 billion? You heard it right!

Since Musk purchased a 9.2% stake in Twitter, a lot has happened between the two companies.

It is now clear that Musk always wanted to own 100 percent of Twitter and take it private.

The thought of acquiring slowly and steadily was in the executive imaginative plan sheet of Elon Musk. 

An offer from Elon Musk to the Twitter board was made earlier this month in a letter to Bret Taylor, chairman of the board. Musk wrote that Twitter has the potential to become a global platform for free speech since it is critical to democracy.

Since he invested his 9.2%, he still believes the company won’t survive much longer. Additionally, he believes Twitter must undergo a private transformation in order to strengthen its brand.

He then mentioned, “I am offering to buy 100% of Twitter for $54.20 per share in cash, a 54% premium over the day before I began investing in Twitter and a 38% premium over the day before the public announcement of my investment. If this offer is not accepted, I will need to reconsider my position as a shareholder”.

Excellent move by the market leader!

Here are some tweets from the few hours when Elon Musk had the idea to buy this social media giant.


Now, Elon Musk owns the entire Twitter platform where the CEO, Parag Agrawal himself confirmed this news with a recent mention above. Twitter censored some voices, according to the billionaire.

Musk believes that Twitter doesn’t respect “free speech”, and hence, we can expect him to improve the content moderation policy on the platform. The first thing to do!

In the near future, he is likely to introduce the much-anticipated Edit button. Twitter has already announced the arrival of the edit button, but Musk’s taking over could lead to an earlier release.

Moreover, he is expected to work actively to remove spam accounts and spambots from the platform. He considers spambots the “most annoying thing”.

Twitter will be undergoing more changes and updates in the coming weeks as the best of them have yet to be explored. Post-Musk ownership of Twitter, people are still waiting for the revolution to come.

We’ve heard one famous dialogue from the movie KGF – “Powerful people come from powerful places”. This is how we can describe Elon Musk with his recent daring, brainy, and practical approach towards purchasing Twitter.

Welcoming the Tesla king as the new owner of one of the biggest social media giants, Twitter!

Top Web Design Companies In 2022-2023

Are you looking for the best web design firms in India? Here is a list of the greatest Indian web designers in India who provide high-quality website design services. India is the most popular destination for outsourcing web design services in the worldwide web development market.

However, selecting the finest web design service provider in India from hundreds of design firms and freelance web designers is a daunting undertaking in and of itself.

To make this work easier and aid service seekers in their search, Good Firms has listed website design businesses in India. Examine the list of top website designers in India below and allocate your project to the responsive web design firm that best meets your requirements:

Trusted Website Development Companies in India (2022)

  1. Unified Infotech

Unified Infotech is an award-winning technology business that serves as an end-to-end solution partner for custom-tailored software, online, and mobile apps for global enterprises, SMEs, and forward-thinking start-ups. We assist our clients in increasing their business efficiency through a combination of smart planning, creative thinking, and cutting-edge technology. 

Major Client List include:

TransacXion Technologies Inc. | A Subsidiary of Citibank. 

Future Group Ltd Openreel Inc 

Glasscubes Ltd is a joint venture between the governments of West Bengal and Assam.

  1. Page Traffic

Page Traffic specializes in web design for small and medium-sized businesses. We have a team of skilled web designers in India that can construct a bespoke website that will aid in the growth of your company. Allow our team of skilled designers to develop great websites for your company that are a blend of creativity and strategy.

Major Client list Include:

  • Tata 
  • Raymond Next
  • Holiday IQ
  1. ThirdEyeBlind

Third Eye Blind Productions is a leading software and online development firm in the country, offering custom web development services to satisfy your specific needs. We create scalable and maintainable web apps by utilizing dynamic technologies and adhering to industry standards. 

We attempt to deliver highly customized web development and design services as well as an extendable user interface to enable successful customer communication.

Major client List Include:

  • Forever Big Entertainment
  • Zalzalah group
  • Gillete
  • Karpet area
  1. Uplers

Uplers is your one-stop shop for anything digital. They’re the place to go when you need to employ remote developers, marketers, designers, search specialists, or salesforce gurus. They  provide complete web design and development, as well as digital marketing and email marketing services. 

Uplers is on a quest to become the best remote talent supplier in the world. 

They’re connecting global remote opportunities with top tech talent in the same way.

  1. K2B Solutions

Since 2005, K2B Solutions has been developing online and mobile-based applications for the sector. Their staff is a wonderful combination of creative designers, professional web developers, and trained digital marketers, and they are based in Chennai, India. They are assisted by skilled experts with a variety of backgrounds and degrees of expertise in driving enterprise-grade solutions. 

They work with startups and small businesses. 

Government and non profit organizations

Best Tools that Help You to Find Top B2B Influencers

Some argue that finding the correct influencers is more difficult for B2B marketers than it is for B2C marketers. 

On the contrary, I would argue. It’s a really simple approach, as I recently discovered while compiling a highly targeted list of 60 Microsoft Inspire Insiders. 

Here’s a list of six tools to help you rapidly find the top voices in your sector and focus your Influencer Marketing efforts.

  1. Little Bird

Using the hashtags #MSInspire and #MSInspire18, we rapidly compiled a list of top Microsoft Inspire Insiders using Little Bird. Although we didn’t intend to rank the list by influencer or channel, we were able to narrow it down based on the amount of industry insiders who followed them, their total number of Twitter followers, their centricity in the conversation, and their overall reach. When you’re short on time, Little Bird’s capacity to evaluate previous data comes in handy.

  1. BuzzSumo

BuzzSumo is an excellent content analyzer tool that allows you to swiftly study subjects and find popular material, as well as who is sharing it. You can also look up how inquiries in your fields of interest and skill are typically expressed on the internet. These tools make it easier to come up with content ideas, collaborate with influencers, and find the finest keywords for your content marketing campaigns.

  1. Brand24

Magda Urbaniak (Brand Manager at Brand24) creates lists of the top 100 micro-influencers in a certain industry using Brand24’s own algorithms. She then distributes the findings in a series of eBooks that benefit the influencers, Brand24, and its customers all at the same time. Unlike the other choices on this list, the tool provides nuanced results by employing filters to discover the most often referenced influencers across the board and by channel. You can also filter the results based on sentiment scores and analyze the dialogue based on location.

  1. Upfluence

We especially appreciate the research options; you have so many different filters, including the channels used, the engagement they get, whether they have an email address available or not.

However, our favorite feature is the ability to search for influencers based on demographics such as age, gender, and geography.

  1. HARO

Sending out a HARO query, particularly on a popular topic like artificial intelligence or blockchain, frequently results in 50 to 100 (mainly!) highly competent experts on the area of interest. 

Not only does this boost the credibility of a blog post or article, but it also increases its exposure because whoever you quote in the article will be eager to share it with their own social media following. Unlike many high-powered marketing solutions, HARO is completely free, so you gain a lot of value for nothing.”

Naturally, all of these tools are simply the beginning of the Influencer Marketing strategy & process. Companies like Brand24 and GoDaddy use these identifying techniques in conjunction with Nimble to establish long-term, mutually beneficial relationships with influencers at scale, because B2B Influencer Marketing is all about relationship building.

The New Rules of Influencer Marketing

In a nutshell, influencers are people who most buyers would consider “average.” They tend to live on social media and use it to share their life, experiences, and advice. The most effective internet influencers have a following of loyal followers who see them as experts in their field. 

Influencer marketing is when a company works with an online influencer to promote one of its products or services, or to raise brand awareness. An influencer is compensated, given a product, or given a trade in exchange for endorsing the company to their followers. 

Influencer marketing is so powerful that it is often regarded as one of the only marketing channels that has risen in popularity (rather than dropped) since the start of the COVID-19 pandemic.

The place was growing congested as a result of the lack of regulation. It was getting increasingly difficult to tell what was fake and what was true on social media. 

According to a 2019 investigation into the rise of social media bots, many influencers were buying phoney followers to inflate their prominence and appear more influential (and pricey) to brands. 

Ethical difficulties have surfaced, such as presenting personal, but ultimately fictitious, health problems and treatments for the purpose of self-promotion. 

Here is how these new rules of Influencer marketing will help in keeping a level playing field.

  1. Qualification and selection 

To establish authenticity, the business or marketer must have access to the influencer’s audience demographics and details. Brand relationships must also be disclosed by the influencer. The influencer must also go through a brand screening procedure to guarantee that the brand is safe and genuine. 

It’s a necessity to use the hashtag #ad.

  1. Publicity disclosure 

It is forbidden to deceive, mislead, or make false statements in the posts. To let followers know that the endorsement is part of a collaboration, all posts must include the hashtags #Ad or #Sponsored. 

If the influencer is using a video platform to represent the brand, it must be declared within the first 30 seconds of the video.

  1. Brief and contracts

It is recommended that a valid and binding contract be entered into between the brand/intermediary and the influencer for each influencer marketing campaign.

The suggested areas included cover:

  • Intellectual Property Rights – creation, usage, moderation and review
  • Reputation and brand safety
  • Legal or industry code compliance
  • Remuneration.
  1. Online and Offline work in a synergy

Beyond sponsored Instagram posts, brands and influencers are looking to other touchpoints, both online and offline, to creatively interact. While Instagram remains the most potent social platform for fashion influencer collaborations (according to Tribe Dynamics, it accounted for 86 percent of the total earned media value for the top 30 fashion companies in 2018), brands are attempting to establish a boundary between on- and off-platform activations. 

Diversifying content touchpoints not only creates a sense of 360-degree integration between influencer and brand, but it also protects against the danger of a social media platform going down, whether due to a technical problem that results in a lengthy blackout or something more serious.

Top Social Media Apps that Boost Your Brands ROI

Are you concerned about your social media ROI?

Did you realize that social media accounts for roughly 40% of your online referral traffic?

Without a doubt, Facebook is the pioneer of the sponsored ad trend and accounts for a significant portion of overall traffic.

This clearly demonstrates why 90% of all businesses have a Facebook page. However, with the recent trend, Facebook is no longer the only social media platform that is assisting businesses in achieving their marketing objectives.

In this article, we will highlight some of the best social media platforms for maximizing the effectiveness of your paid ad campaigns.

To attract clients’ attention, every business now needs a strong social media presence. When our research team was collecting data and conducting research for this piece, they discovered that LinkedIn and Pinterest are mostly underused marketing resources.

However, approximately 13% of LinkedIn users are not on Facebook, and approximately 50% of LinkedIn users do not use Twitter.

But why is there such a disparity? Is it because marketers are oblivious to the possibilities? But what if the brands with the most interaction are active on many social media platforms? 

Scroll down to see the Top Social Media Apps for Increasing Your Brand’s ROI.

  1. Facebook Ads

Did you know that Facebook has around 2.2 million monthly active users? Isn’t it fantastic that you can essentially interact with anyone in the globe through this social media platform?

Facebook offers a plethora of marketing alternatives for businesses, particularly start-ups and small businesses.

Advertisers seeking a high return on investment may consider Facebook. The best thing with Facebook advertisements is that you can practically choose which demographics to filter, such as age, gender, interest, and geographic area.

Businesses wishing to expand locally should leverage Facebook’s ad services, which can help them be discovered by locals.

  1. Instagram Ads

Instagram allows businesses to reach a large number of people. With over 1.15 billion active users worldwide, it provides a huge chance for marketers to engage with the masses and meet their marketing objectives.

According to research, approximately 90% of Instagram users follow at least one company. Over 40% of B2B marketers utilise Instagram to achieve their marketing objectives.

If you have an Instagram business account, you may use it to uncover marketing opportunities to reach your target audience as a brand.

The best aspect is that you can see the insights of your posts, which means you’ll be able to understand how well your article fared in terms of reach and interaction among your target demographic.

  1. LinkedIn Sponsored Content/ Message Ads

If you’re seeking B2B prospects, consider advertising on LinkedIn, which is the world’s largest professional network.

When individuals see your ad and voice their feelings about it, you can advertise your white papers with people who share the same interest.

As a result, your promoted material will be evaluated as well! If passive advertisements aren’t working for you, don’t panic; LinkedIn Message Ads are available as well.

Regardless of whether or not they are connected with you, you can deliver a personalised message to your customers.

As long as you personalise your messages, this ad will help you to interact with the right-minded audience. This will help you increase your return on investment from LinkedIn marketing.

  1. YouTube Non-Skippable Ads

If your promotional content is video, YouTube is the place to be; if you’ve already created videos, don’t forget to market them there.

You must select non-skippable ad types from YouTube’s ad options. These advertisements can last anywhere from 5 to 20 seconds, and users cannot skip them; they must wait to see their content. Because visitors cannot skip the ad, you can rest assured that your ad will be seen. Keep things light-hearted by making sure your ad is fascinating and engaging, since this will entertain your viewers.

  1. Twitter Ads

Another approach to increase your ROI is to use Twitter ads, which include Promoted Ads, Followers Ads, and Trend Takeover, all of which have the “Promoted” icon. Through your promoted content on this platform, you may directly communicate with your target audience. Users can notice your ad if it is in the same category as the term they are searching for.


This post is a must-read for any brand wanting to improve their ROI through a social media marketing plan.

We have worked with several brands as a top influencer marketing firm in India, helping them meet their marketing needs with our best-in-class influencer marketing strategy.

We can assist you with your social media marketing plan that includes influencers if you are unsure where to begin.