Difference between Fintech and Banks

Technology in any sector could create a blast in upgrading aspect that would lead to a perfect streamline of upward events. In today’s era of digitalization, everyone depends on technical equipment’s and systems that can enhance their business in some or the other way. Traditional banking methods are now on the closing track due to the entrance of Fintech. The emerging competition from various startups that use Fintech to create extraordinary customer service experiences in banking and financial sector services has forced the big banks to revert back by innovating themselves.


Financial services that are given to the customers using technological aspects such as mobile payments, borrowing and lending etc. is known as fintech. There are various examples that helps us get information about Fintech.

For example, to track mortgage loans, deposited funds, balance enquiries, and checking deposits are mainly counted in fintech services. Fintech services are always in reach with modern age people as well as a network for old age individuals. It is a technology that automates and improves the destined delivery with clear efficiency of financial services.

Technology in any sense can be useful to us wherever and whenever it has been used in an appropriate manner. It has already moved to some of the consumer-based services and is also used now in various sectors such as investment management, retail banking management, etc. Some of the prime functions of fintech are money transfers, investment management, credit applying process. The development of cryptocurrencies has been an additional component of fintech.


These financial institutions are given licenses to accept deposits from their customers and make loans. Banks have various incorporated types such as investment banks, small banks, retails banks, and much more. All these banks are regulated by the central government i.e., the national government. Here, customers can do various transactions on their routine track such as depositing money, withdrawing, bill payments, etc. Wealth management and safe deposit boxes are also some of the banking aspects.

It provides the liquidity needed for families and businesses to invest in the future. Often these banks will offer a higher interest rate to depositors as they raise money to lend for mortgages. Banks are in need of updating or upgrading their own systems to give enhancement to their customers’ needs. Banks as well as traditional finance-related service providers need to be far better in responding to technically well-planned data structure of innovative initiatives.

Dissimilarities between Fintech and Banks

  • Technological dependence – In today’s world, everyone including fintech companies heavily depends on technologies to work on and banks on the other end do not rely heavily on technical enhancements.
  • Structure – Banks have a complex and rigid organizational structure that would itself sometimes become a barrier to innovational changes. Whereas, fintech companies have very few restrictions in structural format and are readily available for any innovational change.
  • Objective – Fintech largely focuses on advanced accessibility, functionality, personalization that would help their customers to experience it in a unique manner. Meanwhile, banks mainly focus on the security as well as management of financial setbacks.
  • Target audience – Banks have always targeted people who have better and proven track records, best credibility, and tough credit ratings. But, fintech helps the ones who are unbanked and has low credit ratings.
  • Market distribution – Smartphones have played a major role in the advancements of technology trends but banks, on the other hand, have very limited market distribution.
  • Technological perspective – Artificial intelligence, machine learning, automation are some key factors fintech relies on, but on the other hand, banks are still lagging behind with their traditional working systems.

Fintech has wide-open opportunities. Here, bankers need to search for an option that will help satisfy their customers. Both have some positives ends to watch upon but being in an official position, they have the advantage to look at how fintech companies are moving upwards with technological help and then approach in a way they need and get their customers satisfied.

The Ultimate Guide for Digital Marketing

This running world of active and passive thoughts that humans carry away with them in terms of handling social platforms has been differently activated recently. Every individual is highly dependent on the ubiquitous internet and technology for the exchange of any kind of information. The capitalist mindset of human beings of revitalizing the way to exchange thoughts and information combined has given birth to digital marketing. To look upon, marketing and digital marketing are two different terms and meanings as well.

Reaching some specific goal or target considering how someone’s business is growing through newspapers, magazines, and much more physical means. Whereas, digital marketing is letting your target audience know about the product you are embracing or advertising on any social media platform. The main thing is that marketing is not a one-step process. It can be carried out on different search engines, social media platforms, and paid advertising.

Aspects that make digital marketing extraordinary

  1. Content creation – This is where people engage themselves with the free and potential creation of content in order to attract loyal customers.
  1. Optimizing the content – Placing the content in a relevant place for advertising and product awareness where the user could get hypnotized easily.
  1. Marketing the product – Digital marketing plays an important role here as it helps in knowing how many people and from where they see your advert.

Better word and well marketing in a proper stream is important in order to attain success in any digital marketing campaign. Likewise, the mediums that enhance this term are SEO, Email Marketing, Pay Per Click, Facebook, Twitter, Instagram, Marketing automation, and many more. Without outplaying any of its aspects, if digital marketing is implemented properly, it would bring infinite benefits to the company as well.

Important Guidelines

Here are some of the important guidelines, any organization should follow in order to achieve its ground zero targets in digital marketing:

  1. Plan a digital strategy

This is strategic management related to the product design. Here we need to go with the plan of strategizing proper content that our product needs to be designed with. With this, different companies create different competitive advantages with various types of technologies and also the idea it will use to create these opportunities.

  1. Audience learning

Here we need to generally create a character of each segment of your target audience where the organizations could retrieve the data from different demographics. The marketing channels are confirmed, once the audience has been identified.

  1. Mainstream media channels

Everywhere, the key performance indicators are very important in order to know how the plan has worked. Similarly, here various media channels play a vital role that would lead to a perfect platform for digital marketing of a product.

  1. Allocation of funds

A proper digital marketing campaign needs allocation of funds at right time. Financial decisions for any plan should always be on practical grounds. Every marketing channel needs a properly allocated budget according to the reach they give a particular company or an organization. Internal team management is always necessary for any campaign in order to avoid any amount being offered to externally hired parties.


The above given is a small gist about some of the basic guidelines that are mandatory to follow. In today’s world, no one will wish to miss out on the opportunities being posted on the internet. Using some of these marketing techniques, you’ll be able to put all the apples in a big bag and become a centric platform where different companies would come to enhance their basic needs and transform them into assets of digital marketing.

How to find quality micro-influencers to gain more brand trust

If you are a digital marketing freak, you must have come across this term called Influencer marketing. By using top social media influencers, brands are trying to connect with their potential audience.

Also, these social media influencers have their readymade audiences that get easily influenced by their role models. But at times, it gets difficult for the brands to meet the influencer demands in terms concerning the charges. Hence, small businesses looking to use influencer marketing are make the moves to quality micro-influencers. Micro-influencers are more approachable and affordable too.

They also have their own added benefits that give the small businesses a better reach and gain more brand trust. Influencers micro hue tohhkyahua, dil se amirhai Amir! Credibility and trust play a crucial role for individuals to buy a particular product.

Micro-influencers, naam tohhhsunna hi hoga?

A Micro-influencer is an influencer having a fanbase of approximately 1000 to 1 Lakh people. This fanbase can be on any social media platform, website or blog.

They are focused on targeting a niche audience, as they can get high audience engagements, thus becoming easy for them to engage with them more often.

Also, having a smaller audience means the cost to compensate them is significantly low compared to the high-profile celebrities.

Why are micro-influencers needed?

Micro-influencers add a human touch to your brand. So, when they endorse your product, the audiences see the endorsements as genuine and tend to buy them. Here are the advantages of having Micro-influencers for your brand:


  • Assures high engagement and traction:Micro-influencers have a very high engagement rate. Though they don’t have a massive fan following, people still follow them.


  • They have a niche audience:As the audience size of micro-influencers is small, their followers still follow them because of their interests. It gives them a chance to reach out to a highly targeted audience for your brand.

3.) Cost-effectiveness: Another advantage of having Micro-influencers is that they are cost-effective. It is important for small businesses, which have limited budgets but want to grow.


How to find quality micro-influencers to gain more brand trust?

  • Keep asking the fans:  Finding micro-influencers that align with your brand perspectives seem like a daunting task. If you are not using a CRM system to gather this data, then consider doing so. Using an effective tool in collecting the information for your audience helps you grow and reach the right audiences. Browse fans liked pages and use common interests to help shape the right audience. If any of your existing fans have large fan followings on social media, it is a bonus.


  • Hashtags speak louder than words: Hashtags exist for the sole purpose of making content look attractive and easily accessible. You can use a free Instagram analytics tool to simplify your micro-influencer search process. Usage of the right keywords helps your business to reach the right set of audiences. While choosing a hashtag, make sure that you research a bit.


  • Local bloggers are of great help: Networks like Instagram are becoming blogging platforms for people looking to curate content. These networks are add-ons that help in promoting and bringing blog content to life. Also, bloggers in your city can be of great help to grow your local businesses.

Influencer marketing is one of the most effective forms of connecting with consumers directly. Due to the high engagement rates and cost-effectiveness, many local businesses prefer getting in touch with micro-influencers for their brand promotions. And the fact is, even influencers with small audiences can help you in boosting the brand’s authenticity and standing.


Top 8 types of influencer marketing campaigns

Which influencer wore what? What colour lipstick were they sporting? Does ‘Virushka’ have more followers than ‘Nikyanka’? Is Anita Hassandani pregnant? And blah blah blah…That is how social media works! It is a very fast-paced world that changes every day.

Social media has social media influencers who keep posting content through creative reels, viral trends, and hashtags. Also, the Instagram photos of influencers posing with the products are taking social media by storm. Well, we can say that social media is altogether a different world.

There are so many creative influencer marketing campaigns that are generating some fresh content and keeping the audience entertained. Thus, Influencer marketing is an essential tool in brand promotions to gain traction and maximum engagement.

No matter which influencer marketing campaigns people settle on, keep in mind that the pay agreement follows different models. Say, for example, you as a brand can give the influencer a free product or service, pay them a flat rate for every post and then create a model that pays them for the endorsement. But do you know that there are eight influencer campaigns to keep you entertained, entertained, and entertained? Let us read them one on one.

Giveaways Work: This is one of the most common influencer marketing campaigns that bring mutual benefits. It simply works by supplying the influencer with a free product that they can share with their followers. It gives a brand a high degree of growth and helps reach its potential audience.

Social media takeover a common phenomenon working these days: When an influencer takes your social media channels and shares content during a set period, this agreement is called a social media takeover. It usually lasts about a day. However, for some special events or occasions, a week-long campaign is planned.

Affiliate marketing, heard of it? So, when you do not have a big budget, this option works the best. It is one of the great ways to work with multiple influencers at low budgets. You must have heard of unique promo codes, right? Well, it is the same. Give 10 influencers unique promo codes, ask them to share the promo code with their fans, and give them a commission on every sale. That is affiliate marketing.

Sponsored social media content: Sponsored posts are straightforward. It is one of the best methods to gain maximum traction without influencers posting for them. You should know the brand details and get access to the sponsored posts.

Gifts and reviewing a good option: As a brand, if you gift a product to the influencer, they post a review in return and share that on their social media handles. It is a good option to get maximum engagements.

Trust the brand Ambassador Programs: A brand ambassador is the one who shares content for a brand daily. They have long-term partnerships with the brand. They are the ‘face’ of a brand and, they keep on posting stories about the product for a good product reach.

Pre-release and discount codes: Pre-release campaigns are not very effective but are perfect for influencer marketing campaigns. Also, discount codes help to generate sales for a product causing the brand to grow.

Influencer marketing tool: These days, people get influenced by celebrities and popular content creators. Hence, consumers make purchasing decisions based on the products that they recommend. So, there is an immense value of influencers in marketing your product.

We hope this blog gets you through all the influencer marketing ideologies. And if you are searching for one of the best influencer marketing companies in Mumbai, then hire us that is the ‘THIRD EYE BLIND PRODUCTIONS’we don’t charge much!

10 Top Influencer Marketing Tools to Find the Most Influential People

With the birth of social media platforms, everything has changed. Today, influencer marketing has been one of the hottest marketing strategies for a while.

Blogging and Vlogging on digital platforms have allowed influencers to find a niche audience wherever they go. Instead, all these social media influencers are celebrities just like Ranveer Singh or Priyanka Chopra who are hitting the jackpot with their creative ideas and Instagram reels.

But, how will you chase them?? Obviously, by reading this blog, because we don’t charge. It’s free, free, and free!

10 KA DUM: So, have a look at the top 10 influencer marketing tools for finding the most influential people.


  1. Awario: This is one of the social listening tools which helps in monitoring major social media networks. It also helps you track down a list of niche influencers along with the brand mentions too. It ranks bloggers based on their reach and the number of followers they have.


  1. Klear: It is a database of influencers that lists people by their social media network, size of the audience, and their location. In all ways, Klear makes it clear to figure out which one is the best influencer in the town.


  1. Traackr: It is an influencer platform that manages searching right from the social media influencers to their creative campaigns.


  1. Upfluence: This tool helps in analysing engagements, location, demographics, followers everything based on the type of content and the habitual posting times.


  1. BuzzSumo: This tool is used for influencer and content discovery used for finding content creators.


  1. Heepsy: It is an influencer tool with a database of seven million influencers. You can choose influencers based on their area, category, engagement level, etc.


  1. Hyperauditor: This tool is made only for Youtube and Instagram based on the demographics, location, age group etc.


  1. Ninja outreach: This is a tool that will help you find all the Twitter and Instagram influencers.


  1. Buzzstream: It is a relationship-building platform, that has now stepped into influencer searching. This tool helps find people who are doing different collaborations through their brand advertising.


  1. GroupHigh: This is the world’s largest blogger database. This tool helps in finding the influencers that are ‘loyal’ and ‘engaged’.

8 influencer marketing trends to wait for in 2021

2020 saw a lot of new influencers rising and making content from their home. Many existing influencers soared skies and did a pretty good job as working from home was the main rule of the year filled with a pandemic. Due to this, influencer marketing was a big hit in the last year.

Influencers are currently trending all over social media and it seems like you can expect to see more #sponsored posts on your feeds.

2021 is the year where influencer marketing will be seen as its own media channel instead of just a ‘nice to have content’.

Ready to learn what the future has in store?

Here are a few predictions of the top influencer marketing trends in 2021:

#1: Video content will continue exploding

The rise of video content is always an on-going trend in the influencer marketing space. But, with the growing popularity of Instagram Reels, it seems that this year is going to be more collaboration and creativity for the influencers.

Video always keeps the users more engaged and it’s more authentic.

People feel like they are actually a part of the action and they feel more connected while watching video content.

Influencers are advised to create their niche and make videos related to that. It’s always better to stick to your pattern.

With IGTV and Instagram Reels doing so great, it’s more appropriate to create content there.

#2: A focus on inclusion and diversity

2020 saw a growth in social activism which led to a lack of diversity in influencer marketing.

A lot of creators were vocal about the representation required in influencer marketing as many brands were being held accountable for unfair pay.

Representation is essential as it can change the way people see themselves and the way they see your brand and also inspires a lot of people.

In a very creative industry, representation is important but is mainly required in content creation and influencer marketing because it can change the way people think.

In 2021, maybe a lot of brands will create better influencer marketing campaigns that are also diverse in nature. Diversity and inclusion should be built into the fabric of the brand.

#3: The authenticity factor will evolve

The most effective way to build a digital community is to have authenticity on social media. This also includes Instagram aesthetic trends.

While focusing on authenticity, in 2021, we may see a lot of bloggers using the #nofilter trend. This trend was quite famous in 2020 as well where people were all about embracing their natural beauty. However, using a subtle filter to make your picture pop doesn’t hurt anyone.

A lot of bloggers may happily embrace the #nofilter trend, but a lot may also choose to keep their feed aesthetic and polished. It all depends on people’s choices.

While Instagram is the world’s largest visual platform, pretty looking pictures aren’t enough, people need to post quality and meaningful content with engaging captions to stand out as an influencer.

#4: Value-driven content

In 2020, influencers ditched their perfectly curated feeds for a more #realme feed. This made them connect with their followers. A lot of followers appreciate it when their favorite influencers share their real life stories and experiences with them.

Influencers have started to create a lot of value-driven content in order to form deeper connections with their followers. This helps them in giving a real glimpse into their lives. These days, with a lot of countries still in lockdown, many people want to see your authentic self.

It’s always good to have a heart to heart conversation with your followers. This also includes have a Q&A session, sharing silly memes, or showing of the not so glamorous side. These days people are understanding the value of natural beauty and know that not everything is perfect.

Comments are a great way to connect with your audience. Reply to their comments and engage with them on your posts or videos.

#5: More ongoing partnerships

In 2021, influencers will become true brand partners as brands will invest in ongoing relationships for an extended period of time. Many times, one-off influencer posts or stories are good enough to bring great results. It usually takes a longer period of time to make a sale.

It’s essential that influencers look for a long-term campaign where they can create something more unique instead of posting sponsored stories and posts. This will help both parties as it will help the content feel more specific as the influencer is only promoting a certain product. Building trust and commitment are essential in such situations.

A lot of brands will start looking for a more integrated and longer partnership.

#6: Micro-influencers will continue to rise

Influencer marketing is the key to promote your business on social media. With micro-influencers on a rise, this yields great results for the business. According to many reports, micro-influencers have the highest engagement rates on their posts regardless o the genre, topic or etc.

As engagement rates on Instagram continue to decrease, a lot of businesses are considering partnering with Instagram influencers who have a highly-engaged following.

With the pandemic affecting a lot of businesses and their budgets, they may be more inclined towards working with influencers in 2021. The biggest advantage of working with micro-influencers is that they retain higher levels of engagement than other big influencers.

#7: New social platforms and creator tools

This year, new Instagram tools have flooded social media which is giving the influencers a lot of creative expansion. The most growing creator tool this year is going to be Instagram Reels. The way it has almost replaced TikTok in so many ways is impeccable. Brands have started investing money with popular creators in this platform.

The natural virality their interface affords is going to allow brands to multiply their marketing efforts in a lot of ways. Instagram influencers have already started exploring with new platforms. Instagram says that Reels will “make it easier for creators and brands to create, share, and amplify branded content.”

#8: New kinds of influencer media

This year, influencers and brands will try and explore new kinds of media and use creative ways to attract their audience. We may also see more infographics and data-driven analyses shared by consumers and brand ambassadors. This will also give a rise to AI-driven influencer marketing platforms.


The past year was a roller coaster of trends rising and disappearing. When it comes to influencer marketing, expecting a change and growth is something that won’t hurt. Whether there is a demand from brands, followers, or new technologies, influencers never fail to impress us with their new trends.



Pros and Cons of YouTube Multi-channel Networks

To leverage the potential and power of the platform’s most influential stars and biggest channels, Multi-channel networks or MCNs came on YouTube. MCNs created a new business model altogether while utilizing the vast practices adopted from production houses and talent management agencies. This helped to represent the platform’s unique talent that is YouTube influencers or YouTubers.

While YouTube and YouTubers both have grown and come so far, MCNs have evolved and shaped themselves in such a way that it is perfect for the changing landscape. They help and provide influencers and YouTube creators with services such as funding, monetization, digital rights management, collaborations, audience growth, and partnerships.

The pros and cons of YouTube Multi-channel networks (MCNs)

There isn’t a perfect guide to this but a lot of MCNs have adapted their own rules and changed business models which expand beyond YouTube and reach an audience around the globe.

Pros of YouTube MCNs


1. Talent rosters
A lot of big channels and YouTube influencers work through MCNs. Brands who want to collaborate with big influencers can use MCNs to do so as they have access to a lot of large YouTube influencers.

2. Channel visibility
Channels that are affiliated with an MCN are promoted across the network. To maximize reach, MCNs have to work by the ‘quantity is everything’ philosophy.

3. Channel connections
Channel networking is very common in MCNs. They help in creating opportunities to work together. They can orchestrate a collaboration between big and small channels when there is a chance of growth.

4. Monetization
The main aim of an MCN is to increase the influencer’s money-making potential by creating opportunities like endorsements and other promotional services.

5. Facilities
To eliminate production costs, a few MCNs offer creators a place to create and edit their videos.

6. Credibility
These days, anyone can become a YouTuber, but, with MCNs, you have a certain level of credibility when it comes to genuine influencers and creators.

Cons of YouTube Multi-channel networks


1. Changing industry
MCNs were started to keep groups of popular and profitable influencers within YouTube’s fast-paced environment. But, a lot of MCNs have taken on new responsibilities and explored new horizons, MCNs have become less focused. Also, a few MCNs have been bought by outside entities looking to expand into the digital space.

2. Limitations with influencers
As we all know, MCNs represent big YouTube creators and channels. However, the majority of these influencers are out of reach or tied up with existing deals. For brands that are looking to work with niche talent, MCNs may not have a lot to offer.

3. Influencer vetting
Brands have often found themselves in unprofessional situations due to these social media stars. This has happened despite all the calls by the business for MCNs to manage their influencers.

4. Commitment & consistency
Due to the thirst for talent, MCNs overextend themselves. A few YouTubers aren’t given attention or some of them are dropped in the middle of a campaign and so on. Conflicts between talent and MCNs can be tedious for brands looking to establish good relationships with creators.

5. Restrictions for content creators
Contracts between the influencers and MCNs can limit the influencer’s property rights. A lot of influencers are confined to work within their MCNS and need permission to go beyond it.

6. Restrictions for businesses
MCNs managing ample creators makes it expensive and very slow.

An MCN is a top option to consider when a business is interested in partnering with big influencers and YouTubers. But, for brands that are looking to promote their products and services offline, the advantages of disadvantages of working with MCNS should be followed carefully.

10 Ways to Make Your YouTube Video More Trending and Catchy

If your main content strategy is creating YouTube videos, make sure you are posting trendy videos. If not so, you aren’t taking full advantage of the available opportunities to build your audience engagement or brand reputation. The videos that you create shouldn’t be just for the sake of it, they should be trending.

A lot is taken into consideration when creating a trending YouTube video. After all, it comes down to YouTube’s algorithm, which means:

Watch time: This includes the session duration, number of views, number of session starts and etc.

Channel consistency: On YouTube, you want to promote your channel more than promoting individual videos. If the viewer finds a video that he likes, chances are that he will click on your channel to view more videos.

Video length: On YouTube, longer videos seem to be a hit rather than short videos. This happens because there are a lot of opportunities to keep your viewer engaged.

YouTube is also referred to as the world’s “second-largest search engine” because it can help your content to be found easily. Check out the 10 effective ways to make your video trending:

  1. Create Long-Form Video Content

As we mentioned above, longer videos outperform shorter videos. Recent research suggests that 8 minutes long videos do 350% better than 4 or 5 minutes long videos. According to researchers, there is a relation between video length, the number of views, or view session duration.

If you are a YouTuber, it is advisable that you make a video that is at least 8-10 minutes long. This would increase the duration of your views.

  1. Promote Your Video Quickly

Ensure you promote your video in the first 3 days of its release if you are investing in promoting it. The main aim is to make a lot of people watch the video in the first 48-72 hours. There are several ways to promote your video, like – social media channels, blogs, or related video ads.

No matter how you do it, your goal should be to get as many views as you can at the beginning of your video. After completing this, you can cater to your target audience.

  1. Use an Engaging Thumbnail

The small shot of your video that shows when one hovers over your video, the video thumbnail image, and the headline, all are important for your video impression.

Your thumbnail has to be attractive and catchy for the people to click on your videos. Avoid using thumbnails that have no relation to your actual video but are only pleasing to the eyes. You will lose your viewers’ trust by doing so. Thumbnails can also help in showcasing a brand personality pretty well.

  1. Optimize MetaData for Better Search and Visibility

Completely relying on video production is not enough for your channel. It is important that you optimize the meta description of your YouTube videos. This includes your tags, title, and description.

The main objective is to write something compelling without revealing the contents. You need to describe in detail but not go overboard with it.

Ensure to include a call to action links in the description. This way your viewers can reach you easily. Use the actual field for the tags and don’t fill your description with tags.

  1. Stick With Your Brand’s Image

If you aren’t comfortable with certain video content, ensure to modify it so that it suits your audience. Don’t experiment when you aren’t sure because bad videos can spoil your channel.

But this also does not mean that you shouldn’t keep your channel fresh. Experiment but also keep in mind what your audience will enjoy and appreciate and what they won’t. That way, you won’t scare them away.

  1. Be a Consistent YouTuber

Consistency is very important in getting more views for your channel. When a viewer watches a video he likes, he is more likely to check out more videos from that channel. This means long-term viewership.

Hence, YouTube’s algorithm encourages channel promotion over single video promotion. How is this true? Because 50% of the recommended videos are from the same channel and the rest are either from a related channel or trending videos.

  1. Engage with Your Audience

It is essential not to disregard the fact that YouTube is a social media platform and hence, social interaction is necessary. If you are just creating content and posting it without asking your audience to comment or discuss it, then you are missing a trick.

YouTube has great rewards for channels that are engaging and have lots of comments and likes. Try to respond to comments and ask your viewers to engage with you. This will ensure stability.

  1. Get Branded

You may have great content but is your channel visually appealing? If you want your viewers to take your video content into consideration and get more subscribers, you have to look professional.

Branding your channel will make it instantly recognizable. If you write blogs, you already have a channel that is appreciated by the users and can be differentiated from other content creators. Hence, it makes sense in carrying that brand to your YouTube channel.

  1. Push for Subscriptions

You know that your viewers are engaged with your channel when they subscribe to your channel to know if you have posted new content. It is essential to ask your viewers to subscribe to your channel in each video that you upload.

Always remember, never buy your subscribers. This will hurt the authenticity of your account in the long term.  You may miss out on a lot of potential followers if you don’t ask them to subscribe to your channel.

  1. Build Videos Around a Single Keyword/Topic

It’s obvious, but building your video around a single keyword is the best way to get traffic on your channel. A lot of people are unaware of the SEO practices and tend to skip them. But if you want your videos to get maximum views then it is essential to follow SEO guidelines. Using a keyword tool might help a lot. These keyword tools are specific to YouTube channels and help to look for the most searched keyword in the niche you are interested in.

It is important to pick a keyword before creating video content as it helps in constructing the best information. It also helps you to remember the keyword while creating content.

A well-drafted YouTube video marketing strategy can keep your brand in the mind of your audience. Make sure to create long, engaging content to maximize the views. Eye-catching thumbnails will also help you a lot.

What are Fake Influencers and 5 ways to Spot them

When it comes to buying items that are expensive or close to our heart, we tend to rely on the recommendations of people who we think are experts in the field. We read reviews, blogs, articles and check every website in search of some advice regarding the products/ services. According to researchers, 31% people have purchased a product or service after getting influenced by social media.

Due to this, a lot of brands swear by influencer marketing to promote their products/ services. This helps the brand connect with its consumers on a personal level. But not all influencers that you follow online are genuine. Influencer fraud is one of the topmost online scam these days. This involves working with fake influencers and can completely tamper your brand image.

Who are fake influencers?

Fake influencers are people who look like your everyday influencers. They do all the things that a normal influencer would do. For instance, posting high-quality images, promoting products, having a lot of followers and etc. But the catch here is that their follower’s list mostly has fake accounts and bots. This means that they have bought their followers.

Usually, behind a single fake influencer, a whole team who manages the fake account is involved. They create fake accounts/ names of people who do not exist. This would involve hiring a model to pose as the said person, buy followers and comments to make it look like the person is actually influential. In other cases, there will be real people behind these fake influencers.

How to spot fake social media influencers?

Just because an account has thousands of followers doesn’t mean that it is a genuine account. Unfortunately, a lot of fake social media accounts are on the rise. Doing business with such influencers can damage your campaign.

A person who acquires the likes, comments, followers in an inorganic way is known as a fake social media influencer. The acquisition can be done via loop giveaways, purchase, comment pods etc.

Thankfully, there are numerous ways in which one can spot fake influencers from those with a genuine following.

Look for sudden spikes in engagement or followers

If there is a sudden growth in the follower’s list within a short period of time then that might be a fake influencer.

Activity on other social media platforms

When a social media influencer is genuine, he/she can be seen active on various other social media platforms like Facebook, Instagram, Twitter, YouTube and Pinterest.

Keep a tab on engagement.

A fake influencer can be identified by keeping a check on an excessive amount of redundant or non-engaging comments. This can include emojis or comments from the same person on a lot of photos.

Calculate the influencer’s engagement rate.

Calculating the engagement rates means checking the percentage of likes, comments or shares that are seen on posts compared to the total number of followers. These fake social media influencers pay for followers and these followers usually don’t engage with content. Many times their comments look like spam.

Check for earned media.

Check the influencer’s account for any earned media. Earned media can show that they have a large reach not only a good follower count.

Once you have spotted them, avoiding a partnership with them can save your business from being damaged. After this, ensure to keep a record of all the fake social media influencers under the name of ‘blacklisted influencers’. This will help you in future campaigns.

What is influencer marketing? How to develop your strategy in 2021


The world is moving fast with new strategies in the market, great technologies, quick thinkers, and smart people who always practice walking one step ahead from the current growth. Influencer marketing is one type of smartest way to reach potential customers through their admirers.

These admirers have a large number of followers, who listen and admire their role models of social media. The admirers have convincing power and influencing skills which help in promoting the brands and make them popular.

A simple technique to reach the target audience through social media platforms like Instagram, Facebook, Twitter, and many more, with the help of digital personalities who have millions of fans.


An Influencer marketing agency is the most effective way to quickly reach your potential customers and get all the required attention. Influencer marketing can be incredibly beneficial for all levels of brands and also for those who have been struggling to gain attraction in their social media marketing.

Whether it’s a large business or small business, everyone should use the best influencer marketing company to increase the level of access and build trust in your business.

How to develop your strategy in 2021

Every business should always choose the right influencer so that they have better Brand recognition, accurate promotion of their product, increase the base of followers, and of course, high return on investment.


  1. Selection of Influencers for your Brand:- Demographic selection is important, to reach the target audience. A brand is introduced in the market, now it needs to be popularized so that people can choose you for the services and products. The right social media platform and correct influencers can make your brand popular. Focus on the main motive of increasing your reach and sales volume. Research and development are required so that a brand needs to analyze the influencer in the budgeted charge with the effect of ROI.
  2. The Strategy of Brand Management:- A Brand should prepare a strategy for the investment and planning of success. Influencer marketing costs will also depend on their work, the type of work they are planning for your brand. It’s good to prefer a longer-term contract in this industry, which will give a profit or better deal for your business. Planning, executing, and implementing the idea is important.
  3. Goal and Vision:- In very simple words, the goal should be clear and the vision should be focused to achieve the ROI, high growth, and sales volume. The top influencer marketing agency earns money for the campaign work similarly to conventional marketing agencies. For any best influencer marketing agency in India, there are no fixed fees for the campaigns of any brands, it depends on the work requirement.
  4. Influencers Effect and Reach:- Involve the influencer marketing agencies to work in collaboration and with long term goals. Keep an eye on your sponsored campaigns, work, and strategies. The effect, and the popularity on your brand, the budget you are paying, and ROI with the work of influencers. Modify the work and provide a user-friendly platform for the users.
  5. Planning and Review:- Once a brand sets the criteria, strategies to reach the masses, review your overall work, and if required change the plans accordingly. Modification is always required if you are working in the digital world.

To attract more targeted customers and to generate significant results. Influencer marketing agency helps you to focus on creative ideas after completing the research work with our expertise.

Influencer Marketing Agencies has captured the market with high reach, web traffic, followers, ROI, and great success for every brand. The large or the small brand should prefer to work with influencer marketers based on their performance and experience with existing clients.