Impact of Celebrity Endorsement

 What is celebrity endorsement & marketing?

The endorsement can work as a power booster for any brand or product and plays a crucial role in celebrity endorsement in India. There are various types of celebrity endorsement but word of mouth is best and simple promotional technique to spread recommendation from users. The endorsement is a type of communication in which one person speaks in the favor of brand or product.

Celebrity endorsement is a further extension of endorsement in which a celebrity, either film star or sportsman or social worker act as a spokesperson or brand ambassador and endorses what brand claims. Consistency between the endorser and the brand is very important. 

Develop a plan and implement celebrity marketing in India
The credibility of the celebrity breaks down into three categories: expertise, trustworthiness and attractiveness. A successful celebrity endorser must be seen as an expert in the industry they are endorsing. The celebrity must also be considered trustworthy to the demographic being marketed to. If a celebrity has a checkered past or controversial opinions it can reduce their credibility as a spokesman.
Finally, they must be considered attractive to the target demographic. This is more than just physical attractiveness. This extends to respect for the celebrity’s achievements and their public character. You can connect with a good celebrity endorsement agency to do your brand promotion in an effective manner. They will plan, make strategies and work with celebrities on your brand and bring your brand in front of audience in an appealing way.

Types of celebrity endorsement

Revenue Sharing
Revenue sharing is a deal in which you offer a celebrity to endorse you or a product for a cut in profits. This cut in profits is usually tied to one of your products. It can be the product the celebrity is endorsing, any other product, or a cut in the overall company revenue.

Investor Deals
This is a relatively new type of deal that stems from celebrities wanting to invest their hard-earned money into something worthwhile. Perspective tech start-ups can benefit a lot from it.

Licensed Endorsement Deal
The celebrity will remain actively involved with the brand for a period of 2-3 years with a strong possibility of contract extension.

Advantages and Disadvantages of celebrity endorsement and marketing.
There are some simple key points one must keep in mind while selecting celebrity for endorsement so that he/she can know its utmost celebrity endorsement advantages and disadvantages. People are attached to their favorite celebrity, and they are generally well-trusted by their fans. If they use your product, it shows their fans that it is a product worth using and builds trust in your brand.Celebrity endorsement makes your brand stand out.

If a celebrity is too big, their popularity might instantly overshadow your brand. If the ad focuses too much on the celebrity, it can cut out brand recognition in the minds of consumers. This can also become a problem if a celebrity is endorsing multiple products at the same time, as they might see the celebrity and associate it with another brand.

Examples of celebrity endorsement
Celebrity Endorsement refers to a marketing strategy whose purpose is to use one or multiple celebrities to advertise a specific product or service. The primary goal, in this case, is to reach a greater audience, represented by the celebrity’s fan base. Manyavar – Virat Kohli/Anushka Sharma, Kalyan Jewellers – Amitabh Bachchan, Knorr Soup – Kajol and Zandu Balm – Malaika Arora are few examples of celebrity endorsement.

Five Questions You Should Ask Before Investing In Influencer Marketing


Influencer marketing employs leading, niche content creators to improve brand awareness, increase traffic, and drive your brand’s message to your target audience. These content creators already market to your ideal audience across different channels which allows you to expand your reach across your buyer personas. Ensure that you opt for a platform that has data from those channels – for identifying influencers, listening to influencers and engaging with influencers on the platform.


To understand and have better clarity of their experiences, consider the work they’ve done in sectors and industries relevant to yours and cases similar to what you want to achieve. Ensure that they have the right blend of professionals and services to provide.


In order to achieve meaningful results, look for an influencer marketing platform that isn’t just focused on vanity metrics such as content views, shares and social media followers. They should be able to help you create and achieve objectives that enable you to hit your overall business outcomes. This is a vital role for you to play in order for you to secure your strategies impacting your business.

You must read this : Influencer Marketing – A New tactic to Grow Your Business


Although 80% of influencers point to Instagram as their preferred platform for creating and publishing content, many of them are equally active on their own blogs and in other social media channels. Some even have access to traditional media like TV and magazines. The more platforms influencer can use to promote your content, the better for you.


Yes, yes they actually do! Consumers are becoming more digitally aware of the content they’re being fed by brands through online platforms. Studies have shown that content created by influencers is leading as Influencer Marketing Company in India and has become the most trusted form of brand advertising more than content created by brands themselves. The much-used adage is true, influencer marketing is word of mouth for the digital age, and it’s transforming the way brands reach customers.

Power & Impact Of Influencer Marketing

What is Influencer marketing? 

Influencer marketing is a hot topic at the moment, from the center of the marketing industry to its furthest edges. Influencer marketing offers the potential to unify marketing, public relations, digital marketing, and social media through powerful and relevant relationship-based communication. At its most basic, influencer marketing is the classic celebrity endorsement, but placed into a contemporary, content-driven marketing campaign.

Impact of Influencers

A good influencer has intentionally built and positioned their own personal brand to be trusted by their market audience. The rise from user to an influencer is one of climbing and updating. They have social clout in their communities, gained via strategies to build a foundation.

Why influencer marketing?

There’s a reason why brands like influencer marketing: it’s effective. However, like any kind of marketing, it’s only effective when done right. There no quick wins, no promises, and no guarantees.

If you want to achieve success with an influencer campaign, take the time to do it right. Get in touch with us as we being the Influencer Marketing Agency in Mumbai, we will find the influencers with real followings, the team with genuine audiences who care about what they say.

Engage Better. Accomplish More

With time the marketing sector has upgraded drastically to provide the best solution for any industry. There is a marketing option available for every business, may it be a small organization or a multi-national company. There is a wide range of options available in Digital Marketing Services which enables customers to choose the perfect one that matches their needs and industry within their budget.


As per the latest research, 75% of the companies worldwide have shifted from traditional marketing techniques to digital marketing ideas for better returns and get real results. If you want maximum results in limited time, then it is always good to make use of modern ideas which will surely bring in a lot of change in your business.


Before you make use of digital marketing, it is important for you to understand that without a proper plan you will not be able to attain your goal. It is important to have better search engine placements, Audience engagement, presence in various social media platforms, visitor tracking for remarketing, Fast-track digital marketing tactics and campaigns, Customer loyalty programs.


The best way to reach your potential clients is to make use of your website to the fullest. The more vital thing you need to consider is to have an SEO-friendly and responsive website which will help you in reaching the exact set of audience and get the desired conversion rate on the investments you make. If at all your website is not up-to-date as per the latest technology, we are here to help you in revamping your corporate website with the best features.


It is always important to keep analyzing your competitors and accordingly make use of digital marketing platforms in a distinctive manner. Having a huge set of followers is not really going to help you always. It is important to tap the right customers who are in need of your product and solution for which it is important to understand the whole concept of digital media. We being a digital marketing agency with a creative thinking team can help you with the best ideas and solutions to market your brand most effectively in this competitive market.

Get Quality Customers with Influencer Marketing

The business world is quite competitive and if a brand wants to stand out in the market, it has become important for businesses to make use of various ideas and strategies. As per the recent polls, influencer marketing is one of the fastest growing online marketing platforms and is crushing other affiliate marketing strategies like paid search and display ads.

Most of the businessmen who want to make use of the finest marketing for their organization tend to decide by consulting an expert who knows the latest technology and changing the market. Most of the brands that make use of influencer marketing get the desired returns with just a bottom line of 18% who fail in getting any revenue. It is important to make use of this marketing idea effectively as it delivers a strong ROI.

The fastest Growing Organic Customer- Acquisition Method

37% of the companies make use of blogs as their most effective platform while 25% of the businesses make use of social media influencers to market their products and brands in the most effective manner with the help of top influencers. Influencer marketing is divided into various platforms which include blogs, Facebook, Youtube, Instagram, Twitter, Pinterest, Google+ and others. The best thing about making use of this marketing idea is to spend less and make use of popular influencers at the fullest to get better results.

If you want to make use of this marketing strategy and see the results, you can try investing in influencer marketing for 3 months and minimize the budget that you are currently using on other marketing methods for your business. Track the result you get through this idea and accordingly you can make your further investments on influencer marketing. If at all you are not confident about investing in this marketing method, you can anytime get in touch with us. We are one of the trusted Influencer Marketing Agency globally which can help you at the best to get desired returns.

Visual ads are trending in 2020

Video has always been a point of attraction right from the 1960s to today’s YouTube advertisements, business videos, snapchat and even Facebook promotional videos. Video content today has become one of the basic marketing tactics to promote any business or product. Video marketing is not only attractive but provides a versatile platform for the business to promote its solution in the most effective manner. In Fact, as per the recent research marketing video production is the most effective tool as compared to print or any other medium of communication.

Nowadays, people are quite lazy to read content and always prefer watching and understanding the whole concept or solution. Video marketing is a platform which can be used in versatile way which includes Infographics, Corporate branding, Product explainer, Training tutorials, Landing page promotion, Blog promotion or webinars, etc. As per the recent study, more than 400 million of videos are watched on YouTube per day. People create their own YouTube channel to promote their own interest and hobbies in the most effective manner.

The best way to market any content in the most effective manner in a video form is to approach the nearest film production companies. They know how to attract audience with a short and to the point video clip. These companies are expert in marketing video and offer you the best output as desired. All you have to do is to give them the exact requirement and they will help you in providing you an attractive video clip to promote it in various platforms in the most effective manner.

Why use Video Marketing?

In today’s busy life people hardly get time to go through written content and prefer something which is more creative and catchy. Videos are watched by millions of people worldwide as it’s the most effective and effective means of communication. It has the striking element in it to touch emotions with the help of visuals and storyboard. The elements which you find in most of the videos are not present in written content.

  • Viewers who watch video advertisements tend to retain 95% of the message as compared to the response we get in reading text.
  • Most of the small to large size companies these days take support of film production companies to increase their brand awareness within a span of time.
  • Social media is one of the most common platforms used by masses as this medium of video marketing has the power to generate 99% returns for business which invest on sponsored video advertisements
  • Facebook business page has the ability to engage almost 35% of end user with the help of video marketing production. By making use of the word video in any of your marketing itself gives required amount of result.
  • If you want to drive traffic to your website or want to generate enough business for your business, then video marketing can always be one of the best option in digital marketing. Videos which have website link embedded to it has the ability to pull maximum traffic to your website.

Best Ways to Make use of Ad Films for your business

  • The most important aspect you need to keep in mind is to optimize your video for mobile viewing as 50% of the users are making use of mobile device to watch videos.
  • Always opt for square video as it creates better response from users without having them rotate their device to watch your message.
  • Give more importance to visual than focusing on music or background score. As most of the video clips are watched in mute mode. So keep your storyboard attractive and effective to get maximum engagement from your audience.
  • Keep the video content within 2 minutes to get desired engagement and results.
  • Last but not the least generate a curiosity among the audience to watch the next video. This will automatically make them subscribe your videos and make them your loyal viewers or customers.

Influencer Marketing – A New tactic to Grow Your Business

With the ever-changing ideas and tactics in the Marketing Industry, most of the brands look for the next big way to generate desired revenue and website traffic. As per the latest research, Influencer marketing is the next tactic used by most of the brands in the digital marketing world as it has the power to deliver 11 times higher returns on the investments made as compared to the traditional digital marketing methods.

Know About Influencer Marketing
Influencer marketing is nowadays used by most of the brands which used to make use of traditional digital marketing tactics like email marketing, display ads and tele calling for lead generation. Influencer marketing is something in which the brand makes use of topmost influencers to talk about the brand and in return bring them the desired amount of returns and clients. These influencers are people who have a large number of fan followers on social media platforms and other content marketing platforms like YouTube, Pinterest, and Twitter. Most of these Influencers have their blogs with millions of readers who follow them.

How to make use of Influencer marketing effectively?
Brands that are planning to make use of this marketing tactic firstly needs to connect and target high profile people who are popularly known and properly compensate influencers. The best part about these influencers is they tend to sponsor content and feature in their social media channels and blogs. This will in return help your brand to get enough visibility and also lead the traffic to your website.

Today, it is believed that anyone can become an advertiser, all that is needed is distinctive thinking and idea to brand a product or solution differently. Digital marketing companies in Mumbai should make use of influencer marketing techniques to stay different from other advertisers. Below are some of the best ways brands can make use of influencer marketing in Mumbai to gain better ROI.

• Make use of social media effectively on their brand channels
• Quality backlinks for Online content
• Get more traffic to your website through influencer marketing
• Foster a connection with targeted audiences
• Improve awareness of a brand or specific campaign

The best way is to get in touch with a company that supports by recommending the best influencer marketing tactics for your brand or solution.