Ways to Being Creative – Factors That Can Make You Creative

Creative Thinking Scenarios

Ever imagined that why in our childhood days we used to be so mischievous, and try doing things in another way instead of doing them in the right way? We used to paint on a canvas without looking at the combination of the colours, try getting in the school bus differently, write our essays with unnecessary ideas, playing every game uniquely. This was not being notorious; this was the spontaneous creativity we had and deployed it in everything.

Writers have this trait due to which they survive in the competitive industry. Content Marketing is based on creative writing that attracts different brands.

Content writers and copywriters usually emit this creativity while making ads, short films, documentaries, marketing campaigns to modify the structure and stand out differently in this sector. Just coming up with ideas does not fulfill the requirement, rather adding uniqueness to that idea is what matters.

Witnessing Creativity

People generally prefer a creative person with words like slightly imbalanced individual, crazy creature, immature personality. Have you heard about Elbert Einstein, Thomas Edison, Walt Disney, Isaac Newton?

These were all denoted by the above references but we all know what magic have they done for this world with their creative and crazy mindset. A creative mind can explore and create imaginative thoughts from scratch, make bedtime stories, daydream and innovate something, finding a route for cost-cutting, enlarging creative solutions, etc.

Imaginations will always lead to a possible route to innovation. The industry has a lot of creative writers that enhance their brands’ requirement.

Every company has a writer that can offer the required amount of content with catchy lines and innovative thinking. Sometimes, careless thinking can also generate thoughts with some spark in it.

Factors that can make you creative

  • Inspire yourself and simply start building a roadmap
  • Consider thinking different options for accomplishing tasks
  • Combination of different ideas and concepts
  • Perspective change
  • Curious thinking
  • Curate your assumptions and drench them into creativity
  • Change gears of thought process
  • Roam in public to project something new
  • Enlarge mind mapping techniques
  • Break your routine and reconnect your childhood thoughts
  • Present visual impact

Providing prolific things is one of the important principles of creativity. Imagine you are sitting in your office and one of your clients give you a topic on which you have to prepare social media content. In this case, productivity and a sense of responsibility with creative brand awareness will be your first preference. In today’s world, social media network is based on creative content writing and its marketing. Every business has something unique to offer and that is due to the presence of contextual writing.

Creativity isn’t a product or service that is only available for geniuses. Everyone can adopt this feature of the human talent genre and move ahead outranking their competitors. Third Eye Blind Productions always works on these principles of creativity. Brands connect us just because of our productive nature, art creating skills, learn more attitude, and curiously working on the clients’ requirements.

The Ultimate Pinterest Marketing Strategy

How do you create a presence on social media platforms??? How can you uniquely reach the audience??? Or, what is your business up-gradation rate???

We as business holders think many things at an instance. It will be related to our business upliftment, presence on social media, content strategizing, maintain brand quality. Above, are some of the questions that frequently keep coming to your mind while you think about escalating your business higher on the peak of success where no competitor can beat you. Facebook, Twitter, Instagram are some of the most influential mediums of enlightening our business.

But, do you know one strong contender of marketing has been added to this list of social media marketing platforms? Yes, and we call it Pinterest!

With a growth rate of approximately 450 million monthly active users, Pinterest has created a boom in the marketing arena. Demographics state that above 35% of Pinterest users belong to the age bar of 35-50, and around 34% of users belong to the 18-30 age group. However, with these statistics, we can imagine the engagement rate and the marketing strategy that is adapted with the help of Pinterest.

Creating awareness of how marketing strategy should be made is the right thing to start with Pinterest. Let’s dive into the marketing strategy of this goldmine social media platform to upgrade our business standards.

  1. Profile Branding

Accessing all the analytical tools would be the greatest achievement of an account on Pinterest. But for that, you should create a perfect business Pinterest account. Anything layered looks more enhanced, and same is with the Pinterest business account.

You can beautify it with your touch and use features to customize your account more proficiently. You just have to start with choosing an appropriate cover board, choose showcase board, write your bio, upload a profile picture, start branding your board covers, and verify your website.

  1. Content Strategy Analysis

Content is the most important aspect of online marketing. People buy what they see and talk negatively about the ones they do not like. Making your content suitable and catchy for your audience is the biggest task. Infographics, pins, promoted pins are some of the aspects that perform well.

The strategy should contain product pins, blog graphics, infographics, etc. to give a kick to your motor of marketing.

  1. Pinterest SEO

A visual search engine generally has its search engine optimization and algorithm that it uses. To outrank other accounts, you need to appropriately work on the algorithm terms of Pinterest and post that is trending.

Working harder and smartly with patience to rank upwards is important rather than getting things done in a hurry. The places where you need to focus on SEO more are your profile, boards, and pins.

  1. Group Boards

Joining a group or a particular community helps in organizing the content strategy. This process helps you invite another user to your board that helps you showcase your content before different audiences. Just email the owner and give their account a follow for them so that they can add you. Once you get added, you can pin some of your content within those boards and curate others’ content as well.

  1. Scheduling Fresh Pins

If you want that Pinterest should post your content on search results, you need to post fresh pins to attract aspiring audiences’. This in turn helps in improving your profile, share your content on the results page, and perform well before the targeted consumers. The Pinterest management tools help you enhance your content and prepare a base where you can stand out from the rest in a unique manner.

Dos and Don’ts of Pinterest Marketing

Dos Don’ts
Engage Never ignore the group board
Join community board Never pin only your content
Profile building Never upload low-quality pictures
Create the first 5 boards of yourself Never make your profile difficult to find
Follow your competitors to know what they are doing Never leave incomplete boards
Leverage Pinterest Analytics Never be inconsistent
Use SEO in your description Never use more hashtags than required

 

Conclusion

Pinterest being a social media booming aspect gives you an idea of showcasing yourself in a content image way. The organization is the key to reach an appropriate track of success. Marketing in a new form can give your audience a different experience altogether. Pinterest has been an underrated underdog, but it has emerged as a big bull factor amongst all other social media marketing platforms from the past few years. In the future, companies will win with the virtual content in hand as visual communication is the best medium of making anyone understand what one wants to present.

What is Content Marketing? A Variant for Marketeers

Marketing anything needs perfect lines to describe that particular product. If your product or service is described less, no one would get engaged in your product promotion.

What is Content Marketing?

Content is an essential part of marketing to get your audience influenced by your brands. Many factors have already defined what marketing is but, Content Marketing has given a new way and acts as a bridge between brands’ expectations and agencies’ output.

Content Marketing has always helped businesses boost their results by involving people in their online presence. Content relevancy and its values can build your brand reputation and grow fearless in a competitive community.

Content Marketing is a strategic plan of attracting your audiences and get profitable customer reactions.

Below given are the four important elements of Content Marketing and some key points that will help you in developing your brand and upgrade its standard.

Settling Your Content

• The uniqueness that makes you different from your competitors
• Your brand’s unique value personality
• Reason for emerging as the better choice for Content Marketing than your rivals
• Experience your existing potential customers are looking for
• Finding competitive landscape

Strategic Planning for Content Marketing

• The audience you want to reach
• How to deliver them
• Achieving your targets
• Measures required to accomplish needed results
• Tools to use that will enhance your content

Value Proposition

• Content value for your audience
• Standing different from other content creators and influencers
• Branded content modifications
• Analyzing competitors branded content
• Types of information consumers are looking like an ideal source

Business Factor

• Your desired business goals
• Relevance of Content Marketing to achieve our targets
• Content creation strategy to enhance our virtue of providing good reputed content
• Required resources needed to put your content strategy ahead of your competitors
• Analyzing the cost, risks, and benefits in Content Marketing strategy

Content Marketing Tips

1. Know your audience – Attracting the right audience is what Content Marketing is all about. You just need to discover what they demand and deliver them the ideal content so that they engage with you and personify your product or services. You can easily determine the requirements needed by the right audience and then sit with your team to accomplish them.

2. Crystal clear content – Every user needs crystal-clear content to understand the marketing tactics used by various companies. We need to go through this need of your audience and then put the content on various platforms like the Instagram story, reels, YouTube, Twitter, and much more. The motive should be analyzing what content will best suit your consumers.

3. In-depth content – Long format content appears for a longer duration rather than the short format content. One topic with two highlighted pointers or several keywords is what you should opt for. Everything should be covered in just one specific article or post. This will help you stand out and create a positive image before your audience.

4. Consistent and relevant content – Re-earning backlinks become a kiosk sometimes and to avoid this you should keep your URL as it is, instead of changing it again & again. SERP’s, keep you posted in the top-ranking companies when keeping your content consistent and up-to-date. Implementing SEO tactics keeps your relevancy higher in the search engines.

5. Keeping brand voice steady – The user should never get this hint that the brand has used different tactics to put their content across all social networking sites. Your brand voice should remain the same so that everyone gets to know about your brand value and that it won’t change irrespective of uploading on different networking sites.

6. Personalizing website content – No one can modify the content over Amazon, Netflix, or any platform. You need to have your website where you can personalize the content according to your mindset keeping user perspective in mind.

7. Data-driven approach – Every article, post, or content that is marketed has some relevant data to attract the audiences that resist them to trust the data. Data and statistics could be used on social media platforms and websites as well. Imposing every data denoting your brand value is critically important.

The market is evolving every day with new norms of Content Marketing. But, the important and centric principles of content generation are the same – Enlarging the engaging marketing content with an appropriate data structure. Third Eye Blind Productions offers a perfect guide of Content Marketing to help brands uniquely develop their marketing strategy. We also offer certain tools that have a data-driven approach for the brands. The future of marketing has raised bars in the industry by introducing Content Marketing as the most essential factor in enlarging the brand value.

Pinterest – The Ultimate Guide

Social media is a platform of engagement where people from the public or private sector engage to create a unique identity that would benefit their personal or professional image.

Now, this can be in terms of upgrading business or personalizing your profile. Many factors have driven the private sector towards different social media platforms. Amongst them, some are highly influential such as Facebook, Instagram, Pinterest, Twitter, etc.

In a way, everyone has opted for some or the other social media platforms for engagement and benefit reasons. We might be also familiar with well-known applications that can boom your personal and professional life.

But, do you know there are some applications that have given birth to discoverable image information.

Yes, one of them is Pinterest and the ultimate discovery of information in an image format. A new platform where you can take your business to the next level.

Pinterest for Business

Pinterest is a place where you can pin up your ideas and modify them according to your creative modifications. Way back to the ’90s, we used to make small boards that were stickered by newspaper cuttings, creatives, or else our iconic personalities.

This was done so that we get inspired by looking at them and then we could drive ourselves on their footprints and achieve something big.

We can assume Pinterest as the digital board that has a hell of a lot of creative ideas that will keep us inspiring. It works as a Visual Search Engine, where you can get anything that you visualize.

The statistics say that there are around 52% of users of Pinterest who have experienced better output result and some say that they have discovered new brands as well by promoting pins.

Pins are the images you save and then instead of keeping all your pins in one place you can organize these images in different content sections you admire the most.

This way the user can easily see content-specific images and attain ideas. Sharing ideas and finding inspiration is the primary aspect of Pinterest that has attracted people in the last few years.

Pinterest Functionality Overview

Pinterest functionality is continuously evolving and is different from other social media platforms. Below given are some terminologies that need to be understood before the appropriate use of Pinterest.

Pinterest Pins 

Pins are the most important aspect of Pinterest. You can use pins for visual bookmarking on the board.

You can either save these pins on Pinterest or else add some new pins from any website you prefer the most. This can either contain infographics, images, post links, video links that will redirect the user to the original post.

Pinterest Boards

Boards are where you save and organize your pins. In schools, we had a board made of anything that we used to keep our cut-out memories. This is a virtual board where you pin your images or information genre-wise and the user will get the specific content required.

Pinterest Repin

Repining is the best option where a business that does not have its content for Pinterest, can add a unique value to their followers. When a user adds a pin to their board while surfacing on Pinterest, is the position where Repin plays its vital role. This benefits the other user as well who has first pinned the image other than this individual. Also, Repins always maintain the source of the object or content no matter how many times it has been Repinned.

Pinterest Promotional Pins

These pins are something companies like the most. Promoted Pins helps a company to stretch its business with some advertising tools so that they can keep themselves present before the audience. Businesses pay for these pins and then they use these pins anywhere they want.

Takeaways

Pinterest has driven many corporate professionals on a track of business. Profits could be gained using various features of Pinterest by using marketing tactics.

We just need to keep three things in mind that the most influential pin will represent the best ideas, the content-specific audience is necessary, keep calm and carry on the process.

You just need to start with a small pilot operation on Pinterest and then you successfully fly in the air. We hope this guide of Pinterest will play a vital role in your journey of marketing.

How to Use Instagram Reels for Business

Have you thought of marketing your products, services, brands in a unique manner? Or else, do you think business needs to be reached at every doorstep?

Yes, of course. We all know that without marketing our services and products there would be no chance of upgrading our business. In this technologically driven world, every company in different industrial sectors has ways to market its brands.

But do you feel that in this busy atmosphere people look at the marketing strategies displayed by various agencies? Customers want everything to be short and precise. We have many channels for marketing such as YouTube, Instagram, Facebook, etc. Did you ever think that why these prime mediums of marketing have released a short format content section on their interface? Being precise and short is what people demand today; let it be short videos or textual representation or else graphical theory of marketing. Out of all short format interfaces, Instagram reels are user-friendly. Generating marketing content or content for business has become easier on Instagram reels that people use for their businesses and any other external matters.

Why Instagram reels play a vital role?

Being one of the most precise contents generating sections of Instagram, reels have made a channel for its popularity. Features like recording or uploading existing videos, editing at that instance, adding effects & speed to your reels, and much more have already made it special and popular amongst content generators, business addicts, entrepreneurs, youngsters. A 15-30 seconds slot of Instagram reels lets you dive into making short format content to market your product and create business opportunities.

Millennials get attracted to the advertisers very easily with the approach they have in the process of a business or for their personal use. Reels do act like a teenager between Instagram stories and IGTV.

IGTV being a long-format content medium, does not prove to be efficient in upgrading your business and Instagram stories on the other end create awareness about what posts are you running.

Meanwhile, reels play a vital role in uplifting your business as it is the perfect medium of marketing any brand product and increase its market value. Not only marketing products but also creating useful content can generate money and give you profits through online engagements. Let’s experience how Instagram reels are emerging as an astonishing factor in making businesses grow more.

Manifest Your Product

Glorifying your product, showcasing its advantages, and highlighting its best feature is what people demand in today’s world. Services provided could be your highlights on reels to make your product renowned.

Behind The Scenes Strategy

The audience is always curious to know the brands’ shoot, apart from the reel side of the creators or actors, what is their real side. So, posting up reels on BTS shoot would gain an additional milestone of letting your audience know the idea behind your important and to be renowned content.

Reposting of Content

To keep the business escalating higher and higher, reposting the content on reels has become another strategy of developing business or brand image. We have famous platforms like Amazon Prime and Netflix that use Instagram reels to keep their OTT content on demanding stage.

Takeaway: Tips & Tricks

Nowadays, people who have health or fitness-related channels, technology handles, companies with beauty products, and gaming platforms have created a trend of giving tips and tricks on their Instagram handle by using reels to show how they offer a handy tip of their products in demand.

Personality Development

The fact that business is done with influencers, actors, and faces that are renowned for their work. Artists nowadays have Instagram handles where they mostly use reels to create an impression of what they do. Brands generally get connected with these artists to get their product hyped.

Uploading Community Reels

We have seen how reels help us to grow in any direction we want. But do you know that reels help your audiences get information on what brands, clients, businesses do you revolve around? Yes, with the help of Instagram reels, we can post short videos of the brands, clients, different companies we get connected to. This builds trust in the mind of your customers and they start thinking of this connection with your agency as well.

Real Impact of Instagram Reels

Thinking out of the box is what creativity means. Creating a brand value is easy with short format platforms like Instagram reels. Reels not only show your visible and enhanced side to the audience but also makes them trust your versatility. Building a follower’s peak could be done easily with the help of reels by setting up a perfect genre to work in that direction. So don’t wait, just dive into the creative and featureful pond of Instagram reels to grow your business to a huge extent.

Instagram Reel – The Ultimate Guide & Ideas

Many creators today have different platforms like Instagram reel to post their content in any form they want. Whether it may be a long format content or short format content, it has become easier for every content creator to showcase them and attain followers.

Have you ever thought about how everyone is moving towards creating content every day and can make variations in their content with so much ease? This is just because of many content uploading platforms that give these talented artists a base to showcase their talent. One such famous platform is Instagram Reel.

Instagram Reels

Instagram reels have become an integral part of every creator’s life. In today’s world, where YouTubers post videos of long length and attain followers, Instagram reels are offering these content masters an interface that has a feature of uploading videos from 15 – 30 seconds and apply a filter to it so that it gets enhanced.

On 5th August 2020, Instagram offered their audiences a developed version short format video feature known as Instagram reels. You can easily record and edit the video shot, and then engage everyone on one platform.

Also, you can slow down the speed of the video, put in the AR effects, and also use the music library to incorporate music tracks on the acts.

Instagram reels have a mass reach and give its users a better platform to enhance their short-format videos. The videos listed under this section are dance transitions, challenges, funny reactions, music act transitions, and much more.

Instagram Algorithm for Reels

To know your particular liked content, the Instagram algorithm finds the content you browsed the most and then prioritizes it to your feed post. The new algorithm of Instagram 2021 has been designed in such a manner that it decides the post order on your feed wall. Whatever content the user stays on for a longer time, that type of content appears first and then the less engaged ones.

Some of the major changes done in the Instagram algorithm are the new best practices that can guide any creators’ content strategy.

Now the reels from other account reposted would be less recommended, humor and entertainment will be heard more, image with text post would likely to be ignored to an extent, inspiring & creative reels would be promoted more.

The purpose behind launching Reels

Being more dynamic and creative, Instagram reels were introduced to give people a different experience altogether in short format content. IGTV was already known for its long format videos, the normal feed was opting to be a random move by the users but reels made a huge difference because of its strategic placement on the navigation bar as well as its contained feature of creating a video, enhancing it and then posting it.

The main motive behind launching reels was to give users a platform where they could make any of their favorite content videos of 15 – 30 seconds that would last for 24 hours. Featuring more than 1 billion active users of Instagram, this platform with reels getting introduced as their prime feature has helped in showcasing an individual’s personality and brand.

How to create Instagram Reels?

To reach the reels tab, tap on the camera icon below. You can also navigate through the ‘+’ tab on the Instagram news feed or home screen. You can simply open the stories tab and watch for the word REEL on the screen next to the story. Click on reels and then start uploading or recording your video. Once you have done with the recording of your video, you can then use the features like audio, effects, speed, timer located on the screen and enhance your reel according to the necessity. You can also use stickers or GIFs to add more creativity to your reel.

Takeaway

Content creation is a trend nowadays where every creator is trying something new so that his content gets acknowledged. Instagram reels in the future will also be the same base for the content action masters to get handy on short format video creation. Keeping reels separate from your post feed has given creators a new way of segregating their content accordingly.

Testing the odds has been a saying now, but feeling the water and swimming in it are two different things. Similarly, being afraid to test it and creating a reel fearlessly are two different things. Instagram reels will give you the freedom feel to think creatively and make the best out of your content.

How to use Google Calendar for Scheduling

Have you ever forgot anyone’s birthday or a marriage event to attend?

Or else have decided something while sleeping the previous night and forget to do it the other day? If you have forgotten things that make an important move in your life, then you need to explore how to keep them live in your mind to get them cleared from your reminder tray.

We have many tools that help us keep reminders of the events and tasks we are awaiting to accomplish on time. One such important platform is Google Calendar Scheduling Tool.

Google Calendar Scheduling Tool Overview : – 

Keeping everything in mind is not possible and that’s the reason these tools have got developed. Similarly, Google calendar is its management and calendar scheduler tool that helps us in keeping all our events tracked on account of its time of accomplishment. Sharing your schedules with your team is the best feature Google calendar has contained in it.

You would tend to lose more and more money if you do attend your scheduled meetings on time, and Google calendar helps you avoid this mistake by reminding you of your planned events. Team collaboration, setting up meetings, generation of leads is what Google calendar is an expert in.

Top Features of Google Calendar

  • Creating Calendars

Organizing your work and scheduling your meetings accordingly needs proper management. Google calendar offers a feature known as creating calendars where you can easily manage your events, tasks, meetings, sales accounting, and many other things for various departments.

  • Video Call Addition

Google meet video conferencing option lets you and your guests get a video experience in a go. We do not need to mail everyone and tell them to join the meeting back and forth. You just have to click on the tab named as Meet video event and then the receivers can easily accept the invitation. The URL below the tab of the Google meet option lets everyone connects within seconds.

  • Email Guests

When people get busy with their work, they generally forget what meetings they have to attend and what work they need to recall. An email reminder becomes the best option at this time to remind your colleagues or clients regarding the event. Also, you can set a reminder for email invites by clicking on the ‘Add Notification button. By setting email reminders and sending them to your colleagues, they have very little chance of not attending the event or a meeting.

  • Guest Permission

Have you ever witnessed a kiosk just because of two or more people speaking together without even being invited? Well, if your answer is yes, then you need to not worry because Google calendar offers a perfect selection of permission levels to different people. In case there is a speaker and one moderator, this feature allows you to set your own selected guests who can edit events, become a moderator and invite others as well.

Guide to use Google Calendar Scheduling Tools

There is a proper way to use Google calendar to schedule your meetings. Below given are some of the tools that could be used for scheduling in Google calendar.

  1. Initiate an event

You need to click on the “Create” button on the upper left side of the tab. Later, you have to mention your event title and click on the “Find a Time” button to set the event timings. If your attendees are sitting in different parts of the world, you need to select the “Time Zone” as well to make them available in the meetings or events.

Initiate an event

  1. Guest’s email ID

To invite your guests to the meeting or event, type their email addresses in the email Id box. You will get suggestions from various attendees’ emails as well. Just select the valid email and send them an invite. Now you have to enable the Google meet link and send them so that they get the invite link.

Guests email-ID

  1. Setting up reminders

A great feature of Google scheduling is that it helps you set your email notifications so that your attendees don’t forget the meeting date. It also has the feature of keeping the notification according to your directions i.e., 30 minutes before the meeting, some keep days and week reminders as well.

Setting up reminders

  1. Adding event details

We need to make our guests knew about the topic we having the event or meeting on. So, this feature lets you enter the details of your event or meeting organized with attachments to attach if any.

Adding event details

  1. Saving the details

Now after all the details have been filled in, it’s time for you to save your information. You need to click on the “Save” button on the top right and all your details get saved.

Saving the details

Conclusion

In today’s busy world, business needs attention and a minor or fractional mistake can push you in the well of losses. To avoid these manual mistakes, planning your meetings, events and other business tracks is very essential. Google Calendar has created a mistake-free base where you can schedule your meetings and events in any manner possible. Remember one thing, avoid mistakes, so that you do not carry the consequences of it to the other day.

Powerful Words That Will Success Your Business

‘A friend in need, is a friend indeed’….’A pen is mightier than a sword’….

Have your ever thought why these quotes are so famous??? A sentence that contains only 6-7 words have greatly influenced crores of people to attain their objective. Many famous articles, social media posts, newspaper headlines, email subjects, all have something special in them that gets the client and the audience attracted. There are two indigenous quotes written above that has some powerful words like indeed and mightier; these words denote the meaning of both the quotes.

Similarly, in business sector, everyone uses these kinds of powerful words to get along with the upgradation of their image before the client. We have different types of powerful words that will always boost your conversation on any social media platform, and help you escalate higher in your professional and personal life. But, before moving ahead, we need to know what are the different kinds of powerful words and how they are used in our day-to-day conversations.

Power Words

Power words are defined as emotional, persuasive, descriptive, positive, negative that trigger your emotional consensus strongly. Writers and marketing professionals use these words in order to trigger audience emotions and in return they take varied actions. These words can influence people and make them sad, happy, practical, encouraged, anxious and much more to be precise.

Let it be content writers, marketing professionals, speechwriters, anchors, smart speakers; everyone uses their way of conversation where they hypnotize the audience with their power packed words of persuasion.

Storytellers use narrative, truthful, imaginative words. Marketing writers use words that drive their audience to buy their product. Speechwriter use words that tour their audience with their own thoughts. Everyone has these power words that drive you up towards the destination of emotional consensus. For example, we have fear, encouragement, lust, anger, greed, safety, forbidden power words used according to their necessity.

Where to USE?

There are many actionable places where these words could be used to beautify the sentence. Business professionals use these words in a very appropriate way and at certain places that will take their business to the next level just because of the impressions of such words. Do you know where to deploy such power words?? No…So, lets take a tour to some of the places where these words would create magic!!!

  1. Business Names/Blog Names – A plant never grows without water, and so is your business name or blog name. A name that is not forgettable stays longer in mind rather than the one which is very easy to forget. A word that would create an impression in the readers mind should be mostly your business or blog name. e.g., Full house, Playing our way, Business Insider.
  2. Headlines – The word itself suggests, ‘made with impactful words. Headline is something that gives your subject or article or any content a perfect justification. People get to know the content by directly looking at the headline. So, if your headline doesn’t catch up the audience attention, it will fail to get through their minds.
  3. YouTube Videos – Content being one of the biggest weapons of youtubers, the title of that content is like a scope that needs to be installed. Every youtuber keeps in mind that working on title will give him views. If you want to stand out of the box, you need to create content with powerful words used in it. Keep such words in bold so that the title looks catchier.
  4. Email Subject Lines – Whenever we send an email to any of our clients, we make sure that the subject line is correct. This is because the subject line clarifies what the email is all about.
  1. Homepage – Your homepage is basically the face of your business that needs to be in finetune with words on it. You need to use catchy creative and innovative words in order to make it more impactful. These power words will define the peoples’ actions that they want to stay on your homepage or want to connect some other website. e.g., Third eye blind productions, MX Takatak.

Words that catch your eye is the one desired by any business to gain its profit. There are infinite creative words that can imprint on your mind. There are ways as well to input them in your Copy, Advertisements, Headlines, Opt-box, Email subject line, Homepage, YouTube videos, Product names, Author bio, Book titles, Sales page etc. Its just a matter of putting it at the right place for the right use. Just keep in mind that, ’A pen is mightier than a sword’……!

Most Popular Social Media Networks

An empty plate without food or a car without gear is what our lives are without social media networks. Let it be today’s generation or old age individuals, all are obsessed with social media networking sites. Businesses are totally moving on the social media networking track as they have to be at the same place where their audience is present. Social media few years back was just for fun like uploading pictures & videos, going live on occasions but now these networking sites have drastically driven different companies towards them. It has become an important part of marketing strategies for companies.

There are various networking sites that are in market demand by different business sector companies to upgrade their business and stay higher in the competition. A strong presence on any social media platform is very essential in today’s era in order to create a respectful and prominent status in the industry. Let us see the top 15 social networking sites that have created an extraordinary impact on the business industry.

Top 15 Social Media Networking Sites

  1. Whatsapp

Being one of the best social media platforms, it was launched in February 2009. This application lets you take pictures, send or receive them, manage video calls, send or receive documents or any kind of attachments.

It has approximately 400 million users from India itself. Whatsapp has helped everyone, let it be family, friends, or corporate people to be in touch with each other. Nowadays client meetings, corporate chats have also been developed on Whatsapp messenger.

  1. Facebook

Facebook was initially launched in 2004 with approx. 260 million users only in India. They have 400 million active users and the count increases daily. With a whopping approx. 99 million users, this category has been filled by the age group from 18 to 25. It allows people to add friends, tag people, upload pictures, videos and much more. Business through Facebook has become a trend that has been set by many corporate companies in India.

  1. Instagram

Instagram has become much more popular in very less time. Launched in the year 2010, it has a cap of around 140 million daily active users. One unique aspect of Instagram is that, it has been mostly used between 12 am-5 pm i.e., mainly during working hours. Instagram has also become a marketing hub used by influencers more. Influencers in India have used this application as an asset to grow on short format note and also offers rich analytics.

  1. Youtube

Youtube is one of the oldest social media networks that was launched on 15th December 2005. Youtube has an outstanding global reach and also lets you create your channel on it. The best part of Youtube is that, you can earn money from the views you get on your videos and the advertisements you market on your channel. This is the most common sector used as a marketing tool by corporates.

  1. Twitter

Twitter is a microblogging platform that allows you to send messages and tweet, retweet on any topic. This is a short format content base where people engage themselves by tweeting, uploading pictures and videos as well as an update on various topics. Twitter has been continuously used by State police and other govt. institutions to update common people about any disasters that occur and can harm their assets.

  1. LinkedIn

A professional networking site launched in the year 2002. It helps in creating awareness regarding job openings in various industries. This site has been used by professionals to keep their company track clean in order to keep their clients tucked in a relationship with them. It also helps to maintain the audience’s control with the help of the description mentioned by various companies.

  1. Snapchat

Snapchat is an application that lets anyone upload pictures and videos with different filters that would make them more attractive. It has more than 60 million active users in India and over 265 million daily users worldwide. You can easily add people from you contacts by using their usernames.

  1. Telegram

This app mainly focuses on privacy of your chats with your contacts which is its unique point. Telegram had this privacy feature way before Whatsapp made it official. We have different channels on this platform from where we could easily download new movies, songs, images etc.

  1. Quora

Quora is one of the best social media networks where you get answers of every question you ask as long as it’s a factual one. This app lets you attain knowledge on various genres and also helps you understand why the world works in such a creative setup.

  1. Pinterest

Visual bookmarking and sharing pictures are two most important features of   Pinterest. Pinterest can help us grow in eCommerce sector. You can receive different innovative ideas for any projects on Pinterest.

Conclusion

Social media networks have created a popularity not only in youngsters but also amongst corporate brands. Brands are nowadays totally dependent on above given social media networks for their professional status to get upgraded in the industry. In short, business means, marketing on these platforms and gain rewardable profits. In near future, every aspect of social media marketing would be 100% related to these social media networking platforms that will create a new set stage for different companies to compete in a completely unique manner.

What is Fintech? Fintech a New Era

What is Fintech?

Companies on a regular basis use technology to drive their business in a swift, secure and safe way. Traditionally, everything was done physically or by some sort of means that would take time but now with the advancement of the internet and fintech – or else financial technology has totally changed people’s way of dealing with various acts of money in their daily life. It has and also now affected their way of sending money, paying various bills, investing somewhere, and buying or sell products.

Fintech startups now try and offer services to different financial institutes and also show their innovative part which was previously done by banks and different financial institutions. Have you thought about the difference of all the way walking to any bank for any kind of information you require that would be readily available on your smartphone by just a swipe of your surfing browser? This will explain to you the impact of fintech.

Fintech has already started giving people their right of driving up in their business by the use of technologies empowering them and control their financial status. It lets small players to compete on the same platform where the other financial institutions speed up. Now with fintech, it has become easy to know that being faster and secure is much more important than being a big bull. Let’s look at some prime benefits of fintech.

Benefits

Long Term Service

Fintech always helps and allows companies to expand their reach in services to customers using innovative technology. Usage of smartphones has increased the number of services used by people.

Convenience

Managing financial options via tablets, mobile phones gives an all-around performance, a unique way of enhancing business structure to the customers. Mobile connectivity helps in improved convenience of financial transactions.

Upgraded Security

Customers demand high security in financial transactions. This is the reason why fintech has always stepped in and have shown a perfect way of digitalization as well as controlled measure of security that would make the customers confident of their dealings.

Swift Approval Rate

Fintech has made it possible for lenders and borrowers to deal in a day with the help of technology. Artificial intelligence and automation have made it easy for anyone to connect within seconds.

Fintech Examples

  • API’s – Bolstering this option as a viable concept, API’s have changed the way we look at banks. Financial data APIs have various tools that can be leveraged to provide merit to ways including connection of a business.
  • Payments – Being the largest subcategory, this aspect has improved the ease in making swift and secure financial transactions by the customers in their businesses.
  • Banking – Mobile banking sector has emerged as a boon to various businesses. It has helped the unbanked section in dealing online without any hesitation.
  • Smart contracts – A smart contract utilizes the blockchain and that in return authenticates as well as keeps an eye and later enforces the period of contracts automatically. This also eliminates the requirement of legacy technologies.
  • Lending – With the help of the lending framework, now these aspects of fintech have helped a lot of consumers and businesses borrow like never before. The advanced loan software has automated traditional lending methods by reducing unnecessary time used.

Future of Fintech

Ongoing period with technology has already created a boom in every sector but coming years would also be a dream run period for unbanked people with the help of fintech.

Artificial intelligence, analytics, investment management, will create a swift move in this sector due to advancements in technology.

Fintech has already taken financial processes to an altogether different level and has made it totally customer-friendly.

They help customers and importantly unbanked people run their businesses in a secured, swift and smooth manner.